wapa conf presentation 6.13.2013

8/12/2019 WAPA Conf Presentation 6.13.2013

1/27

(Re)Creatingregional food

systemsBryan Law, Mississippi River Regional Planning CommissionMichelle Miller, UW Center for Integrated Agricultural Systems

June 13, 2013

Creating Healthy Communities, Sheboygan, WI


2/27

Research Partners

UW-Madison Community & Regional Food Systems Project

A 5-year USDA-funded research project working to identify the characteristicsand functions of a healthy community and regional food system and how theycontribute to increased community food security

Center for Integrated Agricultural Systems (CIAS)

Conducts applied participatory research how integrated agri-food systems cancontribute to environmental, economic, social, and intergenerational sustainability.

Center for Freight Infrastructure Research & Education (CFIRE)

Conducts research, education, and outreach to advance technology and expertise inthe planning, design, construction & operation of sustainable freight transportsystems.


3/27

Regional food systems =resilient communities

Sustainability

Economic development

Improved access to healthy food


4/27

Planning for the foodsupply

1900City Beautiful

1909 to the First World War

Efficiencies to alleviate socialinjustice

1923 to World War TwoRegionalization

World War Twoearly 1980sNationalization of the food supply

1980s-2003

Globalization of food

Local food movement now drivingurban agriculture planning and areturn to regionalization


5/27

Orienting infood systems work


6/27

Number of farms with direct sales

per 10K population in 2007


7/27

A brittle food systemSource: USDA-AMS, Study of Rural Transportation Issues www.ams.usda.gov/RuralTransportationStudy
http://www.ams.usda.gov/RuralTransportationStudyhttp://www.ams.usda.gov/RuralTransportationStudy


8/27

A brittle food system


9/27

What does a resilientfood system look like?

Redundant

Complex

Diverse

Spontaneous and autonomous innovation Self-organized


10/27

Emerging edge


11/27

Networking Across the Supply Chain

February 20-21, 2013

La Crosse, Wisconsin

Transportation Services DivisionAgricultural Marketing Service

U.S. Department of Agriculture

This Project is supported by Cooperative Agreement No. 12-25-

A-5639 between the Agricultural Marketing Service/USDA and

the Center for Integrated Agriculture at the University of

Wisconsin-Madison.
http://upload.wikimedia.org/wikipedia/commons/a/ac/Barge.jpg


12/27

Meeting hosts

USDAAgricultural Marketing Service, Transportation

Service Division & Know Your Farmer program

MRRPC - Mississippi River Regional Planning

Commission

FRANFood Resource and Agribusiness Network

CIASCenter for Integrated Agricultural Systems


13/27

Characteristicswhatmembers share

Compositionwho are

members

Advantages and

Opportunitieshow

members benefit

Industry Clusters


14/27

Cooperation and Collaboration


15/27



16/27


I f you have a good picture of contoured farming on

hi l ls in the Drif tless Area, that would be great.


17/27

FOOD RESOURCE AGRIBUSINESS NETWORK

How it formed

Who is in it

How it is organized

How it plans to go

forward


18/27

What FRAN has done Transportation survey

Joint recycling effort

Training programs

Tours of member facilities

Networking events

Strategic planning

FOOD RESOURCE AGRIBUSINESS NETWORK


19/27

Needs identified Reduce duplicate routes

and empty back-hauls

Results of survey Identified raw materials

and delivery destinations

in common

Challenges to implementation Lack of responses, precise answers and openness

FRAN Transportation Survey


20/27

Grants available, obtained by Western Technical College Credited existence of industry cluster group in helping get the grants

Members send employees to training

Results Several training programs, including computer skills, workplace safety,

leadership, lean manufacturing, etc.

These have been FRANs greatest success at bringing a benefit to its

members

FRAN Training Programs


21/27

Seeing the inside of various plants

Getting knowledge on how other FRAN companies have

overcome common challenges

Social event, September 2011

Networking

Company Tours andPresentations


22/27

Networking Across theSupply Chain

Participants & presenters Private and public practitioners & policy makers

Farmers

Distributors

Processors

Marketers

Retailers

Food bank staff and volunteers

Planners Food systems consultants

Government agencies

University researchers, Extension, students


23/27

Standard civicengagement approach


24/27

Panel discussions on:

Retailers, wholesalers and marketers

Regional Learning Lab Chartwells-Thompson Hospitality

Distributors Organic Valley

Grass Run Farms Lorrentz Meats

Goodness Greenness

Farmers

Driftless Organics



25/27

Big successes: Networking opportunities appreciated

Networking time built into program, as well as hosted dinners

Where to improve: facilitated table discussions

more time for relaxed program

never have keynote address afterthe cocktail hour



26/27

Findings from LaCrosse

What is local?

Consumers and their wholesale buyers are looking forauthenticity, sustainability, and story.

Supply chain logistics drives infrastructure development

now is the time to anticipate direction and rate of

logistics change for mid-range planning work. Relationships drive supply chain logisticsthere is a

need for opportunities to develop regional relationships in

food supply chains.


27/27

Findings from LaCrosse

Competing goalsreduce transactional costs ANDincrease transaction quality and quantity.

Food pantry leadership reassessing their approach toaddress the fundamental obstacles to food accessdistribution key.

Diversity of wholesale buyers each with their own needsand contributionswhite tablecloth restaurants toinstitutional buyers.

Regional food distribution requires more attention toFirst/Last Mile transportation needs.

wapa conf presentation 6.13.2013

Documents