walton count y florida strategic economic …
TRANSCRIPT
WALTON COUNT Y FLORIDA
STRATEGIC ECONOMIC
DEVELOPMENT PLAN
D I V E R S I F I C A T I O N + R E S I L I E N C E DRAFT COPY FOR REVIEW
CONTENTS ____________________________________________________
A. VISION STATEMENT 1
____________________________________________________
B. EXECUTIVE SUMMARY 2
____________________________________________________
C. SIX PILLARS: GOALS AND STRATEGIES 6
Infrastructure and Growth Leadership
Talent Supply & Education
Civic and Governance System
Innovation and Economic Development
Business Climate and Competitiveness
Quality of Life and Quality Places
___________________________________________________
D. STEPS FORWARD: KEY TRANSFORMATIONAL PROJECTS 12
PROJECT 1: U.S. Highway 331
PROJECT 2: Water and Sewer Infrastructure
PROJECT 3: U.S. Military Re-investment
PROJECT 4: Owl’s Head
PROJECT 5: Veterans Lodge
PROJECT 6: Mossy Head Industrial Park
PROJECT 7: County Road 30A Mobility Project
____________________________________________________
E. NOTES ON STRATEGY DEVELOPMENT 19
____________________________________________________
F. PUBLIC INVOLVEMENT IN STRATEGIC PLANNING 21
____________________________________________________
G. FUNDING AND TECHNICAL RESOURCES 28
____________________________________________________
APPENDIX 1: WALTON COUNTY INDUSTRY ANALYSIS 43
____________________________________________________
APPENDIX 2: WALTON COUNTY COMMUNITY PROFILE 47
Early History | Population | Educational Attainment | Labor Force
Income and Spending | Housing
____________________________________________________
APPENDIX 3: EXISTING ASSETS INVENTORY 55
ASSET 1: Transportation
ASSET 2: Infrastructure
ASSET 3: Available Land
ASSET 4: Tourism
ASSET 5: Military
ASSET 6: Educational and Workforce Development
ASSET 7: Housing
____________________________________________________
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VISION STATEMENT
____________________________________________________
AS HOME OR DESTINATION, WALTON COUNTY IS
AN INSPIRING PLACE FOR RELAXATION,
CREATIVITY, PRODUCTIVITY, AND FINDING
COMMUNITY.
WE PLAN FOR THE FUTURE WITH CONSERVING OUR
PRINCIPLED BUILT ENVIRONMENT AND TREASURED
NATURAL LANDSCAPES IN MIND, WHILE
WELCOMING NEW OPPORTUNITIES TO GROW
INVESTMENT IN WALTON COUNTY.
____________________________________________________
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Executive Summary ____________________________________________________
Walton County, Florida is facing an economic tsunami.
Recently released data illustrates that Walton County had:
• The #1 performing local economy in Florida between 2012-2015, with 53% growth in
gross domestic product reaching an estimated $2.5 Billion.
• The #1 fastest growing county in population in Florida in 2017 and was the 6th fastest
growing county in the U.S.
Employment in high-performing professional, scientific, and management industries is leading
the growth. Military investment in the region’s large installations continues, tourism is
flourishing, and more premier residential and mixed-use developments are planned.
However, with growth comes inevitable change. The county’s desirability for visitors and sun-
seeking transplants has created infrastructure demands that have outpaced County capital
planning budgets. Traffic has become a top of mind issue for planners. There is even concern that
the success of tourism in South Walton has created traffic congestion scenarios that may
ultimately affect the area’s ranking as a premier coastal destination if not addressed. And a strong
real estate market for new development has resulted in a widening gap in mid-market housing
affordability. Citizens are asking if the community is changing too much, too rapidly, and if the
possibility exists to pump the brakes.
Infrastructure build-out keeping pace with growth has been identified as Walton County’s
primary challenges. Because the capacity of arterial road networks is under strain, the ability of
workforce to more efficiently reach employment opportunities is a critical infrastructure issue.
Current commute times are often untenable for residents and directly impacts hiring and
employee turnover in some sectors. The demand for housing, and in turn a demand for critical
services, water and sewer infrastructure, and connector roads, in areas north of the
Choctawhatchee Bay is expected to increase significantly. A shortage of affordable housing
options for service sector employees and mid-level professionals near employment centers has
implications for economic growth overall.
Business retention and recruitment strategies depend upon ready access to needed
infrastructure, and increasingly, businesses choosing locations expect all basic infrastructure to
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be in place, and sometimes specialized infrastructure to meet specific needs. Companies will
most often seek sites and facilities that can be quickly built out to their needs with minimal risk.
Walton County has been successful in creating industrial parks and selling land to a range of
manufacturing, distribution, and warehousing operations. An advantageous amount of
undeveloped land remains in the northern areas of the county. However, site control and
infrastructure may not be in place to attract desirable private investment. In competing for new
industries, Walton County can prepare and market true shovel-ready development sites, with
environmental due diligence, site clearance, utility and road infrastructure, and other
preparation completed that will expedite the buyer’s acquisition and construction process.
Proper zoning, fast-track permitting, easy expressway access, internal roads, and compatible
adjacent land uses also make sites more viable.
While is it is important to recruit new businesses to the area, it is critically important to retain
and grow existing businesses. A business recruitment and expansion program is an avenue for
the EDA to build relationships with existing businesses, to gather information about local
business activity, to educate businesses on the County’s business support resources, and to be
able to anticipate change in a company’s status. An effective BRE program is based on accurate
knowledge of the business community and constant two-way communication. BRE involves (1)
building a solid relationship with business owners or managers in the community, (2) regularly
collecting data on companies and related industries, (3) analyzing and tracking the collected data
in order to predict behavior, (4) assisting companies in solving problems that may cause them to
relocate or close, (5) looking for opportunities to support growth of the businesses in their
communities. Walton County should be prepared to help businesses with expansion of current
sites and facilities, preparing new sites for expansions that require relocation, and assisting with
regulations and permits related to planning, zoning, and construction. Importantly, because
growth-oriented businesses are dependent on skilled talent availability, the EDA should work to
connect business owners and managers to its workforce development resource network.
The challenge for Walton County is to acknowledge the uncertainty of local stakeholders and
involve them in preparing for what comes next – to be positioned to direct change, rather than
simply responding.
In order to make the most of incoming talent and new entrepreneurial opportunities, a roadmap
is needed for Walton County leaders to use in decision-making. The Walton County Strategic
Economic Development Plan is a consensus- and data-driven set of Goals and Strategies to help
guide the work of elected officials and the County’s Economic Development Alliance. The Vision
Statement framing the plan acknowledges the interrelationship of conservation and growth
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principles, reflecting the tension inherent in most development-oriented issues the County
routinely faces.
There are several current state and regional Economic Development strategic plans that are
relevant to Walton County and which reinforce the Goals and Strategies of this plan. These
include the Florida Chamber Foundation’s Six Pillars, Florida’s Great Northwest’s Northwest
Florida FORWARD (2017), Florida Department of Economic Opportunity’s Strategic Plan for
Economic Development 2018-2023, and the West Florida Regional Planning Council’s 2018-2022
Comprehensive Economic Development Strategy (CEDS). The framework of this Plan correlates
Goals and Strategies for Walton County within the Six Pillars: Talent Supply and Education,
Infrastructure and Growth Leadership, Civic Governance System, Innovation and Economic
Development, Business Climate and Competitiveness, and Quality of Life and Quality Places.
Walton County has identified several large-scale projects that have broad-based support in the
community and have made recent forward progress in implementation. In addition to putting
forth Goals and Strategies, this report identifies these unique opportunities as Key
Transformational Projects and outlines how they relate to the County’s vision for growth. The
County anticipates that the momentum for these projects will be strengthened with the adoption
and advancement of this Plan.
Resources for Implementation
A list of grant funding sources that may support small and large elements of Strategy
implementation is included as an Appendix to the Plan. The County should closely review these
funding opportunities with prioritized projects in mind. Federal and state governmental grants
will often require a local match percentage, so unencumbered financial reserves are important
to have in place when attempting to leverage outside funding.
New revenue options available to the County include increasing property and/or sales tax rates.
Adopting appropriate and reasonable tax levy Increases should be considered in order to
accomplish the policy goals outlined in this Strategy.
Example tax increase scenarios and the associated impact on the County:
Millage Rate: In 2018, Walton County levied approximately $66.7 million in property taxes
(based on the current millage rate of 3.636 and the 2018 real property assessed value of $18.3
billon1). An increase to the County millage rate of .00017 (3.63617) would generate an additional
$3.1 million per year. A .5 mill increase (4.136) would generate $75.9 million (a $9.1 million
1 Walton County, Florida, Comprehensive Annual Financial Report
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increase). The data below shows the increased costs per year at a range of assessed values. At a
current 97% collection rate, the increase in millage would still generate between $3 million and
$8 million per year. Table 1 shows that the more conservative millage increase (.00017) would
impact individual property taxes less than ten cents.
Real Property
Assessed Value
Property Tax at
Millage Rate
3.636
Millage Rate
3.63617
Millage Rate
4.136
$75,000 $272.70 $272.71 $310.20
$150,000 $545.40 $545.42 $620.40
$250,000 $909.00 $909.04 $1034.00
$450,000 $1636.20 $1636.27 $1861.20
Sales Tax: For the same period, the State recorded the receipt of $33,670,146 in sales tax
revenue for the County. The current sales tax rate is 7%. The County is considering increasing its
rate to the maximum allowed amount of 7.5%, directly comparable to surrounding Escambia,
Santa Rosa, and Washington Counties. Based on the 2018 values, the increase could generate an
additional $2.4 million annually.
Both of these options equate to important additional revenue to the County without undue
burden to the majority of households and businesses. It is anticipated that approximately $2
million in additional revenues could be produced to fund new policy directions from which the
County as a whole would benefit.
___________________________________________________
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GOALS AND STRATEGIES
1. Talent Supply and Education _____________________________________________________________________________________
Goal 1: Create a dynamic workforce development strategy that anticipates
tomorrow’s workforce (projected population growth, demographic shifts,
employment trends, and commute patterns) in relationship to Walton County’s
vision, and implement steps that may be needed.
Strategy 1.1: Collaborate with state and regional partners like CareerSource Okaloosa
Walton, Florida Department of Economic Opportunity, Florida’s Great Northwest,
Opportunity Florida, and Emerald Coast Technial College to address the present and
future needs in identified target industries.
Strategy 1.2: Link education and training partners to develop cooperative education
agreements, pipeline skills training programs, and apprenticeships using the ECTC
Regional Demand Occupations List.
Strategy 1.3: Continue to partner with CareerSource Okaloosa Walton to encourage
military retention and serve as a liason between the military affairs committee and
Walton County. Expand military spouse placement in the local workforce.
Strategy 1.4: Ensure support of early-childhood education initiatives, which have
demonstrated positive impacts on lifelong academic success.
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2. Infrastructure and Growth Leadership _____________________________________________________________________________________
Goal 2: Build and maintain adequate infrastructure to support economic
development and improve quality of life.
Strategy 2.1: Take steps to reduce traffic congestion along primary transportation
corridors.
Strategy 2.2: Incorporate high-density transportation planning principles and
technology-based solutions to demand management along primary traffic corridors.
Require limited-access design that mitigates increased traffic congestion along major
corridors when adjacent properties are developed, as outlined in the U.S. 331
planning corridor study.
Strategy 2.3: Identify key decision-making agencies in transportation corridor
planning and development (County staff including Engineering and Planning,
Okaloosa-Walton Transportation Planning Organization, and Florida Department of
Transportation) and ensure ongoing alignment of Economic Development goals for
the county.
Strategy 2.4: Strengthen active engagement with the O-W TPO and build advocacy for
advancing critical projects.
Strategy 2.5: Support efforts of the Tourism Development Council to creatively
address limited parking access points and related infrastructure needs in South
Walton.
Strategy 2.6: Continue to expand and support public transit in Walton County. Allow
for private rideshare and shuttle provider operations and use shared data when
available to support the case for public transit connectivity.
Strategy 2.7: Market the Defuniak Springs airport as an available asset to aviation and
aerospace-dependent industries. Explore the viability of expanding airport services,
adding speculative building space, or other avenues to directly increase marketability
of surrounding property.
Strategy 2.8: Seek out additional opportunity for the barge port in Freeport. Building
upon previous visioning and County investment in the Fourmile Creek area, identify
any needed improvements for or barriers to additional port development.
Strategy 2.9: Coordinate in partnership with County staff, the Cities of Freeport and
Defuniak Springs, the Town of Paxton, the Northwest Florida Water Management
District, and the Florida Department of Environmental Protection to identify
development constraints and needs of key development sites to meet water and
sewer capacity demands.
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Strategy 2.10: Develop and implement a phased plan for water and sewer extensions
with practical solutions addressing water and sewer extensions for population
growth.
Strategy 2.11: Build upon feasibility and action plans to improve broadband
infrastructure to encourage business growth and enhance public safety.
Strategy 2.12: To expand desirable and affordable housing options for all incomes,
develop a specific and consensus-oriented plan to address housing concerns in
Walton County such as affordable and workforce housing availability, sewer and
water connection needs, and homeownership preservation.
Strategy 2.13: Increase inventory of workforce housing units..
Strategy 2.14: Provide financial incentives for privately-developed affordable and
workforce housing, such as underwriting land costs with a land bank or trust.
Strategy 2.15: Develop a smart growth strategy for affordable and workforce housing
that clusters multi-family developments where the necessary transportation access
points and infrastructure already exists or is planned.
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3. Civic and Governance System _____________________________________________________________________________________
Goal 3: Maintain functional, trustworthy systems of governance and productive
avenues for civic participation.
Strategy 3.1: Build adequate funding streams and positive alliances supporting future
growth throughout Walton County.
Strategy 3.2: Strategically utilize the opportunities and position of the County to
pursue untapped grant funding to implement important projects and strategies.
Strategy 3.3: Expand the taxing district of the TDC to add a North Walton tourist
development tax as a separate North Walton tax; continue to support the use of TDC
resources for infrastructure planning and development.
Strategy 3.4: Increase professional capacity and funding for Economic Development
Alliance activities to expand the program to levels competitive with surrounding
counties.
Strategy 3.5: Establish goals and objectives for the EDA with performance measures,
outcomes, and impact metrics to be evaluated annually.
Stategy 3.6: Improve relationships and results-orientation across all levels of
government. For example, convene forums among peer departments of local
governmental jurisdictions to discuss economic strategies in the context of current
planning and development issues.
Strategy 3.7: Forge close relationships with philanthropic organizations with
community and economic development purposes and missions.
Strategy 3.8: Promote educational opprtunities for citizens and community leaders to
learn about Economic Development as a professional practice and Walton County’s
strategies for growth.
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4. Innovation and Economic Development _____________________________________________________________________________________
Goal 4: Create an environment for new and growing businesses to readily invest,
hire, and thrive.
Strategy 4.1: Increase available shovel-ready sites for office uses, advanced
manufacturing, research & development, and distribution.
Strategy 4.2: Create a spec building program (see Santa Rosa County’s as an example).
Strategy 4.3: Partner with developers to creatively structure financing for
infrastructure needs.
Strategy 4.4: Streamline the commercial development process.
Strategy 4.5: Formalize the business retention and expansion (BRE) program to
effectively identify opportunities and to resolve barriers to growth for individual
businesses.
Strategy 4.6: Review and summarize BRE data on an ongoing basis to identify trends
and adjust efforts accordingly.
Strategy 4.7: Establish a BRE leadership team or task force that includes key
stakeholders, utility partners, and Florida’s Great Northwest to broaden the resources
and accountability of the program.
Strategy 4.8: Promote Walton County’s competitive advantages with a sophisticated,
forward-looking, multi-year marketing plan.
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5. Business Climate and Competitiveness _____________________________________________________________________________________
Goal 5: Generate a business-friendly climate that helps promote job growth and
high-wage earnings in Walton County.
Strategy 5.1: Improve collaboration, efficiency, and productivity with local
governmental agencies and municipalities.
Strategy 5.2: Streamline regulations and approval processes for commercial
development.
Strategy 5.3: Identify key stakeholders and create a public-private partnership to help
support the goals and mission of the EDA.
Strategy 5.4: Actively engage Walton County’s partner resources in innovative
approaches to entrepreneur-focused economic development to capture projected
demand for local goods and services.
Strategy 5.5: Offer support and incentives to developers willing to redevelop
abandoned sites and buildings.
Strategy 5.6: Partner with developers to creatively structure financing for
infrastructure needs.
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6. Quality of Life and Quality Places _____________________________________________________________________________________
Goal 6: Preserve and enhance Walton County’s unique natural and built resources
with well-evaluated development standards and investment decisions.
Strategy 6.1: Expand the taxing district of the TDC to add a North Walton tourist
development tax as a separate North Walton tax. Continue to support the use of TDC
resources for infrastructure planning and development.
Strategy 6.2: Support and replicate Main Street’s historic preservation, beautification
campaigns, and downtown revitalization efforts in Defuniak Springs.
Strategy 6.3: Increase efforts to extend bicycle/pedestrian infrastructure throughout
the county in connecting corridors.
Strategy 6.4: Encourage additional retail options and farm-to-table opportunities in
Paxton.
Strategy 6.5: Encourage business owners and residents to invest in improving building
facades, lawns, and walkways as a way to leverage community pride.
Strategy 6.6: Consider community community health needs into development
planning for active/outdoor lifestyle amenities (as example, water access
maintenance and paddle trail development in Freeport.)
Strategy 6.7: Expand awareness of and public investment in conservation areas,
parks, trail systems and other outdoor recreational opportunities.
Strategy 6.8: Strengthen Code Enforcement policies and resources to address blight
county-wide.
Strategy 6.9: Enhance coastal resilience capabilities county-wide to recover following
hazardous events including hurricanes, coastal storms, flooding, or man-made
disasters (for example, buried power lines).
Strategy 6.10: Evaluate and communicate the economic value of natural resources to
elected officials to support environmental protection. Assess the value of the
Choctawhatchee Bay Watershed and the Gulf of Mexico on South Walton.
Strategy 6.11: Build relationships and civic identity by supporting community events
throughout the county. Promote the use of effective social media communication
platforms to encourage positive dialogue and participation.
___________________________________________________
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ACTION STEPS: KEY
TRANSFORMATIONAL
PROJECTS
Several key transformational projects are proposed or are currently
advancing in Walton County. These projects signify optimism of the
community in evaluating a return on investment, as well as leadership
and ownership in making these visionary ideas happen. The widening of
U.S. 331, the water and wastewater service extensions and upgrades
along the U.S. 331 corridor and U.S. 90, new military missions and
investment, Owls Head, Veterans Lodge, Mossy Head and the 30A
Mobility Project are examples of projects that will significantly impact
future development and be catalysts for economic growth. However,
each of these still depends upon leveraging of financial resources and
partnerships to fully materialize. Developing broadly-supported project
priorities, pragmatic cross-jurisdictional agreements, and solid
implementation plans will make the difference in achieving the goals
envisioned.
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U.S. Highway 331
Centrally located in Walton County, U.S. Highway 331 is a primary transportation artery for
regional commuters, tourists, and business commerce, and serves as a vital hurricane evacuation
route as well. Severe traffic congestion along U.S. 331 is a longstanding issue that is being
addressed with mitigation. The most heavily used segment of U.S. 331 extends north from
Highway 98 in Santa Rosa Beach to Interstate 10.. In coordination with the Florida Department
of Transportation (FDOT), this segment of the highway has been widened from a two-lane
highway to a four-lane highway.
It is anticipated that, in conjunction with widening U.S. 331 and the extension of water and sewer
connections, the corridor will become more economically viable and spur new development in
Walton County. The County has prepared a U.S. 331 Economic Development Corridor Plan, which
is intended to strategically plan for future development and connectivity along the corridor.
Overly congested roadways can reduce attractiveness to businesses that may want to situate
along a corridor, as ease of access and adequate infrastructure capacity is often a key
determinant in the site location process. Congested roadways can also discourage consumers
from traveling to businesses. A key component of the U.S. 331 Corridor Plan is to maintain the
highway’s ability to carry high volume traffic in a safe and efficient manner; therefore, a system
of existing or planned service roads, limited number of connections, median openings and
infrequent traffic signals are proposed to maintain functionality of the highway. Also important
for the U.S. 331 Corridor will be the development of alternate routes including major intersection
alternatives due to the east and west land constraints posed by Eglin Air Force Base properties
and conservation lands. The plan also includes an analysis of the future land use, zoning, and
existing infrastructure to determine the development potential along the corridor.
Water and Sewer Infrastructure
It is recognized that desired development has to date been constrained by a lag in critical
connections of water and sewer infrastructure, though population trends and demands have
warranted it. Water and wastewater service extensions and upgrades along the U.S. Highway 331
corridor and U.S. Highway 90 are seen as essential to fostering desirable patterns of population
growth and commercial expansion in Walton County, and phased plans are in place that
represent partnerships between the County and municipalities. U.S. 90 is a primary east-west
arterial highway. Most of the parcels along U.S. 90 will consist of commercial or industrial
development.
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U.S. Military Re-Investment
In support of the advance of the U.S.A.F. Hypersonic Testing Program, the U.S. Defense
Department has announced the relocation to Eglin AFB from Wright-Patterson AFB of
approximately 2,000 active military personnel and defense contractors. Within a five-year
timeframe, the program will become fully operative. This sizable mission investment in Eglin
represents significant positive economic impact to the area, with high-wage job creation and
more diverse supply chain opportunities. The County will expedite directing resources to the U.S.
331 corridor south of I-10, including infrastructure buildout and some property acquisition, in
planning for related commercial development. A range of additional considerations (school
system impacts, residential needs, support service workforce, etc.) are part of current strategic
planning efforts in support of the expansion.
Regionally, Tyndall AFB in neighboring Bay County was monumentally damaged with the impact
of Hurricane Michael. Plans are announced that Tyndall will be rebuilt, with increased storm
resilience, as an “Air Base of the Future,” with a larger presence than before. Plans for the new
base will emphasize state-of-the-art aviation technological capabilities and “smart-flex” building
design. Tyndall represents 37% of all economic activity in Bay County and is part of the globally-
recognized cluster of Panhandle military sites that includes Walton County.
Owl’s Head
The location of Owl’s Head Farms was a proposed 1,200-acre master-planned, mixed-use
community under private development along U.S. 331 in the City of Freeport. The project was
originally approved for 3,500 dwelling units and 700,000 square feet of commercial space, as well
as new schools and an industrial park.
As a reinvented proposed public-private partnership on the site between Walton County,
academic partners, and private sector investors, the Walton County Research and Education
Institute will be located in Owl’s Head and provide innovative educational programs and research
initiatives related to agriculture, aquaculture, culinary arts, hospitality, healthcare, the
environment, and autonomous vehicles. Walton County, the International Transportation
Innovation Center (ITIC), Seaside Institute, and Clemson University International Center for
Automotive Research (CUFICAR) are also working to help develop alternate transportation
strategies to address mobility issues on County Road 30A. The ITIC is building a global alliance of
smart mobility testbeds and provides services for multi-modal transportation systems. The
Seaside Institute is an educational center for community planning, design, and development, and
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serves as an economic development incubator, encouraging unique public-private partnerships
and new business ventures. Walton County is working to co-locate a healthcare
laboratory/research company with the Institute. Strategic connectivity of this new venture with
Sacred Heart Health Systems will further spur job growth while increasing access to rural
healthcare.
Veterans Lodge
A privately-led, mission-oriented partnership venture known as Veterans Lodge is being
developed on an approximately 1,400-acre tract near the intersection of Interstate 10 and U.S.
Highway 331 in DeFuniak Springs. The concept of Veterans Lodge is to provide a co-located
comprehensive range of services and opportunities to military veterans, including a major health
care facility with a brain injury rehabilitation and research center. Therapeutic and physical
rehabilitation services, recreation and educational programs, job training, and family housing will
also be provided. Capacity is anticipated to provide support for as many as 300 veterans on an
ongoing basis.
Construction was recently launched after a successful due diligence and community involvement
process on the part of the developer. Results of a Market Assessment/Feasibility Study and a
Regional Market Demand Analysis were shared that showed favorable conditions and local
support for proceeding. A 1.74-mile road connecting U.S. 331 and Highway 280A will be
constructed to support the project. The high-profile project will provide benefits to resident and
non-resident veteran populations in need of specialized care and supportive resources. It is
expected to directly impact the regional economy by creating a large-scale destination in
DeFuniak Springs, with intensive capital investment and supporting numerous jobs in research
and development, medical fields, and construction.
Mossy Head Industrial Park
The opening of Mossy Head Industrial Park in 2014 increased Walton County’s employment base
and has provided an opportunity for business expansion and diversification. The industrial park
is a 350-acre site with access to Interstate 10, State Road 285, U.S. Highway 90, and CSX Rail that
runs along the entire northern boundary. In 2014, the State of Florida directed a $3 million budget
appropriation for Mossy Head’s major infrastructure costs for roadway improvements,
expanding water and wastewater infrastructure, underground utilities, and stormwater
management facilities. Walton County invested an additional $500,000 for infrastructure
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buildout and streamlined the County’s permitting process to encourage investment. Several
businesses and distribution centers have opened in the industrial park including FedEx, Southern
Tire Mart, Empire Truck Sales, I-10 Truck Center. Currently, land is available to accommodate
larger operations.
The intended use of the property is to develop a mixed-use commercial and industrial park and
to supply employment opportunities for the Walton County’s predicted population growth.
Specific businesses targeted for the industrial park include manufacturing, logistics/distribution,
and research and development firms. The area surrounding Mossy Head is also attractive to
potential residential growth. Large, vacant pieces of land are located nearby on either side of U.S.
Highway 90.
County Road 30A Mobility Project
County Road 30A is a scenic route that connects the premier beach communities in South Walton
County. Throughout the year and substantially during peak seasons, communities along the
corridor are impacted by severe traffic congestion and parking issues. Pioneered by the Seaside
Institute, the 30A Mobility Project will address traffic issues along County Road 30A by providing
sustainable and advanced transportation solutions, which will include creating a future-oriented
network and infrastructure for autonomous vehicles. The International Transportation
Innovation Center (ITNC) will provide a testbed that connects multiple communities along the
corridor that will be utilized by autonomous vehicles.
The road and parking system, as well as the communication and grid infrastructure, will be
modified to support the proposed mobility solutions. The project will also include the
development of a Transportation Innovation Center, as well as a testing platform to promote,
develop, and test sustainable transportation innovations. Convenient Park and Ride locations will
be provided for daily commuters to County Road 30A from the Cities of Freeport and DeFuniak
Springs to promote ridesharing.
The project will create new high-skilled technology jobs in vehicle automation and
communications technology design, manufacturing, maintenance, and operations management.
The first phase will be a preliminary or conceptual design. A consulting firm has been selected by
the County to perform an autonomous vehicle transportation network feasibility study along the
roadway. Phase 2 consists of planning, design, and execution of the transit system. Funding has
been requested from the Florida Department of Economic Opportunity (DEO) for the Park and
Ride locations, an operations center, and automated vehicle shuttles.
___________________________________________________
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DIVERSIFICATION AND
RESILIENCE …HOW TO GET THERE FROM HERE
Economic Development Strategy Development
• Paradigm-shift into recognition of the competitive landscape of Economic Development.
Economic Development and job growth are not vague terms. They are data- and finance-
driven calculations made by enterprises to decide whether to risk capital investment or
not, and when and where. Fairly uniform indices measuring site selection competitiveness
and entrepreneurship resources exist and are published continually. Do community
leaders know what these data points are, and if so, is there an objective understanding of
where the community falls in scoring? Develop strategies to move the needle on any
metrics that can be moved. Weather and geographical location are two that cannot, but
most others can. Walton County has those two accomplished.
• Past tenets of Economic Development are no longer the most relevant. Land, labor,
capital, and entrepreneurship remain as factors of production, but knowledge is a key and
cross-cutting element that today differentiates one community’s economic prospects
from another. Communities that are currently positioned for success have up-to-date
workforce development training programs, refined with the direct engagement of local
business sectors. Infrastructure is important, but in competitive communities,
infrastructure buildout is increasingly specialized to meet the needs of target industry
sectors. Before pursuing infrastructure-intensive industries, understand what competing
communities can offer.
• Reject either/or thinking and recognize the social and economic interdependence of
urban and rural areas, public and private sector leadership, and
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young/old/immigrant/native populations. Build a civic culture that offers multiple
platforms for cooperation and supports constructive deliberation on issues. Avoid
mistaking Economic Development assets or tools for strategies. An example of an asset
would be an advanced fiber network or shovel-ready business or industrial park, and a
tool might be an established business-retention program or menu of incentives. To exist
competitively today, these are essentials. With the inventory of assets the community has
in place, decide which tools are needed and attainable. Work with local and state public
agencies and through coalitions of private stakeholders to develop a community profile
and basic toolbox. From these, focus on developing a handful of creative, ambitious
strategies that will set the community apart.
• A consensus-based Economic Development Strategic Plan is another fundamental
element that successful communities have in common. A dynamic plan will allow for shifts
in tactics as circumstances may require, but limits shifts in course. The vision that a
community determines, goals, and objectives that a strategic plan brings forward should
seldom require reexamining in the near- to medium-term. This saves time when new
opportunities arise – they can be evaluated through an agreed-upon lens.
• Community Development is what the residents of a community desire for their own
quality of life and livelihood and is directly tied to Economic Development. However,
Economic Development stakeholders also exist outside of the community – students who
would move back home to be nearer family if they could find career opportunities and
maintain a respectable standard of living; and businesses that would profit and invest in
the community if they knew of the community’s assets, if the business support climate is
right, and if basics of infrastructure are in place.
• Identification of Community Development goals is a critical step. Public safety;
educational standards and opportunities; access to health care and a healthy
environment, both natural and man-made; and affordability and diversity of housing
options are examples of program and policy areas that community leaders can decide to
prioritize … or to ignore, or allow divisiveness to result in inertia.
• Align with Florida’s Great Northwest, Opportunity Florida, and other regional coalitions,
but also frame Walton County’s identity and economic goals singularly. Be a leader and
model in the region’s collaborative Economic Development landscape.
___________________________________________________
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Participatory Process
and Citizen Input
Methodology Development of the Walton County Strategic Economic Development Plan incororated a wide-
reaching public outreach strategy to solicit citizen input and guide the development of the Plan.
At the beginning of the process, a series of interviews was held with elected officials, County
staff, community leaders and stakeholders. The initial interviews helped establish the
background and framework of the Plan and the current issues the county faces, as well as how
the Plan would be used going forward.
Interview participants included:
• William Chapman, District 1 Commissioner
• Cecelia Jones, District 2 Commissioner
• Melanie Nipper, District 3 Commissioner
• Sara Comander, District 4 Commissioner
• Tony Anderson, District 5 Commissioner
• Bill Imfield, Executive Director, Walton County Economic Development Alliance
• Melinda Gates, Walton County Environmental Specialist
• Bill Williams, Walton County Triumph Coordinator
• Mac Carpenter, Walton County Planning Director, and Kristen Shell, Walton County
Planning Manager
• Tom Baker, Executive Director, Walton County Housing Agency
• Bob Brooke, Taxpayers Association President
• Reynolds Henderson, Business and Philanthropic Leader/Main Street Defuniak Springs
Executive Board Member
• Jay Tusa, Executive Director, Walton County Tourist Development Council
• Larry Jones, County Administrator
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To confirm the goals and vision for Walton County that the Plan would ultimately support, a
Steering Committee was appointed by the Walton County Board of County Commissioners. Two
public meetings with the Steering Committee were held at Freeport City Hall.
To fully promote the Plan and gather input from citizens throughout the county, several focus
group discussions, community association presentations, and advertised meetings were held.
The planning process was publicized in local news media outlets along with a schedule of
opportunities to contribute ideas.
Meeting locations and participants included:
• Defuniak Springs Kiwanis Club
• Triumph Gulf Coast Board Meeting
• Walton County Chamber of Commerce
• Walton County Taxpayers Association
• Paxton High School
• Emerald Coast Association of Realtors
• Defuniak Springs Rotary Club
• Defuniak Springs Main Street Event, Defuniak Community Center
In several of these input sessions, participants were polled using an interactive texting survey
tool to facilitate discussion, which revealed compiled survey results for each question on-screen
in real time. The input gathered during the outreach meetings provided a valuable snapshot of
local priorities and preferences for the future of Walton County.
An online version of the survey was created and promoted on the County’s website to solicit
additional opinions from residents. Approximately 200 surveys were collected, reflecting a wide
range of viewpoints of current and future economic development efforts in the county.
Results and Findings
Interviews
In preliminary interviews with Walton County civic and business leaders, three key tenets were
consistently mentioned:
1) The County’s tourism-structured economy is very strong, but needs to be resilient to market
shifts and become more diversified;
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2) The lack of adequate infrastructure (water, sewer, transportation networks, and broadband)
is a major impediment for economic growth and development; and
3) The economic and competitive divide between North and South Walton must be addressed
for the betterment of the county.
Other issues that were mentioned as perceived obstacles to economic growth:
• Ambiguous/unclear/strict land development codes and complicated permitting processes
• Housing affordability
• Traffic congestion – especially during peak seasons and County Road 30A
• Overcrowding in South Walton
• Communication and trust with the community; lack of transparency in decision-making
• Understaffed County departments
• EDA is not adequately funded
• South Walton is not prepared for natural disasters
• NIMBY (“Not in My Back Yard”) reactive attitude of residents
• Lack of big ideas, thinking too small
• Lack of workforce
• Coordination and communication between County departments and with local
municipalities
It was consistently expressed that the County and TDC have done exceptionally well in building a
robust tourism industry. Other community assets that were identified were land availability in
North Walton, the education system, military presence, DeFuniak Springs airport, and the
industrial parks. It was said that the county has “strong bones” to become the community where
people want to live and work. During the interviews, there were several opportunities and
projects underway that were mentioned as “transformational” and would be economic catalysts
for the county, particularly with the possibility of Triumph funds to assist:
• U.S 331 Road Widening Project
• Sewer and Water Infrastructure Planning and Deployment
• Mossy Head Industrial Park
• U.S. Military Re-investment
• Owl’s Head
• Veterans Lodge
• 30A Mobility Project
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Steering Committee Meetings
Two publicly-advertised organizing meetings were held at the outset of the project with a
Steering Committee, comprised of volunteer members appointed by the Walton County Board
of County Commissioners. Members included elected officials and planning and development
staff from jurisdictions across the county, as well as utility partners, small business owners, and
nonprofit leaders. The Steering Committee reaffirmed the foundational issues to be addressed
in the plan and framed the Vision Statement to guide the effort.
Surveys
Several public outreach meetings were conducted throughout the county at various locations.
Participants answered a series of questions anonymously through an interactive texting survey
at each meeting. The survey was also accessible online via the County’s website. The purpose of
the surveys was to generate discussion and provide insight on community needs and desires for
Walton County. In addition to the standardized questions asked, the online survey allowed for
written narrative comments.
Summary of key critical takeaways from public meetings and online surveys:
Public outreach survey and dialogue participants envisioned a community that is safe and well-
maintained, with strong schools, businesses, services and activities to attract residents and
families of all ages. Residents and business owners emphasized the importance of diversifying
the economy and providing the necessary infrastructure to support existing and new businesses.
There was consensus that there were many unique and valuable assets of the county to work
with and build upon, with a varying list of what those distinct assets were. Natural environment,
public safety, quality of school system, climate, and recreational opportunities were frequently
top of mind with respondents.
The series of questions that were posed to participants addressed a) opportunities and b)
potential barriers to Walton County’s success in economic resilience and growth.
Opportunities that were cited include: key development projects on the horizon, potential
Triumph funding allocations, population growth, tourist visitation and spending, regional military
investment trends, and environmental protection activity. In this Plan, these are further
described in the sections “Key Transformational Projects” and “Existing Assets Inventory.”
Public outreach participants envisioned a community that is safe and well-maintained, with
strong schools, businesses, services and activities to attract residents and families of all ages.
Participants emphasized the importance of diversifying the economy and providing the necessary
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infrastructure to support existing and new businesses. There was consensus that there were
many unique and valuable assets of the county to work with and build upon, with a varying list
of what those distinct assets were. Natural environment, public safety, quality of school system,
and recreational opportunities were frequently top of mind with respondents.
Potential barriers to success in achieving Walton County’s vision that were repeated as themes
include:
• Emphasis on lack of vision for Walton County.
A notable finding, consistent across surveys and meetings, was a statistically unanimous
response rate indicating a perceived lack of shared vision.
• Emphasis on need for more transparency and information to citizens.
• Emphasis on need for trust, certainty, and efficiency in development process and
enforced development standards.
10:1 response rate indicating perception that the development process is complicated.
There is broad support for the appropriateness of different development standards for
North and South Walton, but near unanimous support for stricter enforcement and fair,
uniform implementation of the established guidelines across the board. Many responses
reference a perception of uneven practices or too-flexible rules.
• Emphasis on need for improved infrastructure.
“Inadequate infrastructure” is consistently named across surveys and meetings as the
single most pressing issue for Walton County, threatening existing quality of life and
severely limiting new business opportunities. Responses emphasize an urgent need for
traffic mitigation and improved connectivity on major road networks. Lack of water and
sewer connectivity to support residential demand and business attraction is also a
significant concern. Broadband access is mentioned less often but has strong advocates
for improving as well.
• Emphasis on need for more Economic Development staffing, capacity, and resources.
Many responses point out an apparent improved level of professionalism within the
Economic Development Alliance, yet questions remain on measures of success.
Responses to “Who should lead Economic Development Activity?” are split relatively
evenly between EDA Board of Directors, EDA Staff, and BOCC. Responses to “Do you
believe Walton County effectively promotes itself and its businesses in local, national, and
international markets?” are approximately 10:1 no. A majority across the board feels
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Walton County is not prepared for new business opportunities, and dialogue indicated a
variety of factors leading to this perception.
• Emphasis on need for pre-development vs. external marketing to industry.
• Emphasis on urgent threat to both tourism and residential quality of life from
overdevelopment.
Responses to the online survey support closer guards on development in general. Many
responses suggest that infrastructure has not kept up with growth and the County needs
to have a clear plan for catching up before actively promoting further growth. This does
not seem to simply be reactionary, “not-in-my-backyard” opposition, but wider concern
for how overdevelopment may negatively impact the County’s economic future.
• Emphasis on natural environment preservation.
• Emphasis on reality of two sets of opportunities and challenges, North and South.
• Emphasis on quality of life for residents.
The survey participants are largely residents, therefore there is a natural skew reflected
on favoring resident needs before those of tourists. Some responses acknowledge that
“the tourists pay the bills.” Many responses make a connection to both perspectives or a
middle ground, but express the belief that serving residents and the community may be
the better long view, which will help sustain tourism as well as other industries in the end.
• Emphasis on housing affordability.
Lack of high quality, affordable workforce housing options is mentioned often as an
urgent concern and threat to business viability.
____________________________________________________
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STRENGTHS
• Location Desirability
• Access to Major Roadways
• Robust Tourism Economy
• K-12 Education System
• Financial Standing
• Marketing Tourism in South Walton
• National Prominence in Placemaking on 30A
WEAKNESSES
• Lack of Neccessary Infrastructure
• Economic Sector Diversity
• Housing Options and Affordability
• Lack of a Unified Vision
• Economic Disparities in North/South Walton
• Capacity of Economic Development Organizations
• Disconnect with Higher Education and Research
OPPORTUNITIES
• Development Site Availability, Particularly in North Walton
• Supplemental Funding Resources
• Intergovernmental and Regional Coordination
• Military
• Modes of Transportation (Airport, Rail, Port)
• Natural Resources
• Seaside Institute
THREATS
• Natural and Man-made Environmental Disasters
• Seasonal Economy
• Lack of Skilled Workforce
• Traffic
SWOT Analysis
summary of public input / results
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Funding and Technical
Resources
In addition to local government funds and public-private partnerships, economic development
technical assistance and investment can be funded in whole or in part through a variety of federal
and state agencies. Projects that have been identified and prioritized by a local government may
be appropriate for stacking funding sources or may require local match. For most grant awards,
specific program requirements must be met, and eligibility is determined on a case-by-case basis.
Other federal, state, and local organizations may not have direct grant or funding opportunities
available but can serve as beneficial resources or advocates when seeking funding and support
for economic development activities. This list is not exhaustive but should be used a starting place
to match projects in line with the local vision to potential funding sources or resources.
______________________________________________________________________________
FEDERAL
_____________________________________________________________________________
Opportunity Zone
Census Tract 12131950301 near Defuniak Springs in Walton County is a newly designated
Opportunity Zone, which is an economically distressed area in which investors may be eligible for
federal tax benefits to increase Return on Investment. Under the program, investors qualify for
a schedule of lower capital gains tax rates and the ability to pool money in Qualified Opportunities
Funds (QOFs) to spend on projects in low-income or underserved communities.
www.treasury.gov or www.irs.gov
______________________________________________________________________________
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U.S. Economic Development Administration
Proposals and applications for the opportunities below do not have deadlines and are currently
accepted on an ongoing basis. In addition to regular grant programming cycles, EDA also posts
Disaster Supplemental Notices of Funding when allocated.
www.eda.gov/funding-opportunities/
FY2019 Regional Innovation Strategies (RIS) Program
RIS Program includes two separate competitions, the 2019 i6 Challenge and the 2019 Seed Fund
Support (SFS) Grant Competition. The FY19 i6 Challenge aims to recognize high-growth
entrepreneurship through awards up to $750,000 for projects that increase regional capacity to
accelerate the translation of innovations, ideas, intellectual property, and research into products,
services, companies, and jobs. FY19 Seed Fund Support (SFS) Grant Competition offers risk capital
for entrepreneurs and startups to grow by providing up to $300,000 for projects that create,
launch, or expand equity-based seed funds or that create networks and tools that enable capital
to flow into high-growth startups.
FY2018 Economic Development Assistance Programs (EDAP) – Public Works and Economic
Adjustment Assistance Programs
This program provides support to construction, non-construction, planning, technical assistance,
and revolving loan fund projects under EDA’s Public Works program and Economic Adjustment
Assistance (EAA) programs. Grants and cooperative agreements made under these programs are
designed to leverage existing regional assets and support the implementation of economic
development strategies that advance new ideas and creative approaches to advance economic
prosperity in distressed communities.
FY2016-FY2019 EDA Planning Program and Local Technical Assistance Program
This program assists eligible recipients in developing economic development plans and studies
designed to build capacity and guide the economic prosperity and resiliency of an area or region.
Applicants must apply to their respective EDA regional office (Florida’s regional office is the
Atlanta Regional Office).
_____________________________________________________________________________
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U.S. Department of Agriculture
USDA Rural Development offers loans, grants and loan guarantees to help create jobs
and support economic development and essential services such as housing, health care, first
responder services and equipment, and water, electric and communications infrastructure.
Programs & Services for Communities & Nonprofits
www.rd.usda.gov/programs-services/programs-services-communities-nonprofits
• Agriculture Innovation Center Program
• Biorefinery, Renewable Chemical, and Biobased Product Manufacturing Assistance
Program
• Circuit Rider Program - Technical Assistance for Rural Water Systems
• Community Connect Grants
• Community Facilities Direct Loan & Grant Program
• Community Facilities Guaranteed Loan Program
• Community Facilities Relending Program
• Community Facilities Technical Assistance and Training Grant
• Delta Health Care Services Grant
• Economic Impact Initiative Grants
• Emergency Community Water Assistance Grants
• Farm Labor Housing Direct Loans & Grants
• Grants for Rural and Native Alaskan Villages
• Household Water Well System Grants
• Housing Preservation & Revitalization Demonstration Loans & Grants
• Housing Preservation Grants
• Intermediary Relending Program
• Multi-Family Housing Direct Loans
• Multi-Family Housing Loan Guarantees
• Multi-Family Housing Rental Assistance
• Mutual Self-Help Housing Technical Assistance Grants
• Rural Broadband Access Loan and Loan Guarantee
• Rural Business Development Grants
• Rural Community Development Initiative Grants
• Rural Cooperative Development Grant Program
• Rural Energy for America Program Energy Audit & Renewable Energy Development
Assistance Grants
• Rural Housing Site Loans
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• Rural Microentrepreneur Assistance Program
• SEARCH - Special Evaluation Assistance for Rural Communities and Households
• Socially-Disadvantaged Groups Grant
• Solid Waste Management Grants
• Strategic Economic and Community Development
• Telecommunications Infrastructure Loans & Loan Guarantees
• Water & Waste Disposal Grants to Alleviate Health Risks on Tribal Lands and Colonias
• Water & Waste Disposal Loan & Grant Program
• Water & Waste Disposal Loan Guarantees
• Water & Waste Disposal Predevelopment Planning Grants
• Water & Waste Disposal Revolving Loan Funds
• Water & Waste Disposal Technical Assistance & Training Grants
______________________________________________________________________________
U.S. Department of Housing and Urban Development
www.hud.gov/program_offices/spm/gmomgmt/grantsinfo
Sustainable Communities Initiative
Sustainable Communities Regional Planning Grants, available to multijurisdictional and
multisector partnerships, support metropolitan and multijurisdictional planning efforts that
integrate housing, land use, economic and workforce development, transportation, and
infrastructure investments. Community Challenge Planning Grants foster reform and reduce
barriers to achieve affordable, economically vital, and sustainable communities through efforts
like amending or replacing local master plans, zoning codes, and building codes to promote
mixed-use development, affordable housing, the reuse of older buildings and structures for new
purposes, and similar activities with the goal of promoting sustainability at the local or
neighborhood level.
www.hud.gov/hudprograms/sci
Community Development Block Grant Program (CDBG) State Program
This program allows states to award grants to smaller units of local government that develop and
preserve decent affordable housing, to provide services to the most vulnerable in communities,
and to create and retain jobs. Refer to CDBG program description in Florida Department of
Economic Opportunity section.
www.hud.gov/program_offices/comm_planning/communitydevelopment/programs
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www.floridajobs.org/community-planning-and-development/assistance-for-governments-and-
organizations/community-development-block-grant-program
Choice Neighborhoods – Planning Grants and Implementation Grants
Choice Neighborhoods Planning Grants support the development of comprehensive
neighborhood revitalization plans which focus on directing resources to address Housing, People,
and Neighborhoods. Communities must develop and implement a comprehensive neighborhood
revitalization strategy, or Transformation Plan. The Transformation Plan will become the guiding
document for the revitalization of the public and/or assisted housing units while directing the
transformation of the surrounding neighborhood and positive outcomes for families. Eligible
neighborhoods must meet poverty and either crime rate or vacancy rate criteria. Applications for
the FY2019 Notice of Funding Availability are due June 10, 2019.
The Implementation Grants support those communities that have undergone a comprehensive
local planning process and are ready to implement their plan to redevelop the distressed public
and/or assisted housing and neighborhood.
https://www.hud.gov/program_offices/public_indian_housing/programs/ph/cn
______________________________________________________________________________
U.S. Department of Transportation
BUILD Discretionary Grants
Better Utilizing Investments to Leverage Development (BUILD) Transportation Discretionary
Grants are for investments in surface transportation infrastructure and can support roads,
bridges, transit, rail, ports or intermodal transportation. The deadline to apply for the FY 2019
BUILD Transportation Discretionary Grants program is July 15, 2019.
https://www.transportation.gov/BUILDgrants
TIFIA & RRIF Loans
The Transportation Infrastructure Finance and Innovation Act (TIFIA) program provides low-cost
loans for rural transportation projects. The Railroad Rehabilitation & Improvement Financing
(RRIF) loan funding may be used to finance development of railroad infrastructure.
https://www.transportation.gov/buildamerica
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INRFRA Grants
The INFRA Grants program provides dedicated, discretionary funding for highway and bridge
projects. Eligible INFRA project costs may include reconstruction, rehabilitation, acquisition of
property, environmental mitigation, construction contingencies, equipment acquisition, and
operational improvements directly related to system performance.
___________________________________________________________________
U.S. DOT Federal Highway Administration
Recreational Trails Program (RTP)
The RTP is a competitive grant program that provides financial assistance to states and local
communities for the development and maintenance of non-motorized and motorized
recreational trails and facilities. In Florida, the Department of Environmental Protection’s Office
of Greenways and Trails administers this program. Extra evaluation points are awarded for
projects that facilitate the access and use of trails by persons with disabilities.
https://www.fhwa.dot.gov/Environment/recreational_trails/
Transportation Alternatives
Referred to as TA Set-Aside, this program authorizes funding for programs and projects defined
as transportation alternatives, including on- and off-road pedestrian and bicycle facilities,
infrastructure projects for improving non-driver access to public transportation and enhanced
mobility, community improvement activities such as historic preservation and vegetation
management, and environmental mitigation related to stormwater and habitat connectivity;
recreational trail projects; safe routes to school projects; and projects for planning, designing, or
constructing boulevards and other roadways largely in the right-of-way of former divided
highways.
https://www.fhwa.dot.gov/environment/transportation_alternatives/
https://www.fdot.gov/planning/policy/TAsetaside/default.shtm
Federal Lands Access Program (FLAP)
FLAP was established to improve transportation facilities that provide access to, are adjacent to,
or are located within Federal lands. The Access Program supplements state and local resources
for public roads, transit systems, and other transportation facilities, with an emphasis on high-
use recreation sites and economic generators.
https://flh.fhwa.dot.gov/programs/flap/
https://flh.fhwa.dot.gov/programs/flap/fl/
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Transit, Highway, and Safety Funds
Many bicycle and pedestrian projects are eligible for funds under the U.S. DOT surface
transportation funding programs. A table of opportunities is presented at
www.fhwa.dot.gov/environment/bicycle_pedestrian/funding/funding_opportunities.cfm
DOT Federal Transit Administration – FAST Act Grant Programs
The Fixing America’s Surface Transportation (FAST) Act was signed into law in December 2015.
The act, which supports transit funding through fiscal year 2020, reauthorizes FTA programs and
includes changes to improve mobility, streamline capital project construction and acquisition,
and increase the safety of public transportation systems. A list of potential opportunities is
available at
www.transit.dot.gov/grants
______________________________________________________________________________
U.S. Environmental Protection Agency
Water Infrastructure and Resilience Finance Center’s Water Finance Clearinghouse
The Water Finance Clearinghouse is a web‐based portal to help communities locate information
and resources useful in making decisions for drinking water, wastewater, and stormwater
infrastructure needs. The Water Finance Clearinghouse includes two searchable databases: one
contains available funding sources for water infrastructure and the second contains resources
such as reports, weblinks, webinars etc. on financing mechanisms and approaches that can help
communities access capital for water infrastructure.
www.epa.gov/waterfinancecenter
Smart Growth Implementation Assistance Program
This program provides technical assistance to state, regional, and local governments that want
to develop in ways that protect the environment, use resources efficiently, create economic
opportunities, and enhance quality of life. National experts work with selected communities to
explore barriers to smart growth implementation and pilot innovative approaches to
development. Current initiatives include the Recreation Economy for Rural Communities
planning assistance program.
www.epa.gov/smartgrowth
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Brownfields Cleanup and Redevelopment
The EPA offers several programs to help communities assess, remediate, and restore
brownfield sites to productive use and revitalize affected neighborhoods. Brownfields are
properties whose expansion, redevelopment, or reuse might be complicated by the presence
or potential presence of a hazardous substance, pollutant, or contaminant. EPA offers
Assessment Grants; Revolving Loan Fund (RLF) Grants; Cleanup Grants; Multipurpose (MP)
Grants; Area-Wide Planning Grants; Environmental Workforce Development and Job Training
(EWDJT) Grants; Technical Assistance, Training, and Research Grants; and funding
opportunities passed through State brownfields programs.
www.epa.gov/brownfields/
Green Infrastructure Funding Opportunities
Green infrastructure stormwater management approaches infiltrate, capture, evapotranspire,
and reuse stormwater to reduce polluted runoff, protect water quality, and make neighborhoods
safer, healthier, and more attractive. The EPA has compiled a list of funding resources to help
communities fund green infrastructure projects.
www.epa.gov/green-infrastructure/green-infrastructure-funding-opportunities
______________________________________________________________________________
Grants.gov
Grants.gov system is a centralized location for grant seekers to find and apply for federal funding
opportunities. The system houses information on over 1,000 grant programs.
www.grants.gov/
______________________________________________________________________________
RESTORE Act
The Resources and Ecosystems Sustainability, Tourist Opportunities, and Revived Economies of
the Gulf Coast States Act (RESTORE Act) dedicates 80 percent of civil and administrative penalties
paid under the Clean Water Act by responsible parties in connection with the Deepwater Horizon
oil spill to the Gulf Coast Restoration Trust Fund. The fund supports efforts for ecosystem
restoration, economic recovery, and tourism promotion in the Gulf Coast region.
https://restorethegulf.gov/
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______________________________________________________________________________
STATE
______________________________________________________________________________
Florida Department of Economic Opportunity
Florida Resource Directory
The Florida Resource Directory is a database which can be searched by Agency, Category of
Assistance, Program or Keyword.
http://redi.state.fl.us/apps/redi/main_page.search
Rural Community Development Revolving Loan Program
This program provides long-term loans, loan guarantees, and loan loss reserves for projects that
will lead to the creation or retention of jobs, the maintenance of existing industry or economic
activity, or the expansion or diversification of the local economic base. Eligible uses of loan
proceeds include: the purchase of equipment; the acquisition, construction, or improvement of
buildings; acquisition of land, water/sewer projects. Local governments in rural counties or
economic development organizations are eligible applicants.
www.floridajobs.org/RLF
Regional Rural Development Grant
This grant program was established to encourage rural communities to leverage limited
resources by create regional economic development organization structures that will help attract
and grow businesses and build the capacity of rural leaders. Eligible applicants include
organizations made up of two or more contiguous rural counties which agree to cooperatively
establish an economic or tourism development office, with a desire to develop, promote, and
implement sound economic strategies to improve the quality of life of the areas they serve. An
organization may receive up to $50,000 or $150,000 if representing two or more rural counties.
Grants must be matched by an equivalent amount of non-state resources.
www.floridajobs.org/RDG
Rural Infrastructure Fund
The purpose of the Rural Infrastructure Fund Grant is to facilitate the planning, preparing, and
financing of traditional economic development or nature-based tourism infrastructure projects
that encourage job creation and capital investment in rural communities.
www.floridajobs.org/RIF
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Community Development Block Grant (CDBG) Program
CDBG, administered by the U.S. Department of Housing and Urban Development (HUD), provides
funding for housing and community development activities. The Florida Department of Economic
Opportunity (DEO) administers the State Program through the Small Cities Community
Development Block Grant Program. The Small Cities CDBG program awards subgrants in four
categories: Economic Development, Neighborhood Revitalization, Housing Rehabilitation, and
Commercial Revitalization. Additionally, DEO manages the Office of Disaster Recovery and
Neighborhood Stabilization Program when funds are appropriated.
www.FloridaJobs.org/SmallCitiesCDBG
Rural Areas of Opportunity
The City of Freeport is a designated Rural Area of Opportunity (RAO), a rural community that has
been adversely affected by extraordinary economic events or natural disasters. This designation
makes the City eligible for priority assignments for the Rural Economic Development Initiative
(REDI), allowing potential reduction or waivers of match funds for various grant programs.
www.floridajobs.org/business-growth-and-partnerships/rural-and-economic-development-
initiative/rural-areas-of-opportunity
Community Planning Technical Assistance Grants
DEO, through the Bureau of Comprehensive Planning, awards Technical Assistance Grant funds
to local governments and regional planning councils to assist counties and municipalities develop
economic development strategies, address local planning issues, and promote innovative
planning solutions to challenges identified by local government applicants.
www.floridajobs.org/community-planning-and-development/programs/community-planning-
table-of-contents/technical-assistance
Waterfronts Florida Program
This program offers help to Florida’s coastal communities to revitalize working waterfronts by
providing resources and technical assistance for planning.
www.floridajobs.org/community-planning-and-development/programs/community-planning-
table-of-contents/waterfronts-florida-program
Competitive Florida Partnership
This program helps communities evaluate the assets that make them special while challenging
them to set realistic goals for advancing their economic development visions. A community that
participates in this technical assistance opportunity is committed to innovative strategies that
promote partnerships, community design, and a viable economy.
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www.floridajobs.org/community-planning-and-development/programs/community-planning-
table-of-contents/competitive-florida-partnership
Florida Job Growth Grant Fund
This economic development program is designed to support public infrastructure projects
including transportation and utilities needed to support economic development or workforce
training projects. DEO and EFI will make project recommendations to the Governor who can
approve projects for funding based on local and regional needs.
www.floridajobs.org/jobgrowth
______________________________________________________________________________
Florida Housing Finance Corporation
Florida Housing offers several special programs including the Catalyst Program, Predevelopment
Loan Program, Preservation Rehabilitation Pilot Program, and State Housing Initiative
Partnership (SHIP) Program. The Catalyst Program provides community-based organizations and
state and local governments with technical assistance to meet affordable housing needs, and the
Predevelopment Loan Program (PLP) helps nonprofit and community-based organizations, local
governments, and public housing authorities plan, finance, and develop affordable housing
through low interest loans.
https://floridahousing.org/programs/special-programs
Florida State Housing Initiatives Partnership (SHIP) Program
Florida Housing administers the State Housing Initiatives Partnership program (SHIP), which
provides funds to local governments as an incentive to create partnerships that produce and
preserve affordable homeownership and multifamily housing. The program was designed to
serve very low, low, and moderate-income families. In order to participate, local governments
must establish a local housing assistance program by ordinance; develop a local housing
assistance plan and housing incentive strategy; amend land development regulations or establish
local policies to implement the incentive strategies; form partnerships and combine resources in
order to reduce housing costs; and ensure that rent or mortgage payments within the targeted
areas do not exceed 30 percent of the area median income limits, unless authorized by the
mortgage lender. Presently the SHIP program for Walton County is managed by the West Florida
Regional Planning Council.
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https://floridahousing.org/programs/special-programs/ship---state-housing-initiatives-
partnership-program
______________________________________________________________________________
Florida Division of Emergency Management
Hurricane Loss Mitigation Program
The Hurricane Loss Mitigation Program is a specialized hazard mitigation program aimed at
minimizing damages caused by hurricanes. The program began as a response to the devastation
brought by Hurricane Andrew. With an annual budget of $7 million provided by the Florida
Hurricane Catastrophe Trust Fund, the program funds activities that promote property resiliency
through retrofits made to residential, commercial, and mobile home properties, the promotion
of public education and public information, and through hurricane research activities.
______________________________________________________________________________
Florida Department of Transportation
Shared-Use Nonmotorized (SUN) Trail Network
The SUN Trail system funds non-motorized paved shared-use trails that are part of the Florida
Greenways and Trails System (FGTS) planned by the FDEP Office of Greenway Trails (OGT).
http://floridasuntrail.com/
Community Traffic Safety
The FDOT State Safety Office awards subgrants to traffic safety partners that undertake priority
area activities to improve traffic safety and reduce crashes, serious injuries, and fatalities.
Subgrants may be awarded for assisting in addressing traffic safety deficiencies, expansion of an
ongoing activity, or development of a new program. Funding for these subgrants is apportioned
to states annually from the National Highway Traffic Safety Administration (NHTSA) according to
a formula based on population and road miles.
http://www.fdot.gov/safety/3-Grants/Grants-Home.shtm
Florida Department of Environmental Protection (FDEP)
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Florida Recreation Development Assistance Program (FRDAP)
FRDAP is a competitive program that provides grants for acquisition or development of land for
public outdoor recreation use or to construct or renovate recreational trails. The maximum grant
request is $200,000.
https://floridadep.gov/lands/land-and-recreation-grants
Florida Communities Trust Program (FCT)
The Florida Communities Trust Program assists communities in protecting important natural
resources, providing recreational opportunities and preserving Florida’s working waterfronts
through the competitive criteria in the Parks and Open Space Florida Forever Grant program and
the Stan Mayfield Working Waterfronts Florida Forever Grant Program. These local land
acquisition grant programs provide funding to local governments and non-profit organizations to
acquire land for parks, open space, greenways, and projects supporting Florida’s seafood
harvesting and aquaculture industries.
https://floridadep.gov/lands/land-and-recreation-grants/content/fct-florida-communities-
trust-home
Land and Water Conservation Fund (LWCF)
The LWCF is a federal competitive program that provides grants for acquisition or development
of land for public outdoor recreation. The maximum grant request is $400,000.00. Funds may be
used for development of outdoor recreation areas and facilities such as beaches, picnic areas,
trails, ball fields, tennis and basketball courts, and playgrounds along with associated support
facilities such as lighting, parking, restrooms and landscaping.
https://floridadep.gov/lands/land-and-recreation-grants
Recreational Trails Program (RTP)
The RTP is a federally funded, competitive grant program for projects that provide, renovate or
maintain motorized and non-motorized recreational trails, trail heads and trailside facilities.
https://floridadep.gov/lands/land-and-recreation-grants
Coastal Partnership Initiative Grant Program (CPI)
This grant program was established to promote the protection and effective management of
Florida's coastal resources at the local level. Grants support four program areas: Resilient
Communities, Public Access, Working Waterfronts, and Coastal Stewardship. Eligible local
governments are defined as Florida's coastal counties and all municipalities within their
boundaries that are required to include a coastal element in their local comprehensive plan.
Florida's public colleges and universities, regional planning councils, national estuary programs
42 | P a g e
and nonprofit groups may also apply if an eligible local government agrees to participate as a
partner.
www.dep.state.fl.us/cmp/grants/
Florida Statewide Comprehensive Outdoor Recreation Plan (SCORP)
The SCORP is developed by the Florida Department of Environmental Protection (FDEP) as the
state’s official document regarding outdoor recreational planning. This document is a valuable
reference regarding Federal and State funding sources, as well as exploring ideas for local
collaborative partnerships.
http://www.dep.state.fl.us/parks/outdoor/scorp.htm
______________________________________________________________________________
Florida Fish and Wildlife Conservation Commission
Florida Boating Improvement Program (FBIP)
This program offers competitive grants for boating access projects and other motorized boating-
related activities on coastal and/or inland waters of Florida. Counties, municipalities, and other
governments are eligible. Eligible uses of program funds include boat ramps, lifts and hoists,
marine railways, and other public launching facilities; piers, docks, and mooring facilities;
recreational channel marking and other uniform waterway markers; derelict vessel removal;
boating education; economic development initiatives that promote boating; or other local
boating-related activities that enhance boating access for recreational boaters.
https://myfwc.com/boating/grants-programs/fbip/
Boating Infrastructure Grant Program (BIGP)
This grant program supports developing, renovating, and maintaining public boating facilities for
recreational boats 26 feet long and larger.
https://myfwc.com/boating/grants-programs/
______________________________________________________________________________
Triumph Gulf Coast
Triumph Gulf Coast, Inc. was created by the Florida Legislature to administer a program to assist
with the economic recovery in the eight counties—Bay, Escambia, Franklin, Gulf, Okaloosa, Santa
Rosa, Walton, and Wakulla Counties—affected by the 2010 Deepwater Horizon oil spill. Resulting
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from the settlement with British Petroleum and appropriated through the Gulf Coast Economic
Corridor Act, Triumph Gulf Coast, Inc. oversees the expenditure of approximately $1.5 Billion, of
which at least 5% of the first appropriation of $300 million (4% minimum for subsequent
appropriations) must be for projects located in each of the disproportionately affected counties.
Persons, organizations, and local governments may apply for an award to fund projects or
programs that meet the priorities of economic recovery, diversification, and enhancement.
www.myfloridatriumph.com/
____________________________________________________
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APPENDIX 1:
WALTON COUNTY
INDUSTRY ANALYSIS
An overarching goal of the Walton County Economic Development Strategy is to create economic
resilience and industry diversification with efforts to grow the local economy. To do so,
understanding the current industry mix and employment trends is important. Walton County’s
many tourism-related industries and strong real estate development market contribute heavily
to the area’s economic vitality, and that is likely to continue. It is therefore important to recognize
and give retention-oriented support to the connected base of businesses on which this market
depends.
Likewise, there will occasionally be fluctuations, sometimes extreme ones, in these sectors often
because of circumstances external to the county. Being positioned to grow new future-oriented
businesses across sectors and build upon unexploited local strengths begins with analysis of the
same data, applied differently.
Location Quotients
Location quotients (LQ) help characterize an area’s business composition by comparing
employment data to that of a larger area (region, state, or nation). LQ will identify export
industries in an area (those industries producing more of a good or service than is needed to
meet area demand) and import industries (those producing less than enough to meet area
demand.) An LQ greater than 1 indicates an area has proportionately more workers than the
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larger comparison area employed in a specific industry sector. The concept underlying LQ is that
if an area is producing more of a product than is consumed locally, the excess is available for
export outside the area. An LQ of at least 1.25 is needed to consider classifying an industry as an
export industry. An LQ greater than 1.25 does not necessarily mean that an area industry is
exporting, however, because there may be greater than average local demand.
Identifying and tracking area export industries can be used to quantify the degree of industry
specialization within an area. A high LQ in an area industry may indicate a competitive advantage
exists for that industry locally, and opportunities may exist to build upon successful sectors. The
presence of an existing skilled labor pool or other resources such as suppliers, facilities, or
transportation assets in the region can be competitive advantages. Identifying concentrations, or
clusters, of related industries in an area and understanding those industries’ dynamics and trends
underpins most local Economic Development strategies.
An LQ significantly less than 1 may indicate an opportunity to grow businesses to meet local
demand. Additional market data on leakage may be needed to understand how current gaps are
being filled.
Establishment-based Largest Industries by Industry Sector in Walton County *
Walton County’s largest industry based on establishment-reported employment is
Accommodation and Food Services (5,443), followed by Arts and Entertainment (4,042),
Educational Services, Health Care and Social Assistance (3,917), and Retail Trade (3,825). These
industries align with Walton County’s Tourism-based economy, recent population growth, and
the strong real estate development market for prime coastal property locations.
Since 2010, the industries adding the most employment in the county were Professional,
Scientific, Management, Administrative and Waste Services (+1,259 jobs), Retail Trade (+1,089),
and Accommodations and Food Services (+891). Fastest-growing sectors include Real Estate,
Rental and Leasing (76.7% growth), Professional, Scientific, Management, Administrative and
Waste Services (56.4%), Transportation and Warehousing (47.8%), Retail Trade (39.8%) and
Manufacturing (35.4%). Construction, still a dominant job sector, shows reduced employment,
though there is demonstrated unmet demand locally for skilled construction workers.
Industries with an LQ >1.25 are Real Estate, Rental and Leasing (2.85), Utilities (2.71),
Accommodations and Food Services (2.23), Construction (1.70), and Retail Trade (1.26),
indicating that these industries have a higher share of employment in Walton County than what
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would be expected by national averages. Understanding the local economic base, these industry
sectors are largely driven by local demand rather than export factors.
*Industry data is collected by establishment and not by corporate entity. An establishment is
defined as a single, physical location of economic activity. (For example, a company with
corporate offices, manufacturing facilities, and warehouses in multiple locations would be
counted as multiple establishments, each classified by type of activity.)
AREA 2016 JOBS
U.S.
2010
JOBS
WALTON
CO
2010-2016
CHANGE IN
JOBS
2016
LOCATION
QUOTIENT
WALTON
CO
2010
EST.
WALTON
CO
2016
EST.
WALTON
CO 2-DIGIT
NAICS INDUSTRY 148,001,326 23,190 3,190 13.8%
11
Agriculture,
Forestry, Fishing,
and Hunting
2,843,703 293 -7 -2.4% 0.56 5 7
21
Mining,
Quarrying, and
Oil and Gas
Extraction
587,017 20 -9 -45.0% 0.11 7 4
22 Utilities 638,917 261 48 18.4% 2.71 14 15
23 Construction 9,256,637 3,398 -594 -17.5% 1.70 235 304
31 Manufacturing 15,316,355 888 314 35.4% 0.44 29 38
42 Wholesale Trade 3,993,420 519 -167 -32.2% 0.49 48 54
44 Retail Trade 17,027,853 2,736 1,089 39.8% 1.26 364 399
48 7,411,283 737 352 47.8% 0.82 29 32
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Transportation
and
Warehousing
51 Information 3,131,838 276 34 12.3% 0.56 15 29
52 Finance and
Insurance 6,336,795 297 -7 -2.4% 0.26 83 81
53
Real Estate,
Rental and
Leasing
2,111,418 606 465 76.7% 2.85 159 267
54
Professional,
Scientific,
Management,
Administrative,
and Waste
Services
16,516,075 2,233 1,259 56.4% 1.19 182 249
61
Educational
Services, Health
Care, and Social
Assistance
34,202,980 3,418 499 14.6% 0.64 9 14
71 Arts and
Entertainment 14,316,298 3,475 567 16.3% 1.58 22 25
72
Accommodations
and Food
Services
13,704,017 4,552 891 19.6% 2.23 224 224
81
Other Services,
Except Public
Administration
7,275,839 1,375 -89 -6.5% 0.99 115 142
92 Public
Administration 6,977,436 1,612 -145 -9.0% 1.18 94 115
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APPENDIX 2:
Walton County
Community Profile
Early History
Walton County was established as a political jurisdiction in 1824 with land area negotiated from
Escambia County. At that time the population was estimated to be around 1,207. In 1846, land
was given by Walton County to found Washington County. A northeastern portion was offered
in 1848 to form Holmes County, and in 1915, a portion of Santa Rosa County and Walton County
was given to form Okaloosa County. After each of these surrounding boundaries were
established, Walton County was still and remains today one of the largest counties in Florida in
land area (1,238 square miles). Incorporated communities include the City of Defuniak Springs,
the City of Freeport, and the Town of Paxton.
Early settlers were largely of Scottish descent, and crop farming was the occupation of most of
the population. In later years, one of the principal agrarian-industrial advances of the county was
the introduction of poultry farming. Opportunities in logging and the harvesting of pine gum and
turpentine ultimately played a role in the continued growth of the area. In the late 1800s, towns
were beginning to form, including Point Washington, located south of Freeport. Point
Washington developed around a productive sawmill that exported lumber around the world.
Along with farming, the sawmill became one of the economic drivers for the county.
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Population
Significant to its pressures and opportunities, Walton County is one of the largest and fastest
growing counties in the United States. The County’s population increased by 19% between 2010
and 2018 to reach 65,599. It ranked 8th among Florida counties in growth from 1990-2000 and
from 2000-2010, and 4th from 2010-2017 (BEBR). The U.S. Census Bureau ranked Walton County
the 19th fastest growing county in the country in 2016. The dominance of the tourism economy,
the surge of new coastal real estate development following the recent economic recession, and
increased military deployments at Eglin Air Force Base and Hurlburt Field have contributed to
rapid population growth for the county. Yet still Walton County's population density is about 5
times lower than the State average, with rural residents making up about 55% of the population.
Around 15% of Walton County’s topography is water, and roughly 20% of the County's land area
is occupied by Eglin Air Force Base and its contained perimeter. Choctawhatchee Bay informally
divides the County into areas simply known locally as “North Walton” and “South Walton.” North
Walton covers about 790 square miles and contains Defuniak Springs, Freeport, and Paxton.
South Walton covers about 118 square miles and consists of the unincorporated communities,
which include 16 beach communities on the Gulf of Mexico south of the Bay.
Because of the County’s unique geography and resulting development patterns, the community
profile characteristics of Walton County are in many cases described with these designations. The
distinctions between the two areas are notable enough that approaches to local policymaking,
community and economic development, and urban and rural planning issues are often different
from one end of the County to the other. There is recognition, however, that implementing
successful strategies to build a higher quality of life is a shared goal, requiring resources and
participation from all corners.
Most of the County’s population lives in North Walton, as shown in Figure 1. The most populous
city in Walton County is Defuniak Springs, which is the county seat and is centrally located in the
county.
Figure 1: Population (2000 – 2018)
Year North South Walton County
Florida
2000 30,864 9,737 40,601 15,982,378 2010 36,591 18,452 55,043 18,801,310 2018 41,674 23,925 65,599 20,875,686
2000-2010 Annual Growth 1.9% 9.0% 3.6% 1.8% 2010-2018 Annual Growth 1.7% 3.7% 2.4% 1.4%
50 | P a g e
Walton County’s natural beauty and proximity to military installations have made it a popular
destination for both retirees and tourists, many of whom end up relocating once they visit. More
people are moving to Walton County than due to natural increase, as 90% of growth between
2010 and 2017 was due to migration; only 10% was natural increase, according to Bureau of
Economic and Business Research (BEBR) population estimates. South Walton experienced an
exceptionally rapid annual growth rate between 2000 and 2010 (9.0%), and between 2010-2018
(3.7%).
Walton County’s population is comprised of 52% males and 48% females (See Figure 2). The
largest age cohort countywide is 55-64, followed by the 45-54 age cohort. Walton County has a
slightly higher percentage of prime workforce age population (35-54) than the State of Florida.
The median age for the county is 44, with most of the older population residing in South Walton
due to abundant retirement communities and diverse amenities.
Source: Esri 2019
Source: 2000/2010 US Census Bureau, Esri 2019
Figure 2: Population by Gender and Age (2018)
Planning Area North South Walton County
Florida
Total Population 41,674 23,925 65,599 20,875,686 Males 52.1% 49.1% 51.0% 48.9% Females 47.9% 50.9% 49.0% 51.1%
0 - 4 5.8% 4.8% 5.4% 5.3% 5 - 9 6.0% 5.2% 5.7% 5.4%
10 - 14 5.9% 5.1% 5.6% 5.6% 15 – 24 10.7% 8.3% 9.8% 11.9% 25 – 34 13.2% 12.0% 12.7% 13.2% 35 – 44 12.1% 12.6% 12.3% 11.7% 45 – 54 13.2% 13.2% 13.2% 12.7% 55 – 64 14.5% 16.7% 15.3% 13.6% 65 – 74 11.7% 13.9% 12.5% 11.5% 75 – 84 5.4% 6.0% 5.6% 6.3%
85 + 1.7% 2.2% 1.9% 2.7%
18+ 79.1% 82.5% 80.3% 80.5%
Median Age 42.0 46.6 43.7 42.3
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Educational Attainment
Of the 25 and older population in Walton County, 32% has some college experience or an
Associate degree, which is higher than the State of Florida (See Figure 3). 27% of Walton County’s
25 and older population has a Bachelor’s, Graduate or Professional degree, slightly lower than
the State of Florida. Most of Walton County residents with Bachelor’s, Graduate or Professional
degrees live in South Walton.
Labor Force
Walton County has a tourism-based economy, which accounts for most of the job supply in the
county. The county has a labor participation rate of 97%, which is defined as the working
population between the age group of 16-64. Most of the working population are employed in the
Services industry, followed by Retail Trade then Construction, as shown in Figure 4. Due to the
Figure 3: Population 25+ by Educational Attainment (2018)
Area North South Walton County
Florida
Total Population 25+ 29,856 18,344 48,200 14,984,858
Less than 9th Grade 5.9% 1.0% 4.0% 5.1% 9th - 12th Grade, No Diploma 14.8% 4.2% 10.7% 7.4% High School Graduate (includes equivalency)
33.1% 14.6% 26.0% 28.6%
Some College, No Degree 23.0% 24.9% 23.7% 20.0% Associate Degree 7.2% 9.2% 8.0% 9.8% Bachelor's Degree 10.1% 32.2% 18.5% 18.4% Graduate/Professional Degree 5.9% 13.9% 8.9% 10.6% Source: Esri 2019
No High
School
Diploma
15
%
26% GED/High
School
32% Some
College/Associate
s Degree 27.4% Bachelor’s/Grad/
Professional Degree
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lack of economic sector diversity and jobs in the North Walton area, Retail Trade then Services
are the top industries.
Figure 4: Civilian Employed Population 16+ by Industry (2018)
Area North South Walton County
Florida
Total Civilian Employed Population 16+
16,939 14,275 31,214 9,428,446
Agriculture/Mining 1.7% 0.3% 1.1% 1.1%
Construction 11.6% 12.8% 12.1% 7.4%
Manufacturing 4.6% 3.7% 4.2% 4.9%
Wholesale Trade 0.7% 1.4% 1.0% 2.5%
Retail Trade 14.8% 12.0% 13.5% 12.7%
Transportation/Utilities 5.1% 2.1% 3.7% 5.3%
Information 1.3% 0.7% 1.0% 1.6%
Finance/Insurance/Real Estate
4.3% 10.5% 7.2% 7.7%
Services 49.2% 54.1% 51.4% 52.5%
Public Administration 6.7% 2.3% 4.7% 4.4%
Source: Esri 2019
Walton County’s average unemployment rate for 2018 was 3% (See Figure 5), lower than the
State of Florida (3.6%) and the U.S. (3.9%). The average unemployment rate has slightly
decreased from 2017, which was 3.6%.
Figure 5: Unemployment Rates (2018)
Source: Bureau of Labor Statistics
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Income and Spending
As shown in Figure 6, households in Walton County earn a median household income of $51,246,
comparable to the State of Florida’s median household income ($52,098). Incomes in South
Walton are substantially higher than the rest of the county, which skews representation for the
remaining population, as a significant proportion of the population has an income of less than
$30,000. Walton County has a poverty rate of 17% according to the 2017 American Community
Survey (2017).
Walton County residents spend most of their earnings on shelter, health care, groceries, dining
out, and entertainment/recreation. In North Walton, residents spend over 35% of their income
on housing expenses due to high median home values and low wages (See Figure 7). Consistent
Figure 6: Households by Income (in 2017 Inflation-Adjusted Dollars)
Area North South Walton County
Florida
Households 16,045 10,456 26,501 8,152,474
<$15,000 14.8% 5.3% 11.1% 11.7% $15,000 - $24,999 12.7% 6.4% 10.2% 10.6% $25,000 - $34,999 13.0% 10.6% 12.1% 10.7% $35,000 - $49,999 16.5% 13.2% 15.2% 14.7% $50,000 - $74,999 20.3%
9.4% 18.2% 19.5% 18.7%
$75,000 - $99,999 13.8% 11.1% 11.9% $100,000 - $149,999 9.1% 15.2% 11.5% 12.1% $150,000 - $199,999 2.5% 7.7% 4.6% 4.5% $200,000+ 1.7% 9.4% 4.8% 5.1%
Median Household Income
$42,363 $68,118 $51,246 $52,098
Source: Esri 2019
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with the tourism-based economy, seasonal population, and retirement lifestyles, most residents
in South Walton spend most of their earnings on shelter, health care, groceries, dining out and
entertainment and recreation.
Housing
There are 55,578 housing units within Walton County, with 32.6% reported
as owner-occupied and 15.1% renter-occupied (see Figure 8). The
remainder are recorded as vacant, corresponding to the substantial
number of seasonal homes in South Walton County. The median home
value in Walton County is $222,725, slighty higher than Florida’s median
home value of $212,954. In South Walton, the median home value is
$397,215, while the median home value in North Walton is $153,052.
Taking into consideration the median household income for the county and
median home values, residents can be priced out of the market or are considered cost-burdened
if spending over 30% of their income on housing expenses
Figure 7: Average Annual Household Consumer Spending (2018)
Area North South Walton County Florida
Shelter $10,809 $19,396 $14,153 $15,189 Health Care $4,410 $7,374 $5,616 $5,303 Groceries $3,682 $6,044 $4,657 $4,606 Dining Out $2,422 $4,154 $3,115 $3,203
Entertainment/Recreation $2,328 $3,974 $2,989 $2,926
Support Payments/Cash Contributions/Gifts in Kind
$1,772 $3,124 $2,303 $2,267
Apparel & Services $1,477 $2,511 $1,894 $1,961 Travel $1,374 $2,625 $1,846 $1,925
Household Furnishings & Equipment
$1,460 $2,555 $1,893 $1,908
Education $832 $1,569 $1,111 $1,237 Vehicle Maintenance & Repairs
$790 $1,322 $1,007 $991
Personal Care Products & Services
$572 $1,003 $742 $761
Source: Esri (Based on 2015/2016 Consumer Expenditure Surveys, Bureau of Labor Statistics)
$222,725 Median Home Value
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Figure 8: Housing Unit Summary (2000 – 2018) Area North South Walton County Florida
2000 Total Housing Units 14,613 14,470 29,083 7,302,947
Occupied Housing Units 82.3% 31.2% 56.9% 86.8%
Owner Occupied 65.6% 24.1% 45.0% 60.8%
Renter Occupied 16.7% 7.1% 11.9% 26.0%
Vacant Housing Units 17.7% 68.8% 43.1% 13.2%
2010 Total Housing Units 18,185 26,947 45,132 8,989,580
Occupied Housing Units 77.4% 30.5% 49.4% 82.5%
Owner Occupied 58.2% 20.8% 35.9% 55.6%
Renter Occupied 19.2% 9.7% 13.5% 26.9%
Vacant Housing Units 22.6% 69.4% 50.6% 17.5%
2018Total Housing Units 21,113 34,465 55,578 9,790,195
Occupied Housing Units 76.0% 30.4% 47.7% 83.2%
Owner Occupied 54.2% 19.4% 32.6% 53.0%
Renter Occupied 21.8% 11.0% 15.1% 30.2%
Vacant Housing Units 24.0% 69.7% 52.3% 16.7%
2000-2010 Annual Growth
2.4% 8.6% 5.5% 2.3%
2010-2018 Annual Growth
2.0% 3.5% 2.9% 1.1%
2018 Median Home Value
$153,052 $397,215 $222,725 $212,954
Source: 2000/2010 US Census Bureau, Esri 2019
____________________________________________________
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APPENDIX 3:
Existing Assets
Inventory
Walton County benefits from high residential and visitor demand related
to the county’s location, amenities, and high-ranked quality of life. There
is a beautiful natural environment and associated recreational
opportunities, as well as a distinctive character among its coastal
communities and historic towns. Identifying Walton County’s existing
assets can be the foundation for creating plans and growth strategies
that align with the county’s competitive advantages and goals.
ASSET 1: Transportation
Roads
The main vehicular transportation corridors in Walton County are Interstate 10, U.S. Highway 90,
U.S. Highway 331, State Road 20, and U.S. Highway 98. Interstate 10, traversing Walton County,
serves the southern tier of the U.S. as the main east-west link for truck transport to and from
California and Jacksonville. Exits from Interstate 10 are located at DeFuniak Springs and at Mossy
Head Industrial Park. U.S. Highway 331 is the main north-south route through the County. U.S.
Highway 331 is currently being expanded from a two-lane undivided roadway to a four-lane
divided roadway. Construction is being completed in phases from south to north. The segment
of U.S. 331 that is north of I-10 is undergoing the Project Development & Environment Study
(PD&E) phase of the process to determine future capacity and mobility needs. There is also a
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PD&E Study being conducted on State Road 20, the east-west connection just north of
Choctawhatchee Bay.
The Okaloosa-Walton Transportation Planning Organization’s (O-W TPO) 2040 Long Range
Transportation (LRTP) also includes projects such as express transit routes between DeFuniak
Springs and CR 30A in South Walton and the 6-laning U.S. 98 from Mack Bayou Road to U.S. 331.
The O-W TPO’s 2040 LRTP is composed of the Needs Plan and the Cost Feasible Plan. The Needs
Plan includes all projects needed by the year 2040. The Cost Feasible Plan is financially
constrained to the revenues the TPO expects to receive and is comprised of the projects the TPO
expects to fund by the year 2040. The first Needs Plan amendment in December 2017 included
two projects in Walton County: a pedestrian underpass at U.S. 98 and CR 30A East in Santa Rosa
Beach and a flyover interchange at U.S 98 and U.S. 331 in Santa Rosa Beach. The TPO then
requested an amendment to the Cost Feasible Plan for the PD&E and Design phases for these
two projects. Annually, the TPO prioritizes the Cost Feasible Plan Projects to send to FDOT. The
current adopted Project Priorities for the Okaloosa-Walton TPO was adopted July 20, 2017 and
include:
• Area-Wide Traffic Signal System
• SR 20 from Okaloosa County Line to Washington County Line o PD&E Funded FY 17/18 o The Priority request is for the next unfunded phase (Design)
• Alternative Fuel Stations Program (not exclusive to Okaloosa or Walton County)
• Public Transportation Capital Improvements Flex Funds (not exclusive to Okaloosa or Walton County)
• Park and Ride Lot at SR 20 and East Bay Loop Road in Freeport
• US 98 from Mack Bayou Road to CR 30A – Widen to 6 lanes o PD&E Complete o Design – Underway o The Priority request is for the next unfunded phase (Construction)
• US 331 from US 90 to South of Holley King Road – Widen to 4 lanes o PD&E – Underway o Design – Funded in FY 20/21 o The Priority request is for the next unfunded phase (Right-of-Way)
• US 331 from South of Holley King Road to North of Middle Creek Bridge – Widen to 4 lanes o PD&E – Underway o Design – Funded in FY 20/21 o The Priority request is for the next unfunded phase (Right-of-Way)
• US 331 from Coy Burgess Road to US 90 – Widen to 4 lanes o PD&E – Underway o The Priority request is for the next unfunded phase (Design)
• US 98 at CR 30A West – Intersection Improvement o The Priority request is for the first phase (PD&E)
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County Road 30A is a heavily traveled two-lane roadway that connects the populous South
Walton coastal communities of Seaside, Grayton Beach, Rosemary Beach, and Blue Mountain
Beach. The roadway is subject to severe traffic congestion, especially during the peak season.
The area surrounding 30A is substantially developed, allowing little room to expand. The Seaside
Institute is engaged in leading public discourse and research on sustainable alternatives. The
favored long-term solution is to introduce remote parking design (Park & Ride lots) and promote
autonomous vehicles as a viable substitute for personal vehicles. Until autonomous vehicles
advance beyond safety prototyping to road-readiness, a strategy of broadening use of
conventional public transportation services to reduce congestion and parking demand along 30A
will be endorsed.
Railroad
CSX Transportation has recently negotiated the sale of its rail mainline that runs through Walton
County, linking New Orleans with Jacksonville. RailUSA will purchase 373 miles of track spanning
northern Panhandle routes and will lease to Florida Gulf & Atlantic as operator. Amtrak passenger
service ceased using the rail in 2005 when portions were damaged by Hurricane Katrina. The line
was rebuilt, but routes east of New Orleans were not resumed.
A rail spur in Mossy Head was once established to provide service to Eglin Air Force Base;
however, it is not utilized. The potential sale may mean an opportunity to work with a shortline
WALTON COUNTY has three voting members on the 19-seat
OKALOOSA-WALTON TRANSPORTATION PLANNING ORGANIZATION
The TPO is the local, intergovernmental transportation policy board for Okaloosa and Walton
counties in Florida. The board is comprised of local government officials who make decisions
regarding transportation at the regional level. The Okaloosa-Walton TPO is required by federal
and state legislation to establish a continuing, cooperative, and comprehensive planning
process. The TPO also works to increase safety, security, accessibility, mobility, and
connectivity for people and goods.
The TPO prioritizes how transportation dollars are spent in the region. These transportation
dollars are traditionally from federal and state fuel taxes. Local governments can increase
these funds by using other revenue sources, including first local option gas tax, second local
option gas tax, Ninth-Cent gas tax, Local Government Infrastructure Surtax, Toll Revenues,
Bond Issues, Impact Fees, Municipal Services Taxing Units, Transportation Outreach Program,
and County Incentive Grant Program.
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Class III carrier to deliver service scaled to local businesses with an interest in rail shipments. CSX
retains trackage rights to access the rail in case of an emergency or natural disaster.
Port
Walton County benefits from a barge port located on Freeport’s LaGrange Bayou, which has
access to the Choctawhatchee Bay in Walton County. The port connects the City of Freeport with
the Northern Gulf Intracoastal Waterway, which stretches 1,300 miles from Brownsville, Texas,
east to St. Marks, Florida. The port houses privately-operated facilities that handle dry and liquid
bulk cargo. In 2013, it moved 262,319 tons of cargo, and petroleum and petroleum products were
the top commodities.
Airport
The DeFuniak Springs Municipal Airport is the public airport in Walton County and is owned and
operated by the City of DeFuniak Springs. The airport is situated on 343 acres of land located
approximately 2.5 miles west of the City's Central Business District. With its two runways, the
longest of which is 4,146 feet, the airport can accommodate multi-engine and small general
aviation business jet aircraft. In addition to private and recreational flying, the airport also
supports business and corporate aviation. The airport’s tenants include Emerald Coast Aero,
which provides helicopter sales and service, and Monarch Aviation, which provides aircraft
maintenance services. ONVOI Global Services, which provides aviation service to government
agencies, recently established corporate headquarters in DeFuniak Springs.
ASSET 2: Infrastructure
Utilities
Electricity in Walton County is provided by Gulf Power or CHELCO. Natural Gas is provided by
Okaloosa Gas District or the City of DeFuniak Springs. Water is provided by the City of Paxton,
City of DeFuniak Springs, City of Freeport, South Walton Utility Co., Regional Utilities, Mossy Head
Water Works, and Argyle Water District. As shown in Figure 9, Wastewater Treatment is provided
by Walton County, City of DeFuniak Springs, City of Freeport, Regional Utilities, or South Walton
Utility Co.
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Regional Utilities serves areas in Walton County south of Choctawhatchee Bay. Water and
wastewater services extends east-west approximately from the Rosemary Beach area to the
Sandestin Resort. Regional Utilities has been a franchised operator for the County since 1985.
Regional Utilities operates three wastewater treatment plants and multiple well sites, including
a sub-aqueous water line connecting South Walton to the Rock Hill wellfield north of the City of
Freeport. Regional Utilities seeks to construct an 11-mile expansion of the 30-inch main water
line along U.S. Highway 331 from Choctawhatchee Bay to the existing Owl’s Head well-field north
of the City of Freeport.
Not attaining appropriate levels of service for each utility will restrict the safe and sanitary growth
of a community. Potential new industries and businesses will be dissuaded from locating in a
community if the infrastructure is aging, currently inadequate, or projected to be inadequate in
the future.
Limited water supply and increased water use were listed as forces of change in the 2016
Community Health Needs Assessment for Walton County conducted by Sacred Heart Health
System and Florida Department of Health (FDOH) – Walton County. Although the water supply is
currently described as “good,” which allows people to continue living in outlying areas, the
limited water supply could eventually mean a shortage of water in Walton County. There is need
to educate the public and policy makers on the importance of water conservation efforts.
Increased sewage was also listed as a force of change. As the population increases, the
corresponding increase in demand for more septic tanks and more treatment plants could cause
strain on sewage systems, amplified by risk of flooding and other storm related events. There is
a need to develop sewer systems in areas that have a high potential for generating negative
health impacts from wastewater contamination as well as educating residents and revising rules
and regulations.
The challenge persists to greatly expand and improve water and wastewater services to both
protect the environment and to encourage economic development. Walton County is in the
Choctawhatchee Bay Watershed and the portion of the county south of and including the City of
Freeport is in a Water Resource Caution Area (WRCA). WRCA’s have been established by the
Northwest Florida Water Management District to protect the area's water resources from
depletion, salt water intrusion or man induced contamination, or from any other activity which
may substantially affect the quality or quantity of the area's water resources.
Broadband
Today, communication and information networks are paramount to fostering a competitive
business environment and improving quality of life for residents and visitors. Business, health
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care, and higher education institutions simply cannot thrive without it. Broadband provides
residents open access to teleworking options, education, entertainment, and information.
Private telecommunications providers have in fact invested millions of dollars to expand the
availability of high-speed internet and broadband services to business hubs in municipalities
throughout Walton County. However, as is true many places, Walton County’s rural communities
face a disadvantage when it comes to internet accessibility and affordability. The lack of market
viability for fiber deployment in sparsely populated areas is a barrier that often requires local,
state, or federal policy and funding intervention strategies.
As a part of the Walton United Broadband Initiative, which is a means to find solutions to address
the lack of broadband in the under-served areas, the county seeks to construct a 6-mile Wi-Fi
radius around libraries and institutions. The County is starting off with a pilot project of 3-mile
radiuses around the Walton County Coastal Branch Library in Santa Rosa Beach and the Gladys
N. Milton Memorial Library in Paxton. This project will build off the existing fiber optic
infrastructure which will provide citizens and tourists with the ability to connect to the internet.
By utilizing libraries and community centers, the intent is to provide free Wi-Fi access to majority
of the county.
Walton County has also engaged Connected Nation to prepare a feasibility study to assess the
current broadband infrastructure. Connected Nation is a non-profit organization that works with
communities to develop and provide tools, resources, and methods to help create and
implement solutions to broadband and digital technology gaps. Ultimately, the study will lead to
the preparation of a Broadband Technology Action Plan.
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Critical Facilities
Critical Facilities are the essential resources and services that ensure community wellbeing,
continuity of public health and safety protections, coordinated operations, and official civil
communications. Shelters, emergency operations and disaster recovery centers, public health,
public drinking water, sewer and wastewater facilities are examples of critical facilities.
Appropriate capacity of critical facilities plays a significant role in the resiliency of a community.
Hospitals and care facilities; educational institutions; emergency operations centers;
communications resources; water, wastewater, and landfills; and public evacuation shelters are
depicted on the respective maps from the Statewide Regional Evacuation Study (2010). Most of
the facilities are located near areas of denser population in South Walton and the Cities of
Freeport, DeFuniak Springs, and Paxton.
Two major medical complexes serve the residents and businesses of Walton County. Healthmark
Regional Medical Center is located south of DeFuniak Springs and serves the northern and central
portions of Walton County. Sacred Heart Medical Center of the Emerald Coast is situated in Santa
Rosa Beach, serving all the South Walton beach communities as well as portions of Okaloosa
County. The Florida Department of Health (2016) reports that Health and Human Services
Organizations have indicated that the following healthcare services are difficult to get in the
County: specialty medical care (specialist doctors), primary medical care (primary care
doctor/clinic), alcohol or drug abuse treatment, mental health services, services for the elderly,
alternative therapies, and preventative healthcare. The report also identified dental care as
deficient in the County. Perceptions of lack of access to healthcare services may arise for several
reasons, including absence of or too few resources, or lack of awareness of their existence or
how to access them.
The Walton County Sherriff’s Office has five districts and bureaus: Walton County Sherriff’s Office
in DeFuniak Springs, South Walton Substation in Santa Rosa Beach, Freeport Substation, Paxton
Substation in Laurel Hill, and Mossy Head Substation.
Walton Fire-Rescue is a 100-member, career fire-rescue organization that responds from 10
stations and serves a population of approximately 30,000 residents living within 738 square
miles. Walton Fire-Rescue provides automatic and mutual aid to four other fire districts within
Walton County and is the primary provider for Advanced Life Support Emergency Medical
Services in all areas north of Choctawhatchee Bay. The South Walton Fire District (SWFD) is a fire-
rescue agency located in the southern portion of Walton County. The SWFD is responsible for
Fire Protection, Emergency Medical Service Transport, Beach Lifeguards, Hazard Mitigation,
Public Education and Prevention, as well as 911 Communication activities for 84 square miles.
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ASSET 3: Available Land
Land availability and access are key factors in achieving economic growth and sustainable
development. The efficient use of land focuses public and private investment in areas where it
can take advantage of past infrastructure investments to create economic value by generating
higher property tax revenue, reducing costs of infrastructure, and providing redevelopment and
reuse opportunities. The focused investment can also spur business activity and job creation in
these locations.
A significant amount of vacant land is available in the north that is suitable for a wide range of
productive uses; however, infrastructure is not available for many of those properties to be
considered shovel-ready. The amount of vacant developable land in the southern areas of Walton
County is very limited, as demand has been high for some time and most of the remaining
available land tracts are wetlands. Inventorying, assessing, and preparing suitable sites for
development is an ongoing strategy. Upon widening U.S. 331, the provision of water and sewer
along the corridor, and development of catalyst projects such as the Veterans Lodge and Owl’s
Head, it is anticipated that the increased infrastructure capacity, jobs, and services provided from
these developments will spur economic growth in North Walton.
Several sites in Walton County contain abandoned structures that may be viable for
redevelopment or may require demolition. An example is the former Perdue poultry processing
plant in DeFuniak Springs, located along U.S. Highway 90. The plant closed in 2004 and the site
contains abandoned, derelict structures that have been unoccupied for over a decade. Subject
to the needs of a particular business, vacant land or a new, modern shell building may be
preferable. Existing buildings may have functional use limitations or structural issues, and the
cost of rehabilitation and retrofitting may be more than the cost to build from scratch.
Redeveloping neglected or abandoned properties can provide businesses and local government
with new economic development opportunities in the existing development footprint. Reusing
historic buildings can preserve a neighborhood or downtown character, making it a more
attractive place for businesses and people to locate. In addition, redeveloping properties already
served by infrastructure and utilities not only saves communities and developers the costs of new
infrastructure, but also takes advantage of past investment. The increase in surrounding property
values that occurs when blighted properties are addressed enhances the tax base and public
revenues.
DeFuniak Springs Industrial Park is located within the Defuniak Springs Municipal Airport
and has access to major federal and state highways. The 296.8-acre park is owned and operated
by the City of Defuniak Springs. The industrial park is also a Florida First Certified Industrial Park
with two site certifications. Florida First Sites is a regional site certification program established
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by Gulf Power that ensures that sites are ready for development. Targeted industries for the
development are Aerospace, Defense, Manufacturing, and Aviation.
Walton County Industrial Park at Freeport is approximately 100 acres and is owned by
the Walton County Economic Development Alliance. The park has been developed in phases with
improvements to infrastructure, such as roadways and the storm water system, to attract
businesses. The park has been successful in filling vacancies and currently has no space available.
The county is looking at acquiring nearby parcels to expand the park.
Mossy Head Industrial Park is 350 acres and has access to Interstate 10 from State Road
285, as well as a dedicated spur track. Several sites in the park are developed with retail and
industrial uses. The intended use of the property is to develop a mixed-use commercial and
industrial park. Several parcels are also available for future development.
Paxton Industrial Park is a 23-acre site located and owned by City of Paxton. Currently
developed on site is a 10,000 square foot distribution building. The site also contains a water
tower which limits the development potential of the industrial park due to the setback
requirements from the tower.
Walton County Commerce Park is 134 acres and is situated along Scenic Highway 98 in
Santa Rosa Beach. The Walton County Commerce is privately owned by St. Joe Company, a land development company. The commerce park is a component of a 50-year plan to develop a traditional neighborhood development. Therefore, the types businesses and industries allowed in the park are restricted to uses that would be compatible with the community.
ASSET 4: Tourism
Walton County has a flourishing tourism economy. There are sixteen distinct beach communities
in South Walton that extend along County Road 30A, a once-unassuming corridor that today has
an international following, year-round visitors, and its own recognized up-market branding.
Seaside is one of the first and most renowned examples of a master-planned, mixed use, walkable
community designed based on New Urbanism principles. Rosemary Beach is another destination
community, modeled after the architectural influences of the Dutch West Indies and blend of
other styles. All of these linked communities offer 30A historical and cultural festivals, shopping,
dining, and lodging choices that retain a unique flavor, though other developments since have
emulated their stylistic influence. There are opportunities and plans to expand tourism in the
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nearby inland communities of Freeport and DeFuniak Springs as well, with a focus on history,
sport parks, hiking trails, and kayaking streams unique to those places.
Economic Impact of Tourism
The Accommodation & Food Service and Arts, Retail Trade and Entertainment & Recreation
industries are the primary drivers for Walton County’s economy and directly serve the tourism
industry. According to Esri, 33,759 people were employed in Walton County, of which 23.4% were
in Accommodation & Food Services and 15.6% were employed in Retail Trade. 11.4% were
employed in Arts, Entertainment, & Recreation. Most of those jobs are located in the southern
part of the county. Accommodation & Food Services accounted for 6.8% of businesses and 9.3%
of employees in North Walton compared to 13.4% of businesses and 29.3% of employees in South
Walton.
The Tourist Development Council has developed a professional and successful strategy to keep
visitors coming. The TDC oversees expenditure of revenue from a Tourist Development Tax (TDT),
which is a local sales tax on transient rentals that applies to properties south of the Intercoastal
Waterway and all of Walton County’s beaches south of Choctawhatchee Bay. Revenue from the
TDT is restricted in use, and is primarily expended on marketing, promotion, and beach
maintenance. TDT collection ranges greatly between low season and peak season.
South Walton’s Economic Impact of Tourism 2017 Report indicated that there were 4,010,500
visitors in 2017, an 8.6% increase from 2016. The report also showed that tourism has a greater
than $4.408 billion impact on the local economy. This number included $2.978 billion in direct
impacts; $749,461,100 in induced impact attributed to increased business spending; and
$680,354,700 in indirect impact attributed to household spending resulting from tourism dollars.
Visitor spending in 2017 led to 21,900 direct jobs, and the total economic impact including
indirect and induced visitor spending resulted in 28,400 jobs. The report indicated that visitors
accounted for 65.6% of Walton County’s government revenues in 2017.
Environmental and Economic Resilience
The positive impact of tourism cannot be overstated as an economic and quality of life benefit to
the area. However, there are increasing questions from citizens about how the County can or
should keep up with infrastructure capacity demands. Also, the reliance on the jobs and tax base
created by tourism-related services has been countered with calls to focus on growing other
higher-wage industry sectors to support the community. Visible crisis points such as the BP
Horizon oil spill and its after-effects, the economic downturn affecting housing development and
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disposable incomes, and recent hurricanes have driven the discussion to the forefront of
policymakers’ agendas.
Due to most of the current Tourism and Hospitality industry being near the coast, Walton County
is naturally at risk of economic disruption from natural hazards, such as hurricanes, floods and
storm surges. Diversification of industries farther away from areas vulnerable to hazards would
improve the County’s economic resiliency. In addition to the Walton County Hurricane and Storm
Damage Reduction Plan (Beach Nourishment Project), coastal management practices intended
to preserve natural resources and human life will also protect property values and businesses in
south Walton County.
There are opportunities to invest in the preservation and enhancement of the natural resources
on which much of Walton County’s tourism and quality of place relies. Much of the County is
within the Choctawhatchee River and Bay Watershed, which flows into the Choctawhatchee Bay
and ultimately the Gulf of Mexico. The Choctawhatchee Basin Alliance (CBA) has monitored the
health of the bay and promoted water stewardship since 1996. Recently the CBA has partnered
with Northwest Florida State College, local governments including Walton County, and numerous
local stakeholders to promote the potential for an Estuary Program to enhance this area of
recreational activity, scientific study, and aesthetic enjoyment.
ASSET 5: Military
Northwest Florida is home to a significant concentration of Air Force and Navy installations across
the panhandle, including Eglin Air Force Base (AFB). Eglin AFB is the largest military installation in
the country, spreading over Okaloosa County and occupying a significant portion of Walton
County. Eglin AFB is the focal point for all Air Force armaments including development,
acquisition, testing, deployment, and sustainment of air-delivered non-nuclear weapons. Units
on the base conduct test and evaluations of armament, navigation and guidance systems, and
command and control. Additionally, the McKinley Climatic Laboratory conducts severe weather
testing on aircraft and other equipment. Other installations are also located in neighboring
counties, such as Hurlburt Field in Okaloosa County and Tyndall Air Force Base in Bay County.
Walton County is home to approximately 5,905 veterans according to the 2013-2017 American
Community Survey. The regional economic impact of military installations in the northwest
Florida region is $22.1 billion, and Eglin AFB and Hurlburt Field in Okaloosa County are linked to
72,097 jobs. The northwest Florida region is also home to several other large military installations
including the Naval Air Station in Pensacola, Hurlburt Air Field in Okaloosa County, and Tyndall
AFB in Panama City.
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Surrounding communities have had a long history of collaborating with Eglin AFB, which was
originally established as the Valparaiso Bombing and Gunnery Base in 1935. More recently,
Walton County is a community partner of the Tri-County Community Partnership Initiative (TCPI)
which was created by Okaloosa County Economic Development Council (EDC) in 2013 to formally
work in tandem with the Air Force and local installations’ Community Partnership Program
Initiatives (CPP). Collaboration enables both the communities and military installations to
leverage capabilities and resources to reduce costs and risks by finding shared values.
Preceding the TCPI, the Defense Support Initiatives (DSI) Committee was established in 1996 as
an ongoing military issues advocacy group to support and promote the local military installations,
missions, and their positive economic contributions to the tri-county region. The EDC of Okaloosa
County is the lead agency, and County Commission representatives from Walton, Okaloosa, and
Santa Rosa Counties are committee members along with several military representatives.
Opportunities exist for Walton County to increase involvement in working groups and steering
committees. Throughout the years, various partnerships have developed several studies
including the Joint Land Use Study (2009), the Tri-County Growth Management Plan (2010), and
the Tri-County Small Area Studies (2012) which provided recommendations for Walton County,
specifically the Mossy Head area, regarding future land use and guidelines for compatibility with
the Eglin AFB mission.
Existing/Potential Support Industries
Supply chain and support service attraction strategies remain important. Examples of industries
that directly serve local military installations are utilities, housing partnerships, environmental
remediation, technology-based contracting, and outsourced services. For example, in 2017,
Choctawhatchee Electric Cooperative (CHELCO) took over full operations of a 50-year contract
valued at more than $360 million to own, operate, and maintain the entire footprint of the
electrical infrastructure on Eglin AFB including the substation, transmission, and distribution
assets. CHELCO is a non-profit electric distribution cooperative employing more than 150 people
and serving more than 50,000 accounts in Walton, Okaloosa, Holmes, and Santa Rosa Counties.
CHELCO is headquartered in DeFuniak Springs and has five additional offices, two of which are in
Walton County (South Walton and Freeport).
Veteran Workforce Capture
A survey administered by CareerSource Okaloosa-Walton from 2011-2016 to personnel
separating from the military revealed that 25% of respondents were leaving the region due to
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lack of job opportunities. Okaloosa-Walton CareerSource is conducting a Department of Defense
Skillbridge survey which links the skills developed in the military to the needs of the local labor
market. If local firms can access existing talent and provide second-career opportunities, more
high-skilled retired military personnel may choose to continue their civilian life in Walton County.
Regionally, Economic Development groups are working together to address this opportunity.
Opportunities and Risks
Because the military installations are such a large part of the economy in northwest Florida, the
economic returns to the area cannot be taken for granted despite recent personnel increases and
investment in new programs. All military communities face the risk of base realignment and
closure procedures, and as such the U.S. Department of Defense encourages local and regional
economic diversification strategies to prepare for possible disruptions.
ASSET 6: Educational and Workforce Development
Post-secondary or supplemental educational opportunities are critical for those who are new to
the workforce, those who are unemployed or underemployed, or those who are changing careers
or returning to the workforce. A capable and prepared workforce will encourage businesses to
expand or relocate to Walton County. Competitive schools and vocational training not only
support the local population but also attract businesses and industries that require a ready
workforce and seek to provide top quality family services and quality of life for their employees.
State and regional plans place emphasis on talent supply and identify target industry clusters.
Stakeholders in Walton County including the Walton County School District and CareerSource are
making strides to identify occupational demands. Additionally, the presence of the military
installations in the region provides challenges and opportunities in terms of the number of
veterans and their family members who are seeking career pathways.
State and Regional Emphasis on Talent Supply
Several state and regional plans and initiatives — namely the Florida Department of Economic
Opportunity’s Strategic Plan for Economic Development 2018-2023, Florida’s Great Northwest’s
Northwest Florida FORWARD (2017), and the West Florida Regional Planning Council’s 2018-2022
Comprehensive Economic Development Strategy (CEDS) — emphasize the importance of
developing a ready workforce to attract and support new and expanding businesses.
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Talent and Supply is the first pillar of Florida’s plan, and strategies focus on (1) aligning education
and workforce development programs, (2) providing comprehensive pre-K through post-
secondary education, (3) increasing and retaining the number of graduates in high-demand fields
such as science, technology, engineering, mathematics (STEM) and health, (4) expanding
recruitment for and access to education and training programs in underserved areas and
populations, and (5) engaging the talent of veterans, exiting military, and military spouses.
Northwest Florida FORWARD builds on the state strategies for the 13-county region of the Florida
panhandle. Additional strategies include creating a regional workforce training and development
initiative, exploring an employer-driven workforce training initiative, developing a regional talent
recruitment program, and expanding work-based learning and career exploration opportunities
for students.
Aligning with the state and regional plans, the CEDS focuses on strategies for the western-most
7-county region of the northwest Florida Panhandle including Walton County, and it introduces
the goal of connecting the talent of west Florida to key industry clusters and ensuring a dynamic
and diverse workforce for new and growing businesses. A key strategy is to create a regional
workforce training and development initiative designed to meet the needs of large employers
relocating or expanding in west Florida. The CEDS emphasizes creative education models with
educational enrichment courses, STEM curricula, and project-based learning beginning at middle-
school levels and younger. More customized programs promoting career pathways equitably
among students will help ensure students of all socioeconomic levels can achieve their highest
potential. Rural areas particularly struggle to retain younger populations as they leave for outside
opportunities. This underscores the value of programs that build avenues for young professionals
to return to raise families and contribute to their home community.
Walton County School District
Walton County School District (WCSD) has six elementary schools, three middle schools, three
high schools, one K-12 school, two alternative education schools, three charter schools, and a
career development center school. WCSD also offers alternative learning through Walton Virtual
Schools and Walton Learning Center.
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Figure 11: Walton County School Performance Grades
Source: Florida Department of Education
The Florida Department of Education’s (FDOE) School Performance Grades range from A to C for
public schools in Walton County in 2018. School Performance Grades provide a measure that can
be used to understand how well each school is serving its students.
In addition to traditional coursework, the Walton County School District is working to develop
partnerships with local employers and higher educational institutions to give students the
opportunity to build a wider network of resources for success after graduation. Several schools
also offer Career and Technical Education (CTE) programs specifically designed to launch students
into high-demand career tracts.
School Name 2016 2017 2018
WEST DEFUNIAK ELEMENTARY SCHOOL B B B
PAXTON SCHOOL B A B
FREEPORT SENIOR HIGH SCHOOL A A A
FREEPORT MIDDLE SCHOOL C B B
VAN R. BUTLER ELEMENTARY SCHOOL A A A
EMERALD COAST MIDDLE SCHOOL A A A
SOUTH WALTON HIGH SCHOOL A A A
BAY ELEMENTARY SCHOOL B A C
WALTON MIDDLE SCHOOL B B B
MOSSY HEAD SCHOOL C B C
WALTON HIGH SCHOOL C C B
MAUDE SAUNDERS ELEMENTARY SCHOOL C D C
FREEPORT ELEMENTARY SCHOOL B C C
SEASIDE NEIGHBORHOOD SCHOOL A A A
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WALTON COUNTY SCHOOLS CAREER & TECHNICAL EDUCATION PROGRAMS
CURRENTLY OFFERED
Freeport High School • Administrative Office Specialist • Advanced Manufacturing Technology • Criminal Justice Operations Paxton (High) School • Administrative Office Specialist • Aerospace Technologies
• Agrotechnology Seacoast Collegiate High School • Administrative Office Specialist Walton High School • Administrative Office Specialist • Aerospace Technologies • Culinary Arts • Early Childhood Education
South Walton High School • Administrative Office Specialist • Accounting Applications • Applied Robotics • Business Management and Analysis • Digital Design • Nursing Assistant (Acute & Long-Term Care) • Web Application Development &
Programming Walton Learning Center • Building Construction Technology TECHNICAL DUAL ENROLLMENT • Emerald Coast Technical College - Early
Childhood Education
Post-Secondary Education and Vocational Programs
Emerald Coast Emerald Coast Technical College
Walton County School District’s Emerald Coast Technical College (ECTC) in DeFuniak Springs
offers high school-college dual enrollment, career education and Post-Secondary Adult
Vocational (PSAV) programs, Adult Education/GED prep, and short term, customized training for
local businesses and community members. ECTC’s programs are also regularly tailored to the
Regional and Statewide Demand Occupations Lists developed by the Department of Economic
Opportunity to identify high skill/high wage labor market needs of the business community.
In 2017-2018, ECTC offered programs in Information Technology, Construction Technologies,
Automotive Services Technologies, Cosmetology, Nursing and Health Sciences, and Welding
Technologies. Programs that were eligible for Workforce Innovation and Opportunity Act (WIOA)
assistance included A/C Refrigeration & Heating, Administrative Office Specialist, Cybersecurity,
Automotive Service, Building Construction Technologies, Computer Systems & Information
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Technology, Electricity, Medical Administrative Specialist, Network Support Services, Patient
Care, Pharmacy Technicians, Practical Nursing, Web Application Development & Programming,
and Welding Technology. In 2017, ECTC had a completion rate of 88%, a licensure rate of 77%,
and a placement rate of 85%.
ECTC is represented on the Economic Development Committee of the City of DeFuniak Springs
and as a CareerSource board member. These partnerships help ECTC to identify workforce needs.
Business partnerships with CHELCO and the Tennessee Valley Public Power Association enabled
ECTC to support and expand capacity to provide career education opportunities through
electrical line worker training. Another recent successful program is that of a partnership with
Walton County Sheriff’s Department for Jail Training Programs like OSHA 10, a program that
teaches workers about common safety and health hazards on the job. This program extended
ECTC’s training opportunities to populations with historically limited access. ECTC also has agility
to respond to short-term training needs like providing OSHA 30 for electrical contractors or
therapy classes that earn continuing education credits.
Nearby Post-Secondary Institutions
Several institutions are located in, or have branch campuses in, neighboring Okaloosa and Bay
Counties. The University of Florida Engineering Education Facility and a satellite campus of the
University of West Florida are located in Fort Walton Beach, as is Okaloosa Technical College.
Florida Agricultural and Mechanical University’s (FAMU) College of Pharmacy and Pharmaceutical
Sciences has a site in Crestview. Gulf Coast State College and a satellite campus of Florida State
University are in nearby Panama City.
Northwest Florida State College
Northwest Florida State College (NWFSC) has six campuses or centers in the Okaloosa-Walton
area, two of which are in Walton County: the Chautauqua Center in DeFuniak Springs and the
South Walton County Center in Santa Rosa Beach. NWFSC offers programs in Business; Education;
Health Sciences; Public Safety; Industry, Manufacturing and Construction; Humanities, Arts,
Communication and Design; Science, Technology, Engineering and Mathematics; and Social and
Behavioral Sciences.
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CareerSource Okaloosa-Walton
CareerSource Okaloosa-Walton is a non-profit organization that offers services including
scholarships and training opportunities to employers, career seekers, veterans, and youth.
CareerSource has offices in DeFuniak Springs in Walton County and in Fort Walton Beach in
Okaloosa County, as well as a mobile center in Fort Walton Beach and a satellite office on Eglin
Air Force Base. Individuals seeking employment can obtain job search assistance and skills
training. CareerSource also assists employers with recruitment, talent acquisition, and training.
The workforce Innovation and Opportunity Act (WIOA) requires each local workforce
development board to create a comprehensive four-year plan in partnership with local chief
elected officials. In conjunction with a designated commissioner from both Okaloosa and Walton
County, CareerSource Okaloosa-Walton developed a Two-Year Modification Plan for 2018-2020.
The Plan describes ways in which CareerSource Okaloosa-Walton ensures the needs of the region
will be met through a Business Services Team and an Account Management Model. The Business
Services Team meets with employers and training institution advisory boards as well as ad hoc
groups to identify needs and solutions. The Account Management Model guides account
managers to become more specialized and knowledgeable on specific talent needs of critical
industry sectors.
The identification of trends allows CareerSource Okaloosa-Walton and its partners to design
training and development programs that will be most relevant to future job-seekers.
CareerSource tracks occupations in terms of fastest-growing percentages as well as those
projected to have the newest job opening trends. CareerSource projects employment in the area
to grow 1.3% over the next ten years. It is anticipated that employment in the two counties will
grow by 1,509 jobs over the next year, with Health Care and Social Assistance (+2.2% annual
growth rate), Educational Services (+2.0% growth), and Professional, Scientific, and Technical
Services (+1.7% growth) as the fastest rising sectors. Careers requiring higher levels of education
will trend upward in this region. However, the largest increase by number of jobs is the
Accommodation and Food Services sector, with an anticipated increase of 267 jobs.
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ASSET 7: Housing
Walton County has
approximately 55,578 housing
units, with a median home value
of $222,725. As shown in Figure
15, the area median income
(AMI) has trended upward, and
the median home value
increased by 11% from 2010 to
2018.
Especially along the South
Walton coast, home values can
be extremely high, reflecting high land costs and continuing demand for primary and secondary
residences in the area.
In the growing rental economy, however, a significant number of households are “cost-
burdened” by housing expenses, defined as spending more than 30% of combined income for
housing. As a result, they may have difficulty affording necessities such as food, clothing,
transportation, and medical care.
In 2016, 43.53% of households in the
county earned at or less than 80%
AMI. However, income levels were
much lower for households that
rented their homes. More than 56%
of renting households were low-
income, with 36% designated as very
low or extremely low-income.
Between 2010 and 2018, Walton
County had a 19% increase in its
population. During that same
period, the number of jobs also
increased. While the county’s job growth rate has been strong and is projected to remain high,
many of the occupations that are growing are those most vulnerable to high housing costs. Retail
sales, combined food prep workers, and wait staff were the top three growing occupations.
Figure 12: Walton County Housing Demographic 2010 2018
Population 55,043 65,599
Households 22,301 26,501
Area Median Income $51,000 $60,400
Median Home Values $199,800 $222,725
Median Gross Rent $889 $931
Total Housing Units 45,132 55,578
Owner-occupied units 16,202 18,118
Renter-occupied units 6,093 8,392 Source: HUD, Esri 2019
Figure 13: Household Income (2016)
Income Range # Households %
30% AMI or less 3,452 13.34%
30.1-50% AMI 2,941 11.37%
50.1-80% AMI 4,869 18.82%
80.1-120% AMI 5,732 22.15%
more than 120% AMI
8,883 34.33%
Total 25,877 100.00% Source: Shimberg Center for Housing Studies
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Depending on family size and the number of earners in the household, these occupations may
be more likely to place households into low or very low-income categories.
Walton County Housing Agency
The Walton County Housing Agency administers funding from the U.S. Department of Housing
and Urban Development to offer housing assistance to low and very low-income households in
the County. The agency offers rental assistance in the form of Section 8 rental subsidy vouchers,
financial counseling programs for self-sufficiency, and fair housing education. The Housing
Agency does not own or operate public housing developments directly, and instead works with
private property owners to secure appropriate housing options for eligible households.
State Housing Initiatives Partnership (SHIP)
For families with low and moderate incomes in Walton County, there are local, state, and federal
housing assistance strategies to help with purchase, repair, replacement, or rehabilitation of
owner-occupied housing.
Every Florida county is required by Florida Statute to have an approved Local Housing Assistance
Plan (LHAP). The LHAP is designed to detail how each county will expend the State Housing
Initiatives Partnership (SHIP) funds allocated to them each fiscal year. The West Florida Regional
Planning Council coordinates the SHIP program for Walton County and assists in the development
of the required LHAP. A partnership coalition Walton County has created, the Walton County
Affordable Housing Advisory Committee (AHAC), is responsible for reviewing planning
documents and making recommendations to the Board of County Commissioners for incentive
strategies as part of the LHAP. The following strategies are currently approved and being
implemented, with waiting lists for participation:
Substantial Rehabilitation: addresses homeowner needs such as roofing, electrical, plumbing,
sanitary disposal, or structural deficiencies
First Time Homebuyer Assistance: provides funds to support down payment and/or closing costs
for the purchase of a home
Replacement Housing: provides funds to underwrite the costs of constructing affordable
replacement homes for families living in unsafe conditions
The LHAP is updated and submitted to the Florida Housing Finance Corporation for review every
three years.
Workforce Housing
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Nationally, wage stagnation, rising construction costs, and the limited supply of workforce
housing has increasingly driven the need for new approaches to implementing effective
affordable housing policies and programs. Existing federal housing assistance programs,
particularly those provided by HUD, have traditionally targeted those with the greatest need.
These are typically extremely low-income families, those who earn less than 30% of AMI, and
low-income households who earn less than 60% of AMI.
“Workforce housing” is
commonly defined as housing for
individuals that earn between 60-
120% of AMI, which can be in
short supply in many areas. As
shown in Figure 14, it is more
affordable to rent than to
purchase a home in Walton
County. Workforce households
are considered by HUD
standards to earn too much to
qualify for housing subsidies yet
may be unable to afford
adequate housing. Additional
attention is being paid to the growing issue by HUD and other national housing nonprofits like
Local Initiatives Support Coalition (LISC). Walton County is experiencing a shortage of workforce
housing, and wage earners are either faced with long commutes or elect to live elsewhere. Much
of this group is likely to be cost-burdened by their housing. These may be the critical or supportive
service providers of the community -- firefighters, police officers, social workers, teachers and
nurses who cannot afford to live in the communities that they assist. In Walton County, this
population represents most hospitality and retail staff on which the industry depends. These jobs
contribute to a community’s quality of life; yet there is mismatch between wages and cost of
living. Over the past decade, the cost of housing in Walton County has increased significantly,
whereas wages have not increased at the same rate. Shelter makes up the largest share of most
households’ spending, and budgeting for higher housing costs forces less income available for
food, health care, utilities, and other necessities.
Commonly, social and regulatory barriers to development of this type exist. Some of the more
difficult barriers to overcome within many communities are socio-political. New development
plans may be countered with citizen concerns or prejudices about siting, traffic, building
materials, aesthetic viewpoints, and property value impacts. Regulatory barriers and government
Figure 14: Maximum Affordable Rent and Purchase Price in Walton County
Income Limit Range
Income Rent Purchase
Price
60% $36,240 $906 $54,628
80% $48,320 $1,208 $98,851
100% $60,400 $1,510 $144,310
120% $ 72,480 $1,812 $189,151
County Median
$931 $222,725
Source: Estimates based on WFRPC Calculations
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policies, statutes, or ordinances can often increase the cost and delivery timeframe of new
construction without making the intended improvements to public health or safety. Limiting the
amount of available land for workforce and/or multifamily housing development, density caps
for new development, impact fees, zoning, and large-lot subdivision requirements all have a
direct impact on housing production costs, which affects private market feasibility. These
regulations may serve other public policy objectives that will bear evaluating against the urgency
of the housing needs of a community and the long-term impacts of such a shortage.
The cost of housing affects an individual’s well-being, a community’s quality of life measures, and
a region’s economic competitiveness. Working families are not the only ones impacted from the
shortage of affordable housing in high cost and high growth areas. In Walton County and
elsewhere, existing and prospective employers have expressed the lack of skilled workforce and
quality housing to attract and retain employees. Employers report having a difficult time hiring
and meeting the salary demands of employees with high living costs. In this way, shortages of
affordable workforce housing options inhibit many job creation strategies and development
prospects.
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