Virals

What are virals, and what makes them so effecive in

marketing?

Marketing in the old days

Information Potential Consumer

With the old media, such as television radioand billboards, the information is delivered to the potential consumers.

The positivs of old marketing

The message reaches a lot of potentials

The brand get’s more value as more people are aware of it.

Target groups are easily reached by advertising in certain tv shows etc.

Downsides of old marketing

High costs People get annoyed by unasked

information Radio and TV are less powerfull

media than they used to be It’s not inventive anymore

What’s a Viral ?Users of internet (=consumer) are using the

internet for various things

Consumer

Information Entertainment Interests

What’s a ViralThe function of a viral

Unwantedinformation

Wantedinformation

What’s a Viral ?

A viral is a marketing technique. A message with marketingpurposes that can come in the form of :

•Flash games•Video’s•Text message•Websites•Images•etc

The way of the Viral

The purpose is to make get the interest of the potentials, and make them pass around the video(with the message) voluntarily.

Viral Interest Viral get’s passed on

Message get’s throughto the target group

A Viral video has to be : Short Remixable Shocking Generate interest, so people

investigate further Appealing

Ways to spread your Viral Blogs Youtube Forums E-mail Hyves Myspace Dumpert.nl (and various upload sites)

How to make them find your Viral

Title has to generate interest, make it catchy misleading or shocking.

Thumbnail of the video has to be interesting and generate interest.

Tags should be words that are appealing to your target group.

Good Viral material

Good Viral Material