viralheat webinar: efficient and profitable vs cluttered and costly webinar viralheat
TRANSCRIPT
ViralheatDecember 4th, 2014
Social Media Management:
Efficient and Profitable vs Cluttered and Co
stly
Viralheat Webinar
Introduction
John W. Hayes
UK Marketing Director
+44 (0)7952 779076
@john_w_hayes, @viralheat
www.viralheat.com
An easy to use social media monitoring & engagement suite
with real-time analytics & insights
Comprehensive, Intuitive & Data Driven
Introduction
Brands are engaging at an incredible rate….
….but lack a centralized ability to manage
Owned
Social
Earned
Social
Integrate into
Enterprise
Paid
SocialEnterprise
Closing the loop - centralized social data
Owned Paid
Earned
Closing the Loop
• Closing the loop - providing
data/insight across all brand
social activities - owned, earned,
and paid. Centralized data can
be integrated into core enterprise
activities - CRM, Marketing
automation, support, analytics
and advertising!
The Current Social Media Landscape
• Enterprises lack strategy and clearly defined goals
• Lack of commitment to a strategic future in social media is alre
ady costing you money
Poor social media management means:
• Lack of integration between your social media team
and the wider enterprise
• Potentially damaging social media engagements poorly mana
ged by junior/in-experienced staff
• Thought-leaders and other key influencers are left
without a voice
• Reporting is non-existent beyond “likes”, “comments”
and “shares”
It shouldn’t be this way
Take another look at the opportunity
Then Consider:
Social Media is not a Treasure Hunt
1. Lead Generation
2. Customer Lifetime Value
3. Point of Contact
4. Social PR
5. Email Marketing
6. Building Competitive Advantage
Six places to look for ROI via Social Media
Having the right tools in place
It’s Time to Get Serious about Social Media
“Existing Social Relationship Platforms
aren’t doing their job very well”
Nate Elliott, Vice President Forrester
Data Platforms will enable the
entire social landscape
• Combine monitoring/publishing and
analytics
• Integrate with CRM and customer
support tools enhancing productivity
across the enterprise
• Integrate with existing enterprise
software, lowering the cost of ownership
• Identify the Who
Advantages of Next Generation Systems
Contact
John W. Hayes
UK Marketing Director
+44 (0)7952 779076
@john_w_hayes, @viralheat
www.viralheat.com
Viralheat
Thank you