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/ Virtual events for eventful times / identitygroup.co.uk

Virtual events for eventful timesDigital alternatives to live events


The impact of COVID-19 on the events industry has been significant, to say the least. Without any measure of hyperbole, almost overnight it has implemented a global requirement for new ways of working as we each adapt to this new normal. Within these uncertain times, connecting with your customers has never been more important, and for many brands and businesses the most effective way to do this is with a live and wholly immersive virtual event.

With a huge percentage of the global population now working from home as social distancing remains very much in force, we are all almost entirely dependent on digital, not just to do our jobs but also to connect and communicate with each other. Indeed, one of the net benefits of this new workflow is the unprecedented growth in video conferencing, which has rapidly conditioned the workforce to engaging with others through these platforms and becoming not just comfortable, but productive within virtual environments.

Ultimately, business targets and objectives have not changed; companies still need to engage with their target audiences, generate awareness, sell products and meet KPIs, and the requirement for digital platforms and virtual solutions is greater than ever to meet these goals. Moreover, virtual event solutions remove the physical constraints and associated costs of face-to-face events, maximising the effectiveness of your budget and return on investment.

Our industry is unique thanks to its people. Skilful people that are adaptable, agile and resilient, so we’re confident that we can keep on doing what we love... delivering fantastic live event experiences with compelling content that inspires, engages and entertains.

Michael Gietzen - Managing Director

Why an immersive virtual event?

Executive Summary

Page 2 / Virtual events for eventful times / identitygroup.co.uk


The show must go on!Stimulating, measurable and secure virtual events

The opportunity to reach your target audience online with an engaging and immersive live virtual event has never been greater.

Volume• A huge percentage of

the global population are working from home

• Web content download traffic is up 90% in the past 2 weeks

• 70% increase in time spent on Facebook and Instagram

• 76% engagement on ad posts in the past 2 weeks

Time• People are looking to

engage with compelling content experiences and feel connected in real time

• Video conferencing has erupted, and we have become conditioned to engaging with others through virtual platforms, but they do not provide the wow factor of a high production value live event

Objectives• Brand targets and objectives

have not changed – companies still need to engage with their target audiences, generate awareness, sell products and meet KPIs

• The requirement for digital platforms and virtual solutions is greater than ever to meet these goals

ROI• Virtual activations remove

the physical constraints and associated costs of F2F, maximising your budget

• Within this opportunity, the investment for brands will go further as the cost of acquisition to attract and convert their clientele will be reduced because the ability to reach their TA is now more efficient than ever


What is a virtual event?

A new era of events

Ultimately, a virtual event is identical to a traditional live event, with the important caveat that it of course takes place in a digital environment, as opposed to a physical space.

All of the benefits derived from the live event experience – delegate management, presentations and meetings (one-to-one or one-to-many), face-to-face interactions, content consumption, lead capture and business generation – can be very effectively replicated in the digital world, without the physical limitations.

Indeed, the virtual environment literally has no physical boundaries, so if you wanted to host your event “on the moon”, you could!


Extend your content to a global audience

Virtual events solutions for every occasion

Global Conferences Product Launches

Recruitment

AGMs & Sales Meetings

Exhibitions & Expos Training

With many options to choose from, you can easily personalise virtual spaces to meet your event goals.

The possibilities are endless!

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1. Virtual productionstudio


1. Virtual production studio

The future of production Identity utilises the latest technology to create memorable, interactive and immersive live events and virtual events are an essential tool for communication in the current climate. However, our experience has demonstrated that typically many virtual experiences do not meet the high production values of real-life events.

We offer live real-time, online event solutions with the production values of a professional live broadcast which ensures delegates are entertained and engaged. Unique technology places the presenter/s in a virtual environment alongside innovative and immersive 3D content, virtual projection mapping and virtual holograms.

Our approach uses the latest broadcast technology to stream live across the internet with the addition of a virtual set or studio to accompany the speaker in a fully virtual environment using a secure point-to-point link.



Our virtual production setups can range from rotoscoping presenters in their living rooms into a virtual stage, to full digital studio sets with the latest in camera augmented reality.



We can multi-cast in real time with full remote audience participation, holographic guest speakers and next generation graphics to support any kind of live, hybrid or virtual event.



The sky (or in this case the forest) is truly the limit to what can be achieved. We can place your presenters in any 3D interactive environment that complements your event’s concept and narrative.



Our agile production methods aren’t limited to conference stages and broadcast solutions. Employee engagement and B2C activations can utilise our real time graphics for experiential.


2. Virtual exhibitions


Creating a digital twin Digital twinning in the events world sees the creation of hybrid events where physical experience assets are replicated in the digital world through immersive content and creative technology.

Partnered with an existing conference/expo, the aim for a digital twinned event is to broadcast a message to the world without sacrificing the interaction and engagement delegates need.

We can utilise existing assets such as 3D design files, brand messaging and interactive content to populate an exploratory experience that immerses the delegate and allows engagement to be at the heart of the customer proposition.

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Welcome to

Symposia (LIVE)

Rich content and interactionWhat makes virtual exhibitions an exciting tool for brand communication is the native ability for the audience to communicate with the specialist sales staff that can populate the interactive areas of the experience.

Features include:

• Plenary broadcasts to the audience from the main stage with audience Q&A and live polling

• Networking opportunities for delegates and staff with live chat

• One-to-One consultations with sales representatives with live video

• Round table meeting rooms for closed breakout sessions with multiple participants

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LIVE

NOW ON: Davis Bentley Managing Director | Speaking...

Has the product been tested?

How can I find out more?

CLICK HERE

Please click on the button below to arrange a virtual demo with our sales team.

We have fully tested the product and will be shipping within the next few weeks.

LIVE SESSION CHAT

NEXT SPEAKER

Countdown

Sara Davis Developer

Sara is an energetic and innovative product design and development consultancy. Her team of Engineers and Designers work alongside global businesses in the development of new products.

HOURS MINS SEC

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Hyper-Reality ExhibitionsThe best part of an entirely virtual space is that they don’t have to abide by the same laws of physics as a physical event!

We can create city-scale brand worlds that are truly impressive and immersive spaces that generate memorable experiences for the delegations. Use cases for this approach include:

• Hybrid collaboration suites for B2B sales

• Training centres for staff engagement

• Arenas for product launches

• Interactive sandboxes for partner demonstrations

• Brand museums and galleries

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Customer Experience CentreA Virtual CEC can be the sustainable, re-usable, re-definable heart of a brand.

Whether they are a physical, hybrid or digital Innovation Suites, Technology Centres, Executive Briefing Centres, Training Centres, CX Hubs or Showrooms.

Whatever the name, the guiding principles are the same and in the age of social distancing a Virtual CEC allows customers from around the globe to enter a space that is built from the ground up to immerse, impress and convert.

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3. Virtual events platform



A suite of event platformsWe have over 20 events platforms as partners as well as in-house developed API integrations that provide custom functionality in a cost-efficient package.

Ranging from simple mobile apps for meetings all the way up to bespoke experiences that provide rich functionality for the delegates, as well as a secure encrypted backend for the virtual production streaming solution.

We tailor our platform offerings to each client’s needs with the same rigour, due diligence and production expertise that we deploy for our in-person live events.

Welcome to

Symposia (LIVE)

Login Register

LIVE

NOW ON: Davis Bentley Managing Director | Speaking...

Has the product been tested?

How can I find out more?

CLICK HERE

Please click on the button below to arrange a virtual demo with our sales team.

We have fully tested the product and will be shipping within the next few weeks.

LIVE SESSION CHAT

NEXT SPEAKER

Countdown

Sara Davis Developer

Sara is an energetic and innovative product design and development consultancy. Her team of Engineers and Designers work alongside global businesses in the development of new products.

HOURS MINS SEC

00 04 16



Demonstrable returnsFrom targeting to acquisition and all the way through to post-event analysis, we can both develop and integrate custom APIs that work with all major platforms and CRMs.

This suite of analytics tools aggregate, correlate and provide actionable insights that meet your business objects.

Through this data-first approach, we can tailor the ongoing customer experience through the personalisation of content that each time they engage with our virtual platforms.


Production,delivery and project management


Assess the AssetsWhat do we have and what can we use?

People, 3D Models, Branding

Tech Audit You’re only as fast as your slowest connection. Let’s mitigate that risk

Simplified SolutionA box that turns the talent, anywhere in the world into a tech genius

Our processA full turnkey solution for your virtual event

1 2 3

Virtual ProductionHow can we lead with cutting edge technology in a virtual Digital Garage

Multi CastA digital event that happens at all places at once including owned media

Marketing StrategyEvent marketing and amplification to demonstrate the ROI

4 5 6


Digital risk assessmentApproaching the technical and content production of a Live Virtual Event will follow the same diligence and risk assessments as live physical events. For each concept for Live Virtual Events we will have a fully developed plan based on the following tiers:

Phase 1 - Lockdown Remote Kits + Remote Teams (no 1-2-1 contact)

Phase 2 - Social Distancing Remote Kits + Minimal Teams (no <2m contact)

Phase 3 - Phased Return Studio Kits + Minimal Teams

Phase 4 - Business as usual Live Event + Streaming (with the same mechanics)

Potential challenges and solutionsChallenge: End user technical proficiency Solution: Training, points of contact, plug-and-play systems

Challenge: Connectivity and hardware Solution: Audits, wireless solutions, all-in-one hardware kits

Challenge: End user media and on-camera training Solution: Masterclasses, support instructors, pre-records, rehearsals

Challenge: Ensuring events are high quality and professional at all times Solution: Use of showrunner and development of best practice rolled out across programme

Challenge: Moderation and brand safety Solution: Always on Event Safety Moderation Team

Risks and challengesContingency planning


• A box that can turn anyone into a tech genius tailored specifically to the live event needs of the presenter and the situation based off the data that comes from the tech audit

• Tactical Location Streaming Setup (TLSS)

• Can be scaled up or down depending on location

• Option for fully remote set up that includes battery packs and 4G/5G routers

• High quality audio, camera and lighting

• Pre-setup with all software, configuration and accounts (plug and stream)

• 360 Cameras to immerse the audience

• Live technical support team accessed via direct message with screen sharing

• Rental or purchase options that can be used in the long term for content capture live events

Out of the box solutionVirtual events made easy


Presenter trainingPerfect event delivery

We provide an intuitive and robust broadcast production solution for your teams, client and talent, providing excellent quality sound, lighting and video as well as faultless delivery, but we know this is only half of the equation when it comes to a great live event. During the process we will work in lockstep with the core stakeholders to ensure success.

Training including:• Presenter briefing• Real time rehearsal• Remote round table test group

Set-up• Plug and play kit that requires no

technical knowledge for setup• Live set up guide including

TeamViewer Pilot for Augmented Reality walkthrough of adjusting lighting conditions in the presenter’s room

Live• Broadcast-quality earpiece for

direct contact to the remote gallery and to the round table panel alongside in-room comfort monitors and audio


Attract, engage & convert


Where virtual events have a massive advantage over traditional delivery is in the implementation and use of data. Because a virtual live event takes place entirely online - from setup and pre-event marketing through to activation and post-event analysis - all of the touchpoints are connected by measurable and optimisable data along each step of the way, allowing you to accurately monitor and track your return on investment to a much greater degree. Moreover, within the delivery of a portfolio of events, the learnings provided from the data for one will allow for continuous improvement for the next, across your entire events calendar.

The importance of data

Maximising ROI



Strategical roadmapMaximising ROI

Attract ConvertEngage Evaluate

Post-EventPre-Event

• Entrance• Introductions• Interactivity• Showpiece• Content

• Lead data capture• Downloads• Demos• Book a virtual

meeting

During

• CRM• Marketing• Online Registration• Delegate Management

• Data and analytics• Surveys and follow-up• Content repurposing

and distribution


Data captureMaximising ROI

Registration and Check-in

Data

Pre, Live and Post-event

Data and Analytics

Dwell Time

Customer Feedback

Attention and Interests

Clicks and Engagement


Analytics dashboardMaximising ROI

• Advanced Platform Fully responsive, cloud-based real-time interface – access anywhere on any device

• Simple To Use Have an event setup and ready to go in minutes

• Data Driven Real-time reporting. Adapt and refine events on the fly to maximise efficiency and measure ROI

• API Setup custom integrations with your existing systems


We are live events


We are virtual events

80+ Employees

1,200+Events delivered

per year

20yrs+Experience

GlobalCampaigns

FastestGrowing events agency

in the UK

£20m+Turnover

Introductionto Identity



We are virtual events

Our full suite of servicesStrategy DigitalData Creative AV

Account ManagementEvaluationLogistics TrainingProduction


We are privileged to work with...

...some of the world’s biggest brands.


Quality assurance and accreditations

At all times we strive to ensure that the service we offer meets or even exceeds our clients’ expectations.


GlobalReachWorking across more than 50 countriesGermany • France • Spain • Holland • Norway • Sweden • Denmark • Greece • Turkey • Italy • Ireland • Belgium • Austria • Switzerland • Nigeria • South Africa • Cameroon • China • India • Malaysia Brunei • Singapore • United Kingdom • USA • Iran • Afghanistan • Kuwait • Saudi Arabia • Abu Dhabi • Dubai • Libya • Jordan • Qatar • Bahrain • Australia • Brazil • Malta • Argentina • Peru


© 2020 - Designs are copyright of Identity Holdings Ltd and may not be reproduced without prior written permission.

Identity UK Identity House, Westham Business Park Westham East Sussex, UK BN24 5NP

t: +44(0)1323 469111 e: [email protected] w: identitygroup.co.uk

BE Vivid The Offices 11 Wish Road Hove East Sussex, UK BN3 4LL

t: +44(0)203 811 0430 e: [email protected] w: be-vivid.co.uk

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