vogue living mediakit 2020€¦ · vogue living australia media kit 2020 vogue living o˛˝ers...

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We are a complete premium media brand with the ability to reach our audience wherever they are in the

world - across print, digital, social media and events.

Vogue Living continues to enchant the world with its devotion to the beauty and wonder of

design, home, life, people, shop, entertaining and travel.

V O G U E L I V I N G A U S T R A L I A M E D I A K I T 2 0 2 0

W E L C O M E M E S S A G E

FROM OUREDITOR

With unrivalled access to the design world’s movers and shakers. Vogue Living is an iconic lifestyle brand

that has engaged with a global audience of inf luencers and tastemakers for over f ive decades.

We are the authority on redefined luxury in a world that craves the best in design, art, culture and travel.

We bring local trends to the international

stage, and localise international trends.

R E B E C C A C A R A T T I

E D I T O R , V O G U E L I V I N G


ACCESSWe offer unrivaled access to the world's best

architects, designers and photographer's.

BRANDTrusted editorial expertise.

IMAGINATIONCreativity at scale showcasing some of the

greatest homes and design in the world.


t h e a r t o f

h o w c r e a t i v i t y u n i t e s u s

collaborationcollaboration

# S T A Y H O M E W I T H V L

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A P P L E N E W S

P R I N T V O G U E L I V I N G . C O M . A U V O G U E L I V I N G E V E N T S

S O C I A L R E A C HV O G U E L I V I N G P R O P E R T I E S

V O G U E L I V I N G U N I V E R S E

M I L A N D E S I G N W E E K 2 0 1 9


Vogue Living offers readers a premium, high gloss environment that entices our readers to covet the products and brands they see on the pages.

We offer a sleek, easily navigable product to readers and advertisers alike

V L V I E W

An insider's view of what is happening in the global world

of design and interiors.

V L L O V E S

An expertly curated edit of the most covetable pieces

in the world.

V L L I F E

Delves into the world of art, design, interiors and celebrates

the people who create.

V L L I V I N G

A glorious array of the most beautiful homes in the world.

V L L I S T

Unique city guides, the world’s best restaurants, luxury travel

and amazing accomodation.

Art and soulReflection, commentary, expression – art wears many hats and serves society in myriad ways.

But what purpose does it serve in our own private spaces? asks Annemarie Kiely

What role does art play in the home? It plays no role unless you assign it one: to memorialise a face or a place, to semaphore success, to o�set tax or a damask-covered couch, to console for the endless pressure to acquire, to politicise, to exhilarate, to amuse,

to agitate, to reflect, to ruminate, to beautify…Or to serve as a reminder of that over-hyped exhibition where

the pinot flowed, the bravura peaked, all reason departed and you purchased a caustically titled bucket and mop and became the patron saint of conceptualism. That is, until a catalogue entry made the work’s intent clear: to clean all idiot art out of contemporary culture. Ah, the gravity of levity when the joke is on you. But hey, Marcel Duchamp changed the entire discourse on art with his porcelain urinal, Fountain (1917), history’s most figurative and famous piss-take.

Yes, conceptualism is the butt of all art jokes as one hapless cleaner gleaned when he binned a Damien Hirst installation featuring cigarette-filled ashtrays after an exhibition launch at

a London gallery. But before you deride such strategies as rubbish perhaps you need to be a bit more Baldessari about it. That’s John Baldessari, the two-metre-tall stretch of an American artist famed for painting colourful dots on appropriated photographs, who philosophised that “conceptual art wasn’t about art that had a concept, but about interrogating the concept of art.”

And that cross-examination, at its most potent and most democratic, posits the questions of what constitutes art, why we make it, why we feel the need to arrange it in salon hangs in our homes, why we institutionalise it and why we classify it. Within closed and codified circles, great art has been decided and displayed according to strict taxonomies that tell of our place in the continuum of culture and society. But whose society is the question increasingly asked of agendas informed by myopic perspectives.

As Helen Molesworth, former chief curator of the Museum of Contemporary Art, Los Angeles (MOCA) recently wrote, “The Museum, the Western institution I have dedicated my life to, with ››

THIS PAGE The Studio (1987) black-and-white photograph with vinyl paint by John Baldessari, courtesy of the artist.

Jan/Feb 2020 37

VLview

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THIS PAGE, FROM LEFT Flos Gatto table lamp by Achille and Pier

Giacomo Castiglioni, $1005, from Living Edge. Karakter Lari table lamp by Angelo

Mangiarotti, $1550, from Cult. Sisifo table lamp, $1408, from Artemide. Flos Chrysalis floor

lamp by Marcel Wanders, $5638, from Euroluce.

Details, last pages.

May/June 2020 27

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Light years Sculptural feats of form, materiality and illumination shine bright with these lamps casting a warm glow on every corner.

S H O P

Photographed by Anna Pogossova Styled by Joseph Gardner

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THIS PAGE Lou Weis and Laura Clauscen of

Broached Commissions with Birdsmouth table by

Adam Goodrum,Exceptions glass prototypes by Mimi Jung and Monsters bowl

by Trent Jansen.

Photographed by Michelle Tran

May/June 2020 55

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art design people VLife

Like-minded creatives have long realised that pooling process and productivity can turn a good idea into the unforeseen great. Meet the new guard of design game-changers pushing collaboration to the edges of brilliance. By Annemarie Kiely

Better together

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THIS PAGE in the living area of this Milan

apartment, Utrecht armchairs by Gerrit Thomas Rietveld for

Cassina, and 524 Tabouret Berger stoolby Charlotte Perriand for Cassina, enquiries

to Space Furniture. Turn to next page to read the full story.

May/June 2020 87

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THIS PAGE a view of the surrounds of Bodalla Dairy Shed Guest Rooms

on the NSW South Coast.

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C O N T E N T P I L L A R S


THEDIGITS

V O G U E L I V I N G A U S T R A L I A M E D I A K I T 2 0 2 0 SOURCE: *EMMATM DEC 2019 ** ADOBE ANALYT ICS FEB 2020

S O C I A L M E D I A S T A T S C O M P E T I T O R R A N K I N GG R O W T H T R E N D

Print readership

Vogue Living 253,0 0 0*Belle 169,0 0 0

T R A F F I C P E R M O N T H

Print readership 253,0 0 0*Av Time Desktop 3 M INS 57 SECS**Av time Mobile 2 M INS 6 SECS**Av Dail UVs 180,479**Page views 2,4 49,879**

October 2016 80 0 KOctober 2017 1.2MOctober 2018 1.4MOctober 2019 1.8M1.8m

followers46.9Kfollowers

1.8M 27.1Kfollowers

The Vogue Living audience are very loyal, and engaged in the content vogue living delivers.There is a newer, younger audience that has connected with vogue living through our digital and

Social platforms, whilst we maintain our engagement with the core readers of the magazine

O U R A U D I E N C E


VOGUELIVINGSINCE 1966


PRINTSince 1966, Vogue Living

has paved the way for Australian arbiters of style.It is the design trade bible

and the number one selling premium design magazine

in the country.


exclusive design ‘bidjar b’ parchment. hand knot ted in ind ia with hand spun, vegetable-dyed pure

wool. a celebrat ion of new ideas from the robyn cosgrove collect ion, the cl assics revis ited.

168 queen s t ree t wool l ahr a nsw 2025 t 61 2 9328 7692 robyncosgrove.com

202003190149094920727974AC 2020-03-19T13:49:20+11:00

F U L L - P A G E B R A N D A D

Arent & PykeHOME: FEAST, BATHE, REST

THE CONCEPT A warm, inviting space, removed from the chaos of the world outside — beautiful, lively and poetic.

Our intention is to design an installation that people can

intuitively understand as a space for domestic living, as a home, and to make

it the ultimate physicality of soulful wellbeing. THE INSPIRATION We wanted

to explore our essential needs to replenish (feast), restore (bathe) and

retreat (rest). Each area is articulated by a contemporary Australian artwork and a bespoke furniture piece that speaks to

the archetypal imagery of the space it inhabits. One informs the other and we are reminded that a home is a place in which we find comfort in familiarity, and inspiration and delight in beauty.

THE HIGHLIGHT We’re excited to see how this exhibition will challenge people’s

perception of Australian interior design — in particular, its potential as a mode of exploring cultural values and ideas.

THE F INAL WORD Our work is about telling our clients’ stories and creating a space for that story to continue and

flourish. To convey the idea of storytelling in a space where there was no existing story to work with — the possibilities were endless.

arentpyke.com @arentpykestudio

CLOCKWISE FROM TOP LEFT the design team at Arent & Pyke — Juliette Arent, Sarah-Jane Pyke, Genevieve Hromas and Phoebe Stone.

Nov/Dec 2018 212

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FROM TOP Designer Sibella Court. A moodboard for her installation, Imaginarium.

Sibella Court IMAGINARIUMTHE CONCEPT A celebration of the history of cabinets of curiosity — the original

domestic museum, which was not restricted to a simple cabinet but spilled out to fill a whole room and often the rest of the house. This room has zones that can be

enjoyed by a family and their extended friends — a sofa that is the size of a bed, a home bar, a frippery for dressing up, a 3.4-metre table with one end for dining

and the other for research, and lastly a workshop where mess can be made and left mid-experiment or creation. It’s a space to wonder, imagine, think, read — a place

where you can ultimately disconnect from technology and reconnect through conversation, research and creation. THE INSPIRATION Each and every piece in this

space relates to my history — from a design reference from my 25 years in the industry to a travel souvenir, a go-to material, a past illusion or a time in history that resonates with me. THE FINAL WORD Like all of my interior design jobs, every piece in this project is bespoke. We work hard on creating relationships with our makers and suppliers. By far the loveliest layer of this process was their readiness

to say yes before I even talked them through the concept. VLthesocietyinc.com.au @thesocietyinc

205 vogueliving.com.au

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WUNDERKAMMER

THE CONCEPT

THE INSPIRATION

THE HIGHLIGHT

THE F INAL WORD

swad.com.au

Scott Weston (left) and architect Gordon Jiang. High Tea (2018, below) by Maris Cummins, one of the curiosities in Wunderkammer.

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Amber RoadTAKE IT OUTSIDE 2018

THE CONCEPT We’re always exploring the possibilities of inside and outside spaces in our work, so depicting an Australian verandah made sense. This arrests the senses, drawing us in and immersing us in an experience that at first glance is a bit strange and unsettling. Are you inside or outside, or both at the same time? THE INSPIRATION

We [Amber Road’s Yasmine Ghoniem and Katy Svalbe] are sisters. We have the same mother but di�erent fathers. Our installation draws on our heritages — Middle Eastern–

Australian [Ghoniem] and Eastern European–Australian [Svalbe] — as well as our travels. It also speaks of time at our grandparents’ and cousins’ farms in Australia — sitting on the porch with family. THE HIGHLIGHT The space is fantastical, like a dream or a sense of déjà vu — Salvador Dalí-like, if you will, where nothing is quite what it seems. THE F INAL WORD Design is a way of exploring the possibility of spaces to take people beyond everyday reality. The real power of an interior is that it can move you

emotionally and intellectually. amberroaddesign.com.au @amberroaddesign

FROM RIGHT Amber Road’s Yasmine Ghoniem (left) and Katy Svalbe; a rendering of their installation for the Rigg Design Prize.

Nov/Dec 2018 210

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CelebratingdesignFor the first time, the esteemed

RIGG DESIGN PRIZE is celebrating interior design. Vogue Living and Space

Furniture invited the 10 nominees to describe the concepts behind their

bespoke spaces created for the National Gallery of Victoria.

Introduction by Freya Herring Edited by Verity Magdalino


VLI1118p215 215 27/9/18 10:43 am

Celebes

irst time, the esteemed RIGG DESIGN PRIZE is celebrating

interior design. Vogue Livingurniture invited the 10 nominees to

describe the concepts behind their bespoke spaces created for the

describe the concepts behind their bespoke spaces created for the

describe the concepts behind their

National Gallery of Victoria.bespoke spaces created for the



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For the first time, the esteemed first time, the esteemed fRIGG DESIGN PRIZE is celebrating

interior design. Furniture invited the 10 nominees to Furniture invited the 10 nominees to Fdescribe the concepts behind their

bespoke spaces created for the describe the concepts behind their

bespoke spaces created for the describe the concepts behind their





F L I P C O V E R

CLOCKWISE FROM TOP LEFT Fiji’s white sands await beachcombers. Swimmers and

Snorkellers enjoy the crystal-clear waters of Niue. Crystal Symphony’s Silk Kitchen & Bar

is eye-catching and delicious. The Tonga blowholes do their thing.

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Of all the small-ship cruise lines, Silversea is the classic. It’s the cruise line you choose when you want true slow travel, time to read, play cards, listen to jazz or classical music, learn about ancient China or the history of Hollywood movies, and eat exceptionally well — four or five times a day if you wish, with silver service (of course). It’s also one of the cruise lines that keeps many of the traditions of cruising from an earlier era — ‘gentlemen hosts’ employed to dance with single ladies, butlers suited dashingly in tails, and formal evenings during which guests must dress to the nines.

Certain aspects have been brought forward to the 21st century — no set seating assignments or dinnertimes and all-inclusive alcohol, for instance — but the guests on this cruise seem happy to do old-school activities such as rugging up on deckchairs with a good book from the well-stocked library or sipping pre-dinner martinis in the 1930s-feel Art Deco bar. It’s not the sort of cruise for those who need to be entertained every moment and expect Broadway spectaculars and climbing walls. The shore excursions tend to have an emphasis on history and culture.

After sailing for two days, our first port is Tianjin, China. We opt out of the long bus excursion to Beijing but explore the port city of 15 million people, which is still an hour’s ride from the dock. It’s a surprise — gleaming, well-planned, planted with millions of trees and shrubs, and almost entirely modern apart from the ‘concession’ areas of lovely old 19th-century British, German, Italian and French mansions. The Cultural Square has two exceptional museums — an art gallery showcasing Chinese scrolls and other paintings, and the Tianjin Museum, which contains rooms of beautiful porcelains, jade that dates to the Neolithic era, and delicate ink and stone prints. We also stop by a mansion, once owned by the Shi family, where 19th-century life has been preserved. There’s a lot to admire — canopied beds, tearooms, a timber-lined theatre and some pretty wonderful but dusty dioramas.

We cruise through the Yellow Sea, edging around Korea to Hiroshima, situated on Japan’s largest island, Honshu, on the Seto Inland Sea. It’s raining, which seems appropriate for a visit to the famous ‘A-bomb dome’, the Hiroshima Peace Memorial and former government building that took the brunt of the blast on 6 August, 1945, when the American warplane the Enola Gay dropped the first atomic bomb. It’s symbolic for the city that the metal dome and building ruins still stand.

The Hiroshima Peace Memorial Museum contains artefacts from the bombing (graphic photographs, burnt clothing) and a gripping visual reconstruction of the bomb drop, showing the devastation of the city that obliterated 400,000 people, many within one minute. Outside the museum, ladies stand with placards reading ‘NO WAR’.

ipping in and out of Asian ports, this spring cruise on the Silver Shadow has culture, chopsticks and even mechanical crabs.

Shanghai looks like a funfair at night, with its madcap skyline, punctuated with buildings that look like robots, pagodas and giant bottle openers. The wide Huangpu River that divides the old town from the new is insanely busy after dark, a tra�c jam of dark barges, sleek motor cruisers and ferries lit up with fairy lights.

Sitting on our verandah on the sixth deck of Silversea’s Silver Shadow, we feel like we’re right in the river among it. The Silver Shadow is a small ship, so she has been able to dock right in the centre of the city, with views of both Pudong district and the famous riverfront boulevard, The Bund. A slew of shiny new portside skyscrapers flash dazzling neon, colouring our departure. It’s an exhilarating way to start a cruise that will take us to Tianjin (Beijing); the Japanese inland sea; and Hiroshima, Osaka, Kyoto and, finally, Tokyo.

DC H I N A / J A PA N

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P O R T U G A L / S PA I N / F R A N C E

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In the 21st century, we don’t need to make long journeys across the world’s oceans to get anywhere, as travellers did in the first half of last century. And yet, ocean cruising has never been more popular, with nearly 27 million passengers cruising the globe last year. So, just what is it about cruising that its devotees love?

The secret lies in the definiton of the word cruise: ‘to sail about in an area without a precise destination, especially for pleasure’. A cruise is not just where you go, but the way you get there. It’s as much about the onboard experience — the food, the entertainment, the friendships made

— as it is about the destinations. These days, there’s a cruise for just about every taste, from those whose idea of heaven is simply cosying up on a deckchair with waiter service on hand to those who love the nightlife or thrillseekers looking for challenging expeditions.

Some cruise lines proudly replicate the romantic experience of yesteryear, complete with white-gloved stewards, butlers, formal dinners, high teas and even gentlemen-host programs to make sure single ladies have dance partners and cocktail companions. On the other hand, many gleaming new megaships featuring an artillery of amazing facilities are purely of this era, with everything from laser-tag ranges to fully equipped TV studios. The trick is finding the right cruise for you, because there is one.

In this guide, we’ve concentrated on the small, luxury ships that carry only a few hundred passengers — floating five-star hotels that o�er exemplary cosseting. These vessels can sail up rivers and into ports where the mammoth ships can’t go; plus, they leave a gentler environmental footprint on fragile shores. We think a boutique ship is the best way to take the plunge if you’ve never cruised before. Bon voyage. VL

On her maiden voyage, Seabourn Ovation sails

into a Lisbon sunrise for the first time.

Lee Tulloch, EDITOR

E D I T O R ’ S L E T T E R

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In the 21st century, we don’t need to make long journeys across the world’s oceans to get anywhere, as travellers did in the first half of last century. And yet, ocean cruising has never been more popular, with nearly 27 million passengers cruising the globe last year. So, just what is it about cruising that its devotees love?

The secret lies in the definiton of the word destination, especially for pleasure’. A cruise is not just where you go, but the way you get there. It’s as much about the onboard experience — the food, the entertainment, the friendships made

— as it is about the destinations. These days, there’s a cruise for just about every taste, from those whose idea of heaven is simply cosying up on a deckchair with waiter service on hand to those who love the nightlife or thrillseekers looking for challenging expeditions.

Some cruise lines proudly replicate the romantic experience of yesteryear, complete with white-gloved stewards, butlers, formal dinners, high teas and even gentlemen-host programs to make sure single ladies have dance partners and cocktail companions. On the other hand, many gleaming new megaships featuring an artillery of amazing facilities are purely of this era, with everything from laser-tag ranges to fully equipped TV studios. The trick is finding the right cruise for you, because there

In this guide, we’ve concentrated on the small, luxury ships that carry only a few hundred passengers — floating five-star hotels that o�er exemplary cosseting. These vessels can sail up rivers and into ports where the mammoth ships can’t go; plus, they leave a gentler environmental footprint on fragile shores. We think a boutique ship is the best way to take the plunge if you’ve never cruised before. Bon voyage.

E D I T O R ’ S L E T T E R

TRAVELFantastic voyages

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S U P P L E M E N T

kingliving.com 1300 546 438AUSTRALIA NEW ZEALAND SINGAPORE MALAYSIA SHANGHAI CANADA

MaxVogLivLeft02-01 2019-11-12T11:20:27+11:00

A new level of luxury featuring sumptuous feather seating and modular exibility to evolve with your changing life.

Introducing Max

MaxVogLivRight02-01 2019-11-12T11:21:10+11:00

D O U B L E - P A G E S P R E A D

For any bespoke creative executions, please contact your Key Account Manager

F O R M A T S


BRANDEDCONTENT

STUDIO


WE SPEAK TO OUR

AUDIENCE’S PASSIONS

Partner executions will be in the same space and have the same tone as editorial content.

WE CREATE TRUSTED CONTENT

Our audiences trust our content, no matter the platform it appears on.


OPTIMISATIONAssessing performance, editing and optimising campaigns in real time

5

ACTIVATIONDeploying across digital, social, print, events and partnerships

4

CONTENTBranded content in any form,

be it video, stories or social

3

STRATEGYCreative and

editorial planning

2

INSIGHTSBespoke audience mapping

and research

1

A/B TEST BY EVANGEL INE WHITE FROM THE NOUN PROJECT

H O W W E W O R K


VIDEOVogue Living videos are fast proving to be the most

powerful way to tell a brands story.

Global brands such as Estee Lauder, Tommy Hilfiger and Christian Dior have worked with Vogue Living

to tell their story.

Our Vogue Living Branded Content Studio creates compelling, interesting and emotionally

engaging stories that can make your brand come to life in a premium environment.

“When I first moved to New York, I met Andy

Warhol and Jean-Michel Basquiat and I started loving

the whole Pop Art thing... but of course, at that time,

I couldn’t really afford to buy the art, so when I started

becoming more successful, I started investing in art and have always bought pieces

that I absolutely loved”TOMMY HILFIGER

VLI0120p093 93 20/11/19 3:03 pm


CLIENT-LEDSOLUTIONS

Vogue Living prides itself on supplying our clients with a simple yet effective approach

to branded content.

Our editorial team will create branded content in line with your marketing objectives, that speaks to

the VL audience in the VL way.


S T O R Y T E M P L A T E G A L L E R Y T E M P L A T E

Can house video or up to f ive images with written content.

Can house up to 15-20 images with written content.

I M M E R S I V E T E M P L A T E

Image and video-led, with shorter, caption-like written content.

F O R M A T S

Our home is our sanctuary. We designed it to refl ect who we are

JANE WHITE


CONTENTDISTRIBUTION


D I S T R I B U T I O N O F C O N T E N T

P A I D A N D O R G A N I C A M P L I F I C A T I O N

B R A N E D E D C O N T E N T

Content f inalised and approved by client

V O G U E . C O M . A U

Content goes live on vogueliving.com.au

with 100% SOV surrounding display

E D I T O R I A L S U P P O R T

Editorial newsletter driver, feature on the

F A C E B O O K

Organic Facebook post driving to content

I N S T A G R A M

Instagram story driving to content

Y O U T U B E

Video housed on Vogue Living YouTube

channel

P I N T E R E S T

Video/images housed on Vogue Living Pinterest channel (if applicable)


SOCIALSOLUTIONS


I N S T A G R A M S O L U T I O N S

V I D E O

When creating video with Vogue Living, we are able to post

social cut-downs on the grid, stories and/or IGTV.

C A R O U S E L

Our audience will be able to swipe to view additional photos or videos in a single ad – great to showcase a

range of products.

E - C O M M E R C E

Allow your customers to discover, browse and purchase products and services from their mobile device

ina visual and immersive way.

T H E G R I D

Work with the Vogue Living team to conceptualise a small photo shoot

that is insta-worthy and access the highly viewed VL Grid

L I V E

IG Live is perfect for live events - whether it's a 4 Day Online Design

Forum or Masterclass, Vogue Livingcan work with you to reach our

audience in real time.

S T O R I E S

Instagram Stories are an engaging way to encourage

our users to ‘swipe up’ to our content.

I G T V

IGTV is for longer-form content. When you create video with us,

we will distribute the full-length version across our IGTV channel.

B O O S T I N G

Social boosting is optimised across the Facebook ecosystem, including Instagram. This helps us guarantee views to your content, and target a

specific audience.


F A C E B O O K S O L U T I O N S

P H O T O

A campaign image will be posted to Vogue Living Facebook page,

driving to the related branded content piece.

B O O S T I N G

Social boosting is optimised across the Facebook ecosystem, including Instagram. This helps us guarantee views to your content, and target a

specific audience.

V I D E O

If video is part of the campaign, Vogue Living will post the full-

length video to our YouTube page.

B O O S T I N G

Social boosting is optimised across YouTube. This helps us guarantee views to your content, and target

a specific audience.

V I D E O

If video is part of the campaign, Vogue Living will post the full-

length video to the Facebook page.

F A C E B O O K L I V E

IG Live is perfect for live events - whether it's a 4 Day Online Design

Forum or Masterclass, Vogue Livingcan work with you to reach our

audience in real time.

C A R O U S E L

Our audience will be able to swipe to view additional photos or videos in a single ad – great to showcase a

range of products.

Y O U T U B E S O L U T I O N S


DISPLAY


H O M E P A G ET A K E O V E RThe vogueliving.com.au Homepage is a coveted, premium and exclusive placement across the site, and the gateway to our content.

Sponsorship of the Homepage helps build brand awareness, drives cut-through and reaffirms the partnership strength between your client and Vogue Living to our engaged audience.

V O G U E L I V I N G A U S T R A L I A M E D I A K I T 2 0 2 0V O G U E L I V I N G A U S T R A L I A M E D I A K I T 2 0 2 0

E C L I P S EAs an extension to traditional Homepage or section sponsorships across vogueliving.com.au, clients also have the opportunity to have complete ownership over the entire sites on key tentpole dates across 2020.

The Eclipse gives clients 100% share of voice of display advertising during high-traffic periods, providing an increased frequency of messaging in a short period of time. This also gives clients complete alignment and exclusivity to event coverage.

Clients are also recommended to use the Eclipse when they want to make an impact, for example at the time of an event or product launch.


S E C T I O N S P O N S O R S H I P SIn order to create a consistent voice across vogueliving.com.au, clients have the opportunity to create impact with relevant sponsorships across the year at their desired key times.

Sponsorship opportunities are bought on a CPM basis, and vogueliving.com.au has a range of content pillars that align to the different passion points of our readers. This means, that you can reach your desired consumer in an environment you know is relevant.

Sections on vogueliving.com.au available for sponsorship include:

+ D E S I G N

+ I N T E R I O R S

+ A R T S

+ E N T E R T A I N I N G

+ T R A V E L

+ K I T C H E N & B A T H R O O M

+ M I L A N R E P O R T

V O G U E L I V I N G A U S T R A L I A M E D I A K I T 2 0 2 0V O G U E L I V I N G A U S T R A L I A M E D I A K I T 2 0 2 0V O G U E L I V I N G A U S T R A L I A M E D I A K I T 2 0 2 0

R U N O F S I T E C P MIf your brand or product appeals to a wide range of audience types that are interested in a multitude of topics, Run of Site CPM activity across vogueliving.com.au could be the easy solution to target them across different content pillars.

As vogueliving.com.au is a premium, brand-safe environment, your Run of Site activity is still guaranteed to land on the right type of content.


VOGUELIVING

EVENTS


VOGUE LIVING SPONSORSHIP

OPPORTUNITIESVogue Living Australia offers partners the opportunity to

collaborate with us on a variety of events – whether they’re part of a larger editorial initiative led by Vogue Living,

or bespoke in-store events, specific to our clients.

Please contact your Key Account Manager for further information on how to be involved.

V O G U E L I V I N G W O M E N O F E X C E L L E N C E

V O G U E L I V I N G S A L O N E D E M O B I L E 2 0 2 0

V O G U E L I V I N G X A L E S S I D E S I G N A W A R D S

V O G U E L I V I N G 3 D A Y S O F D E S I G N


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AHEAD2 0 2 0 / 2 1 C A L E N D A R


2 0 2 0 / 2 1 P R I N T A N D D I G I T A L H I G H L I G H T S

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ITA

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+ VL virtual holidays+ Regional travel

+ New Zealand travel bubble+ Winter inspiration/trends

+ Italian design+ Sustainable design

+ Rebuilding international travel

+ Spring interiors and design trends

+ Paris Design Week+ Father’s Day

+ Fashion Weeks -NYC, London, Paris and Milan

+ Australian summer holiday planning

+ October long weekend travel+ Local Australian design

+ Summer entertainment guide+ Christmas gift guide

+ Christmas entertaining, travel and gifting inspiration

+ Australian summer travel and beach holidays

+ 2021 interior and travel trends+ Pantone colour of the year

+ Design Miami+ NYE entertainment

A T R I B U T E T O I TA LY+ A love letter to the Italian

design industry+ Memorable moments from

Salone+ Inside Italy’s most

stunning homes

N E W B E G I N N I N G S+ Kitchen and bathrooms special

+ New era of design after COVID-19

+ Interiors from around the globe that will soothe your soul

W E B E L I E V E I N M A G I C+ Indigenous artist portfolio+ Australian travel feature

Garden feature

+ Three Days of Design with Rebecca Caratti

J U L / A U G S E P T / O C T N O V / D E C

+ 2021 trends+ Summer interior decorating

+ New Year entertaining + Imm Cologne design fair

+ Maison&Objet Paris+ 2021 travel guide

+ House tours+ Stockholm Design Week+ Fashion Weeks - NYC, London, Paris and Milan

+ Autumn decorating+ European holiday planning

+ Melbourne Design Week+ Art Basel - Hong Kong

+ Milan Design Week+ Next Gen Australian

designers

+ European summer travel inspiration

+ Mother’s Day+ Winter interiors

inspiration and updates+ Australian winter getaways

+ European holidays at home - design guide

T H E S U M M E R I S S U E+ Outdoor furniture

+ Holiday homes

N E X T G E N E R AT I O N I N D E S I G N

+ Kitchens and bathrooms+ Rug special

+ Vogue Living Women of Excellence

D A N I S H I S S U E+ The best of Danish design

+ Lighting special

J A N / F E B M A R / A P R M A Y/ J U N


C A N C E L L AT I O N S – M U S T B E R E C E I V E D I N W R I T I N G T H R E E W E E K S P R I O R T O B O O K I N G D E A D L I N E .

M AT E R I A L A N D I N S E R T S P E C I F I C AT I O N S – P L E A S E R E F E R T O T H E N E W S C O R P A D S P E C I F I C AT I O N S . PAYM E N T M U S T B E R E C E I V E D BY M AT E R I A L D E A D L I N E F O R A L L N O N - E S TA B L I S H E D A C C O U N T H O L D E R S .

P R O D U C T I O N & M AT E R I A L – M I C H E L L E O ’ B R I E N , M A G A Z I N E A N D P R O D U C T I O N S E R V I C E S M A N A G E R : [email protected]; + 61 ( 2 ) 8 0 4 5 4 9 2 2 .

V O G U E L I V I N G R A T E S & D E A D L I N E S - 2 0 2 0 / 2 1D A T E D J A N U A R Y 2 0 2 0

R A T E S ( E X G S T )

I N S E R T R A T E S ( E X G S T )

D E A D L I N E S *

VOLUME/DISCOUNT

1 3 6 9 12 18 24

MAGAZINE CASUAL RATE 2.5% 5.0% 7.5% 10% 15% 20%

• Full Page Colour $9,990 $9,740 $9,491 $9,241 $8,991 $8,492 $7,992

• Double-Page Spread $19,980 $19,480 $18,981 $18,481 $17,482 $16,983 $15,984

PREMIUM GUARANTEED POSITIONS

• Inside Front Cover Spread (+30% loading) $34,112 $33,257 $32,405 $31,552 $30,699 $28,994 $27,288

• Inside Back Cover (+20% loading) $15,744 $15,351 $14,958 $14,564 $14,171 $13,383 $12,596

• Outside Back Cover (+60% loading) $20,992 $20,465 $19,941 $19,461 $18,891 $17,842 $16,792

LOADINGS

• Guaranteed signature positions – 30%

• Any additional guaranteed position – 10%

PAGES 2PP 4PP 8PP 12PP 16PP 24PP

• Retail copies $150 $180 $225 $300 $375 $450

• Subscription copies $250 $285 $350 $400 $565 $675

ISSUE ADVERTORIALMATERIAL DEADLINE

ADVERTISINGBOOKING DEADLINE

AD MATERIAL DEADLINE

ON SALE

Jan/Feb 29-Nov-19 05-Nov-19 21-Nov-19 12-Dec-19

Mar/Apr 16-Dec-19 31-Dec-19 07-Jan-20 06-Feb-20

May/Jun 10-Mar-20 17-Mar-20 24-Mar-20 23-Apr-20

Jul/Aug 05-May-20 12-May-20 19-May-20 18-Jun-20

Sept/Oct 14 July-20 07-Jul-20 14-Jul-20 13-Aug-20

Public Holidays 2019 - 1 Jan, 26, 27 Jan, 9 March (VIC), 10-13 April, 25 April, 8 June, Oct 5 (NSW), Nov 3 (VIC), Dec 25, 26, 28Office Christmas Closure - Dec 20 - Jan 6

Insert cost per ‘000 price based on loose or bound inserts only. Pricing calculated as follows:• All inserts distributed in retail copies (copies sold in supermarket and newsagents)

charged @ retail price.• All inserts distributed in subscription copies (copies delivered by post to subscribers)

charged @ subscription price.Tip-on charges available on application.A full page is required as a backing page for all bound inserts or tip-ons.For print quantities, breakdown of retail vs. subscription copies, please contact your Key Account Manager. Minimum charge $3,000

*The premium positioning advertorial booking and briefing deadline is 4 weeks prior to the material deadlines.

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