waba_061815

HOW TO ENGAGE ON LINKEDIN

What to Know to Stay Top of Mind

Presented at:

Williston Area Business Association

June 18, 2015

6/18/15Copyright: Kate Paine Associates, LLC 2015 StandingOutOnline.com

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WHAT IS PERSONAL BRANDING?

Your Personal Brand = Your Reputation

Establish your brand (identity, what makes you unique)

Helps find your customers or clients

How do you represent yourself?

> How would you like potential clients to think of you?

> Your values are essential. Do you exemplify them?


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FIRST, KNOW YOUR STORY

People are naturally drawn to stories. Your story is your greatest asset!

Determine your most interesting or quirky characteristic

Your story has a powerful impact

Keep it short! Be focused and simple in your approach


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WHAT DOES ‘QUIRKY’ LOOK LIKE?

The head of marketing for a law firm has a dream of becoming a rodeo queen someday!

An independent insurance agent – who hails from a pretty “dry” industry adds that he’s an” insurance crusader.”

A woman with an art degree becomes a realtor. Why? The answer is her story.

A financial adviser from L.A. who is busy with high net worth clients, travels all over the world for food/wine pairing vacations. We dubbed him a “global foodie.”


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SOCIAL MEDIA, LINKEDINBLOG FEATURE

Facebook: Conversational, informal, build relationships

Twitter: More professional, speaks to industry trends

LinkedIn: THE place to be for professionals, show expertise

• LinkedIn’s Long Form Publishing feature: Popular, VERY effective, increases ranking in Internet search engines (Google, Bing, etc.)

Pinterest: Very visual, mostly women demographic

Copyright: Kate Paine Associates, LLC 2015 StandingOutOnline.com

6/18/15

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…MORE ABOUT LINKEDIN

• THIRD FASTEST-GROWING social network

• Share expertise, BECOME A THOUGHT LEADER

• Great resource for PEOPLE TO READ YOUR BLOG

• Optimize your profile with KEYWORD SEARCH TERMS

• DIRECT REFERRAL SOURCE for connections and your website

• SHOWCASE YOUR EXPERIENCE AND VOLUNTEER WORK


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TOP TIPS FOR YOUR PROFILE

Professional-looking PHOTO

CUSTOM URL

Use a BACKGROUND PHOTO

Don’t accept all invitations

Send PERSONAL INVITATIONS

Add MEDIA

CONTACT info

Compelling summary

Avoid industry jargon

Keyword OPTIMIZATION


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LINKEDIN – HEADLINE & URL


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COMPELLING SUMMARY


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SHOWCASE YOUR EXPERTISE

• Post presentations, white papers, E-Books, or articles

• Connect your website and blog

• Post videos, link to YouTube channel

• Request recommendations


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JOIN LINKEDIN GROUPS

• Research a group before joining

• Like-minded professionals share content and network

• Establish yourself as an expert


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PRACTICE MY THREE Cs

COMMITTED

COMPELLING

CONSISTENT

“Tools like LinkedIn and Twitter

are of rapidly increasing

importance. But that is all they

are – tools. If you don’t have the

mindset to build relationships,

then you’re not ready for the

tools.”

~ Keith Ferrazzi, Author “Never Eat Alone”


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UPDATE, UPDATE, UPDATE!


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ARTICLES OF INTEREST

How to Spot a Fake LinkedIn Profile

standingoutonline.com/2015/01/28/how-to-spot-a-fake-linkedin-profile/

6 Tips for Using LinkedIn for Business Development

inc.com/ian-jackson/6-tips-for-using-linkedin-for-business-development.html


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THANK YOU!


"Making YOU Stand Out Online”

StandingOutOnline.com

[email protected]

CONNECT WITH ME ON: linkedin.com/in/katepaine

Twitter: @kpaine66

facebook.com/katepaineassociates

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waba_061815

Documents

kate paine associates

volunteer work copyright

women demographic copyright

linkedin groups

industry trends linkedin

linkedin blog feature

story people

personal invitations