virtual museum- how to become a successful digital museum

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BECOMING A 21 st CENTURY MUSEUM

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A Digital Marketing Proposal for a small independently funded museum

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Page 1: Virtual Museum- How to become a successful digital museum

BECOMING A 21st CENTURY

MUSEUM

Page 2: Virtual Museum- How to become a successful digital museum
Page 3: Virtual Museum- How to become a successful digital museum

There are 17,500 museums in the U.S.

ART

Science

Historical

zoo

Natural history

botanical

Page 4: Virtual Museum- How to become a successful digital museum

THE ARTS AND CULTURE MARKET IS A

$166.2 BILLION BUSINESS A YEAR

DUE TO TECHNOLOGY MUSEUMS ARE ATTRACTING A WIDER AUDIENCE THAN EVER

Page 5: Virtual Museum- How to become a successful digital museum

Average Annual Visitors

science

Living collections

Children’s

general

Natural history

art

specialized

Historic site

history

357,103  

208,574  130,870  

58,500  

44,878  

22,000  

58,176  

11,700  

10,000  

Average Admission

$7 The value of a member is usually

50% more in revenue than a one time visitor

Technology helps convert visitors into members and members into donors

Page 6: Virtual Museum- How to become a successful digital museum

You might never physically visit every museum…

…shouldn’t mean you’ll never walk their floors

Page 7: Virtual Museum- How to become a successful digital museum

Top social media platforms for

museums

Page 8: Virtual Museum- How to become a successful digital museum
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Page 10: Virtual Museum- How to become a successful digital museum

The Secret Annex

Visitors walk through Anne Frank’s house and her infamous attic. A brilliant idea- an online sensation

Monet 2010

Impressionism enthusiasts can tour the “Claude Monet: 1840-1926” exhibit without having to buy a plane ticket to Paris

Google art project

Launched in February 2014, Google Art Project offers a street view experience of 17 of the world’s most famous museums

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Website Redesign

Page 19: Virtual Museum- How to become a successful digital museum

How often should a website be redesigned?

-

5

10

15

20

25

30

35

40

Every 4-12 months

Every 13-24 months

Every 25-26 months

Never Every 3 months

Asia

EU

US

Page 20: Virtual Museum- How to become a successful digital museum
Page 21: Virtual Museum- How to become a successful digital museum

The social staircase

Strategy

Identify, find & observe target market

Presence

Turn visitors into fans

How?  Conversation

Update content daily

Page 22: Virtual Museum- How to become a successful digital museum

The current favorite platform for museums to interact with their audience

Page 23: Virtual Museum- How to become a successful digital museum

Social site That is all about

discovery

Best for Users are:

32% male

68% female

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Page 25: Virtual Museum- How to become a successful digital museum

Social sharing site

That has

1 billion Users

worldwide

Best for Users share 1 billion Active users

Communicating with

consumers

2.5 billion Pieces of content

daily

Page 26: Virtual Museum- How to become a successful digital museum

Most followed

brand is

Posting pics Consumers relate to

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Brand is what people think of you.

Branding is the process of managing your brand

Branding is the process of managing & creating your brand’s impressions

Be the leading brand in your field

-European Academic Art!

-Classical Realism!-Orientalism!-Romanticism!

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INVITE

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engage

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educate

Page 33: Virtual Museum- How to become a successful digital museum

INspire

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update

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entertain

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