morgenmøde fb ads, au incubator
TRANSCRIPT
THE FIRST STEPS toFacebook Advertising
Ida Christine Andersen
Freelancer, consultant and teacher in onpr.dk // SpreadYourWord.dk
THE STEPS
WHAT?
WHY?
WHO?
HOW?
$$$
WHAT?
WHY?
WHO?
1. Custom Audiences1. Customer lists2. Website traffic3. App activity4. Offline activity5. Interaction
2. Lookalike Audiences
3. Saved Audiences
WHO?
WHO?
HOW?
HOW?
HOW?
HOW?
HOW?
$$$• CPC & daily budget• Calculate your CPA• Control & limits
100 clicks x 1,50 kr. = 150 kr.4 customers = 37,50 kr. per aquisition
Questions?