vision e value proposition - pwc trust programme. anticipate and manage ... • analysis and mapping...
TRANSCRIPT
The «Food Trust» ProgrammeVision e value proposition
V I S I B I L I T Y I S T H E N A M E O F T H E G A M E
1
In Italy, the market recognizes and rewards demonstrable quality
2
77,3%79,2%
85,5% 79,5%
... for products which are subject to strict controls
on safety and quality
... for food produced in Italian plants
… for certified products
... for products using ingredients from Italian manufacturers or suppliers
Italians are willing to pay more …
Source: Nestlè report on data from Censis
Millennials lead and influence food preferences, affecting the market for decades to come
3
Fresh, organic and healthy
food
Simple food with limited
processing Enjoy cooking and eating with friends
Support companies sensitive to social and environmental issues
Require more information about
food productsSustainable food, drinks & packaging
78%want to know more about
the ingredients
77%try to avoid unhealthy
food
77%love to cook
87%eat fresh
food products
41%increase loyalty to
sustainable brandsSource: PwC elaboration
70%are willing to
pay up to 20% more
4
«Trust» is invaluable
5
In the digital world, it's hard to say who's who
In the physical world, does a certificate suffice to say what's what?
«Trust» & «Identity» – yesterday a pillar of confidence, today a conundrum at the convergence of physical and cyber worlds
Visibility.The new name of the game.
6
We call «visibility» the ability to see, predict, anticipate,
validate and go back over the history of the product and its relevant predecessors throughout their entire life span – with no limitations bar the opportunity – and then narrate it as required.
Information of uneven quality, limited or incomplete, affects
knowledge beyond the restricted horizon of hard-core supply chain, representing a serious issue for any company wishing or needing documented factual evidence about their product’s history outside their own information light cone.
In addition, higher levels of complexity and risk make traditional
approaches to «traceability» no longer sufficient to deliver the confidence levels required by consumers and business partners.
The adoption of appropriate technologies, which may enable
visibility into and across the entire business ecosystem, can help companies quickly and profitably adapt to market changes, besides strengthening the confidence in their brand.
7
From … To …
Supply Chain
Connected Ecosystem
Traceability End-to-end Visibility
Transitioning from "traceability" to "visibility" represents a quantum leap for the agri-food industry
Product (digital) Identity
Product specifications
Soil(origin, characteristics)
Seed (type, seeding date)
Digital Value Chain
Grains (treatment, harvesting
date, delivery date)
Flour(mill income date,
transformation, mill delivery date)
Bread(packaging & delivery
date)
Dough(mixing, rising, shaping,
baking, cooling)
Product Life Cycle
Food’s digital history
Product data
inheritance
provides a full
account of the
history and
represents a
comprehensive
digitally mirrored
image of the physical
product, a faithful
representation and
strict definition of its
identity
The digital identity of
the product, together with
the recursive nature of the
concept of inheritance of
data collected throughout
the entire production
process, regardless of its
complexity, provides each
actor in the ecosystem
with an unprecedented
opportunity to
investigate, analyse and
prove facts and events
related to the product.
8
9
From field to fork:
Select, collect data to document the history of the product throughout its lifecycle, seamlessly inheriting all relevant information accrued throughout the various processing steps of individual components
Redesign, in accordance with the IoT paradigm, the way data is collected and exchanged between the various actors and members of the ecosystem
Assign each product its own Identity: collecting the details of its history to yield a “digital twin”, a thorough documentation of its distinctive identity
Achieve end-to-end visibility: monitor, control, deliver the drivers of comprehensive product governance in full transparency by sharing valuable information and knowledge across the entire ecosystem
The new paradigm triggers a virtuous circle of cultural, organisational and operational improvement
Communications
Consumer Satisfaction
Safety & Security Interchange
Transparency
Total Quality
Innovation
Procurement
Operations
Supply Chain
Sustainability
Packaging
Raw Materials
A comprehensive approach and a great opportunity for business
10
TheFood Trust
Programme
Anticipate and manage operational issues
Safeguard reputation
Mitigate risks
Prevent from fraud losses
Reduce manual data collection and inherent errors
Achieve end–to-end visibility over the Supply Chain and guarantee its integrity
Document in full the product’s history and heritage
Deliver to the brand promise
Overcome the “Italian sounding” threats
Build trust of consumers
Improve data collection capabilities, quality and dependability
Sell moreCost
Revenue
Improve performance
Benefits for ecosystem stakeholders
11
The Food Trust portfolio
12
The ValueGo® platform implements an IoT paradigm to underpin a rich set of agri-food ontologies, thus allowing to:
• Define a true “digital ID" of every product, every product’s ingredient, every product’s ingredient’s ingredients, and so on, transparently and conveniently integrating information about all relevant events and items of a production-transformation-distribution ecosystem
• Seamlessly collect, store (Big Data) and process (analytics) all relevant information, end-to-end along the entire product’s life cycle
• Spread information and knowledge across the whole ecosystem to improve the efficiency of production processes in total cooperation and transparency
The Food Trust Programme
Technology
• Review of contractual frameworks in the view of a cooperative and transparent ecosystem
• Funding and government incentives
Tax & Legal Support
• Analysis and mapping of organisation and operational processes pertaining to the value chain, aimed at identifying weak points and remediation actions to achieve end-to-end visibility
• Support to Change Management, aiming to attain the desired levels of cooperation within the entire ecosystem
Organization & processes
• Define methods & systems to monitor and check expected quality levels of products and processes
• Define control models to prevent fakes or adulteration of products
• Identify efficient solutions to monitor and check compliance with domestic and international regulations and legislations
Quality & Risk Management
by
What does ValueGo® do and how?
13
• Collect relevant data about processes, events and the product
• Elaborate meaningful data, morphing the "story" of the product from a motley collection of data sources within the ecosystem, matching and validating information against sets of rules defined by means of domain-specific taxonomies and ontologies
• Ontologies translate process models, manufacturing standards and control rules, jointly with product specifications, into knowledge-based, context-dependent plain language, allowing a variety of views from one source of “documented truth”
• Carefully selected data and information stay with the systems of origin and their owners, and yet are made visible to pertinent actors in the ecosystem through a sort of distributed ledger mechanism
• Events and product-specific data are identified and validated against a set of rules (ontologies) as the product’s life cycle unfolds, end-to-end
• Thus, the product’s digital twin gains shape and content, symmetrically with the actual, physical product building in the ecosystem
Data collection to garner knowledge
Spread knowledge across the entire ecosystem
Tracking & Tracing secondo la logica “by design”
ValueGo® supporting Barilla for Expo 2015
14
EX
AM
PL
E
Scan QRCode to access story
Compliance
La storia del prodotto può essere integralmente ripercorsa secondo punti di vista diversi e in funzione di specifiche necessità
15
Consumer
Supply Chain
AuthoritiesNew Product Development
16
Visit our website
Vincenzo [email protected]+39 348 3388566
Roberto TavanoLead, The Food Trust Programme PwC [email protected]+39 348 7676737
Francesca [email protected]+39 340 85 94220
Thanks!
This publication has been prepared for general guidance on matters of interest only, and does not constitute professional
advice. You should not act upon the information contained in this publication without obtaining specific professional advice . No
representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this
publication, and, to the extent permitted by law, PricewaterhouseCoopers Advisory SpA, its members, employees and agents
do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or
refraining to act, in reliance on the information contained in this publication or for any decision based on it.
© 2017 PricewaterhouseCoopers Advisory SpA. All rights reserved. In this document, “PwC” refers to
PricewaterhouseCoopers Advisory SpA which is a member firm of PricewaterhouseCoopers International Limited, each
member firm of which is a separate legal entity.Rev. 11.17