Facebook Ads

Elements of a Facebook Ad in order of appeal to a user.

•Picture•Title (25 characters)•Body (130 characters)

What to Do

• Be grammatically correct• Use a relevant picture• Use an action picture or something slightly

provocative • Target the correct people • Have a call to action• Use a landing pageFacebook ONLY checks one level deep. So

make sure your landing page is relevant and sales/money/asking-for-info free.

• Be as targeted as possible.

Targeting – General

• Location• Keyword• Connection • Relationship• Age 

• Birthday• Education• Gender• Workplace (B

2B)• Language 

Targeting - Keywords

Identify Keywords1. Google Keyword ToolThis tool can take your product’s website

and generate a list of keywords2. Google TrendsTrends will show you which countries,

cities and areas search your keyword(s) the most. It will also tell you which language.

Integration of the Like Button

• To be used if the purpose of the ad is to get your page liked

• Ad Title will not possible

Sex Sells

• Most effective on males

• Use when no prizes can be offered

• Picture must be relevant and safe to avoid getting flagged

Metrics• Reach – Number of People who saw the ad• Frequency – Avg. Number of times each person

saw the ad• Social Reach = Reach + Friends’ names in the ad• Connections – Action taken from the ad within 24

hours of seeing it• CTR – Clicks divided by Impressions• CPC – Cost per Click• Bid – Higher bid = more impressions• Price – What your ad costs

EuroAir Ads

EuroAir Ads

EuroVigil Ads

EuroVigil Ads

Sources• http://www.insidefacebook.com/

2009/07/27/10-powerful-ways-to-target-facebook-ads-that-every-performance-advertiser-should-know/

• http://www.piotrkrzyzek.com/how-to-create-successful-facebook-ads/

• http://www.facebook.com/FacebookAds?sk=app_7146470109

• http://socialmediatoday.com/reidbenson/299550/facebooks-new-metrics-connections-frequency-and-reach