virtual optimizely experience 2014 - code.org - how the hour of code is testing to reach 100 million...
DESCRIPTION
Hear from Roxanne Emadi about how Code.org leverage Optimizely to help run their Hour of Code campaign.TRANSCRIPT
Roxanne EmadiCode.org
How the Hour of Code is Testing to Reach 100 Million Students
Technology affecting every field
Our Vision:
every school
every student
The Challenge for the 21st Century
Introducing the Hour Of Code
…. and website optimization
Signing up 40,000 organizers
Reaching 15 million users in one week
=
OPTIMIZELY TEST ONE
Traffic to signup website
PR launch
IMPACTThe winning combination of text/button performed 29% better than the original
IMPACTThe winning combination of text/button performed 29% better than the original
Millions more students, just because of A/B testing
Beyond the Call-to-action
Beyond the Call-to-action
Beyond the Call-to-action
@codeorg #hourofcode