ways for small business by email marketing
DESCRIPTION
Post sign up form in every social site where your customers are active like face book, blogs or anywhere from where you can get customers details. Make sure you make the form short, too long form might scare the customer. TRANSCRIPT
Email marketing is a great way to reach to our customer with cheaper price. Sometime it turn out to be a great challenge as people don’t give their email address easily.
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Ways
Make it easy
to subscribeTell
subscriber
what to
expect
Design your
newsletter to
fit your brand
Make it
scannable
Send people
content they
wantKeep p a
published
wanted
Edit
Test
Think about
mobile
Know your
spam rules
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Make it easy to subscribe:-
Post sign up form in every social site where your customers are active like face book, blogs or anywhere from where you can get customers details. Make sure you make the form short, too long form might scare the customer.
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Tell subscriber what to expect:-
if you plan to send company updates, sales details or anything make sure you mention it in form that when they will receive the updates. Give them as much information as possible on your sign up form, so they can decide whether they want to be on the list or not.
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Send a welcome email:-
• It is good way to remind people that they are on right track and there are good thing in their stores that they would like to purchase. Send your regular customer an offer with discount for your loyalty.
•
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Design your newsletter to fit your brand
• Email campaign should match your company. It should match with your company’s product log and color than customers will feel familiar using it.
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Make it scannable:-
• people get lots of email daily and they are list interested in reading them. Instead of sending long blog cut it into small paragraph with an image so that they can know what it is about. Include “Read more” link in your para so that people can go for more information.
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Send people content they want:-
• Bulk Email server newsletter services offer features like groups and segmentation to help you make your content relevant to the people reading it. Segmentation allows you to target certain subscribers on your list without assigning them to group.
•
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Keep a publishing calendar:-
• sending regular newsletter is an commitment. If you don’t sent newsletter regularly they are more likely to forget you or delete it or mark it as spam. Instead take your time and than sent it.
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Edit:-
• Even editors needs an editors. In publishing house it is very important for an editor to keep more time on edition. An single mistake might less his company's image. Grammatical mistake, things included in newsletters, it's images all are important. Once an email campaign is start you cannot make any changes in it.
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Test:-
• Each email looks different in PC and mobile apps. So it is important to test it before sending it to client. Make sure it looks good both in small and large screen. Testing an email will show you where the mistakes are taken or if the mail will go in spam or not. Avoid sending one big image as a campaign, and cover your bases with a plain-text option for every email.
•
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Think about mobile:-
• People now a days access things through mobile and if your emails are not been seen in mobile it is not usable. So make sure anything you make, make it mobile friendly. Research says about 78% people use mobile to check thing.
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Know your spam rules:-
• some people are unaware of spam, so first read SPAM CAN act to avoid it. Send mails only to people who are interested.
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