visual impact

Visual Impact

Rev. Taurai Emmanuel MaforoHarare West District Communications Workshop

4 March 2017 @Revelations UMC, Mabelreign Circuit

Harare West District Communications Workshop - Visual Impact

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The gospel and biblical story has

been vivified by images. Jesus used parables Prophets used imagery and

metaphors to tell the prophetic oracles

The Christian tradition has a powerful image of the Cross

Introduction

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To raise awareness

among communicators and graphic designers on the Impact of Visuals in Communication

Aim

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Definition of Terms Power of Visuals In

Communication Ground Rules Visual Communication Tools Photographic Basics Use of UMC Logo

Scope of Presentation

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Communication - Two-way process of reaching mutual

understanding, in which participants not only exchange (encode-decode) information, news, ideas and feelings but also create and share meaning. (businessdictionary.com). In order for that to happen communication therefore requires a sender, a message, a medium and a recipient.

Communications – A means of communicating, especially the systems, networks and technology. It is a means of connecting people or places.

Visual – something that appeals to the sense of the eye Impact - The effect or impression of one person or thing

on another

Definition of Terms

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CommunicationS is a system for transmitting information –

think telephone, TV, fibre optics. Also web, Social Media etc. Communications is technology. Your cable guy – he's a communications professional.

Communication involves individuals exchanging messages. Communication is human. It's people. Communication is connection. It's soulful. It's what we do every single day.

NB – Visual Impact is thus derived by combining the two – systems and people. In other words the visual product must employ appropriate technology and speak to the soul.

Difference Between Communications and

Communicationhttp://www.drmichellemazur.com/2013/03/difference-between-communication-communications.html

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Visual communication — the

act of making your point through images — is one of the most important skills that you, as a journalist, church communicator can take on board this year.

Power of Visuals In Communication

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60% of Communicati

on is non-verbal


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I see I Remember

“I Hear, I Forget. I See, I Remember.

I Do, I Understand.” Confucius2017/03/04


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Your Fonts make a Visual Impact

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Ground Rules

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Rule#1 Know The Organization’s Mandate• “Communication is a strategic function necessary for

the success of the mission of The United Methodist Church.” (Book Of Discipline 2012, 1806).

• “As United Methodists, our theological understanding obligates us, as members of the body of Christ, to communicate our faith by speaking and listening to persons both within and outside the Church throughout the world, and to utilize all appropriate means of communication.”

(Bk. Of Disc.2012,1801,p698)

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Rule#2 - Junk in-

Junk Out

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Communications Workshop - Visual Impact

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Rule#3 Avoid

Clutter

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What? – Visual Impact Presentation Who? - Rev. Taurai Emmanuel Maforo When? – Saturday 4 March 2017 Where? – Revelations UMC, Mabelreign

Circuit, Lomagundi Road, Marlborough, Harare.

Why? – To Raise Awareness on the Power of Visual Communications to circuit communicators

How? – Using a PowerPoint presentation

Rule#4 – 5Ws and H

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Assume

Rule#5

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Limetech Sunglasses – 8Gig,MP3,DVR,Camcorder

www.amazon.com

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Acronyms - DVR

DVR - Digital Video Recorder/Recording

DVR - Dynamic Voltage Regulator

DVR - Domestic Violence Report (law enforcement)

DVR - Digital Voice Recorder

DVR - Design Verification Report

DVR - Delay Variance Routing Protocol

DVR - Driver DVR - Double-Valve

Replacement (medical) DVR - Distributed

Virtual Reality (computer networking)

DVR - Dual Voltage Relay (electrical equipment)

DVR - Data Validation Review

DVR - Device Driver2017/03/04


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UMC St. Dorcas/Amazing Grace/King David Rev. Maforo (In our family we have the following

names – Ernest, Evelyn, Esther, Emmanuel) – E. Maforo???

Youth Hour (Rev. Maforo is Guest at St. Dorcas

Youth Hour)

Major Assumptions in Church Content &

Graphics

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PowerPoint presentations in

worship Audio-Visual Presentations Printed Matter – Fliers & Banners Bumper Stickers Church Direction signs Billboards

Visual Communication

Tools

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Photographic Basics

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A Picture is Worth a Thousand Words

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Telling a Story through a Picture

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Rule of Thirds

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Angles

Go Down! Go Up! Go Far! Go Closer

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Getting Closer!!


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Even Closer!!


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Even Much Closer!!


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Getting Far!!


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Use of Flash Image#1

DIRECT

FLASH2017/03/04


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Image #2

ROOF

FLASH2017/03/04


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Image #3 Ideal – Kill the Shadows S

IDE

FLASH2017/03/04


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Taking Pictures of People in Glasses

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https://news.smugmug.com/glare-aware-photographing-portraits-of-people-in-glasses-b0ac1613766e#.

71etftvt1http://www.olympusamerica.com/crm/oneoffpages/

ask_oly/crm_ask_oly_04_08.asp

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https://news.smugmug.com/glare-aware-photographing-portraits-of-people-in-glasses-b0ac1613766e#.71etftvt1




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Use of UMC

Logo/Emblem

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Toolkit - http://www.umcom.org/tools/toolkit Graphics & Logos - http://

www.umc.org/resources/graphics-logos A Global Mark - http://

www.umc.org/resources/a-mark-known-the-world-over

Graphics Library - http://www.umc.org/resources/graphics-logos

Resources for Use of UMC Logo

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http://www.umcom.org/tools/toolkit



http://www.umc.org/resources/graphics-logos


http://www.umc.org/resources/a-mark-known-the-world-over






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END

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visual impact

Technology