viva presentation creative seo
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Get creative with your SEO strategyTRANSCRIPT
Cheryl Luzet from Wagada
Demystifying Search Engine Optimisation:
Effective creative strategies
Cheryl Luzet from Wagada
Google wants to:
• Identify the topic of EACH PAGE
• Identify the subject matter of the website as a whole
• Assess the relevancy of your website to the search term
• Compile a list of QUALITY websites
Cheryl Luzet from Wagada
Technical vs Creative SEO
Technical CreativeWell-formed code Keyword research
Fast loading pages On-page keyword inclusion
Clean URL structure Strong usability
No frames Easy to navigate
No links inside JavaScript Link bait
Not 100% Flash Well-written content
XML site maps Fresh and unique content
301 redirects Competitor research
Blog writing
Link building
Cheryl Luzet from Wagada
Tip #1
Using your keyword research for marketing
Cheryl Luzet from Wagada
Tip #2
Seek out the long-tail search terms
Cheryl Luzet from Wagada
The long tail of search
Cheryl Luzet from Wagada
Cheryl Luzet from Wagada
Cheryl Luzet from Wagada
Google Keyword Tool
Cheryl Luzet from Wagada
Tip #3
Lay out your website in a clear and logical fashion
Cheryl Luzet from Wagada
No clear hierarchy of content
Cheryl Luzet from Wagada
Clear hierarchy of content
Cheryl Luzet from Wagada
Tip #4
Know where to put your keywords for greatest effect
Cheryl Luzet from Wagada
Keywords on your page
Cheryl Luzet from Wagada
Tip #5
Do your competitor research
Cheryl Luzet from Wagada
Cheryl Luzet from Wagada
Tip #6
Write a blog
Cheryl Luzet from Wagada
Cheryl Luzet from Wagada
Cheryl Luzet from Wagada
Cheryl Luzet from Wagada
SEO
Why bother?
Cheryl Luzet from Wagada
Cheryl Luzet from Wagada
Cheryl Luzet from Wagada
Cheryl Luzet from Wagada
Cheryl Luzet from Wagada
Cheryl Luzet from Wagada
The bottom line:
If Google can’t find you, then neither can anybody else…