VYSHYVANKA using national traditions to promote internal communications

BRAND

«Kyivstar» is No. 1 operator in the mobile communications, one of the best brands in Ukraine

Operator’s services are used by more than 25 million of mobile subscribers and by more than 800 thousand users of fixed-line internet.

“Kyivstar” mobile network is one of the best in Europe and covers all the cities and towns of Ukraine, as well as more than 28 thousand rural settlements, all main national and regional roads, most of the sea and river shores.

The team of «Kyivstar» — about 4,500 professionals

who work in Ukraine. !

Engage in internal communication

employees of this size is always a

difficult task.

TEAM

BENCHMARK

!The record was set in the category of «Business. Mass events» for the construction of the largest «live» logo of more than 1,300 employees Kyivstar.

Campaign «Thinking of You», which was held on July 24, 2012 in Kiev, entered the Ukrainian Book of Records.

CHALLENGE: Engage in communication

employees throughout Ukraine

Employees come to work in vyshyvankas, proving that it is not only the cultural heritage, but also fashionable clothes

For many years the whole team of Kyivstar celebrates «Vyshyvanka Day» on the last working day before the Independence Day of Ukraine on August 24.

In an interactive project "Design your own vyshyvanka", every employee in the virtual atelier could make a unique ornament of the national shirt.

Authors of the best, 8 most popular vyshyvankas were rewarded.

SOLUTION

SOLUTION

Project contains detailed information about the history

of vyshyvanka, patterns origin, meaning, and other regional

characteristics.

vyshyvankas were sewn by Lviv masters

8 BEST

RESULTS

!!!

of employees visited an interactive

atelier

90% More than !

!

unique vyshyvankas were created

600

!!!

votes for vyshyvankas by

colleagues

6500

TREND

In addition to the mass publications in the online media, the project became a global trend. !«Vyshyvanka» appeared on the front page of the trendhunter.com, which tracks and publishes the current global trends in various areas

https://vimeo.com/99819091