wattpad/demos & discussion: "the next level of entertainment"

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Stories made social

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Post on 20-Aug-2015

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Stories made social

Wattpad is a community of writers and readers collaborating and sharing original fiction, non-fiction and fan fiction. !

Serial. Social. Mobile.

A Community of Writers and Readers

Personal Connections

110,000,000 Reads 100,000 Comments 120,000 Fans

WRITER

READER

Stories are

Huge 28M user per month !

Engaging 6.2B minutes per month !

Social 450M Social Interactions last year

Mobile 85% Mobile Usage !

Growing 10 hrs reading/minute

A Millennial Demographic

13-1825-30

18-25

30+

60/40

What’s yourBrand Story

Brand StoriesThere are 3 components to a successful campaign on Wattpad

Media & Targeting Social & Fan Engagement

Share

Write Interact

VoteComment

Creative strategy

Presence !

Creation !

Curation

Targeting !

Native Promotion !

Engagement

Stories made social

Golden Venture Partners Version One Ventures Jerry Yang

August Capital Raine Northleaf Capital Partners

Funded by: Union Square Ventures Khosla Ventures OMERS Ventures

Aron Levitz, Head of Business Development wattpad.com/AronIsHere

@AronIsHere