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Vision and Strategic Actions for Managing Stormwater in the 21st Century Version 1.1 December 2017 Vision Manage stormwater as a vital component of California’s water resources in a sustainable manner, to support human and ecological needs, to protect water quality, and to enhance and restore our waterways. California Stormwater Quality Association

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Vision and Strategic Actions for Managing Stormwater

in the 21st Century

Version 1.1

December 2017

Vision

Manage stormwater as a vital component of California’s water resources in a sustainable manner, to support

human and ecological needs, to protect water quality, and to enhance and restore our waterways.

California Stormwater Quality Association

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VisionandStrategicActionsforManagingStormwater

inthe21stCentury

Vision

ManagestormwaterasavitalcomponentofCalifornia’swaterresourcesinasustainable

manner,tosupporthumanandecologicalneeds,toprotectwaterquality,andtoenhanceand

restoreourwaterways.

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GuidingPrinciplesTheguidingprinciplestosupportthisvisionare:

Principle: Sustainablestormwatermanagementusesrunoffasaresource,protectswaterqualityandbeneficialuses,andefficientlyminimizespollution.

Principle: Policies,regulations,guidance,training,andfundingneedtosupportsustainablestormwatermanagement.

Principle: Publicawareness,understanding,andappreciationofthevalueofstormwaterisessentialtosustainablestormwatermanagement.

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PurposeThisVisionandStrategicActionsweredevelopedtoaddresstheprimaryissueforstormwatermanagement:ThelackofconsensusonhowbesttomeetthegoalsoftheCleanWaterActforstormwater.CASQAdevelopedthisVisionandStrategicActionsforitself,itsmembers,andthepublictopursueacomprehensiveplanforstormwaterthatwillachievethegoalsoftheCleanWaterActandsustainablestormwatermanagement.

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PrefaceThestormwaterprogramisinitsthirddecadeofimplementationbymunicipalseparatestormsewersystems(MS4s).Permitteeshavemadegreatstridestoaddresstheimpactofstormwateronlocalreceivingwatersthroughfocusedoutreachtothepublicandanincreasedknowledgebaseoneffectivepollutantremovalstrategies.MS4permitshaveevolvedsubstantially,generallybuildingontheoriginalapproachframedbytheU.S.EnvironmentalProtectionAgency(EPA)forthePhaseIprogram.Theapproachdescribedincurrentpermitsistoreducepollutantsinrunofftothemaximumextentpracticable(MEP)throughtheimplementationofbestmanagementpractices(BMPs).MEPwasdesignedasaflexibletechnology-basedstandardthatwouldchangeovertimetoreflectevolvingunderstandingofpollutantsourcesandstormwatertreatmenttechnologies.Anadditionalrequirementinpermitsistocomplywithwaterqualitystandards,especiallyasimplementedthroughtotalmaximumdailyloads(TMDLs).

TheMEPapproachhasbeenappliedbypermitteestoboththebuiltenvironmentduringredevelopmentandtheurbanizingfringewithnewdevelopment,withvaryinglevelsofsuccess.Newdevelopmentprogramsforcontrolofrunoffwaterqualityfromtheurbanizingfringehavebeenrelativelysuccessful.Permitteeshaveusedlowimpactdevelopment(LID)orgreeninfrastructureandendofpipetreatment(grayinfrastructure)toimprovewaterquality.Permitteeshavebeenlesssuccessfulimprovingwaterqualityfromexistingdevelopment.Traditionalurbandesignprinciplesresultedinalandscapethatmovesstormwaterquicklyoff-siteforconveyancetoreceivingwaters.PermitteeshavefoundthatretrofitofthestormwatersystemwithLIDmeasuresandendofpipetreatmentsintheexistingenvironmentiscostly,technicallydifficult,andrequirestimetoplanandsignificantresourcestofundthecapitalimprovementprojects.PermitteeshavealsofoundthatitisnottechnicallyfeasibletoretrofitallexistingdevelopmentwithtreatmentBMPsandfurther,retrofittingisnotthemostenvironmentallyandcost-effectiveapproachforimprovingwaterquality.

DriversfortheNewApproachThereareseveraldriversforchangeforthestormwaterprogram.Atthemostbasiclevel,thecurrentprogramisfailingtomeetthegoalsoftheCleanWaterAct(CWA)withinatimeframedeemedreasonablebythestakeholders.Drivers–bothchallengesandopportunities–foranewapproachare:

Challenges

• 303(d)listingsandTMDLs.Moreandimprovedmonitoringhasidentifiedwaterbodiesthatarenotmeetingwaterqualitystandards.ThesewaterbodiesarebeinglistedasimpairedunderSection303(d)oftheCWAwithpollutant-specificwasteloadallocations(WLAs)incorporatedintomunicipalstormwaterNationalPollutantDischargeEliminationSystem(NPDES)permits.Thenumberof303(d)listedwatersandthenumberofexistingandproposedTMDLsaregrowingrapidly.The2008-2010303(d)listinCaliforniahas3,500waterway-pollutantlistings.AddingmoreTMDLwaterbodiesisultimatelyunsustainablefrombotharegulatoryandpermittee(implementation)standpoint.Therearefartoomanypotentialpollutantsintheenvironmenttoaddressthemonapollutant-by-pollutantbasis.

Additionally,theTMDLregulations(CWASections303(d–e);40CFR130.7)weredevelopedalmost20yearsbeforeEPAstartedtoregulatestormwater,thereforetheregulationsarebasedonawastewatermodel.Wastewateroriginatesinahuman-made,closedsystem(sinks,toilets,etc.,)thatisrelativelycontrollable.Accordingly,theTMDLregulationsarebasedonthepresumptionthatBMPsexistandarepowerfulenoughtoreducepollutantstoachieveWLAs.

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Ontheotherhand,stormwateroriginatesfromanatural,outdoor,andopensystemthatisinherentlylesscontrollablethanwastewater.So,thepresumptionthatBMPsexistforstormwater,letalonearepowerfulenoughtoachieveWLAs,ishighlyquestionable.Andyet,mostTMDLsarewrittenandadoptedasifthepresumptionofBMPsistrueforstormwater.Hence,theregulationofstormwaterseemstheoreticalandoutoftouchwiththetechnicalrealityofstormwatermanagement.

• CompliancewithWaterQualityStandards.AscurrentlyregulatedinMS4permits,stormwaterpermitteesmustcomplywithwaterqualitystandards.ThisinterpretationwassupportedbytheNinthCircuitCourtofAppeals.Thiscourt’sdecisionhasacceleratedtheneedtoidentifyalong-termsolutiontostormwatermanagementthatwillsupportaffordablecompliancewithnumericstandards.

• Waterqualityobjectiveswereinitiallydevelopedtoprotectwaterbodiesfromthecontinuousandrelativelyhomogenousdischargesofwastewater.LiketheTMDLregulations,thereceivingwaterqualitystandardsdonotreflectthedynamicconditionsfoundinstormwaterdischarges,ortheintermittentnatureofthedischarges.Asaresult,stormwaterprogramsstruggletoattaintheexistingstandardsinBasinPlansastheyprovidelimitedvalueindefiningstandardsforwetweatherconditions.Thepublicwillnotinvestresourcestocorrect‘administrative’waterqualityproblemswhennoactualbeneficialuseimpairmentsexist,ortheexistenceofthe‘impairment’isduetonaturalsources.Thisproblemtendstobeparticularlyacuteforrecreationqualitystandards,whereregulationtoprotectswimmersisnotapracticalbeneficialuseduringperiodsofhighflows.

• ProgramFunding.Sufficientresourcesneedtobededicatedtowaterquality.Moststormwaterprogramsarefundedthroughmunicipalgeneralfunds.Thecurrentfundingstructurepresentsamajorchallengeforelectedofficialsastheymustbalancethefundingofthestormwaterprogramwithotherprogramssupportedbythegeneralfund,includingsuchthingsaslawenforcement,fireprotection,andotheressentialservices.Permitteesmustbeabletoclearlycommunicatetheneedandconsequencesofinactiontothepublic,sothatresourcesforstormwaterprogramscanbeprioritizedalongwithothersocialprogramsfundedbylocalandstategovernments.

Opportunities

• Stormwaterasavaluableresource.RecurringdroughtconditionsinCaliforniahavespotlightedthevalueofstormwateraspartofthesolutiontoprovidingareliableandsustainablewatersupply.Stormwaterneedstobeaddressedmoreasanimportantresourceandlessasasourceofpollution.

• Ascentofsource-basedBMPs.BMPsareanotherareawherethewastewatermodelismisleadingifappliedasistostormwater.Firstandforemost,theBMPsforwastewateraretreatment(e.g.,primary,secondary)andimprovedBMPstendtobemoreorhigherlevelsoftreatment(e.g.,tertiary).Ontheotherhand,thebestmanagementpracticesforstormwatertendtobethosefocusedonthe‘sources’ofstormwaterpollution.Stormwaterpollutionismadeupoftwopartsorsources–stormwatercombiningwithpotentialpollutants.Minimizethechancesforthatcombinationandstormwaterpollutionisavoidedorpreventedwithlittleornopollutionreductionrequired.Preventioncanbeaccomplishedbyreducingeitherorbothofthetwoparts.GreenInfrastructurereducestheamountofstormwaterandTrueSourceControlreducestheamountofpotentialpollutants.

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o GreenInfrastructure–EPAstates“Greeninfrastructureisacost-effective,resilientapproachtomanagingwetweatherimpactsthatprovidesmanycommunitybenefits.Whilesingle-purposegraystormwaterinfrastructure—conventionalpipeddrainageandwatertreatmentsystems—isdesignedtomoveurbanstormwaterawayfromthebuiltenvironment,greeninfrastructurereducesandtreatsstormwateratitssource…”Greeninfrastructureslowsrunoffbydispersingittovegetatedareas,harvestsandusesrunoff,promotesinfiltrationandevapotranspiration,andusesbioretentionandothergreeninfrastructurepracticestocleanstormwaterrunoff.

o TrueSourceControl–Truesourcecontrolfocusesontheoriginalsourceofpotentialpollutantsbyeliminatingorsignificantlyreducingtheexistenceofpotentialpollutants,therebynegatingtheneedtopreventcontactbetweenpotentialpollutantsandstormwaterortotreatthepollutantsoutofstormwater.Thatfocusisdifferentthanthatofoperationalsourcecontrols,whichphysicallykeepthepotentialpollutantsfromcontactingrainfallandstormwaterrunoffthroughcovering/containing,berming,orcleaning.Thatdifferenceinfocusbetweenthecurrentsourceandtheoriginalsourceissimilartothedirectionaldifferencebetweencompassnorthandtruenorth.

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TableofContentsVision......................................................................................................................................i

GuidingPrinciples....................................................................................................................ii

Purpose..................................................................................................................................iii

Preface...................................................................................................................................iv

TableofContents..................................................................................................................vii

Principle–Sustainablestormwatermanagementusesrunoffasaresource,protectswater

qualityandbeneficialuses,andefficientlyminimizespollution...........................................1

Action1.1–DevelopGuidanceforIntegratedManagementofWaterResourcesthatPromotes

StormwaterasaResource.......................................................................................................................1

Action1.2–IdentifyConstraintsandOpportunitiesforMaximizingStormwaterasaResource............3

Action1.3–ProvideEffectiveandEfficientSolutionsthroughTruePollutantSourceControl...............5

Action1.4–WorkwithDPRtoControlToxicityinReceivingWatersfromPesticideApplication...........6

Principle–Policies,regulations,guidance,training,andfundingneedtosupportsustainable

stormwatermanagement....................................................................................................8

Action2.1–ClarifyRegulations................................................................................................................8

Action2.2–ArticulateStormwaterProgramPriorities............................................................................9

Action2.3–AugmentandImplementBasinPlanAmendmentProcess................................................10

Action2.4–DevelopPoliciesandPermittingFrameworktoSupportSustainableStormwater

Management.......................................................................................................................................12

Action2.5–EstablishGuidance/ToolstoSupportSustainableStormwaterPrograms.........................14

Action2.6–EstablishWatershed-BasedorEquivalentProgram...........................................................15

Action2.7–CreateFundingOpportunities............................................................................................16

Action2.8–SurveyNeedsandIdentifyCosts........................................................................................20

Principle–Publicawareness,understanding,andappreciationofthevalueofstormwateris

essentialtosustainablestormwatermanagement..............................................................23

Action3.1–CreateOpportunitiesforMultipleAgencyandCollaborativeEffortstoDemonstratethe

ValueofStormwatertothePublic......................................................................................................23

Action3.2–CreateStatewideMessagethatEstablishesStormwaterasaResource............................24

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Principle–Sustainablestormwatermanagementusesrunoffasaresource,protectswaterqualityandbeneficialuses,andefficientlyminimizespollution.Stormwaterisaresource,withsocial,economic,andecologicalvalueandshouldbemanagedinasustainablemanner.DomesticwatersupplysourcesinCaliforniaarestrained,andstormwaterwillplayanimportantroleinmaintainingaconsistentandresilientdomesticsupply.Using,andreusingwaterwithinlocalwatershedswillhelpmaintainlocalwaterbalance,reduceenergyuse,andavoidenvironmentalimpacttogroundandsurfacewaters.

Stormwaterprogramsmustprotecttheenvironmentandbecost-effectivetoimplement.Foreachpollutant,thereisamostcost-effectivepointofcontrol.Formanypollutants,themostcost-effectivepointofcontrolwillbeatthesource,beforethepollutantcontactsstormwater.Forotherpollutants,acombinationofsourcecontrols,treatmentcontrols,andregulatoryapproachesorbeneficialuseassessmentmaybeneeded.

Action1.1–DevelopGuidanceforIntegratedManagementofWaterResourcesthatPromotesStormwaterasaResource

Background

ExcellentworkhasbeencompletedonplanninganddevelopingCalifornia’swatersystem,butplannersandengineersneedaframeworkthatdescribeshowourwatersourcesworktogether.Theintegratedregionalwatermanagementplans(IRWMPs)haveprovidedapartialanswertowaterplanning,butcanbeimprovedtoincludemoreinformationforstormwatertoensurethatitsupportsthehighestuseofotherwatersourcesinurbanareas.BetterguidanceisneededforthedevelopmentofthestormwaterportionofIRWMPs,totrulyintegratestormwaterwiththeotherwaterresourcesinCalifornia,andtohelpagenciesunderstandhowstormwaterwillbeusedasaproductivepartofthestate’swatersupply.

Similarly,theSustainableGroundwaterManagementAct(SGMA)1requirementsandGroundwaterSustainabilityPlan(GSP)regulationspresentopportunitiestocoordinatestormwaterandgroundwatermanagement.Forexample,underSGMA,GroundwaterSustainabilityAgencies,astheydeveloptheirGSPs,mustaddressanysurfaceandgroundwaterinteractionorinterconnection.Additionally,theremaybeotherintegrativeeffortsinwhichstormwatershouldbeamoresignificantelementandthatwouldbenefitfrommoreinformationandguidanceonstormwater.

Note:ThisactioniscloselyrelatedtoAction3.1–Createopportunitiesformultipleagencyandcollaborativeeffortstodemonstratethevalueofstormwatertothepublic.Theactionssharethesubjectofstormwaterasaresourcebuttheydifferintheirfocusandaudience.ThefocusofAction1.1isinwardtowardpublicagenciesandtheproductionofguidanceforpublicagencies.ThefocusofAction3.1isoutwardtowardthepublicandthepublicityofprojectsandprograms.

Goal:TodevelopguidanceforIRWMPsandsimilareffortsthatintegratesallofCalifornia’swaterresourcestoachieveoptimumusewhileprotectingthebeneficialusesofreceivingwaters.

1Thelegislativeintentofthe2014SGMAisforgroundwatertobemanagedsustainablyinCalifornia’sgroundwaterbasinsbylocalpublicagenciesandnewly-formedgroundwatersustainabilityagencies(GSAs).InthebasinsdesignatedbyDWRasmediumandhighpriority,localpublicagenciesandGSAsarerequiredtodevelopandimplementgroundwatersustainabilityplans(GSPs)oralternativestoGSPs(Alternatives).PursuanttoWaterCodeSection10733.2,DWRdraftedandadoptedemergencyregulationsinMay2016fortheevaluationofGSPsandAlternatives,theimplementationofGSPsandAlternatives,andcoordinationagreements.

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RelatedSTORMS2Project(s)

1a. PromoteStormwaterCaptureandUse,2016-2018(projectterm)2a. IncreaseStakeholderCollaborationtoPromoteStormwaterasaResource,2019-20214a. ImplementSenateBill985–IncorporatePrinciplesofStormwaterResourcePlanGuidelinesinto

StormwaterPrograms,2016-2018

RelatedCaliforniaWaterActionPlan3Action(s)

2. IncreaseRegionalSelf-RelianceandIntegratedWaterManagementacrossAllLevelsofGovernment6. ExpandWaterStorageCapacityandImproveGroundwaterManagement

ProposedEfforts

IRWMPs

Objective1. MeetwithStateWaterBoardandDepartmentofWaterResources(DWR)stafftodiscussthegoalofAction1.1anddevelopaproblemstatementaswellasgeneralstepsforcorrectiveaction.DeterminethemostappropriateapproachtoguidethedevelopmentofthestormwaterportionofIRWMPs.

Objective2. WorkwiththeStateWaterBoardandDWRtodevelopaguide(model)forthe

integrateduseofallwatersourcesinCaliforniathatwillserveasarequiredreferencedocumentduringthedevelopmentofIRWMPs.Theguideshouldaddressthefollowingitems:

o Potentialwaysthatstormwatercaptureandusecancomplement,ratherthancompetewith,recycledandgreywateruse

o Incentivesforcaptureanduse§ Methodstoencouragesitebasedcaptureanduse,includingdistributed

greeninfrastructureandinfiltrationstrategiesinurbanareas§ AWaterRightsdefinitionforcapturedstormwater,eitheratthesurfaceor

afterinfiltrationo Potentialconflictsbetweenuses(stormwateruse,habitatprotection,flood

control)andproposedsolutionsforconflictso CriteriaforapplicationofmodelguidelinestoIRWMPso Stepsforintegratedplanningwithotherorganizationsandagencieso Requiredpartnerssuchaswateragencies,etc.o KeyfindingsoftheSTORMSProject1a/1breportandrecommendedactions

relevanttoIRWMPguidance

2STORMSisastrategy-basedinitiativedevelopedandmanagedbytheStateWaterBoardthatiscloselyrelatedtothisVisionandStrategicActions.ThemissionoftheStrategytoOptimizeResourceManagementofStormwater(STORMS)is“toleadtheevolutionofstormwatermanagementinCaliforniabyadvancingtheperspectivethatstormwaterisavaluableresource,supportingpoliciesforcollaborativewatershed-levelstormwatermanagementandpollutionprevention,removingobstaclestofunding,developingresources,andintegratingregulatoryandnon-regulatoryinterests.”3TheCaliforniaWaterActionPlan–originallyreleasedbytheadministrationofGovernorBrowninJanuary2014–is“aroadmapforthefirstfiveyearsofthestate’sjourneytowardsustainablewatermanagement.”

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Objective3. WorkwiththeStateWaterBoardandDWRtofinalizetheguide(model)byadoptingitasarequiredreferencedocument.Developanimplementationplan,includingscopeofwork,schedule,resources,androles(includingleadandsupport),andresponsibilities.

SGMA

Objective1. MeetwithStateWaterBoardandDWRstafftodiscussthegoalofAction1.1andhowstormwateragenciescanplayasignificantroleinthedevelopmentofvariousGSPs4(statewideandlocally),andincorporatestormwatercaptureandrechargeprojectsintothoseGSPs.Furthermore,identifyactionstocoordinatewiththoseDWRandStateWaterBoarddivisionsresponsibleforSGMAimplementation.

Lead:CASQA

Support:DepartmentofWaterResources;StateWaterBoard

Schedule

# Objective/Deliverable CompletionDate

IRWMPs1 MeetingswithStateWaterBoard,DWR,andothersasappropriate.

DevelopstrategytoincorporatestormwatermanagementintoIRWMPs.2018

2 DevelopguidancetobetterintegratestormwaterintoIRWMPs. 20193 FinalizeIRWMPstormwaterintegrationguidanceandbeginimplementation. 2020

SGMA1 MeetingswithStateWaterBoard,DWR,andGSAsasappropriate.

IdentifyactionstocoordinatewithDWRandStateWaterBoardandascheduleofimplementation.

2018

Action1.2–IdentifyConstraintsandOpportunitiesforMaximizingStormwaterasaResource

Background

MS4permitprovisionsandotherregulatoryrequirementscanresultinunintendedconstraintsontheuseofstormwaterasaresource.Additionally,asnewregulationsaredevelopedinotherareas,suchaslocalsiteuseorSGMA,considerationofstormwaterasaresourceisnotalwaysmaximizedorconsistentlyincorporated.Thisactionwilldemonstratehowlocalagenciescanimprovetheiruseof

4UnderSGMA,Section10721.Definitions–UndesirableResults,(w)“Undesirableresult”meansoneormoreofthefollowingeffectscausedbygroundwaterconditionsoccurringthroughoutthebasin:(6)Depletionsofinterconnectedsurfacewaterthathassignificantandunreasonableadverseimpactsonbeneficialusesofthesurfacewater.

SGMASection10727.2.RequiredPlanElements(d)Componentsrelatingtothefollowing,asapplicabletothebasin:(4)Howrechargeareasidentifiedintheplansubstantiallycontributetothereplenishmentofthebasin.(5)Adescriptionofsurfacewatersupplyusedoravailableforuseforgroundwaterrechargeorinlieuuse.

SGMASection10727.4.AdditionalPlanElements,agroundwatersustainabilityplanshallinclude,whereappropriateandincollaborationwiththeappropriatelocalagencies,allofthefollowing:(f)Activitiesimplementing,opportunitiesfor,andremovingimpedimentsto,conjunctiveuseorundergroundstorage.

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stormwater.TheSTORMSProject1a/1breporthasbeguntoidentifybarriers,drivers,andfactorsaffectingsuccesswithstormwatercaptureanduseandwillbeusedasaresourceforimplementingAction1.2

Goal:Toidentifyexistingconstraintsandopportunitiestoincentivizeuseofstormwaterasanaturalresource.

RelatedSTORMSProject(s)

1a.PromoteStormWaterCaptureandUse,2016-20181b.IdentifyandEliminateBarrierstoStormwaterCaptureandUse,2016-20191c.IncreaseStormwaterCaptureandUsethroughRegulatoryApproaches,2019-20211d.DevelopandEstablishaMonetaryValueofStormwater,2019-2023

RelatedCaliforniaWaterActionPlanAction(s)

1. MakeConservationaCaliforniaWayofLife

ProposedEffort

Objective1. SurveyagenciesandreviewrecentlyadoptedMS4permitstoidentifykeyconflictsandconstraintsforidentifyingandimplementingprojectsthatusestormwater.UsetheSTORMSProject1a/1bReportasastartingpointtodevelopthesurvey.MeetwiththeStateWaterBoardandDWRtodiscussthefindings.

Objective2. Basedontheresultsofthesurvey,meetingswithDWRandStateWaterBoardinObjective1,andtheSTORMSProject1a/1bReport,developrecommendationsforwaysinwhichfutureregulationsandguidancecanmoreeffectivelysupportuseofstormwaterasaresource.ProvidetheStateWaterBoardwithwaystoincentivizetheuseofstormwaterasaresourceandremoveconstraintsthatcurrentlyexisttosupporttheStateWaterBoard’sSTORMSprogram.

Objective3. WorkwiththeStateWaterBoardandDWRtoincorporateconsiderationofstormwaterasaresourceintodevelopmentofnewregulationsandguidancewhereappropriate.Establishastatewidegoalforcapturingstormwaterandusingitasaresource.

Lead:CASQA

Support:StateWaterBoard

Schedule

# Objective/Deliverable CompletionDate

1 Surveyandtechnicalmemorandumidentifyingconstraints. 20182 Recommendationsforincentivizingstormwateruseandremovingconstraints. 20183 WorkwithStateWaterBoardandDWRtoincorporateconsiderationof

stormwaterasaresourceinfutureregulationsandestablishastatewidegoal.Ongoingasneeded

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Action1.3–ProvideEffectiveandEfficientSolutionsthroughTruePollutantSourceControl

Background

Asustainablestormwaterprogramwillimplementcontrolsthatarerecognizedaseffectiveandeconomical.Forexample,itisdifficulttoremovenutrientsfromstormwater.Themosteffectivepointofcontrolforthispollutantisatthesource(e.g.,application).Thecontrolofsomepollutantsinstormwaterisbeyondthedirectcontrolofthemunicipality.Truesourcecontrolandtheuseofalternativeproductsandgreenchemistry5mayultimatelyofferthemosteffectiveandeconomicalapproachtotheeliminationofmanypollutantsthatimpairbeneficialuseofwaters.Newlegislationmaybeneededtoimplementthisaction.

Goal:Developalistofpollutantsinstormwaterthatshouldmostappropriatelybecontrolledatthesource(truesourcecontrol).Determinethecommercialuseofeachpollutant,andoutlinearecommendedsourcecontrolapproach.

RelatedSTORMSProject(s)

6b.IdentifyOpportunitiesforSourceControlandPollutionPrevention,2016-2020

ProposedEffort

Objective1. Assembleascopeofworkforatechnicalreporttoidentifypollutantsinstormwaterthatimpactlocalreceivingwaters.ThiseffortwilllargelybeacompendiumofMS4annualreportsaroundthestate.Assembleatechnicaladvisoryteamtooverseethedevelopmentofthetechnicalreport.

Objective2. Prepareatechnicalreportpersignificantpollutantthatdescribesthecausesof

receivingwaterimpairmentinurbanareas,defineseachpollutantandassessesthedegreeofpollutantcontrolavailabletomunicipalities.Asanexample,eachpollutantmaybeassessedaccordingtothefollowingcategories:

o Sourcecharacterization–sources,pathways(e.g.,stormwater,airdeposition),fate;relativeamountsofpollutant/uncertaintyperpathway

o Whetherremovalisavailablethroughcosteffectivetreatmentcontrolso Whethertruesourcecontrolisfeasibleorcosteffectiveo WhetheraGreenChemistryapproachisappropriate,andforwhatindustry

Thereportsshouldidentifypartnersforcollaborationtoimplementthecontrolforeachofthecategoriesdefinedabove.Thereportsshouldalsoincludeaprioritizedimplementationplan.

Objective3. ProvideStateWaterBoardwithrecommendedactionstosupporttruepollutantsourcecontrolconsistentwithSTORMSProject6b.WorkwiththeStateWaterBoard,DepartmentofToxicSubstancesControl(DTSC),andotheragenciestosupportdevelopmentofpartnershipsandcollaborationandotheractionsidentifiedinthe

5EPAdefinesgreenchemistryas,“thedesignofchemicalproductsandprocessesthatreduceoreliminatethegenerationofhazardoussubstances.”Truesourcecontrolistheeliminationofthepollutantatitssource,asopposedtophysicallykeepingthepotentialpollutantfromcontactingrainfallandstormwaterrunoffthroughcovering/containing,berming,orcleaning(i.e.,operationalsourcecontrol).

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technicalreportstosupporttruepollutantsourcecontrol.WorkwithEPAtoimplementtruesourcecontrolworkthrougheducationandregulation.

Lead:CASQA

Support:Pollutant-dependent

Schedule

# Objective/Deliverable CompletionDate1–2 TechnicalReport(s)onpollutant(s)sourcesandcontrols. 20183 CoordinationwithStateWaterBoard,DTSC,andEPA. Ongoing

Action1.4–WorkwithDPRtoControlToxicityinReceivingWatersfromPesticideApplication

Background

PesticidesrepresentaspecialandspecificchallengetomunicipalstormwaterprogramssincetheyarelicensedforusebytheStateandEPA,arepresentinconcentrationstoolowtobepracticaltoremovefromstormwaterbutarecommonlyfoundinsufficientquantitiestocausetoxicityinreceivingwaters.Theymayalsobesynergisticineffect,combiningtocausegreatertoxicity.Widespreadtoxicityduetourban-usediazinonandchlorpyrifosinurbanwaterbodieswasdiscoveredinthemid1990s.Toxiclevelsofotherurbanusepesticides,includingpyrethroids,fipronil,andimidacloprid,continuetobefoundinurbanrunoffandreceivingwaters.

Inresponse,CASQAaswellasWaterBoardstaff,haveactivelyadvocatedformoreeffective,proactiveregulationofpesticidesbytheCaliforniaDepartmentofPesticideRegulation(DPR),andtheEPAOfficeofPesticidePrograms(OPP).Inthe2000s,DPRbegantoimproveitscapacityandproceduresforprotectingurbanwaterquality,andcurrentlyhasamuchmorerobustandeffectivesystemforidentifying,preventing,andmitigatingpesticideimpacts.Currently,theStateWaterBoardisdevelopingtheUrbanPesticideAmendments(Amendments)totheOceanPlanandInlandSurfaceWaters,EnclosedBays,andEstuariesPlan.TheAmendmentsprojectisoneoftheinitialprioritiesoftheStateWaterBoard’sSTORMSstrategicinitiative(Project6a-EstablishStatewideFrameworkforUrbanPesticideReduction).TheAmendmentsareexpectedtohelpinstitutionalizeDPR’smoreeffective,proactiveregulationofpesticides.Additionally,theAmendmentsareexpectedtoinclude:

• PesticideregulatoryauthoritywillberecognizedstatewidebyStateWaterBoardpolicyascriticalforaddressingpesticidesinurbanrunoff.AsstatedintheSTORMSfactsheet,“Themosteffectivewaytoreduceurbanpesticide-relatedimpairmentsnowandintothefutureissourcecontrolthroughcoordinationwithstateandfederalpesticideregulators.”

• Astatewideregulatoryframeworkforaddressingurbanpesticideimpairmentswillbeestablishedthatsupplantstheneedfordevelopingmultiplewatershed-specificTMDLs.

• AstatewidemonitoringframeworkwillbeestablishedtobettercoordinateWaterBoard,DPR,andMS4pesticidemonitoringtoutilizepublicresourcesmoreefficiently,satisfyCleanWaterActrequirements,andsupporteffectivepesticideregulation.

• Consistent,reasonablerequirementsforMS4implementation.

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Goal:DeveloparegulatorysystemimplementedbyEPAOPPandCaliforniaDPRtoidentifywhetheruseofapesticideposesathreattowaterquality,andthenrestrictordisallowthoseusesproactivelysothatwaterqualityimpactsareavoided.

RelatedSTORMSProject(s)

6a.EstablishStatewideFrameworkforUrbanPesticideReduction,2016-2018

ProposedEffort

Implementthefollowingkeyobjectives(fordetails,seePesticidesSubcommitteeAnnualReportandEffectivenessAssessment,2016-2017,CASQA,August2017)

Objective1. RespondtotheimmediateneedtoparticipateinEPApyrethroids,fipronil,andimidaclopridreviews(theonlysuchopportunityforthenext15years)andtosupportandencourageDPRstepstowardexpandedpyrethroidsandnewfipronilmitigationmeasures.

Objective2. SeekEPAriskmitigationformalathionandcarbarylinurbanrunoffandthe

continuationoftraditionalwaterqualityriskassessmentsintandemwithEndangeredSpeciesAct(ESA)evaluations.

Objective3. Continuetoleveragesuccessesatthestatelevelasakeystakeholderinthe

developmentofstatewideWaterQualityControlPlanAmendmentsforurbanpesticidesreduction.

Lead:CASQA

Support:DPR;StateWaterBoard;EPA

Schedule

# Objective/Deliverable CompletionDate1 Registrationreviewsandmitigationmeasures. Ongoing2 Riskmitigations,andwaterqualityassessmentsandESAevaluations. Ongoing3 Amendmentsadoption. 2018

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Principle–Policies,regulations,guidance,training,andfundingneedtosupportsustainablestormwatermanagementThereisafundamentalflawinthecurrentapproachtoimprovingwaterquality–municipalitieshavelimitedcontroloverthegenerationandreleaseofpollutantsintotheenvironmentandalimitednumberofcost-effectivetoolstoimproverunoffwaterquality.Thenewoutcome-basedpermitstrategiesdevelopedbytheWaterBoardswillrequireincreasedaccountabilityofthepermittee,butthecurrenttechnicalandlegalconstraintswilllimitimprovementsinreceivingwaterquality.Stormwaterprogrammanagersneedregulatoryassistancealongwithnewsourcecontrolandtreatmentcontroltoolstocomplywithpermitrequirements.

Toachievesustainablestormwatermanagement,are-examinationofregulatoryandmanagementstructuresiswarranted.Regulationsmustsupporttheuseofadaptivemanagementandalternativecontrolapproaches.Thepublicwillsupportprogramsthataddressdemonstratedwaterqualityissues.Theseeffortswillrequirecollaborationamongagenciesandindustriestoaffectthebiggestchangeforthelowestcost,aswellasmodificationtoregulatoryrequirementstoaccommodatebeneficialusesofreceivingwatersthataredeemedessential.

Action2.1–ClarifyRegulations

Background

Stormwaterislegallydefinedaspointsourceandisaddressedthroughapointsourceregulatoryprogram(i.e.,theNPDESprogram).Inreality,stormwaterisanon-pointsource(diffuseinnature).SomeofthecomplianceissuesthatMS4sarefacingcanbetracedtotheapplicationofthecurrentregulatorymodel,whichisbasedon30+yearsofexperiencewithpointsources(e.g.,wastewater),withlimitedacknowledgementforthenon-pointsourcenatureofstormwater(e.g.,MEPandBMPconcepts).CourtcaseshavestipulatedthatstormwaterisapointsourceandsubjecttotheNPDESprogram,thereforetheonlyoptionavailabletomodifythisinterpretationistoclarifythroughrulemakings,oramendtheCleanWaterActtorefinetheregulatoryapproachtobettersupportthenon-pointsourcenatureofstormwaterpollution.

Thischangerequiresasignificantundertakinganddiscussionswithallinterestedpartiestodevelopabroad-basedconsensusofhowbesttoclarifyregulationstoreducepollutioninstormwaterandimprovethecostefficiencyofstormwaterprograms.

Goal:Proposerulemakingorlegislationthatclarifiesstormwaterasanon-pointsource,andclearlyoutlinesexpectationsofstormwaterasdifferentfromwastewaterandotherpointsources.

RelatedSTORMSProject(s)

3a.DevelopGuidanceforAlternativeComplianceApproachesforMunicipalStormwaterPermitReceivingWaterLimitations,2016-2019

3b.DevelopWatershed-BasedComplianceandManagementGuidelinesandTools,2016-20193c. AssessMunicipalStormwaterProgramMonitoringandEffectiveness,2019-20223d. EstablishStatewideRegulatoryFrameworkforMunicipalStormwaterPrograms,2019-20243e. StandardizeMinimumControlMeasuresforSpecificMunicipalProgramElements,2022-20235c. EstablishSector-specificTechnology-basedNumericEffluentLimitationsforIndustrialand

ConstructionStormwaterPermits,2022-2028

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ProposedEffort

Objective1. Conferwithnationalstormwaterorganizations(e.g.,NationalMunicipalStormwaterAlliance(NMSA),WaterEnvironmentFederation(WEF),NationalAssociationofFloodandStormwaterManagementAgencies(NAFSMA),NationalAssociationofCleanWaterAgencies(NACWA),NaturalResourcesDefenseCouncil(NRDC))toexploreideasaboutrulemakingorlegislationthatwouldredefinestormwaterasanon-pointsourceofpollutants,orchangehowstormwaterispermittedasapointsource.Developaconsensusstrategywithinterestedstakeholderstoaccomplishthisobjective.

Objective2. Reachouttostateandnationalgovernmentalorganizations(e.g.,LeagueofCalifornia

Cities(LCC),CaliforniaStateAssociationofCounties(CSAC),CountyAssociationsofGovernment)toeducatelocalandstateelectedofficialsontheissue.CoordinatewithEPAandNGOs.

Objective3. Developandimplementastrategythatwouldredefinestormwaterasanon-pointsourceofpollutants.

Lead:NMSA;WEF;NAFSMA;NationalLeagueofCities;NationalAssociationofCounties;EPA

Support:CASQA

Schedule

# Objective/Deliverable CompletionDate1 Conferwithnationalorganizationsanddeveloplegislativestrategy. 20192 Educatepublicofficials. 20203 Developandimplementlegislativestrategy. 2020-2021

Action2.2–ArticulateStormwaterProgramPriorities

Background

Municipalitiesfacemanychallengesindevelopingandimplementinganeffectiveandsustainablestormwaterprogram.Suchchallengesmayberegulatory,technical,orfinancialinnature.Itisimportanttoidentifythewaterqualityprioritiesthatmunicipalitiescanbestaddresssothatresourcesareallocatedaccordingly.Thefirststepincraftingalong-termsustainableapproachtostormwatermanagementistoidentifythechallengesandthentoidentifystrategiestoaddressthesechallenges.TheStateWaterBoardcanhelpprovideguidance/policytoaddresscriticalwaterqualityissuesassociatedwithstormwater.Forexample,theStateWaterBoardiscurrentlyaddressingtrashthroughamendmentstotheWaterQualityControlPlansfortheOceanWatersandtheInlandSurfaceWaters,EnclosedBays,andEstuariesofCaliforniaandhasinitiatedeffortstodevelopabacteriainitiativerelevanttowetweatherconditions.Similareffortsarealsounderwayforbiologicalobjectives.TheStateWaterBoardalsodevelopedandisrunningtheSTORMSprogramthatwillhelpprioritizetheState’sactions.

Goal:Toensurethemostcriticalwaterqualityissuesassociatedwithstormwaterareidentifiedandcorrespondingstrategiesdevelopedtoaddresstheissues.

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RelatedSTORMSProject(s)

3b.DevelopWatershed-BasedComplianceandManagementGuidelinesandTools,2016-2019

ProposedEffort

Objective1. IdentifythehighestpriorityissuesforthestormwaterprogramasapartoftheTriennialReviewprocessortheothermechanism(e.g.,StateStormwaterPolicy–seeAction2.4,Objective4).

Objective2. Engagestakeholdersinacollaborativeefforttoprioritizethewaterqualityissues

associatedwithstormwaterdischargesrelevanttotheregionorState.Theeffortmaybeledbyanyofthestakeholders(e.g.,RegionalWaterBoards,permittees,environmentalnon-governmentalorganizations(NGOs)).

Objective3. Identifyprioritiesoftheregionorstatebyconsideringimpactsonbeneficialuses,

maximumbenefitofthewaterbody,wateruseopportunities,andotherconsiderationsthataffectprioritization.Prioritizepollutantsbasedonconsiderations.

Objective4. Collectivelydevelopstrategiesforhighprioritystormwaterprogramissues.Such

strategiesmayincludedevelopingconsistentpermitrequirements,modifyingBasinPlans,andprovidingguidancetosupporttechnicalandregulatoryissues.

Objective5. Developanddelivercommentsandtestimonyontechnical,regulatory,andlegal

aspectsofpriorityissues.

Lead:CASQA

Support:StateandRegionalWaterBoards

Schedule

# Objective/Deliverable CompletionDate1 Identifyamechanismtoaddresshighpriorityissues. Ongoing2 Engagestakeholderstoprioritizeissues. 20183 Identifyhighprioritystormwaterissues. 20184 Developstrategiesforidentifiedissuesthroughacollaborativeprocess. 20195 Developanddelivercommentsandtestimony. Ongoing

Action2.3–AugmentandImplementBasinPlanAmendmentProcess

Background

PorterCologne(Section13240)providesanopportunityfortheRegionalWaterBoardstoperiodicallyreviewtheirBasinPlanstoensuretheplansreflectthenewestinformationanddata,arecurrentwithStateandFederalpolicies,andsupporttheprioritiesoftheRegionalWaterBoard.BasinPlanswereprimarilydevelopedinthe1970sand1980sandasaresulthavelimitedconsiderationofwetweatherissues.Thisactionwillreviewadoptedwaterqualityobjectivesandbeneficialuses(i.e.,waterqualitystandards)toensuretheyareapplicableforwetweatherconditions.SomeRegionalWaterBoardshavestartedtoaddressthisconcern.Thisactionwillbedesignedtosupportthoseefforts.

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Goal:Modifywaterqualitystandardstoreflectsustainablebeneficialusesandthenatureandimpactofstormwater.

RelatedSTORMSProject(s):

3d.EstablishStatewideRegulatoryFrameworkforMunicipalStormwaterPrograms,2019-2024

ProposedEffort

Objective1. InitiatetheBasinPlanamendmentprocessorequivalentstateorregionalplanningeffortbasedonrecommendationsandprioritiesestablishedunderActions1.3and2.2respectively.

Objective2. AssesswaterqualitystandardspertheCaliforniaWaterCodeSection13241.Working

withtheStateWaterBoard,developanassessmentmethodreflectiveofwetweatherconditionsthatwouldaddressthefollowingfactorstosupportaBasinPlanamendment:

o §13241(a):past,present,andprobablefuturebeneficialusesofwater.§ FurtherguidancebytheStateisneededtoassistRegionalBoardsindefining

“existing”and“probable”usesasthisfactorisoneofthemoredifficultfactorstoevaluate.

o §13241(b):environmentalcharacteristicsofthehydrographicunitunderconsideration,includingthequalityofwateravailablethereto.

o §13241(c):waterqualityconditionsthatcouldreasonablybeachievedthroughthecoordinatedcontrolofallfactorsthataffectwaterqualityinthearea.

o §13241(d):economicconsiderations.§ FurtherguidancebytheStateisneededasthereissignificantdisagreement

betweenpermitteesandenvironmentalcommunityregardingthemethodusedtocomplywiththissection.Theneedforfurtherguidancehasalsobeenidentifiedbyotherorganizations(e.g.,LittleHooverCommission,CaliforniaCouncilforEconomicandEnvironmentalBalance(CCEEB)).

o §13241(e):theneedfordevelopinghousingwithintheregion.o §13241(f):theneedtodevelopanduserecycledwater.

Objective3. Developanimplementationprogramconsistentwith§13242tosupportrevisedwater

qualitystandardsincludingascheduleandmonitoringprogram.WorkingwiththeStateWaterBoard,developaframeworkfordefiningtheimplementationprogramrequiredtosupporttherevisedwaterqualitystandards.

Objective4.AmendBasinPlansconsistentwiththeassessmentandframeworkdevelopedabove

forwetweatherconditions.Duringthetriennialreviewprovideinputanddatatosupportthereconsiderationofwaterqualitystandardsincludingassessmentofcurrentbeneficialusesandapplicationofwaterqualityobjectivesduringwetweatherconditions.

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Lead:RegionalWaterBoards

Support:CASQA

Schedule

# Objective/Deliverable CompletionDate1 InitiateBasinPlanningstatewide. Ongoing2 Develop13241Assessment. 20193 Develop13142Framework. 20204 AmendBasinPlans. Ongoing

Action2.4–DevelopPoliciesandPermittingFrameworktoSupportSustainableStormwaterManagement

Background

WhatconstitutesastormwaterprogramhasevolvedconsiderablysincethestormwaterregulationswerepromulgatedinNovember1990.Inthealmost30yearssince,stormwaterprogramshavechangedfromrelativelybasicprogramsfocusedonstormwaterqualitytorelativelycomprehensiveandcomplicatedprogramsaddressingeverythingfromAreasofSpecialBiologicalSignificancetowatershedmanagement.Despitetheevolutionofwhatconstitutesastormwaterprogram,theregulationshavenotchangedandalthoughthepermitshavegottenlongerandmorecomplex,theyarestillessentiallybasedonthePartIandPartIIpermitapplicationrequirementsfromthe1990regulations.

EPAregulations,policies,andguidanceprovidetheopportunitytoaddresswaterqualityissuesthroughanadaptivemanagementandsustainableprocess.Forexample,EPAadoptedastrategytosupporttheadoptionofgreeninfrastructureasameansofsupportingwaterqualityandcommunitydevelopmentgoals.TheseactionswillprovidepolicyguidancetoassistMS4andotherpermitteeswithanoverallapproachtoprotectwaterqualitythroughanadaptivemanagementprocess.Thisguidancemaybeprovidedinastatewidestormwaterpolicy,standardpermitconditions,orequivalentdocument.

Goal:DeveloparegulatoryframeworkforstormwaterthatwillprovidestatewideconsistencyinpermittingandTMDLimplementationandsupporttheimplementationofsustainablestormwaterprograms.ProvidedefinitionsandrequirementsasneededtoclarifyexpectationsforMS4programs.Ensurethattheframeworkisimplementedstatewide.

RelatedSTORMSProject(s)

3c. AssessMunicipalStormwaterProgramMonitoringandEffectiveness,2019-20223d. EstablishStatewideRegulatoryFrameworkforMunicipalStormwaterPrograms,2019-20245d. AlignWaterQualityStatewidePlanningEffortswithStormwaterProgramImplementation–Pilot

ProjectUsingtheBiologicalIntegrityPlan,2019-2021

ProposedEffort

Objective1. Identifyconstraintsandinconsistencies.UsethefirstoftwoEPA-sponsoredMunicipalStormwaterPermitEvolutionworkshops(December2017)toconferwithinterestedpartiestoidentifytheconstraintsandinconsistenciesaswellasbenefitsandchallengesofexistingpolicyandpermittingefforts.PrioritizethechallengesforsubsequentattentioninObjective2below.Itislikelythattwoofthemostimportantchallenges

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willbedefiningMEPandcreatingsustainablepathwaysforachievingTMDLwasteloadallocations(WLAs)andcomplyingwithreceivingwaterlimitations(RWL).

Objective2. DefineMEPandRWLcomplianceandTMDLimplementation.StipulatethemandatoryrequirementsforstormwaterprogramimplementationtodefineMEPusingtheworkalreadycompletedbyCASQA,StateWaterBoardexecutivemanagement,RegionalWaterBoardsExecutiveOfficers,andEPARegionIXstormwaterstaff,(StatewideStormwaterPermitDesignReview,2011-2012).Likewise,developanadaptivemanagementapproachforTMDLdevelopmentandimplementationandcompliancewithreceivingwaterlimitations.DefineanyadditionalprioritiesidentifiedinObjective1,anddevelopascope(s)andschedule(s)toaddressinsubsequentobjectives.

Objective3.Definebaselinemonitoringrequirements.UsethesecondoftwoEPA-sponsored

MunicipalStormwaterPermitEvolutionworkshops(March2018)andfollow-uptoconvenestakeholderstoclarifypurposeofthemonitoringeffort,toclarifystandardmonitoringmethodsandprocedures,andestablishmandatoryreportingrequirementsandformat.

Objective4. Developastatewidepolicyforstormwater.Thepolicyshouldsupportanapproachthat

incorporatesadaptivemanagement,providesalogicalandprogressivepathwaytowaterqualityprotectionandpromotesgreeninfrastructure.Assuch,theapproachshouldprogressfromanarrativedefinitionoftechnology-basedeffluentlimits(TBELs)tonumericbasedtechnologybasedeffluentlimitstonarrativewaterquality-basedeffluentlimits(WQBELs)andultimately,ifrequired,numericWQBELs.

Objective5. Incorporateadaptivemanagementasapathwayforcompliancewithwaterquality

standardsandTMDLsintoallMS4permits.ThisapproachwouldalsoincludetheneedtoprovideoptionsforreviewingandmodifyingTMDLsbasedonnewinformation,technology,monitoringresults,etc.

Lead:StateandRegionalWaterBoards

Support:CASQA

Schedule

# Objective/Deliverable CompletionDate

1 Identifyconstraints. 20182 DefineMEPandRWLcompliancestrategies,andTMDLimplementation;Define

anyadditionalpriorities.2019

3 Developbaselinemonitoringrequirements. 20184 Developstatewidepolicyforstormwater. 20245 Incorporateadaptivemanagementascompliancepathway. Ongoing

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Action2.5–EstablishGuidance/ToolstoSupportSustainableStormwaterPrograms

Background

Continuouslyupdatedtechnicalguidanceisnecessarytosupportthelong-termsuccessofthestormwaterprogram.Someofthecurrentguidanceisdatedanddoesnotreflectnewprioritiesofsustainablewateruseandafocusonlowimpactdevelopment,greeninfrastructure,assetmanagement,andtruesourcecontrol.ItwillbenecessarytoprovideupdatedoradditionalguidancetoaddresstheseprioritiesandstrategiesidentifiedinAction2.2.Additionally,informationandguidanceisneededforadaptivemanagement,whichinturnsupportssustainablestormwatermanagement.

Goal:Toensuretechnicalandregulatoryguidanceisprovidedtosupportsustainablestormwaterprograms.

RelatedSTORMSProject(s)

3f. DevelopGuidanceforImplementationofPost-ConstructionRequirementstoImproveWatershedHealth,2019-2023

3g. EstablishGuidanceforStormwaterProgramAssetManagementPlanningandCostEstimation,2022-2023

5a. CreateStormwaterProgramDataandInformation“OpenData”,2016-20205b. EvaluateandIncreaseStormwaterPermitCompliance,2019-20216c. EvaluateandImplementTrashControl,2019-2022

ProposedEffort

Objective1. UpdateCASQABMPHandbooks.Asnewinformationbecomesavailableandtechnicaladvancestakeplace,theCASQABMPHandbookswillneedtobeupdated.Suchupdatesshouldcoincidewiththeupdatesoftherelevantpermitsandpermittingapproaches.

Objective2. Developguidanceforregulatorypriorities.PendingtheresultsofAction2.2,itmaybe

necessarytoprovideguidancetodevelopsitespecificobjectives,developtechnologybasedeffluentlimits,characterizenaturalsources,supportahighflowsuspension,ordevelopwetweatherstandards.

Objective3. UpdateCASQAProgramEffectivenessAssessmentManual.MS4sarecontinuallytrying

toimprovetheirstormwaterprogramsbothineffectivenessinaddressingwaterqualityissuesandinefficiencyinminimizingprogramcosts.TheCASQAprogrameffectivenessassessmentprovidesthebasisforsuchimprovementsbutshouldberevisedtoreflectthewatershedapproachcurrentlybeingprovidedforinpermits(seeAction2.6below)thatallowagenciestofocustheirresourcesonwaterqualitypriorities.

Objective4. Developcasestudiesofadaptivemanagement.Adaptivemanagementisasmuchartas

scienceandtheprocessandformittakescanvaryfromsituationtosituation.Casestudiesimproveourunderstandingofadaptivemanagementbyshowcasingthewaystheprocessmaybeusedandtheresultsitcangenerate.

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Objective5. Developandhostevents(e.g.,quarterlymeetings,annualconferences)onaregularbasistoassiststormwaterprofessionalstoremaincurrentonthelatestissuesanddevelopments.Identifyandengagehighqualityandrelevantsourcesofinformation.

Objective6. Createandhostinformationplaces(e.g.,websites,forums)wherestormwater

professionalscanaccesscurrent,relevant,andhigh-qualityinformationandinteractwithlikeprofessionals.

Objective7. Createandprovidetrainingforstormwaterprofessionals.Createcurriculafrom

current,relevant,andhigh-qualityinformationsources.Identifyandengagehighqualityandexperiencedtrainers.

Lead:CASQA

Support:StateandRegionalWaterBoards

Schedule

# Objective/Deliverable CompletionDate1 UpdateBMPHandbooks. Ongoing2 Guidanceforregulatorypriorities. Ongoing3 Improve/ReviseProgramEffectivenessManual. 20194 Developcasestudies.Ongoing5 Developandhostevents. Ongoing6 Createandhostinformationplaces. Ongoing7 Createandprovidetraining. Ongoing

Action2.6–EstablishWatershed-BasedorEquivalentProgram

Background

TheNationalResearchCouncilnotedthegreatestpotentialimprovementtoEPA’sstormwaterprogramwouldbetoconverttoawatershedbasedpermittingsystem.TheLittleHooverCommissioninCaliforniahasalsorecommendedtheStateemphasizeawatershed-basedapproach.RecentMS4permitsinCalifornia(e.g.,LosAngelescountywideandSanDiegocountywide)havereflectedafocusonwatersheds.

Goal:DevelopprocessforimplementingwatershedbasedapproachesfortheMS4program.

RelatedSTORMSProject(s)

3b.DevelopWatershed-BasedComplianceandManagementGuidelinesandTools,2016-2019

ProposedEffort

Objective1. AssesseffortsinLosAngeles,BayArea,andSanDiegotoidentifythebenefits,thechallenges,andanyrecommendedchanges.

Objective2. WorkwiththeStateWaterBoardtoincorporatewatershedbasedplanningintoall

MS4permits.Thepermitsshouldhighlighttheneedtoprioritizewatershedbasedwaterqualityissuesandencourageimplementationofstormwaterprogramsatthe

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watershedlevel.ReviewandincorporatetheEPAsIntegratedPlanningFrameworkintopermits.

Objective3. Createopportunitiesforregionalsolutions.Initialstormwaterpermitsdiscouraged

regionalsolutionstowaterqualityissuesbutmorerecentlythisapproachhasbeenupdatedandregionalapproachesareallowed.TheStateWaterBoardshouldbeencouragedtofindwaystoincentivizeregionalsolutionsaspartoftheState’sSTORMSprogram.IncorporaterecommendationsfromEPA-sponsoredMunicipalStormwaterPermitEvolutionworkshops(December2017).

Objective4. Createapollutanttrading/creditprogramframework.Waterqualitytradingisan

innovativeapproachtoachievewaterqualitygoalsmoreefficientlyandisespeciallysuitedforprojectsandprogramsthatarewatershedbasedandsubjecttoaTMDL.Apilotprojectshouldbeidentifiedandimplemented.

Lead:CASQA

Support:StateandRegionalWaterBoards

Schedule

# Objective/Deliverable CompletionDate1 Conductassessmentofwatershedprograms. 20182 Incorporatewatershedplanningintopermits. Ongoing3 Createopportunitiesforregionalsolutions. Ongoing4 Createpollutanttradingframework. 2019

Action2.7–CreateFundingOpportunities

Background

SB231Implementation

Municipalstormwatersystemsarepublicfacilities,buttheydifferfromotherpublicutilitiessuchaswater,sewer,gas,electric,andtrashinonekeyaspect:otherutilitiesexistedpriortothepassageofProposition218andarefinanciallysupportedbyservicefees.Bycomparison,moststormwaterprogramsrelyonthepublicagency’sgeneralfund.Thisfundingstructurepresentsamajorchallengeforelectedofficialsastheymustbalancethefundingofthestormwaterprogramwithotherprogramssupportedbythegeneralfund,includingsuchthingsaslawenforcement,fire,paramedics,parks,streetlighting,andlibraries.

Proposition218(1996)requireslocalvoterapprovalofcertainproperty-relatedfees.Theimpositionorincreaseofapropertyrelatedfeeorchargemustbeapprovedbyamajorityvoteofthepropertyownerssubjecttothefeeorchargeor,attheoptionoftheagencyimposingthefeeorcharge,bya2/3voteoftheelectorateresidingintheareaaffectedbythefeeorcharge.Proposition218exemptscertaintypesoffees,suchasthoseforwater,sewer,andrefuse,fromthevoterapprovalrequirementsofProposition218.

RecentlegislationhasclarifiedthestandingofstormwaterwithinProposition218andtheaccompanyingOmnibusImplementationActof1997,includingrelativetothewaterandsewerexemptions.ThepassageofAB2403(2014)providesanoptionunderthewaterexemptionfor

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fundingthecapitalportionofprojectsthatconserveorusestormwaterforwatersupply.Similarly,thepassageofSB231(2017)providesthesameoptionunderthesewerexemptionforprojectsthatbenefitsewerservices.To-date,theoptioncreatedbyAB2403hasnotbeenusedbyaMS4toraisestormwaterfeesbutCASQAexpectsthepassageofSB231toencourageMS4stodoso.

Theuseofeitheroptionisexpectedtobecloselywatchedbyinterestgroupsinpreparationforbringingoneormorelawsuitstotrytorestrictorreversetheinterpretationofthelegislation.Asaresult,theSB231ImplementationWorkingGroup,acoalitionexpectedtoincludethelegislator’soffice,thesponsorsofthelegislation,LCC,CSAC,environmentalNGOs,andothersaredevelopingastrategytotrytoensurethatagenciesusetheoptionsappropriatelyandavoidengenderinglawsuitsthatcouldsetlegalprecedentsunfavorabletotheneedsofstormwaterprograms.Toimplementthisaction,CASQAwillworkcloselywiththecoalitionandCASQAmemberstohelpensurethatallMS4sareaware,understand,andfollowthestrategy.

JointPowersAuthority

AnotherapproachtocreatingfundingopportunitiesistoformaJointPowersAuthority(JPA).Overthelast25yearstheStateWaterBoardandCASQAhavepartneredonseveralstatewideprojectsandprogramstoassiststormwaterpermittees(e.g.,BMPHandbooks,ConstructionGeneralPermitQualifiedSWPPPDeveloper(QSD)/QualifiedSWPPPPractitioner(QSP)trainingprogram,IndustrialGeneralPermitQualifiedIndustrialStormwaterPractitioner(QISP)TrainingProgram).However,restrictionsandbarrierstocollecting,combining,orreceivingfundsfromagenciestoconductstatewideprogramsandprojectsthroughCASQAasanon-profitorganizationorthroughathird-partyagencyactingasCASQA’sfiduciaryagentmaketheseapproachesdifficult,inefficient,andofteninfeasible.AJPAisapublicagencyandassuch,underStatepolicies,theStateaswellaslocalagencieswouldbeabletofundprogramsandprojectsthroughaJPAmoreeasilyandefficiently.

FundingInformationOnlinePortal

Therecurrentlyexistmanysourcesofinformationonstormwaterfunding,howevergiventhespecificCaliforniaconstraintsandopportunitiesandthroughcollaborationwiththeStateWaterBoardandEPAthedevelopmentofonelocationforstormwaterpermitteestoidentifyandevaluateopportunitiesforstormwaterfundinginCaliforniahasbeenidentified.TheportalwillfunctionastheprimarylocationforinformationonfundingopportunitiesinCaliforniaandprovideanopportunityforstormwaterprojectproponentstoevaluatemultiplebenefitsofproposedprojectsandidentifyfundingsourcesassociatedwithmultiplebenefits.TheportalwillalsolinktotheEPAwaterfinancingportalandtheportalwillserveastheprimaryrepositoryofinformationrelatedtoCASQAstormwaterfundinginitiativesincludingtheCASQAfundingwhitepapersdevelopedaspartoftheLIDBarriersGrant.Akeyelementofthefundingonlineportalwillbemaintenanceoftheportal,whichCASQAwillneedtoidentifyhowtheportalwillbemaintainedincludingevaluationofhowtheStateWaterBoardcanpotentiallycontributeresources.

FundingforSustainableStreets

SustainableStreetprojectsareprojectsthatincludebothactivetransportationimprovementsandgreeninfrastructure,andthataremaintainedinastateofgoodrepair.SustainableStreetsareimportanttostormwatercompliance,duetothewaterqualityimpactsofvehicles,thefactthatstormwaterrunofffromadjacentpropertiesisoftenroutedtoroadways,andtheintegrationofstormdrainsystemsintostreetsandroads.However,thefundingofSustainableStreetsprojectshasprovenchallenging,duetothetendencyforvariousfundingprogramstofocusonlyononeorafewofthemultiplebenefitsprovidedbySustainableStreets.Itmaybepossibletoachieveeconomiesofscalebycombininginvestmentsinreducingwaterpollutantloadsandgreenhousegasemissions

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withfundingforactivetransportation,pavementrehabilitation,andwatergrantstofullyfundSustainableStreetsprojects.Tothatend,EPARegion9fundedagrantprojectthatwasusedtoconvenemeetingsofrepresentativesfromfederal,state,regional,andlocalagenciestoproducearoadmap6ofspecificactionsforfundingSustainableStreets.TheproposedeffortsbelowregardingSustainableStreetsaredrawnfromthatroadmap.

Goal:Toassistwithuseofoneormorefundingoptionsformunicipalitiestosupporttheirstormwaterprogramstoreduceoreliminaterelianceongeneralfunds.

RelatedSTORMSProject(s)

1d.DevelopandEstablishaMonetaryValueofStormwater,2019-20234b. EliminateBarrierstoFundingStormwaterProgramsandIdentifyFundingforStormwaterCapture

andUseProjects,2016-2018

RelatedCaliforniaWaterActionPlanAction(s)

10. IdentifySustainableandIntegratedFinancingOpportunities

ProposedEfforts

SB231Implementation

Objective1. ParticipateinSB231ImplementationWorkingGroupandtheplanninganddevelopmentofthestrategy.

Objective2. Developanddisseminateinformationregardingthestrategyanditsimplementation.

JointPowersAuthority

Objective1. AssistformationofJPA,includingauthorizationofStateWaterBoardparticipation,executionofJPAformationdocuments,constitutionofgovernance(e.g.,BoardofDirectors),developmentofgovernancedocuments(e.g.Bylaws,PoliciesandProcedures),andestablishmentofAdministeringEntity.

Objective2. AssistwithsecuringfundingandimplementationoffirstJPAproject.

FundingInformationOnlinePortal

Objective1. DevelopincollaborationwiththeStateWaterBoardandasaninitiativeassociatedwiththeSTORMSFundingSubcommitteeastormwaterfundinginformationonlineportal.

FundingforSustainableStreets

Objective1. UpdateProposition1StormwaterGrantGuidance.Inthe2018StormwaterGrantProgramsolicitation,provideguidanceonhowtodemonstratetheeligibilityoftransportationelements,includingperviouspavingandactivetransportationandtransitimprovementsthatreducegreenhousegases(RoadmapSpecificAction1.3).

6DraftRoadmapofFundingSolutionsforSustainableStreets,UrbanGreeningBayAreaInitiative,BayAreaStormwaterManagementAgenciesAssociation,2017

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Objective2. Clarifygreeninfrastructureeligibilityinthelocalstreetsandroadsprogram.AsguidelinesaredevelopedinaccordancewithSB1(2017)clarifytheeligibilityofgreeninfrastructureelementsinpavementrehabilitationandotherapplicableprojects(RoadmapSpecificAction1.4).

Objective3. Prepareguidanceforpackagingprojects.Preparestatewideguidanceonhowto

packageSustainableStreetsprojectsforspecificgrants(RoadmapSpecificAction2.4).

Leads:

SB231Implementation:SB231ImplementationWorkingGroup

JointPowersAuthority:CASQA

FundingInformationOnlinePortal:CASQA

FundingforSustainableStreets:StateWaterBoard(Objective1);CaliforniaTransportationCommission(Objective2);CASQA(Objective3)

Support:

SB231Implementation:CASQA

JointPowersAuthority:StateWaterBoard,AlamedaCountyFloodControl&WaterConservationDistrict,FresnoMetropolitanFloodControlDistrict

FundingInformationOnlinePortal:StateWaterBoard

FundingforSustainableStreets:CASQA(Objectives1-2);Fundingagencies(Objective3)

Schedule

# Objective/Deliverable CompletionDate

SB231Implementation1 ParticipateinSB231ImplementationWorkingGroupdevelopingthestrategy. 20182 Developanddisseminateinformationaboutthestrategyandits

implementation.Ongoing

JointPowersAuthority1 AssistwithformationofJPA. 20182 AssistwithadministrationoffirstJPAproject. 2019

FundingInformationOnlinePortal1 DevelopincollaborationwiththeStateWaterBoardastormwaterfunding

informationonlineportal2018

FundingforSustainableStreets1 UpdateProposition1StormwaterGrantGuidance. 20182 Clarifygreeninfrastructureeligibilityinthelocalstreetsandroadsprogram. 20183 Prepareguidanceforpackagingprojects. 2019

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Action2.8–SurveyNeedsandIdentifyCosts

Background

AnMS4’sdefiningcharacteristicisthatitisanopensystem,whereinflowsaredeterminedbytheamountofprecipitationandinputsintothesystemareopenandaccessibleoneverystreetandproperty.Discharges(stormwaterandotherflows)intoanMS4representthediversityofactivitiesandbehaviorsconductedbyhumansandotherspeciesfromthesurroundingwatershedandtheairshed.Toaddresssuchanopensystem,regulations,permits,andprogramshavebeendevelopedthatmatchitsscope.Accordingly,thescopeofamunicipalstormwaterprogramcutsacrossalldepartmentsandprofessionaldisciplines.Moststormwaterprogramsdonothaveadedicatedfeeorassessmentandarefundedoutofanagency’sgeneralfund.Additionally,manyoftheactivitiesofastormwaterprogramareconductedaspartofotherexistingmunicipalservices(e.g.,streetsweeping,catchbasincleaning).Finally,thesizeoftheagenciesimplementingtheprogramrangefrompopulationsof10,0007tomorethan10million.

Allofthesefactors–diffusepollutionsources(includingcrossmedia,sources),broadscope,multipledepartmentsandbudgets,integratedtasks,widerangeofagencies–makedeterminingtheneedsandcostsofthestormwaterprogramanaccountingchallengewithinanyoneagency.Betweenagencies,differencesinprogramdesignandorganizationmakeitdifficulttocombineinformationfrommultipleagenciesintoalarger,consistentdatabasefromwhichtoreportaverageresultswithoutsignificantvariability.Withoutareliableaccountingoffundingandfundingneeds,itisdifficulttoidentifyfundingtofillthegaps.

Atthenationalscale,thereareseveralattemptstogatherinformationonneedsandcosts:

• EPACleanWatershedsNeedsSurvey(CWNS)-Inpartnershipwithstates,territoriesandtheDistrictofColumbia,EPAconductstheCWNSeveryfouryears.CongressrequiresEPAtoconducttheCWNSundersections205(a)and516oftheCWA(33U.SCode§1375).TheCWNSisacomprehensiveassessmentofthecapitalcosts(orneeds)tomeetthewaterqualitygoalsoftheCWAandaddresswaterqualityandwaterqualityrelatedpublichealthconcerns.Everyfouryears,thestatesandEPAcollectinformationabout:

o Publiclyownedwastewatercollectionandtreatmentfacilitieso Stormwaterandcombinedseweroverflowcontrolfacilitieso Non-pointsourcepollutioncontrolprojectso Decentralizedwastewatermanagement

EPAcollectsinformationaboutthesefacilitiesandprojectsincluding:

o Estimatedneedstoaddresswaterqualityorwaterqualityrelatedpublichealthproblems.o Locationandcontactinformationforfacilitiesandprojects.o Facilitypopulationsserved,flow,effluent,andunitprocessinformation.o Non-pointsourcepollutioncontrolbestmanagementpractices.

EPAdocumentsnationalandstateneedsinaReporttoCongressusedbyCongressandstatelegislaturesintheirbudgetingefforts.Thedataarealsousedto:

7AlthoughthelowerpopulationthresholdforPhaseIIStormwaterProgramis10,000,manymunicipalitieswithpopulationslessthan10,000arerequiredtoimplementstormwaterprograms.Thisisthecaseinheavilyurbanizedareaswheresmallermunicipalitiesarecontiguouswithlargermunicipalities,ortheyarepartofregionalprograms,ortheWaterBoardsdesignatedpopulationareasbasedondensityorwaterqualityconcerns.

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o Helpmeasureenvironmentalprogresso Contributetoacademicresearcho Provideinformationtothepublico Helplocalandstategovernmentsimplementwaterqualityprograms

• WEFNeedsAssessmentSurveyofMS4s-WEF’sStormwaterInstituteisdevelopinganationalneedsassessmentofMS4s.Thenationalsurveywilldeterminewherepotentialprogramthemegapsmayoccur,identifyopportunitiestosharelessonsamongpeers,andprovideacatalystfordevelopingnewprogramstomeetthestormwaterchallenge.TheMS4surveywillbeconductedinearly2018andbecompletedbymid-2018.TheStormwaterInstitutewillworkwithpartnerstoimplementindicatedimprovementstobothenhanceexistingprogramsanddevelopnewtoolstohelpthemunicipalsectormeettheirpermitrequirementsandcommunitywaterqualitygoals.

Goal:Toidentifyordevelopasystemforcollectingandanalyzinginformationonneedsandcostsofcomplianceforstormwaterpermittees(construction,industrial,andmunicipal),andimplementitinCalifornia.

RelatedSTORMSProject(s)

3g. EstablishGuidanceforStormwaterProgramAssetManagementPlanningandCostEstimation,2022-2023

4c. IdentifyMunicipalStormwaterPermitComplianceCost,2019-20214d. IdentifyIndustrialandConstructionStormwaterPermitComplianceCost,2028-2030

ProposedEffort

Objective1. ResearchtheEPAandWEFsurveysanddeterminetheextenttowhichtheyaddressmunicipalstormwaterinCalifornia.Identifyanygaps.

Objective2. DependentontheresultsandrecommendationsfromObjective1,developand

conductasurveyforMS4sinCalifornia,andanalyzetheresults.Objective3. DevelopandconductasurveyforconstructionstormwaterpermitteesinCalifornia,

andanalyzetheresults.Objective4. DevelopandconductasurveyforindustrialstormwaterpermitteesinCalifornia,and

analyzetheresults.Objective5.Determinethemanagementquestionsandutilityofconductingthesurveysonsome

regularbasis.

Lead:CASQA

Support:StateWaterBoard,WEF,EPA

Schedule

# Objective/Deliverable CompletionDate

1 TechnicalMemorandumdescribingresearch,results,gaps,andrecommendations.

2018

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# Objective/Deliverable CompletionDate

2-4

Reportsdescribingtheconstruction,industrial,andmunicipalsurveys,results,andrecommendations.

2018

5 TechnicalMemorandumdescribinganalysis,results,andrecommendations. 2019

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Principle–Publicawareness,understanding,andappreciationofthevalueofstormwaterisessentialtosustainablestormwatermanagement.Stormwateragenciesneedtoeducatethepublicaboutthevalueofwater.DomesticwaterisrelativelyinexpensiveandabundantintheU.S.TherecurringdroughtandpopulationincreaseshavebeguntostrainthestorageanddeliveryinfrastructureinCaliforniaandthesouthwest.ManagementofwaterresourcesinCaliforniamustchange.Tomakethenecessarychanges,theremustbepublicsupport.

Action3.1–CreateOpportunitiesforMultipleAgencyandCollaborativeEffortstoDemonstratetheValueofStormwatertothePublic

Background

Thepublicismorelikelytosupportinfrastructureprojectsthataremulti-objectiveandmulti-benefitascomparedtosingle-purposeprojects.Thepotentialnumberoffundingsourcesisgreaterformulti-objectiveprojects.Multi-objectiveprojectsaremorecomplexowingtodisparatefundingsources,andtherequirementsofvariouspublicagencies.However,multi-objectiveprojectshaveadditionalbenefitsascomparedtosingleuseprojects,andgenerallywillhaveacomparativelyhigherreturnoninvestmentforthepublic.Anexamplewouldbeagreenstreetprojectthatisalsoacompletestreettoenhancemobility,oragreenstreetwithasaferoutestoschoolsproject.

Note:ThisactioniscloselyrelatedtoAction1.1–Developguidanceforintegratedmanagementofwaterresourcesthatpromotesstormwaterasaresource.Theactionssharethesubjectofstormwaterasaresourcebuttheydifferintheirfocusandaudience.ThefocusofAction3.1isoutwardtowardthepublicandthepublicityofprojectsandprograms.ThefocusofAction1.1isinwardtowardpublicagenciesandtheproductionofguidanceforpublicagencies.

Goal:Establishanddefineabasicsetofmulti-benefitprojectsandprogramsthatastakeholderagencycaninitiate.

RelatedSTORMSProject(s)

1d.DevelopandEstablishaMonetaryValueofStormwater,2019-20232a.IncreaseStakeholderCollaborationtoPromoteStormwaterasaResource,2019-2021

ProposedEffort

Objective1. Identifystakeholderagenciestoparticipateinthisaction.Potentialcandidateprojectsandprogramstoconsider:

o WaterSupplyo GroundwaterRechargeo RecreationalFacilitieso Transportationo MunicipalInfrastructure

Identifyfundingsourcesthateachagencyusesforcapitalimprovements,programs,maintenance,andlandacquisitionandthelimitationsontheuseofthosefunds.

Objective2. Identifyatleastonemulti-benefitprojecttypeorprogramthatincludestwoormoreagencieslistedinObjective1thatcanbeimplementedbymunicipalitiesorother

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stakeholders.Createordocumentdemonstrationprojectsthatcanbeimplementedbypermitteesstatewide.Foreachmulti-benefitprojectorprogram,developadetailed‘roadmap’ormodelmanualfortheprojectdescribing:

o Approvalprocesseso Fundingsourcesandlimitationso Benefitsofprojecto Preferredapplicationenvironmento Idealizedschedule

Multi-benefitprojectsshouldfocusonurbaninfrastructureandincludethefollowing:o Transformexistingfloodcontrolfacilitiestooptimizeuseofstormwatero Daylightingofstreamso Volumeandflowreduction–hydromodificationcontrolso Protectorrestorestreamhabitato ConvertingstandardstreetstoSustainableStreets

Objective3. Publishareportonthefindingsofthisactionwithcompletedprojectscenarios.Objective4. TrackplansforSTORMSProject2a.IncreaseStakeholderCollaborationtoPromote

StormwaterasaResource,anddependingonthecircumstances,scopeoutatask(s)tocoordinatewith,support,orhelpimplementSTORMSProject2a.

Lead:CASQA

Support:Agencies–Tobedetermined

Schedule

# Objective/Deliverable CompletionDate

1 Identifystakeholderstoparticipate. 20172 Identifymulti-benefitprojects–ProduceTechnicalMemorandumsummarizing

results.2018

3 Publishreportoffindings. 20184 Trackandscopeouttask(s). 2018

Action3.2–CreateStatewideMessagethatEstablishesStormwaterasaResource

Background

MS4programsshouldhaveaconsistentmessagetouseinpubliceducationandoutreachtocreatethebestpotentialforchangeinpublicopinionandeducation.Ideally,acommonmessagewillbeusedacrosslocalagenciesaswellasStateagencies,includingtheStateWaterBoard,RegionalWaterBoards,Caltrans,DepartmentofParksandRecreation,andDepartmentofWaterResources.ThestatewideconsistentmessageshouldbesupportedbytheStateandRegionalWaterBoardsthroughMS4permits,asarecommendedoptionavailabletopermitteesforpubliceducation.

Sinceversion1.0ofthisVisionwasofficiallyadoptedbyCASQAinJanuary2015,Caltranshasdevelopedastatewidemessageandcampaign–“ProtectEveryDrop”–thatappearstohavemettheintentofthisaction–aconsistent,statewidemessagethatcanbeusedbyallagenciesandyetthemessagecanbe

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combinedwithcomplementary,customizedsub-messagesasdesiredbypartneragencies.Thesubjectofthisaction–promotingstormwaterasaresourceissuchasub-message.

Goal:Withinthecontextofthe“ProtectEveryDrop”campaign,developamessageandoutreachmaterialspromotingstormwaterasaresourceforuseinpubliceducation.

RelatedSTORMSProject(s)

1a.PromoteStormwaterCaptureandUse,2016-20182a.IncreaseStakeholderCollaborationtoPromoteStormwaterasaResource,2019-2021

ProposedEffort

Objective1. Conveneasteeringcommitteetoagreeontheconceptframeworkanddirectthedevelopmentofthe“stormwaterasaresource”message.Thesteeringcommitteewillbecomprisedofmembersfromthefollowingentities:

o Municipalitieso StateandRegionalWaterBoardso DepartmentofWaterResourceso WaterDistrictso GroundwaterSustainabilityAgencies

Objective2. Draftaworkplan.Thesteeringcommitteewilldraftaworkplantodevelopthe“stormwaterasaresource”outreachmessage,anymaterials,andmethodofdisseminationtothepublic.Theworkplanwillincludeanactiontoidentifytheappropriateanduniquetargetaudiences,andmessagesanddeliverycustomizedtoeachtargetaudience.Workwillalsoincludeapublicoutreachplanthatusesalltraditionalandsocialmediaformats.

Objective3. Implementthepublicoutreachplan.Coordinateoutreachstatewidewithallcooperatingagencies.

Lead:CASQA

Support:StateWaterBoard;Caltrans;EnvironmentalNGOs

Schedule

# Objective/Deliverable CompletionDate

1–2

Scopeofworkandselectionofconsultant,completionofstatewide“stormwaterasaresource”message.

2018

3 IncorporationofoptionintoMS4permits,implementrecommendedplan. Ongoing