Voices Across the Digital Dividea.k.a. Theres plenty of room at the bottom

themojolab foundation

Of Curves and Chasms

Gartner's Hype Cycle/Curve

Geoffery Moore's Chasm

The Story of Technology Interventions (including Mobile ones)

The Bad News

Case Study: CGNet Swara Piloted in Feb 2010

Receives between 300-400 calls a day

Focused on Adivasis, Dalits and similarly marginalized communities

Institutional Support in 2012 in partnership with Environics Trust, SITARA, HIVOS and UNDEF

http://cgnetswara.org

Cellphone Provider/ISP

Phone Number/URL

Swara IVR

CSV,MP3, Scripts, Database

Website,Blog, Email, Soc Med

How Swara Works

Swara Daily Call Volume Jan 2012- May 2013

India States and Railroads

Swara Trainings Jan 2012 May 2013

Swara Workshop Participants Jan 2012 May 2013

Swara Impact Stories Jan 2012-May 2013

Some observations:

~ 600 people trained ~ 24,000 unique users ~ 3000 contributors ~ 1000 published contributors ~ 200,000 calls received, ~10% from Swara

Workshops participants ~ 10,000 posts recorded, ~12% from Swara

Workshops participants ~ 2700 published stories, ~13% from Swara

Workshop participants Call volume up 5x over 2012-2013

....all focusing on areas where even railway connectivity is at a premium

Why theres plenty of room at the bottom

Close to 90% of Swara's traffic today comes from people trained in the field by people who have participated in Swara Workshops.

This is made possible by:

Intensive, crowdsourced moderation using commodity tools such as email Simple, cheap, re-usable technology Regular follow up by comitted volunteers Constant social media and network push Word of mouth publicity to regulate volume Constant quality control of content and feedback

?arjun@mojolab.org

@themojolabhttp://mojolab.org

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