Bringing science to the art of communication

VivaKi was established in 2008 to accelerate the digital transformation and expertise of

Publicis Groupe and its agencies. Today, we are the global leader in ad tech solutions, working with the world’s leading organizations to ensure every digital interaction

a customer has with a client brand adds meaning and value to their day. We help agencies

navigate the evolving and chaotic consumer landscape by providing greater addressability and

dynamic interaction at scale – both of which are powered by word-class data.

We live in an age where people are expressing, transacting, sharing, entertaining and

discovering across a variety of channels. And the technology used to provide these

connections has given consumers unprecedented choice and control over the content

and messaging delivered to them.

As a communications network, we know we must do things differently to stand out. We work

with the digital ecosystem’s best partners and technologies, assembling them in surprising

ways that have not yet been imagined, to create new models of consumer engagement.

The marketplace is complex. The challenges are many.

The solution is VivaKi.

...people are EXPRESSING, TRANSACTING,

SHARING, ENTERTAINING and

DISCOVERING across a

variety of channels....

VivaKi was the first to launch an agency trading desk, setting the bar for many of our

competitors. We’ve worked with tech providers for years and we know how to get

more faster because we have tested, pushed, broken and fixed more solutions than the

competition has even encountered.

Not only do we do things that are different.

We do things first.

FIRST to develop and launch private ad exchange functionality with Google

FIRST agency trading desk to move across the globe at scale, now live in

more than 40 markets

FIRST company certified as a Preferred Marketing Developer (PMD) for the

Facebook Insights Badge

FIRST company to optimize through data integration and partnerships to

move beyond cost per acquisition and toward understanding the lifetime

value of a customer

FIRST to lead a multi-partner initiative (comScore, Vindico, Videology,

etc.) to drive industry viewability standards for video

FIRST to offer programmatic native capabilities

We don’t wait to react to changes in the marketplace. We proactively create solutions to

problems that don’t yet exist in the digital space. The result is an innovative suite of products and

services that deliver addressability, dynamic interaction, and data and technologies that help our

clients connect to their most valuable customers in the most timely, relevant and powerful ways.

ADDRESSABILITYConnecting clients with consumers programmatically across display,

mobile, social and video channels, all at the highest point of affinity

DYNAMIC INTERACTION

DATA & TECHNOLOGY

Delivering customized interaction – whether it be content, entertainment

or experience – that is relevant, salient and resonant and at scale

Harnessing data through a centralized service that enables agencies to easily unlock

the insights that fuel actionable insights, meaningful connections and powerful stories

Today’s technologies may be obsolete tomorrow.

And tomorrow, there will be new challenges.

That’s where we come in.

AD

TECHNOLOGYDSPs, DMPs, SAPs,

data providers

Central to VivaKi is our addressable media buying practice, Audience On Demand® (AOD). The first

and most trusted solution of its kind, AOD gives marketers absolute control over their brands and

messages in a fragmented, digital ecosystem. Wrapping proprietary technology and engineering

expertise around the world’s most respected technology and data platforms, AOD identifies and

locates the most valuable audiences, at scale, and delivers messages that matter to them – across

channels and devices – at the highest moment of receptivity.

ADDRESSABILITY

RIGHT PERSON. RIGHT TIME. RIGHT DEVICE. RIGHT PLACE. RIGHT MINDSET.

CLIENTMEDIA

AGENCY

VIVAKIAOD

Our Ventures team identifies emerging partners and solutions that benefit

both clients and the broader organization. We invite pioneering start-ups and

next-generation innovators to work with us to test ideas that favor clients

with first-look access to new products and beta programs, co-development

opportunities and preferred pricing and services.

Finch 15 is our innovation boutique that identifies unique business

opportunities based on market dynamics, consumer behavior and a client’s

brand equity. Their approach to product innovation leads to both new revenue

streams and a strong lift in brand metrics.

DYNAMIC INTERACTION

DATA & TECHNOLOGY

Our Partnerships team collaborates with major media, ad technology and data companies – such

as Microsoft, Google, Yahoo!, Facebook and comScore – on new product development. Benefits

of working with the team include early access to new products, custom and joint product

development, best pricing (tech platforms) and terms, and new revenue stream opportunities.

SkySkraper is our centralized data warehouse containing globally standardized media spend and

performance data to help brands drive performance and fuel strategic thinking. Powered by first-, second-

and third-party data acquired through our partnerships with the world’s leading data providers, SkySkraper

does the infrastructural heavy-lifting so agencies can focus on the analytic work that drives client value.

Benchtools is a strategic planning tool that gives brands the cross-channel marketplace

visibility they need to make better decisions and more efficiently reach their goals.

PLATFORM

AOD Platform is Vivaki’s proprietary, web-based reporting solution that provides access to

campaign performance data. Leveraging AOD Platform, teams are able to effectively and

efficiently achieve the vision of programmatic addressable media buying through seamless

planning, execution and optimization of client campaigns.

COLLABORATIVE DEDICATED

SUPPORTIVE

FUN

INNOVATIVE

STRATEGIC UNDERSTANDING

DRIVEN

ENTREPRENEURIAL

FLEXIBLE

SUPPORTIVE

ENCOURAGING

INVENTIVE DRIVEN

MOTIVATED

SMART FLEXIBLE

WE DON’T JUST HIRE PEOPLE TO WORK IN THE DIGITAL SPACE.

We employ talent to create a new marketplace.

We believe that anyone can have the best ideas, and we empower all our employees to disrupt

the status quo. Our leadership is always accessible, and as part of one of the world’s largest

communications organizations, we work alongside the industry’s best and brightest every day.

While we are a great launching pad for a varied career, “entry level” doesn’t apply, because we

design our own roles, which change as fast as the technology that drives our industry.

We don’t take ourselves too seriously, but we are serious about producing innovative work. We

think in if>then>else statements, whether we’re developing new code or planning weekly happy

hours. And some of us like to dream up new algorithms in our spare time…just because.

Whether you talk in code or keywords, or you just know how to make a good impression, there

is an opportunity to build your career with us.

SEE WHAT WE CAN OFFER YOU.

www.vivaki.com/careers

NEW YORK CHICAGO SEATTLE SINGAPORE AMSTERDAM DETROIT SAN FRANCISCO PARIS LONDON BEIJING DUBAI MADRID SYDNEY NEW DELHI AND MORE

180 N. LaSalle

Suite 1500

Chicago, Illinois 60601

312.253.5000

www.VivaKi.com

@VivaKi

VivaKi

@vivaki_people

VivaKi