visit the online bake media kit at sosland.com ... · services may include the creation of...

2018 EDITORIAL CALENDAR

january - consumerThe consumer issue of bake will examine key consumer trends and how to develop products that satisfy customer needs. Other relevant topics that will be featured in this issue include the following:• Top Flavor Trends for 2018• Clean Label Opportunities• Leadership• Chocolate Babka• Bread• How to Tell Your Story• Ovens• Valentine’s Day• Cupcakes• Paczki• Flatbreads• Croissants• Wings• Coffee• Gluten-Free Brownies

Ad Close: 12.1.17 | Materials Due: 12.15.17

february - cateringThe catering issue of bake is an anticipated look at how to expand your bakery business through profitable catering ventures. In addition to this exciting feature, look forward to these other topics:• Capturing the Hotel/Event Market• Expanding Sales to Offices• Motivation• Pretzel Snacks• Cakes• Writing a Blog• Mixers• Easter• Spring Cakes• Brownies• Artisan Breads• Greek Pastries• Pizza• Tea• Cookies with Nuts• Cakenomics: Graduation/Spring Cakes


march - technologyThe technology issue of bake will examine how to leverage technology tools to improve your bottome line. Other relevant topics that will be featured in this issue include the following:• Point-of-Sale System Innovations• Getting into Home Delivery• Customer Satisfaction• Wild Donuts• Sweet Goods• Connecting on Instagram• Sheeters• Mother’s Day• Wedding Cakes• Muffins• Sandwich Buns• Macarons• Breakfast Sandwiches• Orange Juice• Breads with Fruit• Panadería


april - design

The store design issue of bake is an anticipated look at how to create a more inviting and customer-friendly interior and exterior of your store. In addition to this exciting feature, look forward to these other topics:• Simple Steps to Dazzling Design• Investing in Display Cases• Employee Benefits• Designer Cookies• Rolls• Creative Signage & Murals• Washers/Sanitizers• National Donut Day• Graduation Cakes• Cake Donuts• Baguettes• Danish• Salads• Shakes• Decadent Bundt Cakes


may - foodservice

The foodservice issue of bake will examine creative ideas to develop new food and beverage products for on-the-go consumers. Other relevant topics that will be featured in this issue include the following:• Boosting Your Appeal to Millennials• Bolstering Your Café Sales• Hiring Practices• Quick-Bite Desserts• Donuts• Rewarding Loyal Customers• Refrigeration/Freezers• Father’s Day• Summer Cakes• Fruit Tarts• Bagels• Italian Pastries• Burgers & Brats• Specialty Coffee• Blueberry Tarts• Cakenomics: Birthdays/Summer Cakes


june - wholesale

The wholesale issue of bake is an anticipated look at effective strategies to expand your bakery business and distribution through wholesaling. In addition to this exciting feature, look forward to these other topics:• Bringing More Dollars to Your Business• Distribution Strategies• Labor• Whole Grain Breads• Bread• The Power of Sponsorships• Makeup Equipment• Fourth of July• Ice Cream Cakes• Breakfast Bars• Focaccia• Novelty Desserts• Yogurt & Parfaits• Specialty Tea• Savory Biscuits• Panadería


visit the online bake media kit at sosland.com/bakemagadvertising

2018 EDITORIAL CALENDAR

july - bakery operations reviewOriginal research from bake magazine defines the size and scope of the US retail baking industry, with key expenditures and product sales breakouts.• Understanding Costs & Profitability• Developing Successful New Products• Investing in Equipment• Unique Pies• Cakes• Using Facebook to Your Advantage• Depositors• Back to School• Birthday Cakes• Decorated Cookies• Sandwich Breads• Asian Pastries• Wraps• Novelty Drinks• Nutritious Muffins• Cakenomics: Halloween/Fall Cakes


august - redbook

Special Issue: Comprehensive Guide to Wholesalers, Distributors & Benchmark Research. The annual REDBOOK is your opportunity to reach readers of bake, instore, Baking & Snack and Milling & Baking News magazines with a single highly visible ad, seen in print and online year-round.


september - holiday planningThe holiday planning issue of bake is an anticipated look at seasonal merchandising tips and products for Halloween, Thanksgiving and Christmas. In addition to this exciting feature, look forward to these other topics:

• Getting Ahead of the Holidays• Unique Ideas in Merchandising• Accounting Best Practices• Kouign Amann• Pies• Charitable Events & Causes• Scales• Halloween• Tortes• Yeast Raised Donuts• Pretzels• Petit Fours• Vegetarian Sandwiches• Smoothies• Carrot Cake• Panadería


october - pricingThe pricing issue of bake will examine new ideas and techniques to understand and implement effective pricing strategies. Other relevant topics that will be featured in this issue include the following:• Maximizing the Value of Your Products• Supply & Demand• Efficiency• Flavorful Tortes• Cookies• Engaging Customers Through Contests• Slicers• Thanksgiving• Holiday Cakes• Holiday Pies• Artisan Rolls• Hispanic Pastries• Party Platters• Cold Brew Coffee• Old-Fashioned Donuts


november - innovationSpecial Issue: twentyfive features twentyfive of the most influential artisan bakers and pastrychefs, showcasing their personal stories alongside photography of their work and favorite recipes. • twentyfive Essential Artisans• Providing the Best Customer Service• Product Development• Chocolate Croissants• Bread• Offering Baking Classes to

Consumers• Proofers• Christmas• Cheesecakes• Holiday Cookies• Challah• Hybrid Pastries• Pretzel Sandwiches• Fruit Teas• Rustic Breads• Cakenomics: Christmas/Winter Cakes


december - brandingThe branding issue of bake examines how to successfully build your brand and increase your exposure to customers. Other topics that will be featured in this issue include:• Bakery of the Year Award• Social Media Strategies• New Projects for a New Year• Creative Bagels• Cakes• Record-Setting Events• Spraying Machines• Mardi Gras• Fondant Cakes• Specialty Desserts• Ciabatta• German Pastries• Takeout Dinners • Sodas• Multigrain Rolls• Panadería


visit the online bake media kit at sosland.com/bakemagadvertising

40,841

Site Page Views per month

*

24,050

Average Monthly Visits*

15,937

Monthly Unique Visitors*

circulation

Please contact Troy Ashby to receive more detailed information and pricing on any of the listed products at [email protected], (816) 756-1000 or visit the online bake media kit at sosland.com/bakemagadvertising.

PRINT

35%of vistors return 3 times or more

per month**

*Adobe Analytics, July 2017 - December 2017**Adobe Analytics, July 2017

bake’s audience includes owners, operators, decorators, pastry chefs and other purchasing influencers for the retail bakery, intermediate wholesale bakery, specialty bakery and bakery cafe/foodservice markets. The audience also includes bakery and foodservice distributors and brokers serving these markets.

WEBSITE

Source: Publisher’s Own Data

Intermediate-

Retail/Foodservice/Specialty Bakerie

s-85

%

total print & digital circulation

39,824

11%

Distributor/Broker/Other-4%

bake MagazineAd Rates 1x 6x 12x 18xSpread $12,025 $11,100 $10,175 $9,250Page $6,500 $6,025 $5,525 $5,1501/2 Page $4,150 $3,775 $3,050 $2,8751/3 Page $3,675 $3,300 $2,675 $2,3751/4 Page $3,175 $2,900 $2,400 $2,200

Other Ad Spaces

Ad RatesSpread $12,3751/2 Spread $7,850Page $6,9502/3 Page $5,7751/2 Page $4,6251/3 Page $3,7001/4 Page $3,400

REDBOOK

PRINT

SPECIAL ISSUES

Ad Rates 1-3x 4-6x 7-9x 10-12x

Classified (per inch) $150 $140 $130 $120Product Showcase $725 $675 $550 $500


Please contact Lily O’Kane to receive detailed information about classified and product showcase ads at [email protected], (816) 968-2815.

2018 product rates

3% Wholesale

5% Cafe

18%

Dis

trib

utor

/Bro

ke

r/Other

74% Retail/Specialty Bakery

display ad positions & specs

spreadLive Area: 16” x 9.25”Trim Size: 17.5” x 10.75”Bleed Size: 17.75” x 11”

Full PageLive Area: 7.25” x 9.25”Trim Size: 8.75” x 10.75”Bleed Size: 9” x 11”

1/2 horizontalLive Area: 7.25” x 4.625”Trim Size: 8.75” x 5.25”Bleed Size: 9” x 5.5”

1/2 verticalLive Area: 3.5” x 9.25”Trim Size: 4.25” x 10.75”Bleed Size: 4.5” x 11”

1/2 islandLive Area: 4.625” x 7.25”Trim Size: 5.25” x 8”Bleed Size: 5.5” x 8.25”

1/3 horizontalLive Area: 7.25” x 2.75”Trim Size: 8.75” x 3.625”Bleed Size: 9” x 3.875”

1/4 verticalLive Area: 3.5” x 4.625”

1/3 verticalLive Area: 2” x 9.25”Trim Size: 2.75” x 10.75”Bleed Size: 3” x 11”

Printing and binding: Offset, saddle stitchedPublication trim size: 8.75” x 10.75”Live area: Minimum .375” from trimLine screen: 150 line requiredPaper: Cover - 100lb Coated Freesheet Offset; body - 45lb Coated Groundwood Offset

Colors Available: Publication prints standard 4-color process. Metallic and PMS colors are printed at additional cost. At publisher’s discretion, PMS colors may be manufactured from process colors.

4-Color Density Specifications: Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area.

Material Required: PDF/X-1a 2001. The color and quality of print reproduction may vary if a SWOP compliant proof is not provided. Laser proofs included are for content only. Graphic images minimum resolution, 300 dpi/CMYK, minimum 150 line screen. Bitmap images and QR code resolution must be 1200 dpi or vector.

Preferred Media: Email. PDF/X-1a 2001 files can be e-mailed to [email protected]. or FTP. Large files may need to be submitted via FTP. Contact Preflight Department for Assistance.

Creative Services: At advertiser’s request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, layout, ad alterations, etc. The advertiser will be billed $125 per hour.

Submit materials to [email protected]


classified ads

Product Showcase

Sample Sizes OnlyHeight of Ad Variable

Classified advertising is delivered in the digital edition with live links to your website or email.

Column Width Dimensions(fixed sizes)

1 column: 2.25 inches2 column: 4.625 inches3 column: 7 inchesClassified Ad Rates

Overall rate is determined per column inch. (2.25” wide x 1” deep) and by frequency rate. Cost includes color, print ad, digital edition and ad on website with live link to your e-mail or website.

Note: All prices are net per month. Call for larger classified ad or display ad rates.

1” x 1” 2” x 1” 3” x 1” 1” x 1” 2” x 2” 3” x 3”

1-3x 4-6x 7-9x 10-12x 12x +$150 $140 $130 $120 $100

Cost includes ad creation, color print ad and digital edition with live link to your e-mail or website. Send all materials as hi-resolution 300dpi PDF files.

Larger Ad Sizes AvailableCall for larger ad rates.

Product Showcase Ad Rates

3.5” x 2.75”

Ad Rates 1x 6x 12x 18xProduct Showcase $725 $675 $550 $500

Please contact Lily O’Kane to receive more detailed information about either of these specialized ad positions at [email protected], Phone: (816) 968-2815

Monthly per inch rate

Submit materials to [email protected]

website positions

File Size: 200k maximumFormat: Format: JPEG, GIF, animated GIF, 3rd Party Tags and HTML5. Flash (SWF) is not accepted. For video ads please speak to your sales rep about pricing.Resolution: 72 dpiColor depth: 8 bit (256 colors)Ads with white backgrounds must have a visible 1-pixel border.Submit files to: [email protected]

*Wide Skyscraper ad does not appear on mobile formats.

LeaderboardRegular Size: 728x90 pixelsExpandable Size: 728x90 & 728x200 pixels

Medium Rectangle 1 & 2Regular Size: 300x250 pixels

Wide Skyscraper*Regular Size: 160x600 pixelsExpandable Size: 320x600 & 160x600 pixels

InterstitialRegular Size: 640x480 pixels

MEDIUMREC. 1

MEDIUMREC. 2

SKY

SCR

AP

ER

Monthly Ad Rates Leaderboard

Medium Rec. 1

Medium Rec. 2

Wide Skyscraper Interstitial

Standard $1,725 $1,975 $1,725 $1,475 $3,875Expanded $2,075 $1,725

LEADERBOARD


INTERSTITIAL

REDBOOK

The annual REDBOOK is your opportunity to reach readers of bake, instore, Baking & Snack and Milling & Baking News magazines with a single highly visible ad, seen in print and online year-round.

AD CLOSE & MATERIALS DUE IN JULY

Ad EnhancementsMake your ad come alive! bake offers a menu of enhancements to make your ad stand out from the rest. To the right are a few examples of how to enhance your print/digital ad. For more information, please speak with your representative.

In addition to the printed version the REDBOOK is available on www.bakemag.com. The digital edition is easy to access and is simple to flip through advertising and editorial pages. Your advertisement appears just as it does in the print version, plus e-mail and web addresses in the ads are live links.

REDBOOK Digital Sponsorship:The digital edition sponsorship grants you an exclusive landing page video, a skyscraper ad that appears next to each page of the digital edition and a banner ad in the digital alert email.

REDBOOK Digital Sponsorship Rate: $6,450

Bakery Listings The 37th Annual REDBOOK will include rankings of the top 75 instore bakeries and top 25 multi-unit retailers, in addition to plant statistics for major wholesale bakery companies, and intermediate wholesale bakeries in the U.S., Puerto Rico and Canada. All contact information and analysis of companies is organized geographically and alphabetically.

Supplier ListingsREDBOOK is an easy-to-use sourcebook of distributors of bakery equipment, supplies and services, and ingredients.

PRINT

DIGITAL


Ad RatesSpread $12,3751/2 Spread $7,850Page $6,9502/3 Page $5,7751/2 Page $4,6251/3 Page $3,7001/4 Page $3,400

Ad Enhancements• Ad Page Video• Audio Clip• Cover Bellyband• Page Bellyband• Blow-in Card• Ad Tab• Animated Ad

(creative/development extra)

CAKENOMICS

Grow US retail cake sales and profits with business building ideas from America’s most prolific cake sellers

Calendar• February• May• July• November

Audience• 39,140 unique, qualified bakery professionals and bake

subscribers.

Format• Quarterly print and digital issues published as a supplement to

bake magazine.

Sponsorship• Full page ad in four issues — includes one inside front or back

cover position• Cake Showcase: Product news release in all four issues• Bellyband or video insertion in one digital issue*

PRINT


Annual Sponsorship$15,200

*To be scheduled at the time of the media buy and subject to availability.

digital edition

In addition to the printed version, all monthly and special issues are available on www.bakemag.com. The digital edition is easy to access, downloads quickly and is simple to flip through advertising and editorial pages. Your advertisement appears just as it does in the print version, plus e-mail and web addresses in the ads are live links. Digital edition monthly sponsorships are available with the opportunity to include your company video e-mercial, skyscraper and banner.

VIDEO

SKY

SCR

AP

ER

*The exclusive wide skyscraper (160x600 pixels) is viewable next to every page of the digital edition. In addition this sponsorship includes a banner ad (468x60 pixels) in the digital edition email alert for the sponsored month. Wide Skyscraper ad does not appear on mobile formats.

Wide Skyscraper + Banner* Sponsorship + Video**$2,275/month $2,725/month

bake Digital Edition Sponsorship

Ad EnhancementsMake your ad come alive in our digital edition! bake offers a menu of enhancements to make your ad stand out from the rest. See a few examples to the right of how to enhance your ad. For more information, please speak with your representative.


**Video/intro page does not appear on mobile/HTML5 version of the digital edition.

Ad Enhancements• Ad Page Video• Audio Clip• Cover Bellyband• Page Bellyband• Blow-in Card• Ad Tab• Animated Ad (creative/development extra)

slideshows


Help bakery decision-makers plan ahead and capitalize on sales opportunities. Each week a different slideshow spotlights innovative products, creative merchandising ideas and marketing opportunities.

• Exclusive sponsorship of (one) slideshow • Exclusive leaderboard ad and medium rectangle

ad on the slideshow landing page• Topics are archived for 12 months with your

advertising• Sponsorship recognition on the bakemag.com

homepage• Contribution of content• Your tips and topic will be featured in the bake-

news e-newsletter

SPONSORSHIP INCLUDES

Ad Rates 1x 3x 6xProduct Showcase $2,250 $2,050 $1,850

the baking channel

DISCOVERING AMERICA’S BAKERIES


The Baking Channel is found exclusively at www.bakemag.com.

At The Baking Channel you’ll find hundreds of short videos with fresh ideas from bakers like you. Without leaving town you can tour some of the nation’s most successful bakeries in a weekly video series we call Discovering America’s Bakeries. The Baking Channel also offers Baker’s Workbench, a place to hone your production and decorating skills with expert advice from leading bakery technicians.

SPONSORSHIP INCLUDES:• Leaderboard ad (728x90 pixels) on video landing page • Sponsored clips distributed by way of BakersWorkbench e-newsletter• Banner ad (468x60 pixels) in BakersWorkbench e-newsletter• Medium Rectangle ad (300x250 pixels) on series landing page

Rate: $1,675 per sponsored clip

Baker’s Workbench catches up with bakery masters and supplier technicians for new production twists that bring added value and efficiencies to bakery production.

SPONSORSHIP INCLUDES:• Banner ad (428x60 pixels) on the Discovering America’s Bakeries e-newsletter • Leaderboard ad (728x90 pixels) on the Discovering America’s Bakeries video page• Medium Rectangle ad (300x250 pixels) on series landing page

Rate: $1,675 per sponsored clip

This popular bakery road show brings the best ideas from successful bakers to the industry.

BAKER’S WORKBENCH

bake weekly e-newsletters


Sponsorship of bake’s e-newsletters creates branding for your company and a direct link to your website. Various e-newsletters offer either weekly or monthly sponsorship opportunities.

Bakenews is distributed Tuseday through Friday and includes valuable information for bakers, pastry chefs and decorators including the Formula of the Day, Decorating ideas, Baking Channel video, seasonal inspiration through slideshows and industry news.

Sponsored Articles:Includes sponsor contributed article in bakenews featured article section. Each article appears in the e-newsletter once. One article is available each week for a total of 52 sponsored articles opportunities. Articles will be featured on bakemag.com for one week and archived for one year.

BAKENEWS Bakenews Size (pixels)

Leaderboard 1 728x90 & 300x50 (mobile) $2,275/month

Leaderboard 2 728 x 90 & 300x50 (mobile) $2,275/month

Medium Rectangle 300x250 $1,575/month

Sponsored Article $1,500/article

BAKETRENDS

Baketrends is a weekly product spotlight e-newsletter distributed to an e-database of retail, foodservice and instore decision-makers.

SPONSORSHIP OPPORTUNITIES:1. Featured Product Sponsorship

• Leaderboard ad• Exclusive product spotlight• Immediate call-to-action options:

a) Video b) Email c) Website d) More information e) Product Deals f) Slide show

• Lead report following sponsorship

Baketrends Size (pixels)

1. Leaderboard(Featured Sponsor)

728x90 & 300x50 (mobile)

$2,375/week

2. Banner(Category Sponsor) 468x60 $1,150/week

2. Category Product Sponsorship• Banner ad• Product Spotlight• Lead report following sponsorship

Ad File Size: 50k max

Title: 30 characters. Description: 175 characters (no spaces).Image: 288x168 pixels

Title: 30 characters. Description: 400 characters (no spaces). Image: 400x220 pixels

Ad File Size: 50k max

bake exclusively sponsored e-newsletters


Sponsorship of bake’s e-newsletters creates branding for your company and a direct link to your website. Various e-newsletters offer either weekly or monthly sponsorship opportunities.

e-Newsletter focused on the latest trends and troubleshooting solutions for bread and roll production.

BREADWINNERS

e-Newsletter focused on the latest news and product innovations with equipment and technology.

EQUIPMENT & TECHNOLOGY

e-Newsletter focused on cake decorating including new product trends and the latest tips and techniques from the nation’s leading decorators.

DESIGN OF THE TIMES

*Product Spotlight Title: 30 characters. Description: 175 characters (no spaces). Image: 97x100 pixels.

Leaderboard or Medium Rectangle & 1 Product Spotlight*

• $2,375/e-newsletter• Leaderboard: 728x90 pixels (desktop) & 300x50 pixels (mobile) or Med. Rec: 300x250 pixels (file size 50k max)





visit the online bake media kit at sosland.com ... · services may include the creation of...

Documents