vm chronicles no.2 a second series of extraordinary retail events

a series of extra-ordinary eventsVM-chronicles

from VM-unleashed! Ltd

No. 02

www.vm-unleashed.com

You're C Wonderful: Making it Personal in the Big Apple

C Wonder puts the Spring back in Spring Street with its splash ofcolour and personality. If making an entrance is so important for firstimpressions then this one certainly gets the blood pumping with itsuniquely eye-catching lime green door opened invitingly into thesidewalk. The game is personalisation from bags to jewellery, clothesto crockery, from wing collars to dog collars - initialise it. The doorsets the tone for an environment that is loud, vibrant - full ofconfidence, full of fun and full of the things of life.


No. 0201

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Every Picture Tells A Story: Going Nuts in Wonderland

Where better to tell a story than on Pinterest? This virtual mood boardwith a scope as wide as the web is perfect for conveying the inspiration,colours and emotions behind the product stories that capture thecustomers' imagination, their engagement and ultimately theircommitment to buy. C Wonder is not short of inspiration, or fashionthemes, palettes and styles from the seductive depths of indigo to thesubtlety and coolness inspired by Pistachio. Whether C Wonder inspiresthe world, or the world inspires C Wonder its all wonder-stuff for thecreative heart.


No. 0202

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Fender Casting: Vendor-Varvatos in the Stratosphere

John Varvatos lays its musical card on the multi-channel table. Cool byassociation as the brand immerses itself in the world of music. GreenDay collaborate on fashion campaigns whilst Paul Weller performsexclusively in the Bowery Store. What the retailer lacks in genuinepersonality is more than made up for as it rubs up close to some ofthe most fashionable and eligible shoulders in Manhattan and beyond.


No. 0203



Varvatos Momentus : A Genus Genius

New York is awash with John Varvatos, from Converse collaborations tothe distressed corners of Bloomingdales. However on the eastside of thecity discover the brand in its natural habitat lurking to surprise anyonepassing The Bowery. The store is a temple to Rock 'n' Roll evoking thesteamy atmospheres of underground clubs and crowded all nightvenues. The poster strewn walls evoke the great bands, reminiscingabout historic improvised concerts and chance meetings with the hall offame. The store itself transforms into a venue with an intimate stage,set off with discarded instruments and the moodiest of lighting.


No. 0204



Pre-Rapha-lites : Art on Two Wheels

Mecca for cyclists is closer than you think. The Rapha showcase store inLondon's Soho lives the beautiful life on 2 wheels and is a meetingplace, a discussion point, a destination for reverence of the ultimatecycle brand. Customer experience is core as product excellence blendswith expertise, adrenaline atmosphere with true-life experiences andcoffee with conviviality as cycle life finds a new home.


No. 0205



E-Rapha-lites : The Art of Cycling on the Web

The true customer experience embraces and evolves every touch point.It makes the customer dream and aspire, reassures their concerns,educates their knowledge and supports them before, during and aftertheir first purchase. Rapha does all of that and more. The websitecommunicates the genuine passion for cycling with sponsorship ofteams and development of events, it demonstrates their journey todesign and build the most innovative equipment on the market andallows their customers to rub shoulders with the giants of the sport. IfRapha believes then the customer believes.


No. 0206



Converse Relationship: Clever Footwork to Customer Loyalty

Converse know who they are! The key to brand success in 2013 is thecommercial and emotional maximisation of the brand personality.Converse is the best example of taking an iconic product and bringing itto life through celebration of the classics, adaptation to new trends,celebrity, cultural and creative endorsement and collaboration and thecustomisation for customer empowerment. Make the most of what youhave!


No. 0207



Putting the Home into BHS: Soft landings for Hard Sell

The new BHS is high on product inspiration and less on traditionalcardboard overload. The Lakeside store is half its original size, lean,focused and visually direct and powerful. Shining star as always ishome, which adds commercial refinement to its traditional colourspectrums of basic linens, towels and kitchenware. What's new andvibrant are the fashion collections in home accessories with ethnic,vintage and chic collections displayed with pride and boldness. Puttingthe home back into BHS.


No. 0208


VM-unleashed Ltd!11 Moat FarmRoyal Tunbridge WellsKent TN2 5XGUK

Tim RadleyManaging [email protected] 609849www.vm-unleashed.com

VM-chronicles: a series of extra-ordinary events

from VM-unleashed! Ltd

vm chronicles no.2 a second series of extraordinary retail events

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