vogue media pack integrated jan 2014
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Vogue Media Pack Integrated Jan 2014TRANSCRIPT
“Vogue is in a league of its own. We work with the best people in the international industry, whether they are
photographers, stylists, hair and make-up people or set designers. We always produce unique pieces and we have the power gained over a long history to lure the
most interesting creatives.” Alexandra Shulman, Editor, British Vogue
BRITISH VOGUE MEDIA INFORMATION 2014
VOGUE OVERVIEW
MEDIA INFORMATION
Vogue is The Fashion Bible Since the launch of the British edition in 1916, VOGUE magazine has been the pre-eminent fashion magazine Almost one hundred years later, VOGUE continues to define fashion – now in print, on its award-winning website, and ground-breaking and astonishingly beautiful Apps
READER PROFILE
MEDIA INFORMATION
CIRCULATION: 200,608 UK ACTIVELY PURCHASED: 141,854 TOTAL READERSHIP: 1,398,000 WOMEN: 1,210,000 (87%) MEN: 188,000 (13%) AVERAGE AGE: 33 ABC1: 880,000 (63%) AB: 439,000 (31%)
Source: Combined Print and Digital ABC Jan-Jun 13 /NRS Jan-Jun 13/ Google Analytics Aug-Oct 13/ Lyris Aug 13/Vogue Website Survey May 13 (based on regular users, visit site once a month+)
VOGUE MAGAZINE VOGUE.CO.UK
PAGE IMPRESSIONS: 39,277,184 UNIQUE USERS: 1,698,862 EMAIL SUBSCRIBERS: 76,286
FEMALE: 95%
AVERAGE AGE: 28
ABC1: 73%
BRAND POWER
MEDIA INFORMATION
63% of Vogue readers are regular Vogue.co.uk users (they access Vogue.co.uk at least once a month) 67% of Vogue.co.uk users regularly read Vogue (they read at least 1 in 4 issues) 17% of those who have a touch point with the Vogue brand, do so in print, digital AND online. This
audience is referred to as Vogue3
668,257 Vogue Facebook ‘likes’ 1,499,399 Vogue Twitter followers Vogue iPad App published monthly since September 2012.
Vogue Daily News and Vogue Fashion Night Out Apps have been launched on various platforms including iPhone, Blackberry and Android
Source: The Vogue Business Report 2013 (conducted by YouGov)/ Facebook/Twitter latest date October 13
VOGUE BRAND POWER
FASHION
MEDIA INFORMATION
“VOGUE has a clear brand position as the fashion bible; it is the place to discover new fashion trends, and is the pre-eminent magazine to feature the top fashion and beauty advertisers. Clients love that confidence and certainty.” Stephen Quinn, Publisher of Vogue
“Vogue is the Fashion Bible” 82% of Vogue readers agree 62% of female glossy magazine readers agree
9 in 10 Vogue readers and Vogue.co.uk users buy premium fashion brands
Source: The Vogue Business Report 2013 (conducted by YouGov)/TGI Apr 12 – Mar 13/TGI Clickstream GB Q2 2013 (Jan-Dec 12)
Vogue readers collectively spent £1.2 billion on fashion in the last 12 months
“Vogue has the most influential fashion website” 60% of Vogue.co.uk users agree 45% of female magazine website users agree
VOGUE.CO.UK translates the style and intellect of the Vogue brand into an online experience that sates users' constant need for something new.
VOGUE.co.uk users spent £729 million on fashion last year.
BEAUTY
MEDIA INFORMATION
Premium beauty remains an area of no compromise for Vogue readers and Vogue.co.uk users
93% of Vogue readers own premium beauty
90% of Vogue readers own premium make-up
70% of Vogue readers own premium skincare
94% of Vogue readers own premium fragrance
Vogue readers collectively spent £275 million on beauty products in the past 12 months
Source: The Vogue Business Report 2013 (conducted by YouGov)/TGI Apr 12 – Mar 13
83% of Vogue readers and Vogue.com users think that beauty is an essential part of the whole fashion look
“Vogue Beauty continues to be the freshest, most original, most talked about and most relied upon beauty section in the market. We’re first with the big stories, we’re the definitive word on the latest trends and we’re
the most authoritative guide to the latest products – all showcased in stunningly beautiful, super-glossy pages.” Nicola Moulton, Vogue Beauty & Health Director
92% of Vogue.co.uk users own premium beauty
87% of Vogue.co.uk users own premium make-up
70% of Vogue.co.uk users own premium skincare
94% of Vogue.co.uk users own premium fragrance
“Investing in skincare is an investment in my skin” 85% of VOGUE.co.uk users agree
“I enjoy owning designer label make-up” 68% of VOGUE.co.uk users agree
WATCHES & JEWELLERY
MEDIA INFORMATION
Vogue readers collectively spent £690 million on watches and jewellery in the past 12 months
Source: Premier TGI Doublebase 2012-2013 *spend based on reader’s average spend x Vogue readership figure/The Vogue Business Report 2013 (conducted by YouGov)
“Jewellery and watches have never been so closely associated with fashion, making them an integral part of the Vogue girl’s wardrobe”
Carol Woolton, Jewellery Editor, Vogue
76% of Vogue readers agree it is important for them to complete their fashion look with a fashionable watch or beautiful piece of jewellery
When asking for jewellery as a gift, 86% of Vogue readers are very specific about what they ask for
76% of Vogue.co.uk users agree it is important for them to complete their fashion look with a fashionable watch or beautiful piece of jewellery
When asking for jewellery as a gift, 86% of Vogue.co.uk users are very specific about what they ask for
PAGE SIZE/POSITION SINGLE PAGE Page Run of Paper £26,550 Page Facing Matter £31,630 Page Specified Position £34,170 Contents/Masthead £36,810 Inside Back Cover £39,890 Outside Back Cover £42,530 DPS Inside Front Cover Gatefold-4pages £141,110 Barn Door £141,110 Standard 4 Page Gatefold £97,220 1st DPS £67,490 DPS Sous/Specified Position £60,290 DPS Run of Paper £52,050 ½ Masthead £18,200 ½ Page £13,760
RATE CARD: VOGUE MAGAZINE
MEDIA INFORMATION
NATIONAL ADVERTISING RATES
DISPLAY
BOUND-IN/SCENT STRIPS* National: London & South East: 2 sides £31,840 2 sides £21,370 4 sides £56,700 4 sides £33,410 8 sides £112,980 8 sides £56,700 16 sides £211,460 16 sides £112,880 *Subject to approval
LOOSE INSERTS/TIP-ONS Costs are based on media space taken and quantity. Accepted by arrangement only. For more information contact Rose Lander on 0207 152 3198
PROMOTIONS Costs are made up of a space rate (as above plus an average production charge of £4,000 per page. Special terms and conditions apply. For individual costings and creative ideas, please contact Vogue Promotions on 020 7152 3028.
RATE CHANGE Please note that the ad rates have moved up by 2.8% to reflect current inflation in the UK economy according to The Consumer Price Index 2013.
Leaderboards: £30cpm MPUs: £45cpm Double Sky: £95cpm Homepage Takeover £45,000 (7 days) Article Page In-Content Ads £95cpm Gallery Interstitials £100cpm Overlay £50cpm Pre-roll: £70cpm Email Sponsorship: £65cpm Email List Purchase: £250cpm Custom Solutions: POA Sponsorship: POA
RATE CARD: VOGUE.CO.UK
MEDIA INFORMATION
VOGUE.CO.UK
2014 SCHEDULE
MEDIA INFORMATION
PRODUCTION SCHEDULE 2014ISSUE 2014 BOOKING
DEADLINE COPY DEADLINE INSERT DEADLINE ON SALE DATE THEME/SUPPLEMENT EVENTS
February 16th November 26th November 11th December 9th January Catwalk Supplement
March 13th December 2nd January (no extensions)
16th January 6th February International Collections Vogue Festival
April 24th January 31st January 17th February 10th March Couture (online only)
Miss Vogue April 24th January 31st January N/A 10th March
May 21st February 28th February 17th March 7th April More Dash than Cash Supplement Trend Talks
June 21st March 26th March 10th April 5th May Summer Style/ Vogue Festival Coverage
July 18th April 25th April 12th May 2nd June Ageless Style
August 23rd May 30th May 16th June 7th July Catwalk Supplement
September 20th June 27th June 14th July 4th August International Collections
October 25th July 1st August 18th August 8th September Couture (TBC)
Miss Vogue October 25th July TBC N/A 8th September
November 22nd August 29th August 15th September 6th October More Dash than Cash Supplement
December 19th September 1st October 16th October 6th November Christmas & Christmas Supplement Trend Talks
January 2015 24th October 31st October 17th November 8th December Looking forward to 2015
SUPPLEMENT GUIDE
MEDIA INFORMATION
ISSUE 2014 ON SALE DATE SUPPLEMENT
FEBRUARY 9th January Catwalk Supplement
MAY 7th April More Dash than Cash Supplement (Sponsored by H&M)
AUGUST 7th July Catwalk Supplement
NOVEMBER 6th October More Dash than Cash Supplement (Sponsored by H&M)
DECEMBER 6th November Christmas Supplement
2014 SUPPLEMENT GUIDE
AWARDS
MEDIA INFORMATION
JULY 2013: Fashion Monitor Journalism Awards 2013 – Jo Ellison – Feature Writer of the Year JULY 2013 Lucinda Chambers – Editorial Campaign/ Shoot of 2012 MARCH 2013: Jasmine Awards – Francesca Segal – Jasmine Literary Award (magazines) MARCH 2013: Jasmine Awards – Words by Sophie Dahl, Photographer Jenny van Sommers, Food Stylist Clare O’Connell, Art Director Rebecca Mason, Beauty Director Nicola Moulton – Jasmine Visual Award DECEMBER 2011: Digital Magazine Awards – Digital Fashion Magazine of the Year NOVEMBER 2010: Fragrance Foundation Awards – Stephen Quinn – Lifetime Achievement Award SEPTEMBER 2010: Coolbrands – Vogue wins magazine category APRIL 2009: 13th Annual Webby Awards – VOGUE.CO.UK selected as Official Honoree NOVEMBER 2008: BSME Awards – Alexandra Shulman – Editor of the Year, Women’s
HOMEPAGE TAKEOVER
HOMPAGE FILL (position 1,2&3)
Homepage Fill (100X300)
Homepage Fill expanding to (100X700)
Homepage Fill (100X300)
Homepage Fill (100X300)
New Ad Formats
PUSHDOWN (position 1)/ DOUBLESKY OR MPU/MPU (position 2&3)
FASHION HOMEPAGE TAKEOVER
Double Sky (300X600)
MPU (300X250)
Pushdown (970X90) expanding to (970X415)
New Ad Formats
PUSHDOWN (position 1)/ BILLBOARD X2 OR DOUBLE SKY/MPU (position 2&3)
SPONSORED SECTION SPLASH PAGE
Pushdown (970X90) expanding to (970X415)
Billboard (970X250)
Billboard (970X250)
New Ad Formats
LEADERBOARD/ IN-CONTENT ADS X2/ OR LEADERBOARD/ DOUBLESKY/ MPU 300X250/ OR LEADERBOARD/MPU/MPU
New Ad Formats
ARTICLE PAGES
Double Sky (300X600)
In Content HTML Full Responsive OR 3 Sizes: (420X160)/(520/160)/(650X160)
Leaderboard (728X90)
GALLERY INTERSTITIAL (FULL CONTENT AREA)
Gallery Interstitial Full Content Area
(100X100)
New Ad Formats
CUSTOM SOLUTIONS (100%X100%)
Custom Solutions (100X100)
New Ad Formats
CREATIVE SOLUTIONS
MEDIA INFORMATION
One of the strongest ways to communicate your brand, and to extend the brand partnership with Vogue, is through bespoke reader events. These are organised and hosted by our Executive Retail Editor, Ginnie Chadwyck-Healey. The events are flagged to the public via the pages of Vogue Notebook and specific targeting can also be forged, using Vogue’s extensive subscriber database. Such events are highly sought after and in order to retain the premium calibre and exclusive nature of such events, Vogue limits these to one per month. The size of the event can range from an intimate afternoon tea for thirty guests for example at a fragrance launch, to a vast shopping event within a flagship store, catering for over a thousand guests. Reader events are reserved for those investing in Vogue at the very highest level.
Ginnie Chadwyck-Healey, Executive Retail Editor, British Vogue Tel: 020 7152 3193
CONTACTS
MEDIA INFORMATION
LONDON OFFICE STEPHEN QUINN – PUBLISHING DIRECTOR EMILY ARMSTRONG – ASSOCIATE PUBLISHER LEYLA REVELLE - PROMOTIONS DIRECTOR The Condé Nast Publications Ltd, Vogue House, Hanover Square, London. W1S 1JU Tel: 020 7152 3198 or 020 7152 3415 REGIONAL REPRESENTATION NORTH & MIDLANDS KAREN ALLGOOD – REGIONAL SALES DIRECTOR The Condé Nast Publications Ltd, Suite 1 Ground Floor, Block A Barons Court, Manchester Road Wilmslow, Cheshire SK9 1BQ Tel: 0207 152 3280 Email: karen. [email protected]
DIGITAL LONDON OFFICE JAMIE JOUNING - DIGITAL DIRECTOR For all advertising enquiries, please contact: [email protected] or call 020 7152 3147
by case basis by CNP in its discretion and are subject to extra fees.
