warren taylor ppt samples
TRANSCRIPT
Complex Chart Samples
2
89
75
45
30
25
20
15
12
10
9
42
25
15
8
15
12
5
1
2
1
89
75
45
30
25
20
15
12
10
9
42
25
15
8
15
12
5
1
2
1
89
75
45
30
25
20
15
12
10
9
42
25
15
8
15
12
5
1
2
1
Wash hair
Condition hair
Use hair styling products
Detangle hair
Use mechanical hair straightening or…
Apply leave-in hair treatment
Use chemical hair straightening or…
Apply wash-out hair treatment
Pre-poo or pre-treat hair before…
Other
75%
25%Do it myself
75%
25%
Rep Hispanic AA/Black
999 999 999
80%
20%
Steps Typically Taken % Most Important Steps %
30%
22%
6%
27%
19%24% 23%
37%
58%
42%
16%
45%48%
38%34%
51%
AA
SA
AA
AA
AA AA
AA
AA
His*
His
HisHis
0%
20%
40%
60%
80%
100%
Georgia New Jersey New York North Florida South Florida Maryland Washington DC North Carolina
E2 E3 E4 E6 E7 E9 E9 E10
10/25/10 2/5/11 3/12/11 6/11/11 7/9/11 9/17/11 9/17/11 10/15/11Market:
Conversion:
X%=Post
X%=Pre
Change from pre to post
How to Interpret ChartKeyAA=African AmericanHis=HispanicSA=South Asian
6
7
2
4
9
11
1
3
5
8
10
12
13
Kano
6 Statement Text
7 Statement Text
2 Statement Text
4 Statement Text
9 Statement Text
11 Statement Text
1 Statement Text
3 Statement Text
5 Statement Text
8 Statement Text
10 Statement Text
12 Statement Text
13 Statement Text
Exciting Delighters Cost of Entry Lower Priority
Mo
re E
xpec
ted Less Exp
ected
More Interested
Less Interested
EXCITING DELIGHTERSCOST OF ENTRY
LOWER PRIORITY
Only asked Post-Exposure
Attribute Agreement – Post-Exposure
20 30 40 50 60 70 80 90 100
Attribute 1
Attribute 2
Attribute 3
Attribute 4
Attribute 5
Attribute 6
Attribute 7
Attribute 8
Attribute 9
Attribute 10
Attribute 11
Attribute 12
Attribute 13
Attribute 14
Attribute 15
Teens 13-15 - Customers
TR
U
CB
GI
Pre-Exposure
Bank of America
Chase
Citibank
Wells Fargo
Post Exposure
Icon/Logo Creation
Customer Prospects
Base Enhanced Base Enhanced
A B C D
Seek Information (Top Two Box %)
Likelihood to Make Purchases More Often/Apply (Top Box %)
Likelihood to Make Purchases More Often/Apply (Top Two Box %)
Liking (Mean; 6-pt. Scale)
Price Value (Mean; 5-pt. Scale)
Uniqueness (Mean; 5-pt. Scale)
Believability (Top Box %)
Need Fulfillment (Top Two Box %)
Shake-on
Seasoning Blends
Marinade Mixes in a Packet
Bottled Dry
Spices and Herbs Dry Rubs
Bottled or Liquid Marinades Steak Sauces
Barbeque Sauces Seasoned Salt Garlic Salt Hot Sauces
Worcestershire Sauces
Graphics and Illustrations
2817
17
913
16
17
2718
2710
Walmart
Target
Internet, on the web
Costco
Drug Store
Other
Pleasant Experience*
Reliability & Compliance
Problem Avoidance
Sophistication
Beauty
Rechargeable: 33%
Battery: 16%
Manual : 51%
3415
13
1110
18
14
2918
2711
Walmart
Target
Internet, on the web
Costco
Drug Store
Other
Pleasant Experience*
Reliability & Compliance
Problem Avoidance
Sophistication
Beauty
Demographic sample
58%42% 56%44%
42.0
30 35 40 45 50 55 60
41.1
30 35 40 45 50 55 60
Gender
Age
Income
Household
Married
PrimaryToothbrush
Where toShop for
Toothbrush
SegmentType
$85.4 (mean 000’s) 2.9(mean) 72% $91.0 (mean 000’s) 2.9
(mean) 76%Rechargeable: 33%
Battery: 16%
Manual : 51%
29% Users 50%
45% A
26%40% A
29%
46%32%
39%31%
55%
74% B60%
71% C
54%68%
61%69%
Insured(A)
Uninsured(B)
Insured(C)
Uninsured(D)
Insured(G)
Uninsured(H)
Insured(E)
Uninsured(F)
15
34%20%Awareness Overall Impression(rated 8,9,10 on 11-pt scale)
45%29%
North Florida
58%
32%
Georgia
48%
26%
South Florida
51%34%
North Carolina
34%20%
DC
16% 21%
New York
38%
20%
Maryland
42%29%
New Jersey
49%
42%40% 40% 40%
36%
Gas Current (no 2%) Dining Travel Gas/Grocery Groceries
Gas/grocery +46%Gas +46%
Groceries +36%Travel & +36%entertainment
Dining +40%
% who would spend more if they could earn 1% on …
• Text
Plug it in under the dash of a 1996 or newer car and then activate online- No tools & No assembly required
Monitor others driving habits when they have your car.
Understand your car’s performance and the overall maintenance.
Monitor and Control from your Smartphine, Tablet or Computer
1
2
3
4
Animation Samples
Placeholder – where do we see the market heading
Poor Performers Middle of the Pack Winners
Prioritize
