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Waste Management Task 7 – Multicultural Events

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Waste Management Multicultural Outreach Events Report 2016-2017 RSA

December 2017


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Contents Overview ........................................................................................................................................................................................................................ 3

Development Process .................................................................................................................................................................................................... 4

Engagement Tools ...................................................................................................................................................................................................... 4

Engagement Strategy ................................................................................................................................................................................................. 4

Event Research & Selection ....................................................................................................................................................................................... 5

Recruitment and Training of Outreach Staff .............................................................................................................................................................. 5

Media ......................................................................................................................................................................................................................... 5

Outcomes ....................................................................................................................................................................................................................... 6

Events ......................................................................................................................................................................................................................... 6

Engagement Results ................................................................................................................................................................................................... 8

Evaluation ...................................................................................................................................................................................................................... 8

Appendix A: Engagement Tool ..................................................................................................................................................................................... 10

Appendix B: Transcreated Recycling Guidelines .......................................................................................................................................................... 11

Appendix C: Recycling Tote Bag ................................................................................................................................................................................... 12

Appendix D: Raffle Ticket Design ................................................................................................................................................................................. 16

Appendix E: Initial Event Recommendation List .......................................................................................................................................................... 17

Appendix F: Event Scripts ............................................................................................................................................................................................. 21

Appendix G: El Rey Scripts ........................................................................................................................................................................................... 22

Appendix H: Radio Hankook Scripts ......................................................................................................................................................................... 26

Appendix I: Azteca América Script ............................................................................................................................................................................... 29

Appendix J: Event Reports ........................................................................................................................................................................................... 30

Appendix K: Event Photos ............................................................................................................................................................................................ 52

Appendix L: KWA Workshop Presentation................................................................................................................................................................... 58


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Overview Cultural community events or outreach at cultural central locations (i.e. specialty grocery stores, festivals) provide a unique opportunity for multicultural and multilingual customers to ask questions directly of trained in-language staff, as well as gather the latest tools and resources for increasing recycling and composting at home. Simultaneously, cultural community events or outreach at cultural central locations present a unique opportunity for WM and Snohomish County to learn more about customer recycling behaviors and barriers, as we closely engage with them in one-on-one conversations.

In 2014-2015, WM began outreach at key Spanish-speaking events in Snohomish County, and was able to engage with more than 800 customers and collect more than 450 pledges to recycle more and recycle right. To make engagement with customers interactive and informative, a Spanish-language recycling game was developed where customers placed images of different products into the right curbside cart (recycling, garbage or yard/food waste).

Building on that success, in 2016-2017 WM expanded the number of Spanish events, and extended its reach beyond Spanish-speaking audiences to explore opportunities to reach Korean-, Chinese-, and Vietnamese-speaking audiences in Snohomish County. These additional language groups represent the top languages spoken in the county.

Goals

The goals of the outreach efforts were to:

- Increase recycling and composting rates among Spanish-, Chinese-, Vietnamese- and Korean-speaking Waste Management customers in Snohomish County.

- Help educate these communities about proper home waste sorting at 12 event days at grocery stores and events in Snohomish County.

Focus audience

1. Spanish-, Chinese-, Vietnamese- and Korean-speaking Waste Management customers

2. Spanish-, Chinese-, Vietnamese- and Korean-speaking residents of Snohomish County and surrounding cities and counties

3. Shoppers and attendees at Latino, Korean, Vietnamese or Chinese grocery stores and cultural community events

4. Families (head of the household & kids)


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Development Process Engagement Tools In 2014-2015, outreach focused on the Spanish-speaking community, and WM had developed an engagement tool specific to this audience. Since the 2017 focus expanded to the Chinese-, Vietnamese- and Korean-speaking communities, the sorting game needed the flexibility to work for any of these communities depending on the event’s audience. Additionally, the tool created for the 2014-2015 event series was difficult to transport, so the team set out to design a more portable version.

With these insights in mind, the following tool was created:

• A portable three-fold magnetic game board that displays one bin on each section (Appendix A) • Magnetic labels displaying the name of each bin that provide the ability to swap the language depending on each event’s audience

o A bilingual Spanish/English label o A multilingual Chinese/Vietnamese/Korean/English label

• Magnetic game pieces representing disposable items, including pieces that have cultural significance for each of the four communities o Spanish-speaking community: A sofrito glass bottle and Jumex aluminum o Vietnamese-speaking community: A glass fish oil bottle o Chinese-speaking community: A mooncake container o Korean-speaking community: A bag of rice

In addition to the new tools, Waste Management leveraged the following existing resources:

• Transcreated Spanish, Chinese, Vietnamese, and Korean (Appendix B) recycling guidelines • Tote bags to collect recyclables (Appendix C) with visuals representing priority recyclables

Engagement Strategy Interactive sorting games are an effective tool to teach the community about recycling and composting because they allow the audience time to process each item and really examine what products are made of to determine how the item should be disposed. The redesigned, portable engagement tool enabled WM to consider a variety of additional event locations where the 2014-2015 large Velcro game could not be used.


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Event staff prominently displayed the engagement tool and recycling tote bags at each event. Outreach staff encouraged shoppers and event attendees to play the sorting game to receive a free recycling tote bag.

At Los Portales, Tienda Michoacán and H-Mart, the team also raffled off a basket full of grocery products. Shoppers were encouraged to play the sorting game for the opportunity to win the basket, and they filled out raffle tickets once they finished playing (Appendix D).

Event Research & Selection The team created a list compiling all potential cultural community events and specialty grocery stores geared towards Spanish, Chinese, Vietnamese and Korean-speakers (Appendix E). The list was then evaluated with Waste Management to select events that would yield the best opportunity for engagement and success. To select grocery stores and events, multiple variables were analyzed including: date, length, and location of the event, estimated attendance, nature of the event, cost of sponsorship and foot traffic.

As the team participated in events, they were approached by community members and asked whether WM would be able to provide recycling education for their organizations. The team evaluated these additional opportunities based on the event location and remaining funding to implement additional events. WM participated in the Fair on 44th block party and conducted a workshop at the Korean Women’s Association monthly Everyday Prevention sessions after the team was approached with these opportunities at National Night Out in Lynnwood.

Recruitment and Training of Outreach Staff A team of bilingual or multilingual outreach educators were recruited to engage with customers at events. The bilingual team in 2016 and 2017 had previous outreach experience in the Spanish-, Chinese-, Vietnamese- and Korean-speaking communities. In-language scripts with key talking points were developed for the outreach staff to best engage with all customers who approached WM at events (Appendix F).

Media To better promote the events, the team secured the following media partnerships:

El Rey 1360: El Rey 1360 is a popular Regional Mexican radio station with live programming throughout the day (Appendix G). To promote events at Los Portales and Tienda Michoacán, the team developed a media plan with El Rey that included:

• 15 30-second radio spots read by radio personality Mercedes García promoting the event, airing in the week leading up to the event • An in-studio interview on the morning show “A Toda Ley” with Mercedes García to promote the event and answer questions about

recycling • A live remote interview with Mercedes García from the event site encouraging listeners to attend


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Radio Hankook: Radio Hankook is a Korean-language radio station that airs a combination of Korean popular music and six hours of Korean talk radio highlighting local and Korean news (Appendix H). To promote events at H-Mart around Chuseok, a mid-autumn harvest celebration in Korea, the team developed a media plan with Radio Hankook that included:

• 30-second spots promoting the event airing 10 times per day in the week leading up to the event • A live remote interview with reporter Eunkwang Kim from the event site encouraging listeners to attend

Azteca América: Azteca América is a Spanish-language broadcast television network that airs a mix of telenovelas, Liga MX matches, sports, news programming and reality and variety series. The network is a sponsor of the Festival Afrolatino, and to promote WM participation in the festival the team secured an interview on talk show Actitud Latina (Appendix I).

Outcomes Events The team participated in the following events (Appendix J and K):

99 Ranch Grocery Store Outreach: On February 18, 19 and 25, WM tabled at 99 Ranch in Edmonds, WA. The team distributed recycling tote bags and guidelines to shoppers who played the sorting game by the store entrance.

H-Mart Winter Grocery Store Outreach: On March 16, 22 and 23, WM tabled at H-Mart in Lynnwood, WA. The team distributed recycling tote bags and guidelines to shoppers who played the sorting game by the store entrance.

Healthy Kids Day: On April 29, the Mukilteo YMCA hosted Healthy Kids Day, an event meant to instill good habits in children as they start their summer vacation. WM joined a dozen organizations to provide resources at the event. Children were provided maps of the event to be filled out with stickers as they visited each booth, encouraging families to visit every organization.

Los Portales Grocery Store Outreach: On July 15 and 16, WM tabled at Los Portales in Lynnwood, WA. The team distributed recycling tote bags and guidelines to shoppers who played the sorting game by the store entrance. Shoppers who played the game were also entered to participate in a raffle to win a basket full of Los Portales products. From 10 AM – 12 PM, Mercedes García broadcast live on El Rey from the event location, encouraging the community to visit Los Portales for a chance to win T-shirts and CDs provided by El Rey.


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Meet Me at the Park: On July 18 and 25, WM canvassed at Meet Me at the Park, an event hosted by Verdant Health to encourage families to spend time outside during the summer. While families enjoyed music and games, WM approached families to offer them a recycling tote bag and guideline, and answer any questions families had about recycling.

Festival Afrolatino: On July 30, WM participated in the Festival Afrolatino, a cultural event celebrating African roots in the Latino community. The event features live performances, food for sale and scores of organizations providing information and resources to the community. The team set up in a 10 x 10 WM branded tent and featured two sorting games in the booth. To accommodate greater event foot traffic than at grocery store settings, the booth was staffed by four staffers.

National Night Out: On August 1, WM participated in National Night Out in Lynnwood, a community-building event where dozens of organizations provided resources to the community. WM staff gave recycling tote bags and guidelines to event participants who approached the 10 x 10 booth and played the sorting game.

Fair on 44th: On September 9th, WM participated in Fair on 44th, a block party in Lynnwood, WA where organizations provided information to the community. The team set up in a 10 x 10 WM branded tent and featured two sorting games in the booth. To accommodate greater event foot traffic than at grocery store settings, the booth was staffed by three staffers.

Tienda Michoacán Grocery Store Outreach: On September 23, WM tabled at Tienda Michoacán in Lynnwood, WA as shoppers prepared to celebrate Hispanic Heritage Month. The team distributed recycling tote bags and guidelines to shoppers who played the sorting game by the store entrance. Shoppers who played the game were also entered to participate in a raffle to win a basket full of Tienda Michoacán products. From 10 AM – 12 PM, Mercedes García broadcast live on El Rey from the event location, encouraging the community to visit Tienda Michoacán for a chance to win T-shirts and CDs provided by El Rey.

H-M art Fall Grocery Store Outreach: On September 30 and October 1, WM tabled at H-Mart to teach the community about recycling as shoppers prepared for Chuseok, a fall harvest holiday celebrated by the Korean community. The team distributed recycling tote bags and guidelines to shoppers who played the sorting game by the store entrance. Shoppers who played the game were also entered to participate in a raffle to win a basket full of H-Mart products. From 10 AM – 12 PM, Eunkwang Kim broadcast live on Radio Hankook from the event location, encouraging the community to visit H-Mart for their free tote bags.

Korean Women’s Association (KWA) Workshop: On November 2, WM participated in KWA’s Everyday Prevention series to teach seniors about recycling (Appendix L). WM delivered a presentation detailing why recycling is important, what materials are recyclable and how we determine recyclability to a room of 60 Korean seniors, and WM gifted the seniors recycling tote bags and guidelines at the end of the presentation.


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Engagement Results The team exceeded the goal of implementing 12 event days, participating in a total of 19 events and conducting 200 hours of outreach in the community.

TOTAL 99 Ranch H-Mart

(Winter) Kids Day Los

Portales Meet Me

at the Park

Festival Afrolatino

National Night Out

Fair on 44th

Tienda Michocán

H-Mart (Fall)

KWA

Tote Bags 2333 320 300 75 172 88 300 128 400 150 300 100 Chinese Guidelines

833 500 270 1 - - - 31 31 - - -

Vietnamese Guidelines

468 400 - 6 - - - 31 31 - - -

Korean Guidelines

815 - 360 4 - - - 31 31 - 289 100

Spanish Guidelines

844 10 - 21 183 98 300 31 31 170 - -

Evaluation

As WM conducted outreach in the community, the team noted the following areas that worked well: • The multilingual engagement tool allowed the team to conduct outreach in diverse settings where community members who spoke

different languages gathered; community members were drawn to the team when they noticed the engagement tool included their language

• Working with multilingual outreach staff at each event expanded the amount of people WM was able to reach – for example, pairing a bilingual Korean-speaker and a bilingual Chinese-speaker at H-Mart enabled the team to engage the majority of shoppers

• Incorporating a variety of outreach tactics allowed the team to maximize the opportunities for engagement in the community • Extending outreach throughout the year provided WM with long-term visibility in the community, and community members approached

staffers to share their appreciation for this commitment after seeing WM at multiple events • Media partnerships extend the reach of recycling education in the community and increase foot traffic at events


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The team’s recommendations to build on the success are:

Seek opportunities to engage a diverse community: In 2017, outreach was conducted in locations that catered to a specific community, such as specialty grocery stores, and in settings that catered to the entire community, such as resource fairs. In a diverse area like Snohomish County, these events attract community members from all backgrounds, and WM was prepared to engage the entire community through a multilingual engagement tool and giveaways. With multilingual staff on hand, these events maximized the reach of WM efforts. In the future, the team recommends increasing participation in these types of events.

Conduct outreach in a variety of ways: In the past, WM had conducted outreach to the Latino community in cultural event settings. In 2017, the redesign of the engagement tool enabled WM to explore different event settings at grocery stores. As the year went on, the team found opportunities to participate in other types of events: canvassing and workshops. In the future, WM can consider participating in additional events following basic guidelines:

• Outdoor events are best staffed by four people with access to two engagement tools • Indoor tabling events are best staffed by two people with access to one engagement tool • At outdoor events without tabling opportunities, canvassing is best accomplished by two staffers armed with a stack of 10 tote bags and

guidelines at a time • Workshops are best staffed by one presenter and one support staff member who can document the event and help hand out giveaways

Leverage media opportunities: For events where WM was able to work with a media partner to promote the event, foot traffic at the event increased. The partnerships also help extend the reach of recycling education beyond event goers and help establish WM as part of the community by associating with channels that are already part of community members’ lives. We recommend incorporating the following tactics to future media partnerships:

• Radio spots leading up to the event day: The frequency of the radio spots encouraged listeners to attend the event and also established a connection between WM and the media outlet.

• An in-studio interview: The interview gives WM the opportunity to share in-depth recycling information with listeners in addition to promoting the event.

• A live remote interview: The media personality’s presence at the event draws additional foot traffic, both from shoppers and from listeners hoping to meet the media personality.


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Appendix A: Engagement Tool


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Appendix B: Transcreated Recycling Guidelines Spanish


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Chinese


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Vietnamese


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Korean


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Appendix C: Recycling Tote Bag


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Appendix D: Raffle Ticket Design


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Appendix E: Initial Event Recommendation List List of Multicultural stores and events Snohomish County

Multicultural Events # Event Name Event Dates/ Venue Booth/ Sponsorship Cost Event Details Event Photos 1 Asian Martial

Arts Show Friday, August 12, 2016, 4:45 PM – 6:00 PM. Mill Creek Annex Building 15720 Main Street, Suite 130 Mill Creek, WA 98012.

• Cultural Asian event. • Free

NA

2 Foro Comunitario de la Casa Latina

August 18th, 2016, Time: 5:30pm-8:00pm 4710 196th St SW Lynnwood, WA

• Free information to the Latino Community:

o Health o Immigration o Civil Rights

• Free event • Free parking

NA

3 Mid- Autumn/Moon cake Festival (China)

August 25th, 2016 Snohomish Event Center 1011 2nd St, Snohomish, WA

• Chinese Celebration • Local Event • Chinese Fair

NA

4 National Multicultural Diversity Day-

October 15th, 2016 Hispanic/Latino Seniors Group Multicultural Senior Center, 11627 Airport Rd., Suite F, Everett

• Fair of latino cultures o Music o Food o Designs

5 Day of the Dead Mexican

November 1st and November 2nd

Hispanic/Latino Seniors Group

• Fair of latino cultures o Music o Food o Designs o Altars


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Multicultural Senior Center, 11627 Airport Rd., Suite F, Everett

6 Chinese Spring Festival Snohomish County

Spring, Every Year Snohomish Event Center 1011 2nd St, Snohomish, WA

• Chinese New Year Celebration

• Local Event • Chinese Fair

Multicultural Stores Store Name Address Contact Information Description Photo 1 La Mixteca

Grocery Store 205 E Casino Rd Ste B9 Everett, WA 98208

(425) 423-9338 -Mexican grocery store and restaurant.

NA

2 Carnicería y Panadería Vallarta

115 E Main St Monroe, WA 98272

(360) 794-8278 -Mexican grocery store and bakery.

NA

3 Tienda Carnicería

8407 Evergreen Way Ste 105 Everett, WA 98208

(425) 212-9514 -Mexican and Latino grocery store and Meat Store.

NA

4 El Nevado Inc 11419 19th Ave SE Ste A107 Everett, WA 98208


NA

5 Fiesta Latina 10316 Evergreen Way Everett, WA 98206


6 El García Market

1604 Broadway Everett, WA 98201


NA

7 Mi Pueblo, Mexican Store

9629 Evergreen Way Everett, WA 98204



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8 Abarrotes El Rey

1511 3rd St Marysville, WA 98270

(360) 454-0283 -Mexican grocery store and bakery.

NA

9 Arriba Mexico 12811 8th Ave W Everett, WA

(425) 355-4723 -Mexican grocery store and food mart.

10 El Mercadito 18424 Highway 99 Edmonds, WA


NA

11 Tienda & Chapala

9629 Evergreen Way Everett, WA


12 Kyoto Station 15823 Westminster Way N Shoreline, WA 98133

(206) 557-4545 -Asian grocery store and restaurant.

13 Evergreen

Asian Market 7815 Evergreen Way, Everett, WA 98203


14 99 Ranch Market

22511 WA-99 Ste 1092, Edmonds, WA 98026



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15 H Mart 3301 184th St SW, Lynnwood, WA 98037

(425) 776-0858 -Korean grocery store.

16 Everett

Oriental Grocery

118 SE Everett Mall Way, Everett, WA 98208

(425) 347-6966 -Filipino grocery store. NA

17 Boo Han Oriental Market

22618 WA-99, Edmonds, WA 98026


18 J’s Filipino- Mart

19709 Scriber Lake Rd., St J. Lynnwood, WA

-Filipino grocery store.

19 Maharlika Oriental Mart

607 Everett Mall Way SE, Suite 7 Everett, WA

-Asian grocery store.

20 Pal-Do World 17424 Highway 99 Lynnwood, WA

425-742-2237 -Asian grocery store.


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Appendix F: Event Scripts English Spanish Chinese Vietnamese Korean Hi! Learn about recycling and compost by playing a fun game with us!

¡Hola! Reciba una bolsa gratis al jugar nuestro juego de reciclaje.

Xin chào! Mời anh/chị/cô/bác chơi trò chơi tái chế để nhận một túi miễn phí.

안녕하세요! 저희와 함께 즐거운 게임을 통해 재활용과 썩는 쓰레기에 대해 알아보세요!

Place each item in the bin where it should go.

Coloque cada artículo en el bote correcto: basura, reciclaje o compost.

Mời anh/chị/cô/bác đặt đồ vào thùng đựng phù hợp: thùng đồ tái chế, thùng rác, hoặc thùng đựng đồ phân hủy và đồ ăn thừa

쓰레기를 분리수거해주세요.

Good job! You placed these items in the correct bins.

¡Buen trabajo! Colocó todos estos artículos en el bote correcto.

Giỏi quá! Anh/chị/cô/bác để các đồ này vào thùng đúng rồi ạ.

잘했어요! 쓰레기 분리수거를 잘하셨습니다.

These items should be placed in a different bin.

Estos son los artículos que deberían ir en otro bote.

Các đồ này nên cho vào một thùng khác.

그 쓰레기는 다른 통에 버려야 합니다.”

Please take a tote bag that you can use to gather recyclables around your home to help you carry them to the recycling bin outside.

Aquí tiene un bolso para reciclar y una guía de reciclaje. En este bolso puede recolectar materiales reciclables en casa, y cuando esté listo para llevarlos al bote de reciclaje tiene una conveniente tira en la parte de abajo para ayudarle a vaciarlo.

Anh/chị/cô/bác có thể dùng túi này để đựng đồ tái chế. Khi anh/chị/cô/bác sẵn sang mang túi đi đổ, nên nhớ là túi này có cái quai rất tiện cầm ở dưới đáy.

게임에 참여해줘서 고맙습니다! 손잡이 달린 봉투를 가져가세요. 집 근처에 있는 재활용 쓰레기를 봉투에 모아 재활용 쓰레기통에 버리세요.

Please take a guideline home, and consult the guideline if you are not sure where to place an item.

Por favor tome una guía de reciclaje que puede consultar si no está seguro de dónde colocar algún artículo.

Mời anh/chị/cô/bác xem hướng dẫn nếu không chắc đồ nên bỏ vào đâu.

가이드라인을 집에 가져가세요. 쓰레기 분리수거가 헷갈릴 때 가이드라인을 참고하세요.


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Appendix G: El Rey Scripts Radio Spots

ADVERTISER: WM “EVENTO LOS PORTALES”

LENGTH: 30 SEC.

DATES TO AIR: START 10/7 END 14/7

SPECIAL INSTRUCTIONS:

1 ¡GANA UNA CANASTA LLENA DE PRODUCTOS DE LA TIENDA LOS

2 PORTALES, CORTESÍA DE WASTE MANAGEMENT! ESTE SÁBADO Y

3 DOMINGO, WASTE MANAGEMENT ESTARÁ RIFANDO UNA CANASTA

4 LLENA DE COMIDA Y REGALANDO BOLSAS PARA RECICLAR EN LA TIENDA LOS PORTALES EN LYNNWOOD. ESTE FIN DE SEMANA DE

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DIEZ DE LA MAÑANA A CUATRO DE LA TARDE, VISITA LOS 6

PORTALES PARA RECIBIR TU BOLSA GRATIS Y PARTICIPAR EN LA

RIFA. ¡RECUERDA RECICLAR TODO EL PAPEL, BOTELLAS Y LATAS!


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ADVERTISER: WM “EVENTO LOS PORTALES”

LENGTH: 30 SEC.



1 WIN A GIFT BASKET FULL OF TIENDA LOS PORTALES PRODUCTS

2 COURTESY OF WASTE MANAGEMENT! THIS SATURDAY AND

3 SUNDAY, WASTE MANAGEMENT WILL BE RAFFLING A GIFT BASKET

4 FULL OF FOOD AND GIVING AWAY RECYCLING BAGS AT TIENDA

5 LOS PORTALES IN LYNNWOOD. THIS WEEKEND FROM TEN IN THE MORNING TO FOUR IN THE ADTERNOON, VISIT LOS PORTALES TO

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RECEIVE YOUR FREE BAG AND PARTICIPATE IN THE RAFFLE. 7

REMEMBER TO RECYCLE ALL PAPER, BOTTLES AND CANS! 8


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Interview Talking Points Topic: Waste Management Event at Los Portales Spokeswomen: Yanin and Matt Presenter: Mercedes García Date: 7/15

What will WM be doing at Los Portales this weekend?

• This weekend we will be at Los Portales in Lynnwood from 10 in the morning to 4 in the afternoon raffling a basket with products from the store and giving away recycling bags.

• We are raffling a basket full of products from the store - such as canned goods, rice, coffee, and more! • We are giving away special bags to recycle that make recycling very practical. You can fill them with bottles, cans, paper and then empty

the bag into the recycling bin and the bags are reusable!

How can I participate in the raffle?

• You only have to come to Los Portales this weekend and visit the WM table next to the entrance. • We are playing a fun recycling game so you can learn what kind of materials go in the recycling bin. After playing, you can fill out a raffle

ticket to participate. • On Sunday, July 16 at 4 in the afternoon we will choose the winner from the raffle at random.

What advice can you give us to recycle and care for the environment? • Recycling is very easy! Just remember:

o Recycle all bottles, cans and paper. This includes: ▪ Plastic and glass bottles ▪ All food cans ▪ Boxes, magazines, mail, newspaper, food and beverage cartons, paper bags can be recycled, but plastic bags go to the

garbage bin. A plastic bag can paralyze an entire recycling center if it gets stuck in the machinery!

Why is recycling important? • Bottles, cans and paper are valuable resources, and recycling them reduces the impact on the environment. • The products we recycle become new products.

o After placing a can in the recycling bin, it only takes 60 days for it to become a new can. o The newspaper you recycle today can become the cereal box you buy in the future. o A plastic bottle can be made into new clothes.


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Where can we get more information about recycling? • Visit wmnorthwest.com for more information on what materials can be recycled.

Event Facts

• Date: July 15 and July 16, 2017 • Time: 10 a.m. – 4 p.m. • Place: Los Portales, 15620 Highway 99, Lynnwood, WA


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Appendix H: Radio Hankook Scripts Radio Spot

ADVERTISER: WM “H-MART CHUSEOK” EVENT

LENGTH: 30 SEC.



1 WIN A GIFT BASKET FULL OF H-MART PRODUCTS TO CELEBRATE

2 CHUSEOK COURTESY OF WASTE MANAGEMENT! THIS SATURDAY

3 AND SUNDAY, WASTE MANAGEMENT WILL BE RAFFLING A GIFT

4 BASKET FULL OF FOOD AND GIVING AWAY RECYCLING BAGS AT H-

5 MART IN LYNNWOOD. THIS WEEKEND FROM TEN IN THE MORNING TO FOUR IN THE ADTERNOON, VISIT H-MART TO RECEIVE YOUR

6

FREE BAG AND PARTICIPATE IN THE RAFFLE. REMEMBER TO 7

RECYCLE ALL PAPER, BOTTLES AND CANS! 8


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Interview Talking Points Topic: Waste Management Event at H-Mart Spokeswomen: Jaymie and Yoo Presenter: Eukwang Kim Date: 9/30

What is WM doing at H-Mart today?

• Today we are at H-Mart in Lynnwood from 10 in the morning to 4 in the afternoon raffling a basket with products from the store and giving away recycling bags.

• We are raffling a basket full of products from the store - such as canned goods, rice, coffee, and more! • We are giving away special bags to recycle that make recycling very practical. You can fill them with bottles, cans, paper and then empty

the bag into the recycling bin and the bags are reusable!

How can I participate in the raffle? • You only have to come to H-Mart today and visit the WM table next to the entrance. • We are playing a fun recycling game so you can learn what kind of materials go in the recycling bin. After playing, you can fill out a raffle

ticket to participate. • Today at 4 in the afternoon we will choose the winner from the raffle at random.

Let’s play the recycling game! • It's very easy and fun! First, let's choose a piece - a pasta sauce glass. • In what bin does the trash, the recycling or the compost go?

What advice can you give us to recycle and care for the environment?

• Recycling is very easy! Just remember: o Recycle all bottles, cans and paper. This includes:

▪ Plastic and glass bottles ▪ All food cans ▪ Boxes, magazines, mail, newspaper, food and beverage cartons

Paper bags can be recycled, but plastic bags go to the garbage bin. A plastic bag can paralyze an entire recycling center if it gets stuck in the machinery!

Why is recycling important?


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• Bottles, cans and paper are valuable resources, and recycling them reduces the impact on the environment. • The products we recycle become new products.


Where can we get more information about recycling?

• Visit wmnorthwest.com for more information on what materials can be recycled.

Event Facts • Date: September 30, 2017 and October 1st, 2017 • Time: 10 a.m. – 4 p.m. • Place: H-Mart, 3815 196th St SW, Lynnwood, WA 98036


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Appendix I: Azteca América Script Topic: Waste Management at Festival Afrolatino Spokeswomen: Sully Moreno Presenter: Karina Gasparin Date: 7/18

What is WM doing at Festival Afrolatino?

• WM wants to share information about recycling with the community, and we will be at Festival Afrolatino on July 30 to play a fun recycling game and give away free recycling tote bags and guidelines in Spanish.

Let’s play the recycling game!

• It’s a very fun and easy game to learn about recycling. • Let’s choose a few pieces to learn in which bin they should go.

What advice can you give us to recycle and care for the environment?

• Recycling is very easy! Just remember: o Recycle all bottles, cans and paper. This includes:

▪ Plastic and glass bottles ▪ All food cans ▪ Boxes, magazines, mail, newspaper, food and beverage cartons

Paper bags can be recycled, but plastic bags go to the garbage bin. A plastic bag can paralyze an entire recycling center if it gets stuck in the machinery!

Why is recycling important?

• Bottles, cans and paper are valuable resources, and recycling them reduces the impact on the environment. • The products we recycle become new products.


Where can we get more information about recycling?

• Visit wmnorthwest.com for more information on what materials can be recycled.


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Appendix J: Event Reports

Waste Management 99 Ranch Market Events Report Venue: 22511 Highway 99, Edmonds, WA 98026

Date: February 18, 19, 25 2017 Time: 10:00AM - 4:00PM

EVENT BY THE NUMBERS TOTAL Feb 18 Feb 19 Feb 25

Tote Bags Distributed 320 100 100 120 Chinese Guidelines Distributed 500 150 150 200 Vietnamese Guidelines Distributed 400 150 150 100 Spanish Guidelines Distributed 10 - - 10

WHAT WORKED WELL 99 Ranch Market partnership: 99 Ranch Market was a great location to reach out to Asian populations. There was high foot traffic during the events and shoppers often stopped and played with the engagement tool. Staff from 99 Ranch Market were also very helpful, providing and setting up tables and chairs. Staff members were also interested in playing the sorting game.

Multilingual engagement tool: The multilingual engagement tool gave outreach staff an opportunity to better engage customers and allowed the shoppers who did not speak English to learn more about recycling principles. Shoppers approached the booth when they saw the in-language text. They asked questions like “Can I recycle glass bottles?” and “Should I put newspaper in compost?” while playing the game. Staffers were able to expand the conversation around recycling topics and answer any questions customers had during the game.

Multilingual Outreach Staffers: Around 20%-30% of the shoppers in 99 Ranch Market only spoke Chinese (Cantonese or Mandarin). Having multilingual staffers offered a great opportunity for customers to ask questions about recycling without worrying about language barriers.

Multilingual Guidelines: Shoppers appreciated the additional in-language information in the recycling guidelines. Some of them


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expressed that they learned a lot about recycling through the guidelines. For example, they did not know they could recycle plastic bottles or clean foil before. Shoppers even mentioned that they would use the guidelines to teach their family members who did not understand English.

KEY TAKEAWAYS/IDEAS FOR NEXT TIME Additional recycling information: While the guidelines and engagement tool were helpful, shoppers reflected that they had some confusion on some of the recycling information as it contradicted to their usual practices at home and work. For example, they were taught to recycle plastic bags and utensils at work but the game indicated the otherwise.

Tote bag giveaways: The giveaways were a great incentive for people to play with the engagement tool and engage with the staffers. Many shoppers stopped by and played with the engagement tool because they wanted to get a tote bag. We recommend increasing the amount of tote bags for the upcoming events.

Shopper demographics: While outreach staffers spoke to both Chinese and Vietnamese shoppers, the majority of shoppers were Chinese. We recommend increasing the amount of Chinese guidelines to accommodate all 99 Ranch shoppers. Outreach staff also interacted with Spanish-speaking customers; we recommend taking a small amount of Spanish-language guidelines to future 99 Ranch events.

Time of the events: Visitors were more willing to stop by and play with the engagement tool in the morning. However, we observed that people were busier later in the day so foot traffic decreased in the afternoon. In the future, we may consider starting the event earlier since outreach staffers reported interest from shoppers as they began to set up earlier in the morning.

CUSTOMER TESTIMONIALS

• “The Chinese/ Vietnamese guideline is helpful!” • “The game was fun!” • “I didn’t know I could recycle glass bottles.” • “I love the bag!” • “I can use the bag to do grocery shopping now!”


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• “I learnt something today.” • “I never really knew what I should recycle but now I do.” • “I learnt a lot from the game! Thank you!”


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EVENT BY THE NUMBERS

WM H-Mart Events Report Venue: 3301 184th St SW, Lynnwood, WA

Date: March 16, 22, 23 2017 Time: 10:00AM - 2:00PM, 3:00PM-7:00PM

TOTAL Mar 16 Mar 22 Mar 23 Tote Bags Distributed 300 100 100 100 Chinese Guidelines Distributed 270 80 100 90 Korean Guidelines Distributed 360 110 130 120

WHAT WORKED WELL Multilingual Outreach Staffers: Around 50% of the shoppers in H-Mart only spoke Korean and around 10% of them only spoke Chinese. Having multilingual staffers offered a great opportunity for customers to ask questions about recycling without worrying about the language barriers. Some shoppers told the team that they were too shy to call WM to ask questions because of the language barrier.

Multilingual engagement tool: The multilingual engagement tool gave outreach staff an opportunity to better engage customers and allowed the shoppers who did not speak English to learn more about recycling principals. While shoppers at H-Mart were more hesitant to play the sorting game than 99 Ranch Market shoppers, customers who played the game did gain new recycling knowledge. For instance, customers mentioned that they did not know they could compost pizza boxes.

Multilingual Guidelines: Shoppers appreciated the in-language additional information in the recycling guidelines. Some of them expressed that they learned a lot about recycling through the guidelines and requested more guidelines because they wanted to inform their family members who did not speak English of the recycling principles.

KEY TAKEAWAYS/IDEAS FOR NEXT TIME Recycling information: While the guidelines and engagement tool were helpful, shoppers reflected that they had some confusion on some of the recycling information as it contradicted their usual practices at home and work. For example, they were taught not to compost cheese but the game indicated otherwise.


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Engagement tool: Some shoppers reflected that the game was too long for them. The team adjusted the strategy and used fewer game pieces. More visitors were willing to play with the tool afterwards.

Tote bag giveaways: The giveaways were a great incentive for people to engage with the staffers. Increasing the amount of tote bags for upcoming events can help increase engagement.

Shopper demographics: While outreach staff spoke to both Chinese and Korean shoppers, the majority of shoppers were Korean. Outreach staff also interacted with Spanish and English speaking customers; we recommend taking a small amount of Spanish- language guidelines to future events at ethnic grocery stores.

Time of the events and cultural nuances: H-Mart only allowed weekday events, which led to less foot traffic than weekend events at 99 Ranch. Lunchtime was the peak time for people to shop in the plaza. Korean shoppers were especially shy to engage with staffers and play with the engagement tool, which differed from Chinese shoppers in 99 Ranch Market who were excited about the game.


• “The Korean guideline is helpful!” • “I didn’t know I could recycle metal.” • “I love the bag! It’s useful!” • “I can use the bag to do grocery shopping now!” • “I learned something today.” • “I never really knew what I should recycle but now I do.”


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WM Mukilteo YMCA Event Report Venue: 10601 47th Pl W, Mukilteo, WA 98275

Date: April 29, 2017 Time: 10:00AM - 1:00PM

TOTAL Tote Bags Distributed 75 Spanish Guidelines Distributed 21 Korean Guidelines Distributed 4 Chinese Guidelines Distributed 1 Vietnamese Guidelines Distributed 6

WHAT WORKED WELL Event set-up: The Mukilteo YMCA coordinated the “Healthy Kids Day” event inside the YMCA gym, where they gave each child a map of the different tables for them to visit. As children visited each table, they received a sticker . Children who collected all stickers then entered a contest to win a free week of camp at the YMCA. This system encouraged kids and their families to visit every table and interact with each activity.

Family-oriented event: Participants at the YMCA “Healthy Kids Day” Event were mostly families from different cultural backgrounds. Our staff was able to engage guests as a family, distributing one tote bag and one recycling guideline per family. It was an ideal situation for both children and their parents to learn about recycling in a fun environment.

Multilingual Guidelines and Game Pieces: This event attracted families from different backgrounds; our staff was able to engage Latino, Korean, Vietnamese and Chinese families. Our staff set up both Spanish- and Asian-language magnets on the sorting game, and families who spoke one of these languages tended to remark that their language was included. Additionally, families appreciated seeing game pieces that reflect the type of items they have at home, such as fish oil and rice bags. Staff had guidelines available in all four different languages and distributed guidelines on Korean, Vietnamese and Chinese to families who indicated they speak one of these languages.


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KEY TAKEAWAYS/IDEAS FOR NEXT TIME Recycling information: Guests were surprised to learn how to dispose of certain items, such as pizza boxes and plastic utensils. These items tend to end up in the recycling since residents are not aware that when plastic or cardboard cannot be recycled when it is covered in food residue, including grease.

Colors of the bins: Some participants told staff that their recycling and compost bins at home were different colors, which explains why some of the kids were slightly confused and placing items in the opposite bins. Others mentioned they don’t have any compost bins at home, so all food waste went into the garbage. Children are visual learners, so color is an important visual cue for them to know where each item goes.

Tote bag handle on bottom: The giveaways were a great incentive for guests to engage with the staffers. People were particularly interested when staffers showed them the handle on the bottom of the bag and how it facilitates the process of throwing away recyclables when used properly. Highlighting this feature bag increased the appeal of the tote bag.

Community demographics: Although the Mukilteo YMCA initially reached out to C+C to bring activities that appeal to the Latino community to the event, staff engaged guests from various backgrounds. In a diverse community, the audience of events is not necessarily segmented to include only one audience. We recommend always guidelines in different languages and event staff with different language skills in order to appropriately encompass all backgrounds and cultures at community events.


• “The kids are learning this in school!” • “We didn’t know the pizza box when inside the compost bin! • “This handle at the bottom of the bag is so useful!” • “If composting is for the environment, then I’ll do it!”


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Waste Management Los Portales Event Report Venue: Los Portales, 15620 Highway 99, Lynnwood, WA

Date: July 15 and July 16, 2017 Time: 10:00AM - 4:00PM

TOTAL Jul 15 Jul 16 Tote Bags Distributed 172 100 72 Guidelines Distributed 183 100 83 Raffle Entries 191 103 88

WHAT WORKED WELL Los Portales partnership: Los Portales is located at the Northlynn Plaza, surrounded by other shops. The team set up the WM table at the entrance of the store, where the table could be easily seen by both to Los Portales shoppers and other plaza visitors. This lead to great foot traffic and interest in playing with the engagement tool and receiving the tote bags and guidelines the team had at the table.

Raffle: Shoppers were excited for the opportunity to win a basket of Los Portales products. The raffle encourages shoppers to approach the table, and once shoppers were engaged by the team, they were also interested in playing with the engagement tool and learning more about recycling.

Media partnership: In the week leading up to the event, WM partnered with El Rey 1360 to promote the event. El Rey shared two Facebook posts and aired :30 spots from Tuesday – Saturday encouraging listeners to visit Los Portales to participate in a raffle and learn about recycling with WM. On Friday, July 14, the team was interviewed on “A Toda Ley con el Rey” to promote the event and share recycling tips. On July 15th, radio personality Mercedes García visited Los Portales for a live broadcast the first hour of the event. She encouraged listeners to visit Los Portales to participate in the raffle and receive free recycling resources, and posted a video on the El Rey Facebook page promoting the event on-site. Mercedes also asked the outreach staff questions about recycling, and she brought her own giveaways: El Rey T-shirts, regional Mexican music CDs and tickets to El Jaripeo (a Mexican rodeo featuring performances from bull riders, dancers and musicians). This radio promotion lead to greater foot traffic on Saturday. Shoppers approached the table throughout the day and asked staff “Where is Mercedes?” This gave staff the opportunity to provide shoppers recycling resources, and shoppers left the table pleased with their tote bags.


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Engagement tool: Throughout the weekend, many shoppers visited Los Portales as a family. Though adults sometimes felt self- conscious about playing with the engagement tool and making a mistake, children were very interested in the game and eager to play. Once parents saw their children playing, they grew more comfortable and felt at ease asking their questions about recycling.

KEY TAKEAWAYS/IDEAS FOR NEXT TIME Visual learning: Outreach staff noticed that many shoppers would guide themselves solely by the color of the bins when they started playing the game, leading them to place materials in the wrong place, particularly when it came to garbage and compost. This confusion also came up in previous events with the Chinese, Korean and Vietnamese communities. Bin color is an important cue for WM customers across cultures and a key consideration when creating educational materials.

Literacy: The team came across several shoppers who hesitated when it came to filling out their raffle entry. Staff tactfully asked these shoppers if they needed help, and shoppers revealed that they needed help because they could not read or write. The visual nature of the recycling game helped these shoppers learn more about recycling, underscoring the importance of visual tools that can help overcome both language and literacy barriers.

Compost information: Most shoppers were familiar with recycling, but they were not familiar with compost. The team received several questions about the basics of compost, from “How do I do it?” to “How do I get the bin?” The team was able to help shoppers with these questions, and noted that shoppers expressed interest in receiving compost guidelines in addition to recycling guidelines. We recommend bringing compost guidelines to Festival Afrolatino and information on how to request a compost bin, since many shoppers did not have one but expressed interest in it.

Passion for recycling: Shoppers tended to be familiar with recycling, and tended to ask more specific or in-depth questions in an effort to make sure they know how to properly dispose of all materials. For example, outreach staff received questions about how to properly dispose of medicines and whether it is possible to wash food-stained cardboard well enough to put it in recycling instead of compost. Staff also heard from shoppers who are interested in also helping educate the community about recycling because it is important to them that their neighbors in Snohomish County know how to recycle properly. Future outreach opportunities could explore the possibility of recruiting recycling educators who live or work in Snohomish County.


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CUSTOMER TESTIMONIALS • “This game is so much fun!” • “I am glad you are here, because I did not know pizza boxes did not go in the recycling before.” • “I want to do the same thing you are doing!”


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Waste Management Meet Me at the Park Event Report Venue: South Lynnwood Park, 20915 61st Ave. W, Lynnwood

North Lynnwood Park, 18510 44th Ave. W, Lynnwood Date: July 18 and July 25, 2017

Time: 6:30AM - 8:00PM EVENT BY THE NUMBERS

TOTAL Jul 18 Jul 25 Tote Bags Distributed

88 40 48

Guidelines Distributed

98 40 58

WHAT WORKED WELL Event Structure: Verdant Health Commission held Meet Me at the Park events to encourage families to engage in outdoor activities this summer. They provided fun activities such as hula hoop, sidewalk chalk and Zumba, which attracted many attendees from the neighborhood. The event attracted a multicultural audience with announcements in both English and Spanish, and our multilingual outreach staff was ready to engage with participants in English, Spanish and Chinese. The Verdant team appreciated WM’s interest in providing resources to the community, and invited staff to set up materials next to Verdant’s main event table, drawing attention from participants.

Canvassing and Deep Engagement: The team not only tabled at the event but also walked around the park to talk to participants. Outreach staff approached participants offering to answer any questions they had about recycling, and participants responded positively, sharing their questions. The tote bags and guidelines helped facilitate these conversations, and some participants even requested additional guidelines to distribute to friends and neighbors.

KEY TAKEAWAYS/IDEAS FOR NEXT TIME In-depth Questions: Over the course of events in Snohomish County, the team is often asked in-depth questions about recycling. The community is interested in gaining more in-depth knowledge about recycling. These questions can inform the creation of new collateral.


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Testing New Outreach Method: So far, the outreach team had only participated in tabling events. Meet Me at the Park provided a new event format. Canvassing helped outreach staff approach participants who may not have felt comfortable approaching a table, or who consider themselves recycling experts already. By approaching participants with a question (“Do you have any questions regarding recycling?”), participants took a moment to think of their recycling experiences and ask more questions.


• “In my country, we did not do this. Tell me what I should do here.” • “Can I take another guideline for my mom? It will be helpful for her too.” • “I was in Minnesota last week. They don’t do recycling. We are doing so much better here!”


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Waste Management Festival Afrolatino Event Report Venue: 19200 56th Ave W, Lynnwood, WA

Date: July 30, 2017 Time: 11:00 AM – 7:00 PM

EVENT BY THE NUMBERS TOTAL

Tote Bags Distributed 300 Recycling Guidelines Distributed 300 Compost Guidelines Distributed 100 Compost Containers Distributed 50

WHAT WORKED WELL Festival Setting: The Festival Afrolatino is a celebration of the African roots in the Latino community. Featuring live music, children’s activities, food vendors and resource booths, the event attracted approximately 400 attendees. At a festival setting, participants feel motivated to visit all the booths and check out all the giveaways, leading to a great turnout at the WM booth, with participants at times lining up to play the sorting game.

Booth Placement: The WM booth was located next to the Washington Fish and Wildlife booth, where participants could learn how to make their own soaps and other ways to conserve resources. Before the festival began, WM outreach staff visited the booth to introduce themselves, learn about the activities in the Fish and Wildlife booth and share about the WM booth. This created a great synergy between the booths, encouraging participants to stop by and continue learning about how to protect the environment.

Staffing: With high foot traffic throughout most of the event, having two sorting games available at the booth, with two staffers at each sorting game, was essential. Actitud Latina, the TV program where the WM segment aired, attended the event and stopped by the WM booth to interview staff and see the game in action. One staffer was able to speak to Actitud Latina while the other three continued to engage participants, enabling the team to both provide quality customer service and increase the visibility of WM’s participation in the festival.

Giveaways: Staff displayed the recycling tote bags prominently throughout the tent, attracting participants to the booth. The


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compost containers were also a popular giveaway. Staff verified that each participant had the service at home, and after three hours, staff had distributed all of the available compost containers.

KEY TAKEAWAYS/IDEAS FOR NEXT TIME Interest in Compost: Even after outreach staff had distributed all the compost containers, participants continued to ask questions about compost. The guidelines helped staff provide information about what materials can be sorted into the compost bin.

Compost Language: Staff observed some confusion around the term “compost.” Participants tended to associate the word “compost” with having their own compost pile in the backyard to making their own compost. For this reason, many participants initially answered that they did not have compost, but that they did collect food scraps. When asked what they did with these food scraps, participants responded that they placed them in the yard waste bin. Staff adjusted once they noticed this pattern and referred to the service as “yard waste.” Additional education is needed around the term compost, or an adjustment in the language used to describe the service.

Diverse Community: Staff estimate that approximately a third of festival attendees were English-speakers, including both English- speaking Latinos and English-speakers who are interested in learning more about different cultures. Staff noted that the bilingual game attracted both English- and Spanish-speaking participants, and that participants appreciated that the game and staff were inclusive to engage with all event participants.


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WM National Night Out Event Report Venue: Community Life Center, 19820 Scriber Lake Road, Lynnwood

Date: August 1st, 2017 Time: 6:00PM - 8:00PM

TOTAL Tote Bags Distributed 128 Guidelines Distributed 124

WHAT WORKED WELL Verdant partnership: The WM table was surrounded by other booths whose goal was also to inform the community. The team set up the WM table in the middle of the event space where the table could be easily seen by everyone attending the event. This lead to great foot traffic and interest in playing with the engagement tool and receiving the tote bags and guidelines the team had at the table.

Multilingual staff: Many attendees were monolingual Chinese, Spanish, and English speakers. Attendees were more inclined to approach the booth and ask recycling and composting questions since outreach staff were able to communicate in all three languages.

Event structure: The event featured free food, performances of traditional dances from Mexico and Hawaii, and a Zumba class to keep people active. National Night Out also catered to children of all ages by offering face painting, balloon animals, side walk chalk, bubbles and other kid-friendly activities. These activities led to great foot traffic throughout the event. The event also placed staff near the garbage, recycle, and compost bins to help people sort their waste, providing multiple touchpoints for people to think about waste sorting.

Community recognition: Event participants approached the WM table saying that they have seen WM at other events this summer, including the Afrolatino Festival and Los Portales grocery outreach. These participants appreciate that WM has been active in the community. Additionally, staff was approached by two organizations who are interested working with WM to educate the community about recycling: the Korean Women’s Association (KWA) and the City of Lynnwood Parks Department.


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KEY TAKEAWAYS/IDEAS FOR NEXT TIME Passion for recycling: Event attendees were familiar with recycling, and tended to ask more specific or in-depth questions in an effort to make sure they knew how to properly dispose of all materials. For example, outreach staff received questions about how to properly dispose of batteries and whether it is possible to recycle bottle caps. Staff also heard from attendees who were very interested in recycling but do not have that service in their apartment complexes. Staff referred participants to the number and website on the recycling guideline for more information.

Staffing for outdoor events: During the summer, outdoor events are very popular and tend to attract large crowds. Based on the team’s experience at National Night Out and Festival, we recommend staffing these events with a team of four and two sorting games.


• “I’m glad that you guys came! It’s so good to see you at these community events” • “This game is so much fun!” • “I am glad you are here, because I did not know picnic utensils did not go in the recycling before.”


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Fair on 44th

Venue: 44th Ave W between 188th St. SW and 194 St. SW, Lynnwood Date: September 9th, 2017 Time: 10:00AM - 2:00PM

TOTAL Tote Bags Distributed 400 Guidelines Distributed 124

WHAT WORKED WELL Tote bags: Staff displayed the recycling tote bags prominently throughout the tent, attracting participants to the booth. Staff had distributed all of the available tote bags 3 hours into the event but continued to inform event attendees about recycling by distributing the guidelines and encouraging people to play the recycling game.

Multilingual staff: Some attendees were monolingual Vietnamese, Korean, Spanish, and English speakers. Attendees were more inclined to approach the booth and ask recycling and composting questions since outreach staff were able to communicate in all of these languages.

Community recognition: The Fair on 44th event appealed to many audiences including families with children of all ages as well as young adults. Event participants approached the WM table saying that they have seen WM at other events this summer, including the Afrolatino Festival, National Night out, and Los Portales grocery outreach. These event attendees appreciate that WM has been active in the community and continue to educate the community about recycling.

Staffing for outdoor events: During the summer, outdoor events are very popular and tend to attract large crowds. Based on the team’s previous experience at outdoor events, the event was staffed by three people, who engaged participants with two sorting games. This set up enabled staffers to engage over 400 participants in the course of the day.

KEY TAKEAWAYS/IDEAS FOR NEXT TIME


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Passion for recycling: Event attendees were happy and impressed with the in-language guides. Several of the staff have participated in previous WM events and have become very familiar with recycling. Event attendees appreciated staffers’ knowledge and experience with recycling, and participants were impressed that staffers were able to provide answers to in-depth questions, such as how to dispose of grocery plastic bags properly.

English-only guidelines: At events that attract a diverse community, monolingual English speakers approach the WM table. Staffers are able to engage these participants with the sorting game, and provide bilingual guidelines. In order to preserve the bilingual guidelines for participants who speak other languages, we recommend bringing English-only guidelines to these events that can be distributed to monolingual English speakers.


• “I’m glad that you guys came! It’s so good to see you at these community events.” • “I am glad you are here, because I did not know pizza boxes did not go in the recycling before.” • “This game is so much fun!” • “It’s so good to teach kids the importance of recycling.”


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WM Carnicería Michoacán Event Venue: 3815 196th St SW, Lynnwood, WA 98036

Date: September 23, 2017 Time: 10:00AM - 4:00PM

TOTAL

Tote Bags Distributed 150

Guidelines Distributed 170

Raffle Entries 150

POSITIVE TRENDS Carnicería Michoacán partnership: Partnering with local businesses has been a great strategy to drive foot traffic to events, leading to high engagement and the appreciation of local business owners who see value in offering these resources to their shoppers. Carnicería Michoacán is located in a plaza, surrounded by other shops. The team set up the WM table at the entrance of the store, where the table could be easily seen by both Carnicería Michoacán shoppers and other plaza visitors.

Raffle: Raffles have consistently proven to be an incentive for shoppers to approach the WM table at local businesses. Shoppers were excited for the opportunity to win a basket of Carnicería Michoacán products. The raffle encouraged shoppers to approach the table, and once shoppers were engaged by the team, they were also interested in learning more about recycling.

Media partnership: Radio partnerships attract listeners to visit events when promotion focuses on the incentives that shoppers can receive at the store. In the week leading up to the event, WM partnered with El Rey 1360 to promote the event. El Rey shared two Facebook posts and aired :30 spots from Tuesday – Saturday encouraging listeners to visit Carnicería Michoacán to participate in a raffle and learn about recycling with WM. On Friday, September 22nd, the team was interviewed on “A Toda Ley con el Rey” to promote the event and share recycling tips. On September 23rd, radio personality Mercedes García visited Carnicería Michoacán for a live broadcast over the course of three hours. She encouraged listeners to visit Carnicería Michoacán to participate in the raffle and receive free recycling resources. Mercedes also asked outreach staff questions about recycling, and brought her own giveaways: El


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Rey T-shirts, regional Mexican music CDs and tickets to the Puyallup Fair (3 families were given tickets), as well as valuable authentic soccer jerseys from the Barcelona and Madrid leagues. This radio promotion lead to greater foot traffic since listeners were excited about the giveaways.

Engagement tool: At each event, the engagement tool has caught shoppers’ attention and encouraged them to approach the WM table, particularly when it comes to families with children. Throughout Saturday, many shoppers visited Carnicería Michoacán as a family. Though adults sometimes felt self-conscious about playing with the engagement tool and making a mistake, children were very curious about the game and eager to play. Once parents saw their children playing, they grew more comfortable and felt at ease asking their questions about recycling.

KEY TAKEAWAYS/IDEAS FOR NEXT TIME Event timing: The store’s foot traffic was highest in the morning. Mercedes arrived at noon, when less shoppers were present. We recommend scheduling live broadcasts early in the event to better match customers’ shopping schedule and encourage more shoppers to visit the table in the afternoon.

Language: The community welcomed the team and their ability to communicate in English and Spanish. There were 3 monolingual English speakers who went to the store and were given the recycling information in English. Everyone else received the information in Spanish.

Word of mouth foot traffic: The radio partnership encouraged shoppers to call or text friends and family to invite them to the store to receive the free giveaways and meet Mercedes. Word of mouth communication is a strong incentive to visit an event since the message is relayed by a trusted friend or family member.


• “Thank you for taking the time to teach us Latinos about recycling!” • “I came to get groceries and also got a free lesson on recycling!” • “This game is so much fun!” • “I am glad you are here, because I have a lot of questions but don’t know how to speak English so I didn’t know who to ask!”


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Waste Management H-Mart Event Venue: 3301 184th St SW, Lynnwood, WA 98037

Date: September 30th, 2017 and October 1st, 2017 Time: 10:00AM - 4:00PM

TOTAL

Tote Bags Distributed 300

Guidelines Distributed 289

Raffle Entries 116

PATTERNS OBSERVED H-M art Chuseok partnership: The team had worked with H-Mart before in March 2017, and after a successful partnership H-Mart welcomed the team to provide giveaways to shoppers during the busy weekend leading up to Chuseok. The team set up the WM table at the side exit of the store, where the table could be easily seen by H-Mart shoppers who were leaving the store. H-Mart staff had been briefed by the store manager on the event, and collaboration between H-Mart and WM event staff worked seamlessly.

Raffle: At our prior H-Mart event, shoppers had been shy about approaching the WM table and playing the game where they could be easily seen by other shoppers. The team implemented a basket raffle filled with traditional Chuseok items after experiencing the success of basket raffles Los Portales event and at Carnicería Michoacán. Shoppers were excited for the opportunity to win a basket of products traditionally used around Chuseok since event timing made these items particularly relevant to shoppers.

Media partnership: Once again, radio partnership was a powerful promotional tool .In the week leading up to the event, WM partnered with Radio Hankook to promote the event. Radio Hankook aired :30 spots from Monday (September 25th, 2017) – Sunday (October 1st, 2017) ten times a day encouraging listeners to visit H-Mart to participate in a raffle and learn about recycling with WM. On October 1st, radio personalities Lucas, Jean, and Doris visited H-Mart for a live broadcast of the event. They encouraged listeners to visit H-Mart to participate in the raffle and receive free recycling resources as well as encouraged H-Mart shoppers to play the recycling game. This radio promotion lead to greater foot traffic as shoppers approached the table throughout the day and told staff


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that they had heard about the event via Radio Hankook and asked where they could get their free tote bags advertised on the radio. KEY TAKEAWAYS/IDEAS FOR NEXT TIME Event table location: At H-Mart, staff noticed a food court area where shoppers were lounging near the entrance of the store. We recommend exploring different store locations to determine what leads to greater foot traffic when we have the opportunity to visit an event venue multiple times over the year.

Shopper demographics: Outreach staffers spoke to Chinese, Korean, Vietnamese, and English-speaking shoppers, with the majority of shoppers being Korean. Providing information in multiple languages in all venues has made WM events welcoming and inclusive to Snohomish County residents.

Visual learning: Outreach staff noticed that many shoppers would guide themselves solely by the color of the bins when they started playing the game, leading them to place materials in the wrong place, particularly when it came to garbage and compost. Staff had previously observed this in events that served the Chinese, Korean and Vietnamese communities. Bin color is an important cue for WM customers across cultures and a key consideration when creating educational materials.


• “This is really fun!” • “This is very educational!” • “I learned something new today!”


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Appendix K: Event Photos 99 Ranch

H-Mart


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Healthy Kids Day

Los Portales


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Meet Me at the Park

Festival Afrolatino


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National Night Out

Fair on 44th


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H-M art

Tienda Michoacán


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Everyday Prevention Workshop


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Appendix L: KWA Workshop Presentation

Waste Management KWA Presentation

Hyun Jeong Park Sully Moreno Fely Oropeza

Verdant Health 4710 196th St. S.W. Lynnwood, WA 98036

Why Is Recycling Important?

• Please divide in pairs and discuss why recycling is important for two minutes

• What did you come up with?

Why Recycling Matters?

• Creates jobs • Conserves natural resources • Saves energy • Saves water • Reduces pollution • Reduces green house gas emissions

Recycle to Reduce Greenhouse Gas Emissions

When we don’t recycle, the landfill fills up faster…

… and we need to drive our garbage further away…

… increasing carbon emissions that affect global climate.

U.S. Waste Watch 2013 US EPA Report on Garbage, Recycling and Compost

Households in the United States generated about 254 million tons of waste. We recycled and composted over 87 million tons of that in 2013.

2013 US Recycling Rate

34.3% RECOVERED

65.7% LANDFILL/

INCINERATION

Washington Waste Watch 2013 Department of Ecology Report

Households in Washington generated about 15.4 million tons of waste in 2013 and recycled and composted over 51% - 7.8 million tons.

2013 Washington Recycling Rate

48.79% LANDFILL

51.21% RECOVERED

What should we recycle? Acceptable Material

• Plastic tubs, jugs, cups and

bottles • Aluminum food and

beverage containers • Metal (tin, steel, iron) cans

and scrap smaller than 20” in any direction

• Mixed paper, newspaper and cardboard

• Glass bottles and jars

Recycling one plastic bottle saves enough energy to power a 60-watt lightbulb for how many hours?

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Plastics

BOTTLES TUBS JUGS

What is the most recycled item in the US?

Aluminum beverage cans

Aluminum cans

FOOD CANS

BEVERAGE CANS OTHER CANS

How many trees are saved from recycling one ton (2000lbs) of paper?

17

Paper

CARDBOARD MIXED PAPER NEWSPAPER

How many times can glass be recycled?

Forever

Glass

BOTTLES JARS

What determines recyclability?

These things must all be true:

• Preparation – clean and empty of all debris

• Separation – the recycling facility must be able to separate it out into its own group

• Markets – a manufacturer must be wiling to buy the material

• Manufacturing – a manufacturer must be able to make something new from the material

What should NOT be recycled?

Unacceptable items

• Medical waste • Hazardous material • Ammunition • Batteries • Fuel • Oils • Explosives • Plastics, other than tubs,

jugs, cups or bottles

• Wet paper products • Waxed paper products • Garbage • Small Appliances • Tire Chains • Christmas Lights • Rope

How Do Materials Get Recycled?

le

We bought a We used the bottle of det de detergent and ergent ma

from recycled materials in the

store

placed the bott in the recycling

bin

Recyclable materials become

something new

The detergent bottle travels to

the recycling center

Recyclable materials are separated, sorted and packaged

Recycling is a cycle

Markets Where do recyclables go and what do they turn into?

The U.S recycling industry must rely on both domestic and overseas markets.

What gets made out of materials we collect?

• WASTE MANAGEMENT THINK GREEN


Closing the Loop

Buy products made from recycled materials!

How Else Can We Prevent Waste?

• Reduce – Buy less items in the first place

• Reuse – Find new ways to use the items we already own

Recycle Often. Recycle Right. Small actions make a big difference

Working together to recycle 20 million tons by 2020!

What can you do to grow recycling?

…Tell Others. Be a Recycling Ambassador

Thank you for recycling!

Waste Management 대한부인회(KWA) 프레젠테이션

Hyun Jeong Park Sully Moreno Fely Oropeza

Verdant Health 4710 196th St. S.W. Lynnwood, WA 98036

재활용은 왜 중요한가요?

• 두 사람씩 짝을 이루어 왜 재활용이 중요한지 이야기해봅시다

• 어떤 이야기가 나왔나요?

재활용이 중요한 이유

• 일자리 창출 • 천연자원 보존 • 에너지 절약 • 물절약 • 오염 감소 • 온실 가스 방출 감소

온실가스 방출 감소를 위한 재활용

재활용을 하지 않을 때 쓰레기 매립 지는 훨씬 더 빠르게 채워집니다…

… 그러면 우리는 쓰레기를 더 멀리 까지 운전해가서 버려야합니다…

… 지구 기후에 영향을 미치는 탄소 방출을 증가시킵니다

미국 폐기물 감시 2013년 미국 EPA 쓰레기,재활용,컴포스트 관련 보고서

미국내 가구들은 2억5400만톤의 쓰레기를 발생시켰고 우리는 그 중 8700만톤을 재활용하고 컴포스트했습니다

2013년도 미국 재활용 비율

34.3% 재생

65.7% 매립식쓰레기처리

/소각

워싱턴주 폐기물 감시 2013년 환경부 보고서

워싱턴 주 내 가구들은 2013년에 약1540만톤의 쓰레기를 발생시켰으며 51%이상(780만톤)을 재활용하고 컴포스트 했습니다

2013년도 워싱턴주 재활용 비율

48.79% 매립식쓰레기처리

51.21% 재생

무엇을 재활용해야 하나요? 재활용 가능한 물질

• 플라스틱 터브, 저그, 컵, 병 • 알루미늄 캔 (음식이나 음료 캔) • 금속(틴,철,아연)캔, 사방 20인치 (50.8cm)이내의 고철 조각

• 혼합종이, 신문지, 박스종이 • 유리병이나 유리항아리(Jars)

플라스틱 병 하나를 재활용하는 것은 60 와트 전구를 몇시간동안 켤 수 있는 에너 지를 절약하는 것일까요?

30

플라스틱

병 터브 저그

미국에서 가장 많이 재활용되는 항목은 무엇일까요?

알루미늄 음료수캔

알루미늄 캔

푸드캔 음료캔 그 외의 캔들

종이1톤(2000파운드)을 재활용하면 얼마나 많은 나무들을 살리게 될까요?

17

종이류

신문 혼합종이 박스종이

유리병은 몇번이나 재활용될 수 있을까요?

영원히

유리병 종류

유리병(BOTTLES) 유리항아리(JARS)

무엇이 재활용여부를 결정하나요?

반드시 모든 항목을 다 충족해야 합니다

• 준비- 재활용할 품목을 깨끗이하 고 모든 잔여물을 제거합니다

• 분리 -재활용 설비가 반드시 각 각의 그룹으로 분리할 수 있어야 합니다

• 시장-제조업자가 사고 싶어해야 합니다

• 제조- 제조업자는 반드시 새로운 것을 만들 수 있어야 합니다

재활용해서는 안되는 것들은 무엇인가요?

재활용되지 않는 항목들

• 의약폐기물 • 위험물질 • 탄약 • 배터리 • 연료 • 오일 • 폭발물 • 터브,저그,컵,병을 제외한 플 라스틱

• 물티슈종류 • 코팅된 종이 • 쓰레기 • 작은 가전제품 • 타이어 체인 • 크리스마스 전구

• 로프

물질들은 어떻게 재활용되나요?

가게에서 재활용물

질로 만들어진 세제

를 삽니다

세제를 다 쓴 후

세제통은 재활용

품 수거통에 넣습

니다

재활용물질들은

새로운 물질로 탄

생합니다

세제통은 재활용센

터로 갑니다

재활용물질들은

분리,분류되고

포장되어집니다

재활용은 하나의 순환과정

우리가 수집한 물질들은 무엇의 재료가 될까요?

WASTE MANAGEMENT THINK GREEN •

그 밖의 어떤 방법으로 쓰레기 생성을 방지할 수 있나요?

•감소 -처음부터 아이템 을 적게 구매하세요

•재사용 – 이미 쓰고 있는 물건들을 사용할 새로운 방법을 찾으세요

회피

감소

재사용

재활용

재생

처리

폐기

자주 재활용하고 바르게 재활용하세요 작은 실천이 큰 차이를 만듭니다

2020년까지 2천만톤을 재활용할 수 있도록 함께 해요!

재활용을 늘리기위해 무엇을 할 수 있나요?

… 다른 이에게 알려주세요. 재활용대사가 되어주세요

재활용 해주셔서 감사합니다!

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