want to be a food futurist? - iftf: home · 2015. 6. 22. · want to be a food futurist? interview...
TRANSCRIPT
WANT TO BE A FOOD FUTURIST?FIND SIGNALS* OF CHANGE
*Small or local innovations or disruptions that could grow in scale and geographic
distribution. A new product, practice, policy, or technology. Signals are building
blocks for imagining the future.
This is your field guide for the future.
SIGNAL NAME:
S O U R C E
W H AT I S I T ? W H Y I S I T I M P O R TA N T ?
W H I C H F O O D E X P E R I E N C E D O E S I T I M PAC T M O S T ?
manufacturing eatingproduction distribution shopping
◗ What about this is new? ◗ Who is affected by these changes? How? ◗ How will this signal influence your actions?
TA K E A P H O T O O F T H I S C A R D A N D E M A I L T O F O O D F U T U R E S @ I F T F.O R G to help the Food Futures Lab map a resilient, equitable, and delicious future of food. © 2015 Institute for the Future.
All rights reserved. SR-1818
WANT TO BE A FOOD FUTURIST?INTERVIEW AN EXPERT*
*Practical visionaries who are working in the trenches to make a new future.
Ethnographic observation and interviews uncover the hidden meanings of
emerging tools and practices.
This is your field guide for the future.
I N T E RV I E W A C H E F, A FA R M E R , A P O L I C Y M A K E R O R A N E AT E R .W H AT I S FO O D I N N OVAT I O N A N D H OW D O LO C A L I N N OVAT I O N S H AV E G LO B A L I M PAC T ?
E X P L O R E T H E S E Q U E S T I O N S W R I T E N O T E S B E L OW A N D R E C O R D A N AU D I O O R V I D E O
N A M E & A F F I L I AT I O N
◗ What challenges are most pressing where you’re from?
◗ Who are the food innovators in your city?
◗ What new food technologies are you excited about?
◗ What has accelerated innovation in your region?
◗ What constraints produce creativity?
◗ What efforts in other parts of the world have inspired or supported your own?
© 2015 Institute for the Future. All rights reserved. SR-1818
TA K E A P H O T O O F T H I S C A R D A N D E M A I L W I T H AU D I O O R V I D E O T O F O O D F U T U R E S @ I F T F.O R G to help the Food Futures Lab map a resilient, equitable, and delicious future of food.
A R T I FAC T F R O M T H E F U T U R E
IFTF’s Food Futures Lab created this artifact from the future as window into a possible future of food. Elements of this artifact exist today, and others are emerging within the realm of possibility. We’re entering a curious world of meat printing and microfarming, of sensory augmenta-tion and drone delivery. It is a world with great potential for transformation and yet great uncertainty. How will you navigate this future?
IFTF is a nonprofit educational and research organization based in Silicon Valley, California. We help organizations, governments, and individuals to make sense of disruptive forces and anticipate discontinuities and dilemmas both globally and at home. Our maps, scenarios, videos, and artifacts from the future give people a taste of what might be ahead of us so that we can make better decisions now and in the decades to come.
Want more tastes of the future? iftf.org/foodfutures@iftf | facebook.com/instituteforthefuture
We all can make the future, starting today. What future are you making?
Is this real, or are you just imagining things? It looks like the meat counter at your local grocery store, but the options are unlike anything you’ve seen before.
Creative Commons BY-NC-SA 3.0 | 2015 Institute for the Future. SR-1818
A R T I FAC T F R O M T H E F U T U R E
IFTF’s Food Futures Lab created this artifact from the future as window into a possible future of food. Elements of this artifact exist today, and others are emerging within the realm of possibility. We’re entering a curious world of embedded sensors and microfarming, of sensory augmentation and drone delivery. It is a world with great potential for transformation and yet great uncertainty. How will you navigate this future?
IFTF is a nonprofit educational and research organization based in Silicon Valley, California. We help organizations, governments, and individuals to make sense of disruptive forces and anticipate discontinuities and dilemmas both globally and at home. Our maps, scenarios, videos, and artifacts from the future give people a taste of what might be ahead of us so that we can make better decisions now and in the decades to come.
Want more tastes of the future? iftf.org/foodfutures@iftf | facebook.com/instituteforthefuture
We all can make the future, starting today. What future are you making?
Is this real, or are you just imagining things? The app looks similar to your favorite recipe source, but you’ve never seen it track the ripeness of your vegetables—let alone talk with them!
Creative Commons BY-NC-SA 3.0 | 2015 Institute for the Future. SR-1818