Ways to Spot a Black Hat SEO Company

Seeking help from a professional SEO Company is a smart decision that almost every online business is

taking these days. However, selecting a genuine firm seems to be quite challenging. There are hundreds

of fraudulent online companies that provide SEO services by employingBlack Hat methods.

These types of methods enable businesses to show up higher on the search engine ranking for a few

weeks but afterwardsthey may get penalized by Google. This can technically ruin a business and spoil all

the investmentsmade for it.

Following are key pointers to bear in mind to spot a fraudulent SEO Company:

1- Overnight ranking

Even marketing experts cannot predict how long a business will take to appear higher on search engines

as itsalgorithms keep on changing. As a rule of thumb, any SEO company that claims to get your

business ranked higher overnight should be rejected.

2- Overnight back linking

In order to create back links, your business has to create a strong online PR that can sometimes even

take years. Therefore, claims of overnight back links should be rejected straight away as it would mean

the redirection of thousands of paid links to your website, which can result in online penalties.

3- Keywords

Ask for written content produced by the SEO Company you are thinking to hire. If you spot any of the

following faults in the content, you should reject the company:

- Keyword stuffing

- Usage of irrelevant keywords