visual content marketing en

Copyright © Headoo 2016 - all rights reserved

Visual Content MarketingIncrease your sales with a visual content strategy on your website


Insight

Because UGC is AUTHENTIC

83% of consumers trust UGC more than advertising.

of customers look for visual contents of other customers (UGC) on social media before buying

Why?

65%


Some brands use already UGCOn their website


Estée Lauder, February to November 2015 - London

street: social photographers

UGC : selfies #IamBeauty

brand: product contents

A collaboration with: - Estée Lauder (Brand) - Cosmopolitan (Agency) - Headoo (Service Provider)

Instagram : 5800 posts 130 collected e-mails

(photographer)

Per month

See the website: http://iambeauty.cosmopolitan.co.uk/


Longchamp, June to December 2015- Worldwide

See the website : http://lepliage20.longchamp.com/?dp=me-and-my-le-pliage

In-store event: social photographers

UGC : photos sent by email + text

Video : https://vimeo.com/112409258

https://vimeo.com/112409258


Sunglass Hut, February 2015 - London

Event : In-store activation with social photographers

2.1Mfacebook displays

1.27Kcollected e-mails

12.97Kunique views

2.45Kfacebook posts

+15%sales


American Eagle Outfitters, April 2015 - London

850 pictures 55K facebook displays

See the website: http://headoo.com/fr/diaporama/784/mosaic

In-store event: photos taken by connected hostesses

UGC : selfies


KFC, December 2015 to February 2016 - Blois

10 contents #KFCBlois generated per day 123K displays on social media 1 person for 1 post = 177 people reached on average UGC : selfies

Brand: Promotional Movies


And you?

Do you know how many contents involving your brand are published on social media ?

Headoo can help you get the best of this opportunity


Visual Commerce TechnologyIncrease your sales


4 simple steps

Collect & Moderate Enrich Display Analyse

Headoo’s solution collect all the UGCs linked with your brand. Only the contents that you have an interest in are selected and rights are automatically managed.

Enrich your contents with tags (product reference)

Diffuse automatically (API) your enriched contents on your e-commerce website.

Measure the digital impact of your operation and conversions

Backoffice BackofficeBrand’s website


Benefits

+ Customer Loyalty

Expand the relation between your brand and your consumers by engaging one to one conversations and rewarding them for their contributions. Turn your customers into ambassadors and reach their friends community.

+ Sales

Increase your audience on your e-commerce website & your conversion rate by 3 to 15%

+ Contents

Reduce by 20%, your Content Marketing expenses by managing user generated contents, copyright free Make the most of your customers creativity to highlight your products!

+ SEO

Constantly improve your SEO as your UGC database grows.


Other productsVisual Marketing for in-store events, shoppable instagram


Visual Marketing for in-store activations

KFC - Restaurants

American Eagle - Fashion


Visual Marketing for events


MOET - Luxury


COCA COLA - Drinks



Shoppable Instagram

Offer to your consumers the possibility to buy directly the products seen on your instagram account.


Mentions légales :Cette présentation établie par HEADOO a été rédigée à titre strictement confidentiel et dans le seul but de permettre aux clients de Headoo d’évaluer l’intérêt de la solution proposée.

Le client limitera la diffusion de la présentation aux seuls salariés ayant à la connaitre pour les besoins de l’évaluation, et s’interdit de divulguer directement ou indirectement à un tiers, tout ou une partie de la présentation et des informations qu’elle contient sans l’accord préalable de HEADOO.

HEADOO se réserve l’intégralité des droits d’usage, de reproduction, de représentation et d’adaptation relatifs à cette présentation.


Paris - London - São Paulo - Montréal Contactez l’équipe : www.headoo.com/fr/contact

http://www.headoo.com/fr/contact