visual impact: photography and video for websites, social media and more
DESCRIPTION
Given to the U-M DSA Professional Development Conference, Feb. 2012TRANSCRIPT
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Visual Impact:
Photography and Video for Websites, Social Media, and More Photo: Kristin Kurzawa
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Or why pictures matter, really matter.
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Everyone knows when they see a terrible picture-
But what goes into makinga terrific image?
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Color
Composition
Clarity
Photo: Kristin Kurzawa
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Rule of Thirds:
9 Equal Boxes4 Intersecting Points2 Horizontal Lines2 Vertical Lines
Photo: Kristin Kurzawa
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Tools:
•Digital Cameras•Camera phones•Video Cameras
Editing tools:
•Adobe Photoshop•Photoshop Elements•Adobe Lightroom•Instagram and other mobile applications
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Start with the best- high resolution images (200-300dpi)
This will leave you with great looking images for uploading- which only need to be 72-100dpi for the internet!
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Videos are great for: •Interviews•Recording events •Teaching skills•Bringing action to pages
Try: •YouTube•Vimeo
Be sure to close-caption your videos!
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The 5 questions to ask when deciding which image to use-
Who?Try portraits, drawings, video
When? Try images depicting time passing
Where?Try maps, landscape images, street photography
How? Try charts and infomatics
Why? Try video interviews, before-and-after photos, or charts
Source: The Back of the Napkin: Solving Problems and Selling Ideas in Pictures. Dan Roam. 2009. Photo: Kristin Kurzawa
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Copyright 101
If you didn’t make it…..don’t take it.
If you take it...get permission first and give the image maker credit.
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According to the American Intellectual Property Law Association's (AIPLA) survey of the costs associated with different types of intellectual-property law-related lawsuits...
the average copyright case costs $310,000 to litigate when there's less than $1 million at risk…
Source: The Fair Use Quandary: The anatomy of a copyright infringement disputeBy Samuel Lewis. Digital Photo Pro, Tuesday, December 20, 2011
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Get permission to photograph:
1.On campus
2.Students
3.Whenever it feels like the right thing to do!
Photo: Kristin Kurzawa
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Model Release for Photography for For valuable consideration received, I grant __________________ and his/her legal representatives and assigns, the irrevocable and unrestricted right to use and publish photographs of me, or in which I may be included, for editorial, trade, educational, artistic, advertising, and any other purpose and in any manner and medium; and to alter and composite the same without restriction and without my inspection or approval. I hereby release Photographer and his/her legal representatives and assigns from all claims and liability relating to said photographs.
SIGNATURE
(SEAL) NAME