C O M M U N I C A T I O N I N

C R E A T I V E E N T E R P R I S E

V I S I O N 2 0 2 0

L O G I C / R A T I O N A L E

We need to think as one thing, not two (thus it‟s time to rename FCIB as

Faculty of Creative Enterprise) more innovative ways of thinking that rise

above the limitations of old “which half are we?” structural solutions

Comms practice can be defined broadly as storytelling / narrative in a

business / organisational context

Research shows broad consensus on the tools that will equip comms

grads as organisational storytellers / communicators. An “industry std” is

largely agreed in NZ, Australia, UK – seen in the strong guidance put forward

by the influential “Global Alliance” of Communication Mgt assocations

this consensus defines a clear core of comms curriculum; the BC has a

few, but not too many, gaps to fill

Solutions to the above can readily be found within the faculty right now –

multiple possible combinations of courses (“packages”) which all degrees

could take advantage of

Priority #1 therefore = securing the opportunity of interdisciplinarityin a

FCIB / Fac of Creative Enterprise context (an opportunity for real

distinctiveness for our grads) through working with other disciplines to enable

students to specialise to enhance their major. This solution for Comms may

also work for other degrees: up for discussion.

S T A R T I N G P O I N T 1:

W E A R E O N E T H I N G, N O T T W O

COMMUNICATION HAS BEEN FAR TOO B A SHFUL&T I M I D IN ITS

AMBITIONS. AS MEDIATED COMMUNICATION MOVES MORE TO

THE CENTER OF SOCIETY, SHOULDN‟T THE FIELD OF

COMMUNICATION MOVE TO OF MODERN

INTELLECTUAL LIFE AND PURPOSEFUL ACTION? AND IF NOT

NOW, WHEN? *http://www.insidehighered.com/views/2013/07/29/essay-state-communications-scholarship#.UfcKBIdXmt4.facebook

S T A R T I N G P O I N T 2:

C O M M S P R A C T I T I O N E R S A R E

S T O R Y T E L L E R S

I N A

B U S I N E S S[ O R G A N I S A T I O N A L ]

C O N T E X T

B R O A D A G R E E M E N T O N C O R E

C O M P E T E N C I E S for C O M M S P R A C T I C E

AGREEMENT WHERE?

• External Evaluation

• Published comms industry standards and professional accreditation guidelines – NZ,

Australia, UK, Global Alliance

• Broad unanimity in graduate outcomes – employers, curricula

INTERPERSONAL COMM.

ORGANISATIONS

CONTENT

STRATEGY

RESEARCH

DATA ANALYSIS

INTERPERSONAL COMM.

ORGANISATIONS

CONTENT

STRATEGY

RESEARCH

DATA ANALYSIS

BUSINESS /

ORGANISATIONAL

CONTEXT

PUBLIC RELATIONS

C O M M

M A J O R S

PUBLIC RELATIONS

F A C U L T Y

P A T H W A Y S

[SPECIALISATIONS]

PUBLIC RELATIONS

FINANCE

PROJECT

MANAGEMENT

STAGE

PRODUCTION

SCREEN /

EDITING

GAMES

DESIGN

VISUAL

COMMUNICATION

ACTIVATION

A F E W O F M A N Y

F A C U L T Y

P A T H W A Y S

[SPECIALISATIONS]

E X A M P L E S O F “ P A C K A G E S ”

T O S H A R E / P R O M O T E I N O T H E R D E G R E E S

Business Intelligence

ISCG 5423 Introduction to Databases

ISCG 6414 Systems Analysis and Design

ISCG 6423 Database Design and Development

ISCG 6425 Data Warehousing

Plus an optional Level 7 paper on Business Intelligence

Games Programming

ISCG 5420 Programming Fundamentals

ISCG 5421 Programming Principles and Practice

ISCG 6441 Visual Game Design

Level 6 Games Programming course under development

Plus an optional Level 7 paper from the following:

Games Programming Level 7 under development

AI Programming Level 7 under development

Web and Multimedia Programming

ISCG 5420 Programming Fundamentals

ISCG 5422 Multimedia and Website Development

ISCG 5423 Introduction to Databases

ISCG 6420 Internet and Website Development

Plus an optional Level 7 paper from the following:

ISCG 7420 Web Application Development

ISCG 7422 Multimedia Application Development

New Couse

ISCG7xxx Social Networking Systems

A Social Media package has been discussed in principle. It could include a

Computing course, a Communication course, and a Business course.

Accounting for Non-Accountancy Students

ACTY5200 Accounting for Business

ACTY6212 Management Accounting

Choose three from:

ACTY6210 Taxation

ACTY6206 Accounting Information Systems

ACTY7292 Financial Statement Analysis

ACTY7212 Advanced Management Accounting

Finance for Non-Finance Students

ACTY5290 Principles of Managerial Finance

Choose three from:

ACTY6290 Business Finance

ACTY6291 Investments

ACTY6299 Financial Modelling

ACTY6292 Financial Markets and the World Economy

ACTY7292 Financial Statement Analysis in International Finance

Business Regulation for Non-Finance Students

ACTY5320 Law of Business Obligations

ACTY6320 Law of Business Entities

BSNS6343 Employment Relations and Legislation

COMM 75xx Media Law

E T C…

T H U S P R I O R I T Y # 1 I S S E C U R I N G T H E

O P P O R T U N I T Y O F

I N T E R D I S C I P L I N A R I T Y I N

A F A C U L T Y - W I D E C O N T E X T …C U R R E N T L Y A N U N E X P L O I T E D O P P O R T U N I T Y

P R I O R I T Y # 2 I S C O M P L E T I N G

T H E I N D U S T R Y E N G A G E M E N T S H I F T

EXAMPLES WE HAVE LANDED IN THE PAST YEAR:

Communication Production Project

Communication Special Project

L8 Communication Practicum

Corporate partners in the finance sector (Westpac, ANZ)

Integration of the principal industry body into what we do

Industry-Student Mentoring Scheme (ISMS)

Currently one large interdisciplinary real project bringing

together staff and students in cross-functional learning

relationships; a second one in preparation for semester 2

P R I O R I T Y # 2 I S C O M P L E T I N G

T H E I N D U S T R Y E N G A G E M E N T S H I F T

EXAMPLES WE HAVE LANDED IN THE PAST YEAR:

Communication Production Project

Communication Special Project

L8 Communication Practicum

Corproate partners in the finance sector (Westpac, ANZ)

Integration of the principal industry body into what we do

Industry-Student Mentoring Scheme (ISMS)

Currently one large interdisciplinary real project bringing

together staff and students in cross-functional learning

relationships; a second one in preparation for semester 2

P R I O R I T Y # 3 I S C O M P L E T I N G

T H E R E – T H I N K O F T H E M A S T E R S

• MASTER OF COMMUNICATION MANAGEMENT

• PG DIP & CERT IN COMMUNICATION MANAGEMENT

• GRADUATE DIPLOMA IN CE (MEDIA

STRATEGY/INTERNAL COMMS/COMM MGT ETC)

• BACHELOR OF COMMUNICATION (PR, EM, MS with CE

MINORS/PATHWAYS

• (NZ) DIPLOMA IN COMMUNICATION

• CCMA 120cr / (NZ) CERT IN COMMUNICATION

P R I O R I T Y # 4 I S A C H I E V I N G E F F E C T I

V E A N D V I S I B L E A L I G N M E N T O F

C O M M S , I. T. , & ‘B U S I N E S S’

[E N T E R P R I S E?] = „BUSINESS SERVICES‟

B U T A L S O C O M M S , P A S A & D E S I G N

C O M M S I N T E G R A T E S B O T H W A Y S

A C O M M S S T U D E N T H A S A S M U C H I N C O M M O N

W I T H A P H O T O G R A P H Y S T U D E N T A S W I T H

A M A R K E T I N G

S T U D E N T

I f w e a g r e e t o f o r e g r o u n d t h e b r a n d / i d e n t i t y o f

C R E A T I V E E N T E R P R I S E , „ B u s i n e s s S e r v i c e s ‟ i s

e m b e d d e d , i m p l i e d , a p a r t o f e v e r y t h i n g w e d o a s a

c o l l a b o r a t I v e t e a m .

P R I O R I T Y # 5 I S F U L L Y E N A C T I N G

O U R O W N C O M M U N I C A T I O N S T R A T E G Y

W A L K I N G O U R T A L K

P R O M O T I N G C O M M U N I C A T I O N A S A N E T W O R K O F

L E A R N I N G / I N D U S T R Y / R E S E A R C H O P P O R T U N I T I E S ,

V I A

• A web of better stories visible across the new corporate website

• Planned and monitored social and other media

• Our e-report, student magazine

• And more. The need for effective strategy grows more urgent with the broader

shift to “relationship marketing…”

C O M M U N I C A T I O N I S I N T R I N S I C T O

C R E A T I V E E N T E R P R I S EA N D M U S T B E V I S I B L Y S O