wash case edited

8/3/2019 Wash Case Edited

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RAMACHANDRANS FAMILY BUY A WASHING

MACHINE

Ramachandrans family decides to buy a washing machine for

their family. Here the case depicts the various consumer buying

decisions and comparison of 3 major brands in washing

machine and various modes of Consumer purchase decisions

.The cases enables us to learn the concepts in ConsumerBuying Behaviour / Consumer buying behaviour process.It

also depicts the most important factor in consumer buying

decision pre & post purchase consumer behaviour.

Brief about Ramachandrans family :

Ramachandrans family is a joint family with

six members. Mr. Ramachandran, Aged 69 years, retired as a

school teacher in High school at Chennai, his wife Mrs. Seetha

Ramachandran, aged 65 years, house wife suffering with

arthritis for the last 10 years.

They have two sons, elder son Mr. Hari -34 years and

working with private company as Sales Executive & his wife


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Mrs. Sravani, aged 30 years who is working with a NIC as a

data collection centre and they have a daughter whose is 11

months old .His younger son Mr. Subramanian(Subu) doing his

second year post graduation at Loyala College.

Sravani, dont u feel bad odour here? Actually it is coming from

clothes hanged near the door. Those were lying there for a quite

sometime from now!!! Said Hari.

Ya .. I know, the smell is coming from the washing basket, where

clothes are to be washed kept. Maid didnt come whole last week!!

Anni, Where is my washed blue colored shirt asked Subu, the BIL

to Mrs. Sravani at 8 o clock in the morning.

Anni (Sravani) Oh that shirt needs to be washed, maid is not coming

for the last one week and I am finding it difficult to wash all the

clothes. I washed only essential clothes for the last three days!!

More so last week rains also ruined my plans.

Then she continues looking (regret looks) at Subu Sorry Subu,

More so for last four days I am coming to home at 9.00 p.m, because

of heavy work in my office. Now, Mr. Ramachandran joins the issue


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with Subu and tells, Why you are dependent on Anni even for this,

How much she can do the for the family!! You should have washed

your clothes.

This problem can be avoided, if servant maid comes and washes the

clothes regularly, Says Seetha ( mother of Hari).

Though she is working with us for many years for the last one year,

she is irregular (after she lost her husband). More so, Which servant

maid will come wash properly and regularly?

Maaji, Last week only on your insistence I gave some of our clothes

to Dhobi, and we all suffered with skin problem, replied Sravani.

When the problem going in to different dimension, Ramachandran

had asked his son, to wear the some other shirt and started to leave.

Sravani at the office :

Sravani went to the office even with out taking break fast. What

happened Sravani, you seems to be upset? asked Padma colleague of

Sravani. Entire scene was explained by Sravani and continued,

Today it was hectic day. In the peak hours of morning I have to take

care cooking, perform pooja, prepare medicines for Mother-in-law


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and washing clothes etc, so in the morning itself I feel exhausted.

Padma told Here after it will be difficult to go home before 8 p.m

as new boss has taken over. Dont you remember what he told in his

first interaction with us? Sravani replied Yes I remember, he will

be generous about the incentives, at the same time he is strict about

the performance and timings. Padma asked, Why dont you consider

to purchase of a washing machine? Sravani replied, I have to

consider about that, but I have to discuss with my husband and rest

of the family the various issues relating to this and will come to a

decision. Sravani, Boss is calling you Secretary said.

Finally, one day maid informed that she will not be in a position to do

the washing any more and she discontinued abruptly.

Mr. Ramachandrans family conservation with a relative :

Mr. Ramachandrans family goes to Trichy to attend the function at

his elder sisters (Rukmani) house. Sravani, has a good rapport with

her sister-in-law, and also assisted her in functions in many occasions.

She interacts with her sister in law & also tells her the issues at

home that she was worried about the washing of clothes. While


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their conservation she observes how quickly her sister in law washes

her clothes in washing machine . By seeing this Rukmani said, I

recently bought Videocon fully automatic washing machine at the

price of around Rs15, 000, it reduced my burden to the greater extent.

At that time she also observed how Rukmani was able to complete all

her household comfortably. After coming to Chennai Mrs.Sravani

thinks about buying a washing machine .

Though Sravani requested all family members to wash

their clothes on their own, it has not worked out. She hired one more

servant maid to tackle the situation, though she wasnt comfortable

with that arrangement. Then MIL & BIL continues to complain about

the behavior of servant maid and her frequent absence. Servant maid

simply put blame on quality of water, availability of water, quality of

detergent powder and gave lame excuses for irregularity.

One night during dinner time, Mr. Hari announced I may get

incentive with December Salary so that we can celebrate Pongal

festival. Immediately, each & every one in the family started to list

out their wishes.Subu wanted a new mobile handset; Sravani wanted


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to buy new washing machine,Mr. Ramachandran thought of asking

his son for Knee Recap Surgery. But MIL told Dont spend

unnecessarily in machines, instead invest in gold which will be useful

for Grand Daughter studies or for marriage. Finally Mr.Hari said, let

us buy a washing machine now with this Bonus. The other things can

wait for some more time.

The Advertisement given by Godrej washing machine in the daily of

Deccan chronicle got the attention of Hari. He also found the

Advertisements of Samsung and LG in the other dailies

(Advertisements are given as Annexures). All the Brands came out

with the festival offers, gifts etc. As he wanted to find out the real

picture, he discussed with his colleague Mr.Narasimhan. He had good

respect with Mr.Narasimhan as he is highly qualified and also a

Marketing Manager in well reputed organisation. He had briefed him

about the types of washing machine, Brands available in the Market,

price range (Details given in the Annexure). A major thrust of the

Market growth for washing machines is expected to come from the

people like us (middle-class segment) and the increasing number of


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working women, is giving a fillip to the sale of washing machines

Narasimhan told. During the meeting only he came to know that his

classmate Mr.Mahesh was the owner of retail outlet Viveks T

nagar in the city, having all leading brands and delivering service for

all of them.

The following discussion later tells us the family members view on the

short listed Washing machines

Subu : Dad, since you said that you are planning to buy a washing

machine for our family with the arrears. Why dont we finalize the

issue, now that we all are here.

Mr. Ram : Yes, why not.

Ms.Seetha: We have to move very slowly on this. Its a big investment

for our family.

Mrs Sravani: We did zero in on three choices i.e., Godrej, LG and

Samsung. Speaking for myself I will vote for LG.

Mr.Ram : No, No, Always go for Godrej, a 100 year old Company!!Even the alamarah which was presented to me by my

father in law is very good!!!

Mr.Subu : (somewhat irritated) Oh! Why do we have to bet on old

brands? Why not the Samsung?


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Mr. Hari : No. I think it should be LG.

Why doesnt each one of you speak out why you prefer a

particular brand of washing machine.

Mrs.Sravani : Well at my sister place I saw LG semi automatic

washing machine which is in good condition and good

service for the last 8 years. I am very satisfied with the

Washing Machine, and Im sure the LG fully automatic

will also give us good service. Its a proven brand in

washing machines Category.

Mr.Subu : But Anni, (colloquial word for SIL in Tamil) theSamsung Silver Nano is from Samsung. Samsung is

one of the most reputed companies in the world. They

have excellent products. Why dont we move with

changing times? Godrej, was probably a good choice

when there was no other brand. Today we have brands of

international repute. Why dont we look at them?

Mr.Hari: Does Samsungs service network compare with Godrej?Godrej easily has the best service network in the country.

You should bother about service, when you are buying a

washing machine, you know.

Mr.Subu: But when Godrej started, its dealer network was not as big

as it is today. With time Samsung will also expand its

network. Also we will be among the first few customers of

Samsung Silver Nano. So they will take good care of our

washing machine. What do you say anni?

Mrs.Sravani: Well. I did speak to friends who recently bought the

Samsung, LG and Godrej, and each one was raving about

her own washing machine. I really cant make out the

difference.


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Mr.Subu: But anni, you do realize that Samsung is the sleekest

looking, dont you? Some of my friends houses have it,

and it looks so good in appearance in their Living Area-

close to one of the bed rooms.

Mr.Hari: If you are talking about Looks, there is nothing to beat the

LG . It is the sleekest one.

Mrs.Sravani : Ok, both the washing machines are great looking, but

we need more than that. Are they worth the cost?

Mr.Subu : Anni, the Godrej costs the same as the LG and in fact,cheaper than the Samsung. Apart from that, three of my

friends own Samsung, and it has not given them any

trouble at all. They all are very happy with their choice.

Mr.Sravani: Its not like buying clothes, aping the latest fashion.

This is a long-term purchase and something we need to

think through.

Mr. Ram: I really dont think your friends would know the

difference between a good and bad washing machine, as

long as looks gel with them. So what other reasons do you

have apart from the fact that you want to be seen in a

Godrej?

Mr.Subu : Lets talk about the Best WM, Samsung Silver Nano.

Its such gives a powerful Wash! Complete Fresh Clothesevery time. Feels like youre actually wearing new clothes

every time.

Mr.Ram: We need to have reliable source of information. Godrej

has the reputation of providing trouble free service for


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years, and my friends in the morning walk will vouch for

that.

Mr.Subu : But dad dont you remember Samsung at your friend

place? We should buy a washing machine according ournew status.

Mr.Hari : What makes you think that the LG is lower on status as

compared to the Godrej or Samsung? LG washing

machines dont have belt and Pulley. Hence Less Noise,

Energy savings and durability is more when compared any

other washing machine.

By eliminating its belt and pulley, LGs Inverter Direct

Drive System increases the motors efficiency - thus

cutting back on energy use - and makes it less susceptible

to breakdowns. The simplified system helps reduce noise

levels as well

But dad, why, why the Godrej? With so many new optionsand so much

action elsewhere?

Mr.Subu : Brother, why dont you look at the Samsung .

Mrs.Sravani : Lets look at the Technology.

Look, I think we need facts. Why dont all of you get the relevant

information, and let us discuss it then?

Mr.Subu : Ok. Give me a few days and Ill ask my friends everything.

(Annexure )


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The discussion ends here. At the dinner table 4 days later, this topic is

broached again.

Ms.Reena

(Sravani sister) : here conversation should be based on variousparameters and technology) review the papers given by

me.. ( Annexure I & II ).

: Exactly, my friends told me the same thing.

: Also, last year LG had the largest volume of sales,

followed by Samsung & Godrej stood third. Please

check the sales figures.

Mrs.Sravani: I saw demonstration at a Home life Exhibition, I have

ever experienced, much better than the .

: Yes, better than the LG, but theres not much difference

as compared to the Samsung. Also, the LG is easier to

operate. Dont tell me the Samsung was easy to handle. Just

see the demonstration of Samsung and you will know thedifference.

I have heard that these two washing machines do have a

better wash, silent, easier to operate, and excellent after

sales service, especially in crowded cities like

HYD/Mumbai.

Mr.Hari: You all are just giving reasons to validate your individual

preferences. We need to look at what the family shouldbuy.

Mrs.Sravani: Even from the family viewpoint, the LG is better than

the Samsung. Samsung comes second and the Godrej

comes third here as well.


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Mr. Subu : Lets us go & visit the show room on Saturday .

Mrs.Sravani : Ya definitely !! Shall we all got to Viveks showroom near our place on Saturday !! As we know

Mr.Mahesh in Viveks ..

Mr.Hari : Yes of course

Mr.Subu Lets us go and visit the showroom on saturday

Mrs.Sravani Ya definitely !! Shall we all got to Viveks show room

near our place on Saturday !! As we know Mr.Mahesh inViveks ..

Mr.Hari Yes of course

Saturday Morning :

Mrs.

Sravani

Mr. V can we go to Vivek show room will you be able to

come.

Mr.Hari Sure we shall go after lunch . Can we call Mr. BIL also .

Mrs.

Sravani

Yes for sure !!

Mrs.

Sravani

Mr.BIL !! Can u come to Viveks today afternoon will you

be free !! We shall go and look into the Models .. so that

we have an idea .

BIL No anni ! Me bit busy today ! Please excuse me !!

Mrs.

Sravani

OK !!

Dealer Point :

Salesman A very Good afternoon !! Sir! I am Sathish

Welcome Sir & Madam !!

What are looking for ?

How can I help you ?


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Mrs.

Sravani

We are planning to look at Washing Machines !!

Can I meet Mr.Mahesh .

Mr.SathishMam Mr.Mahesh is not available right now ..

Please do come !!

How many people in your home ?What is the capacity of the machine you are looking for &

budget ?

Are you looking for fully automatic / semi automatic ?

Mrs.

Sravani

Well are 6 members in our family & the budget is not a

constraint ..Fully automatic

Mr.Sathish Here is the latest model in Whirlpool Fully automatic ,

large capacity( this capacity suits your family ) , stainwasher , 6 th sense , you can choose colours also ( silver ,

red , white ) .You are looking for top loaded or front

loaded / fully automatic / semi automatic ??

Mrs.

Sravani

We are looking for top loaded washing machine & Fully

automatic

Mr.Sathish Here is the another model in IFB it has water saver device

, Eco wash , silk saree program , it is fast moving also .

Mrs.Sravani Dont you have LG !

Mr.Sathish Well !! We have LG & Videocon !!

Mrs.

Sravani

Can we look at LG washing machines . ..

Mr.SathishMam !! but Whirlpool is fast moving mam !! Please look at

this model which I showed you now , it has technology -

1-2-3 control Panel

Steel basket

6th Sense 9 wash programs

Special Cycles Favourite

Program,

User friendly & easy to use .
http://www.whirlpoolindia.com/Products.aspx?SubCatID=6&PID=174#Featureshttp://www.whirlpoolindia.com/Products.aspx?SubCatID=6&PID=174#Featureshttp://www.whirlpoolindia.com/Products.aspx?SubCatID=6&PID=174#Featureshttp://www.whirlpoolindia.com/Products.aspx?SubCatID=6&PID=174#Featureshttp://www.whirlpoolindia.com/Products.aspx?SubCatID=6&PID=174#Featureshttp://www.whirlpoolindia.com/Products.aspx?SubCatID=6&PID=174#Featureshttp://www.whirlpoolindia.com/Products.aspx?SubCatID=6&PID=174#Featureshttp://www.whirlpoolindia.com/Products.aspx?SubCatID=6&PID=174#Featureshttp://www.whirlpoolindia.com/Products.aspx?SubCatID=6&PID=174#Featureshttp://www.whirlpoolindia.com/Products.aspx?SubCatID=6&PID=174#Featureshttp://www.whirlpoolindia.com/Products.aspx?SubCatID=6&PID=174#Featureshttp://www.whirlpoolindia.com/Products.aspx?SubCatID=6&PID=174#Featureshttp://www.whirlpoolindia.com/Products.aspx?SubCatID=6&PID=174#Featureshttp://www.whirlpoolindia.com/Products.aspx?SubCatID=6&PID=174#Features


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Mr.Hari So we could like to see LG washing machine

Mr.Sathish Sure sir !!

This LG 6 kg is a top loading fully automatic washing

machine with :prewash (soak),

normal wash,

delicate wash and hot wash

wash load sensor,

child lock.

Mrs. Sravani What about colours ? some more features

Please show us the latest models & we are looking for

Silver color ..Mr.Sathish Sure mam !! Here we have LG 8 kgs model .. Features

are

8Kg Direct Drive Washing Machine

LED Control Panel

Load detection

Direct drive motor.

Medic care, baby care

Intelligent Washing System -


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Mr.Hari Oh fine ! what is that Intelligent washing machine

Mr.Sathish

Well that is -

Once the start button is pressed, sensors

detect the load and the selected watertemperature to optimise water level and cycle

time according to the size and type of load.

It also prevents users from selecting

excessive spin speeds and temperatures over

the appropriate range, which can result in

damage to clothes.

The intelligent washing system detects and

adjusts imbalances and excessive suds duringoperation for the best washing performance.

Mrs. Sravani Well fine !! tel me how much it cost ?

Mr.Sathish It is 10,000 rupees actual price , If your finalising

we shall discuss about the price later.

Mrs. Sravani Well some other model

Mr.Sathish This LG WF-T1103TEE3 11 kg is a top loading

fully automatic washing machine -with pulsator wash has 4 preset programmes.

This machine allows prewash (soak), heavy wash,

normal wash, delicate wash and hot wash.

It also has additional features like wash load sensor,

automatic drainage, auto restart and child lock.

It has transparent washtub window.

It has special programmes like extra cleaning, tub

clean, silent and favourite.

It has advanced I sensor and also has air dry

function.

It also has smart clean feature makes clothes

residue and detergent free. It is available in dark red


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colour.

Mrs. Sravani Oh good !! Well Mr.V what to do think of this machine . Iliked it we can go for this model .

Mr. Hari Hmmmm.. Fine ( to the dealer ) Tell me the price and

other discount if any ? IS there silver color available ?

Mr.Sathish Well it cost around .. Rs. 28, 100 currently we dont have

any discount mam .. Let me speak to the manager and tell

you .. Please be seated here .. No Mam ! We dont have

silver color only one color is therehttp://www.priyaretail.com/Products/Home-Appliances--

Accessories-Home-Appliances-Washing-

Machines/LG/LG-WF-T1103TEE3/pid-462117.aspx

Mrs.Sravani

to Mr.Hari

Well I think we can go for it what do you think Mr.V ..

Mr.Hari See we have now ready cash of Rs. 10,000 . I think for

the rest of the amount we can go for loan ..

Mr.Sathish Yes sir we can help you in getting loan from our Private

finance , like :

A Capital

B Capital

C Loans
http://www.priyaretail.com/Products/Home-Appliances--Accessories-Home-Appliances-Washing-Machines/LG/LG-WF-T1103TEE3/pid-462117.aspxhttp://www.priyaretail.com/Products/Home-Appliances--Accessories-Home-Appliances-Washing-Machines/LG/LG-WF-T1103TEE3/pid-462117.aspxhttp://www.priyaretail.com/Products/Home-Appliances--Accessories-Home-Appliances-Washing-Machines/LG/LG-WF-T1103TEE3/pid-462117.aspxhttp://www.priyaretail.com/Products/Home-Appliances--Accessories-Home-Appliances-Washing-Machines/LG/LG-WF-T1103TEE3/pid-462117.aspxhttp://www.priyaretail.com/Products/Home-Appliances--Accessories-Home-Appliances-Washing-Machines/LG/LG-WF-T1103TEE3/pid-462117.aspxhttp://www.priyaretail.com/Products/Home-Appliances--Accessories-Home-Appliances-Washing-Machines/LG/LG-WF-T1103TEE3/pid-462117.aspx


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( Mean while Mr. Mahesh is entering )

Mr.Mahesh Hello Sir !

Mr.Hari Thank God ! You recognised us . We have come here to

buy washing machine . We have zerodown LG . Kindly

let us know 1. How is the service ?2. What is the best price you can give us ?

3. If you want to purchase a washing machine , whether

you will prefer this model.

Mr. Mahesh Sure Sir ! I have LG washing machine only at home .

Mr.Sathish

(Comes in

between )

Oh fine you met Mr. Mahesh .

Mr.Mahesh Well Satish ! He is my friend Mr.V . Give him the best

price !

Mr.Sathish Well Sir ! Right now we dont have any discount

available but we can give you good home appliance has a

gift.

Well ! the actual price is Rs. 29,000 , but we will give

you the best price of Rs. 28,000 .

Mr.Hari Well can we avail loan !Mr. Sathish Sure ! we have our Financier her : We have 3 banks

which provides loans .They are :

1. A Capital

2. B Capital

3. C loans

Please come here I shall take you there .. Come this

way .. Right now we have only B Capital .

Well Would you like to have some coffee or drinks..

Mr.Hari Well !! Thanks .. Can we talk to them.

Mr. Sathish Yes sir !


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Mr. Sathish

( to the B

captial )

Well Mr. B Can you spare there time , as they want to

avail loan ! Please provide them some details regarding

the loan. They want to buy washing machines LG fully

automatic price :Rs. 28,000.

Mr.Hari to

Mrs. Sravani

Well I am happy with the scheme provided by B

Capital !!

What do you think !! We shall go for B capital as it

perfectly suits our plan .

Mr.Hari to

Mr. B

Well we have ready cash of Rs.10,000 . What will be the

monthly EMI for Rs. 18,000.

Mr.B Can you provide us with the following details :

1. Salary slip

2. Residential proof

3. Pan card

4. Post dated cheque .

5. 2 Photos

Mr.Hari We will be able to pay Rs.500 per month. Tell usduration for EMI ?

Mr. B

( Meanwhile

calculating )

Yes sure ! You can avail for 40 months . Please give us

12 Post dated cheque as of now.

Mr.B Well fine Sir !! Please fill up the formalities ..

Mr.Hari &

Mrs.Sravani

( together they are filling the application And submit the

form )

Mr.B Please wait Sir !! We shall give you acknowledgement &

other details


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Mr.Hari &

Mrs.Sravani

Well Sir !! Tell us the when you shall deliver the washing

machine .

Mr.Sathish Monday morning around 11 a.m .( as tomorrow is

Sunday & it is a holiday for us ) This is the bill you can

here in the cash counter . Well come and see the giftsavailable here ..

Mr.Hari &

Mrs.Sravani

Seeing the gifts ! Mr.V Tell we have scratch card .. you

can pick the scratch card & select your gift .

Mrs.Sravani Hey it is Iron Box that too it is Philips brand ..`

Mr.Hari Meanwhile Mr. V !! Pays the bill

Mr.Hari to

Mr. Sathish

Well can you deliver them on Monday evening 5.30 so

that we will be available.

Mrs.Sravani& Mr.Hari

( on the way

to home )s

We shall see whether we can keep our washing machinein our room or in other room

Mrs. Sravani We shall keep it our common rest room near our dinning

hall .

( On Monday morning all of them were waiting for the delivery of

washing machine. Well around 12 p.m the washingmachine was delivered . )

(Two months after the purchase of the washing machine)

Mr.Hari: How is the washing machine dear! Any problems?

Mrs.Sravani: Dont you think it is too early to have problems.


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BIL: You know what! I sometimes wonder if we should have bought

the Samsung It was cheaper. It would have saved us few

thousand.

Mrs.Sravani : If price is the only thing that mattered we would

have bought the Godrej.

Mr.Hari: Think of the bright side. We got latest Technology , the

noise less , the style, the stainless steel drum and

everything else we wanted. Does a difference of two and

odd thousands matter when we are going to use the

washing machine at least for the next 5 years? As you saidMom, shouldnt we think long term? And dad, just think

of it, you are wearing new clothes everyday even after

your retirement.

FIL: That is ok (laughs).

Mrs.Sravani: It is ok for me if it is ok with Mr V, Mr. BIL andMIL

Questions:

Examine 1) buying roles 2) Stages in Buying process 3) Which of the

four types of buying behavior does Washing machine buying exhibit

and Why? 4) What are the implications of this behavior to a marketer.


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ANNEXURE I ( Mr.BIL Document )

As per the sales details last year(2010) LG has top thelist , Please see the statistical details here :

LG Electronics (LG) achieved the best sales figures

in volume and value for washing machines in 2010,

according to survey data from market research companies.

This marks the third years in a row that LG has won

this designation, which cover more than 50 countries, and

further strengthens the companys reputation as one of theworlds most innovative home appliance manufacturers.

The data also revealed that LG has been the top-selling

washing machine brand for five years in major Asian

countries including key markets such as Australia, India,

Thailand and Indonesia and in a host of other countries,

such as Chile, Saudi Arabia and the Ukraine. In addition,

LGs front-loading washing machines have been the best-selling front loaders in the world for the last two years, and

the top sellers in the United States for the last four.

LG washing machines are increasingly known as some of

the most innovative on the market, with their smart tech,

great performance and high convenience all proving a

big hit with consumers, said Young-ha Lee, President and

CEO of LG Electronics Home Appliance Company.


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ANNEXURE - II

TYPES OF WASHING MACHINE:

There are two types of Washing machines

1. Semi-automatic

2. Fully automatic

Semi automatic washing machines wash (soak, wash and rinse)

through a non-continuous process and require manual interferences.

Now days, Single tub semi automatic washing machine is vastly

replacing the two tubs semi automatic washing machines. The

washing and drying action are performed in a sequence in the same

tub. The process has to be controlled manually. Semi washing

machine market constitutes the major portion of the washing machine

market, accounting for around 81% of the total market.

In Fully automatic washing machines, each stage of the wash cycle is

carried out automatically, based on the wash combination selected.

This in turn, machines have the fuzzy logic technology, which senses

the type of fabric and the dirt content on the clothes and adjusts the

intensity of the washing action accordingly. But, fully automatic


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washing machines require a continuous stream of water supply. Hot

wash facility, wash combinations depending upon types of clothes,

inlet arrangements for fabric softeners are all the additional features

available in a fully automatic washing machine.

Front load washing machine is one of the types fully automatic

washing machine. These machines use less water and energy

compared with top loading machines. Water saving is to the extent of

30-50% while the energy saving is to the extent of 50-70%. Its major

limitations are Higher Price, Difficult to move due to Heavy weight .

ANNEXURE III

CHART showing the Market share of Semi automatic Washing

Machine Market


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Source: The Economic Times-Mumbai,


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.

ANNEXURE - IV

Table Showing the Pricelist of Semi automatic Washing

machines

Brands Prices (in Rs.)

GODREJ(GWS6201) Rs 5702 /-

LG (WP95174) Rs 7482 /-

SAMSUNG(WT8204EG) Rs 6700 /-

WHIRLPOOL (SPIN

601)

Rs 7600 /-

ONIDA (HYDROFALL

65)

Rs 6100 /-

PANASONIC (NA-

W70B1)

Rs 8890 /-


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wash case edited

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