virtual events 101 · 2020. 5. 6. · virtual events 101 introduction to virtual events bruno...
TRANSCRIPT
![Page 1: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/1.jpg)
Virtual Events 101Introduction to Virtual Events
Bruno Simões, President of MISE6 May 2020
In partnership with Media partner
![Page 2: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/2.jpg)
CONTENTS
• About MISE, PCMA, and MIX
• Virtual Events introduction
• Type of Events• How to Host?• Virtual or in-person?
• Advice from Media
• Digital Events Education by PCMA (Patricia Cheong)
• Next Webinars
• Debate
![Page 3: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/3.jpg)
![Page 4: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/4.jpg)
![Page 5: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/5.jpg)
MISE MISSION
Our mission is to help MICE professional
INCENTIVESMEETINGS SPECIAL EVENTS
![Page 6: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/6.jpg)
MISE OBJECTIVES
• Promote Macau as a destination
• Generate business opportunities for its members
• Develop independent reports
• Produce creative MICE educational programs
• Be the English-speaking platform embracing all professionals involved in the Macau MICE Industry
![Page 7: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/7.jpg)
Introduction to Virtual EventsVirtual Events 101
![Page 8: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/8.jpg)
Virtual Events are Not New
![Page 9: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/9.jpg)
VIRTUAL EVENTS ARE NOT NEW
SOURCE: https://www.youtube.com/watch?v=7uLYe5-ieNk
![Page 10: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/10.jpg)
TYPES OF VIRTUAL EVENTS
Work Cast
• Virtual Open Days
• Virtual Conferences
• Virtual Career Fairs
• Virtual Trade Show
• Virtual Benefits Fairs
Cvent
• Webinars
• Virtual Conferences
• Internal Hybrid Events
• External Hybrid Events
![Page 11: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/11.jpg)
HYBRID EVENT
![Page 12: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/12.jpg)
VIRTUAL EVENT GUIDE BY CVENT
![Page 13: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/13.jpg)
VIRTUAL EVENT GUIDE BY CVENT
• Why Host a Virtual Event?
• Event Technology and Virtual
Events Platforms
• The Basics: How to Host a…
• Attendee Engagement
• Preparing Attendees
• Networking and Connecting
• Data from Virtual Events
• Proving Virtual Event Success
• How to Turn Your Live Event into a
Virtual Event at the Last Minute?
• Virtual Events as Part of Your
Meeting and Event Program?
www.cvent.com/en/blog/events/virtual-events
![Page 14: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/14.jpg)
Attendee EngagementEg Live Polls
![Page 15: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/15.jpg)
In which country/city are you now?
![Page 16: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/16.jpg)
What is your business?
![Page 17: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/17.jpg)
Have you ever organized Webinarsor other type of Virtual Events?
![Page 18: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/18.jpg)
PREPARING ATTENDEES FOR A VIRTUAL EVENT
![Page 19: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/19.jpg)
Networking and Connecting“just because attendees can’t shake hands doesn’t mean there isn’t an opportunity to
network”
![Page 20: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/20.jpg)
HOW TO HOST A VIRTUAL EVENT
Work Cast
• What type of event you want to host?
• Choose a platform
• Choose your event environment –Branding, Sponsors…
• Create engaging content to captivate your audience
• Practice, practice, practice
• Follow up with your audience
Cvent
• Live content, on-demand, or a mix?
• Guide for attendees – How to…
• What are your KPIs for the event?
• What happens if you have connectivity issues?
• What tools will attendees have to network and schedule appointments?
![Page 21: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/21.jpg)
REVIEW VIRTUAL EVENT PLATFORMS
https://sourceforge.net/software/virtual-event-platforms/?page=1
![Page 22: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/22.jpg)
A Virtual Event by Google
![Page 23: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/23.jpg)
GOOGLE COULD EVENT 2019
Source: https://www.youtube.com/watch?v=hlOlsWdsAz4
![Page 24: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/24.jpg)
By the way… Google is making “Meet” free for everyone
![Page 25: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/25.jpg)
What Media is Saying?
![Page 26: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/26.jpg)
PLAN MORE CREATIVE VIRTUAL EVENTS
https://www.citmagazine.com/article/1681948/5-ways-plan-creative-virtual-events
![Page 27: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/27.jpg)
TIPS ON PLANNING VIRTUAL EVENTS FROM TECH-SAVVY INDUSTRY PROS
https://www.bizbash.com/production-strategy/event-management-tech-tools/article/21130480/tips-on-planning-virtual-events-from-techsavvy-industry-pros?utm_source=pardot&utm_medium=newsletter&utm_campaign=news-junkie&utm_term=organic
![Page 28: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/28.jpg)
11 TIPS TO KEEP AUDIENCES ENGAGED
https://www.citmagazine.com/article/1682169/11-tips-keep-virtual-audiences-engaged?bulletin=cit-apac-news-tracker&utm_medium=EMAIL&utm_campaign=eNews%20Bulletin&utm_source=20200505&utm_content=APAC%20News%20Tracker%20(75)::&email_hash=
![Page 29: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/29.jpg)
CHANGE THE WAY YOU ATTEND VIRTUAL MEETINGS
https://soschargingsolutions.com/blog/change-the-way-you-attend-virtual-meetings
![Page 30: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/30.jpg)
https://hbr.org/2020/04/how-to-combat-zoom-
fatigue?utm_source=pardot&utm_medium=newsletter&utm_campaign=news-
junkie&utm_term=organic
![Page 31: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/31.jpg)
Digital Events Education Patricia Cheong
![Page 32: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/32.jpg)
![Page 33: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/33.jpg)
The PCMA Digital Experience Institute® (DEI) is dedicated to advancing
engagement around digital events, meetings and learning. DEI supports and
contributes to research, education, thought leadership, promotion and the
digital events community.
We Meet Different
![Page 34: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/34.jpg)
DIGITAL EVENTS EDUCATION
Digital Event Strategist (DES) Course The Digital Event Strategist® certification offers a comprehensive
toolkit to help you effectively plan, produce and measure results of
digital events. This certification shows you are the authority on live
stream and digital events.
Digital Event Fast TrackThe PCMA Digital Event Fast Track will accelerate your ability by
curating core lessons from our Digital Event Strategist certification
course. You’ll be able to develop a plan, build a strong support
team, deliver valuable content and produce a seamless, engaging
experience — all on a shortened timeline.
![Page 35: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/35.jpg)
WHO REGISTERS FOR PCMA’S DES COURSE?
• Event marketers who want to measure digital event ROI.
• Corporate planners hosting digital stakeholder meetings.
• Association event and meetings professionals planning virtual exhibits.
• Freelancers who desire the technical skills to produce hybrid events.
• Event sales team members who want to better understand their clients.
![Page 36: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/36.jpg)
COURSE OVERVIEW
• Module 1: Introduction to Digital Events
• Module 2: Strategy (2 parts)
• Module 3: User Experience
• Module 4: Content Strategy
• Module 5: Engagement Strategy
• Module 6: Technology (2 parts)
• Module 7: Revenue Model + Strategies
• Module 8: Production
• Module 9: Marketing
• Module 10: Post-event + Measurement
![Page 37: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/37.jpg)
Producing a successful digital event has never been more important to our industry. The PCMA Digital
Event Fast Track will accelerate your ability by curating core lessons from our Digital Event Strategist
[DES] certification course. You’ll be able to develop a plan, build a strong support team, deliver valuable
content and produce a seamless, engaging experience — all on a shortened timeline.
CONTENT OVERVIEWDepending on your experience level, this program can be taken in sequence through all five lessons,
or you can select the lessons you find most relevant to your business needs.
• LESSON 1: Digital Event Strategic Planning
• LESSON 2: User Experience & Engagement
• LESSON 3: Content Strategy, Creation & Delivery
• LESSON 4: Building the Digital Environment
• LESSON 5: Planning the Live Event
![Page 38: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/38.jpg)
DIGITAL EVENTS EDUCATION
On-Demand SessionsGain knowledge in a wide variety of topics through DEI’s on-
demand sessions in the media library. Become a PCMA member and
access the entire library for free.
DEI WebinarsEarn CE credits and gain insights with our free webinars.
![Page 39: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/39.jpg)
SPEAKERS
Darren ChuckryRegional VP, PCMA
Chair, The Marketing Society
13 MAY 2020, 5:00PM (HONG KONG TIME)
Luisa GalindoBusiness Development Manager
The Economist Intelligence Unit
Deborah CaldwellSVP, APAC Head of Event Marketing
Bank of America Merrill Lynch
![Page 40: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/40.jpg)
CONTACT US
Patricia Cheong
Associate Director, Development
![Page 41: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/41.jpg)
![Page 42: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/42.jpg)
NEXT TWO WEBINARSWednesdays 13 & 20 May at 5pm HK time
![Page 43: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/43.jpg)
Questions & Answers
Please use “Q&A” to ask questions(live questions with “Raise your Hand” are not available this time)
![Page 44: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/44.jpg)
How would you rate this Webinar?
![Page 46: Virtual Events 101 · 2020. 5. 6. · Virtual Events 101 Introduction to Virtual Events Bruno Simões, ... • Promote Macau as a destination ... creative MICE educational programs](https://reader034.vdocuments.net/reader034/viewer/2022051811/601f4421540ded6cbf11546f/html5/thumbnails/46.jpg)
P R O M O T E
C O N N E C T
L E A R N