Women’s Business Development Women’s Business Development CouncilCouncil

2011 Strategic Plan2011 Strategic Plan

MissionMission To advocate for our members and for women in business who To advocate for our members and for women in business who

are seeking economic opportunities with local and national are seeking economic opportunities with local and national corporations, as well as government entities.corporations, as well as government entities.

The WBDC offers a networking resource for the women The WBDC offers a networking resource for the women business community to develop relationships amongst business community to develop relationships amongst themselves, and with other companies. We believe in themselves, and with other companies. We believe in advancing diversity in the world of commerce through advancing diversity in the world of commerce through initiatives designed to eliminate barriers in the business arena initiatives designed to eliminate barriers in the business arena for women business enterprises.for women business enterprises.

Our programs, webinars and networking events are aimed at Our programs, webinars and networking events are aimed at providing insight and learning about current trends and issues providing insight and learning about current trends and issues that affect women in business and their lives. that affect women in business and their lives.

VisionVision

Our vision is to evolve into Our vision is to evolve into thethe women’s women’s business organization in Florida and Puerto business organization in Florida and Puerto Rico. Our success will be measured by our Rico. Our success will be measured by our membership growth and the business membership growth and the business relationships we create and cultivate along the relationships we create and cultivate along the way. way.

Strategic Plan GoalStrategic Plan Goal

This progressive strategic plan provides the This progressive strategic plan provides the framework for the Council’s Board and Staff framework for the Council’s Board and Staff to achieve their goals for the next five (5) to achieve their goals for the next five (5) years while fulfilling our mission. years while fulfilling our mission.

Strategic Areas of FocusStrategic Areas of Focus

Marketing Development

Board Development

H.R. Development

Certification

Program Development

Financial Development

Finance

Committee MembersCommittee Members

FinancialDevelopment Marketing

ProgramDevelopment

BoardDevelopment Certification H.R. Finance

             

Glenis Henriquez,Chair Andrew Gordon, Chair Lynn Griffith, Chair LaRae Floyd, Chair Sam Hines, Chair Shari Francis, Treasurer

 Anne Marie Richards,

Co-Chair  

Glenis Henriquez, Co-Chair

     LaRae Floyd,

Co - Chair

Members:         Members: Members: 

             

Leonor Duran         Candice Angulo  Glenis Henriquez

Miguel Centeno         Debra Paul  Sam Hines

Fred Pazmino         Cassandra Wiggins  

Dr. Reggie Lewis         Debra McCollough  

             

             

Financial Development CommitteeFinancial Development Committee

Objective: To expand the pool of funds Objective: To expand the pool of funds available for program expansion and available for program expansion and sustainability of the WBDC-FLsustainability of the WBDC-FL

FDC Action PlanFDC Action Plan Support the WBDC-FL initiatives to increase WBE certificationSupport the WBDC-FL initiatives to increase WBE certification

Secure diverse sources of revenue Secure diverse sources of revenue

i.e. Corporate Sponsorships/Foundations/Grants/Personal donation i.e. Corporate Sponsorships/Foundations/Grants/Personal donation programsprograms

Organize sustainability initiatives Organize sustainability initiatives

How? By When? Resources? How? By When? Resources? Who will it impact?Who will it impact?

Apply to and pursue foundation supportApply to and pursue foundation support Apply to and pursue grantsApply to and pursue grants Planned giving strategiesPlanned giving strategies Online donation effortsOnline donation efforts

Responsibility: Marketing Consultant and Committee ChairResponsibility: Marketing Consultant and Committee Chair

Start Date: February & March, 2011Start Date: February & March, 2011

Resources: FDC Budget Resources: FDC Budget

Stakeholders: WBEs, Foundations, Board, Sponsors, & StaffStakeholders: WBEs, Foundations, Board, Sponsors, & Staff

Marketing CommitteeMarketing Committee

Objective: To provide Objective: To provide marketing initiatives marketing initiatives to support the WBDC’s overall strategic to support the WBDC’s overall strategic goals and objectives goals and objectives

Marketing Committee’s Marketing Committee’s Action PlanAction Plan

Support the WBDC initiatives to increase WBE certifications and Support the WBDC initiatives to increase WBE certifications and corporate sponsorships by creating a consistent message throughout corporate sponsorships by creating a consistent message throughout the council’s collateral. the council’s collateral.

Ensure WBDC name recognition throughout Florida and Puerto Rico, Ensure WBDC name recognition throughout Florida and Puerto Rico, by sending out a consistent message.by sending out a consistent message.

Provide opportunities for members to network.Provide opportunities for members to network.

Program CommitteeProgram Committee

Objective: Design and implement Objective: Design and implement programming and events that respond to the programming and events that respond to the needs of the stakeholders. Design and develop needs of the stakeholders. Design and develop educational opportunities and business educational opportunities and business enhancement opportunities for WBEs, enhancement opportunities for WBEs, sponsors and corporate partners. sponsors and corporate partners.

Program Committee’s Program Committee’s Action PlanAction Plan

Create a questionnaire and distribute to the stakeholders requesting their input on what Create a questionnaire and distribute to the stakeholders requesting their input on what kind of programs and incentives they would be interested in. kind of programs and incentives they would be interested in.

Use the experts within our constituency to develop and implement these programsUse the experts within our constituency to develop and implement these programs

Bring back some of the previous activities and programs of the WBDC that really made an Bring back some of the previous activities and programs of the WBDC that really made an impact on the WBEs. impact on the WBEs.

Working closer with the marketing committee to insure that the committee’s efforts are inline Working closer with the marketing committee to insure that the committee’s efforts are inline with the council’s branding. with the council’s branding.

Working closer with the finance committee in order to ensure support from a financial Working closer with the finance committee in order to ensure support from a financial standpoint, assuring that the Program Committee could play a role in assisting in the standpoint, assuring that the Program Committee could play a role in assisting in the fundraising efforts. fundraising efforts.

How? By When? Resources? How? By When? Resources? Who will it impact?Who will it impact?

Develop and distribute questionnaireDevelop and distribute questionnaire Develop and implement 6 networking educational events within the Tampa and South Florida Develop and implement 6 networking educational events within the Tampa and South Florida

area. area. Annual ExpoAnnual Expo Annual Awards/Gala BanquetAnnual Awards/Gala Banquet Series of internal programs/webinars/speed dating concept/member match up Series of internal programs/webinars/speed dating concept/member match up

Responsibility: Program Committee, Staff, and Meeting Planner Responsibility: Program Committee, Staff, and Meeting Planner

Start Date: Jan – Jun, 2011Start Date: Jan – Jun, 2011

Resources: $39,000 (some are from existing line items planned, i.e. Expo) Resources: $39,000 (some are from existing line items planned, i.e. Expo)

Stakeholders: WBEs, Board, Sponsors, & StaffStakeholders: WBEs, Board, Sponsors, & Staff

Board Development CommitteeBoard Development Committee

Objective: Recruit the remaining 11 open slots Objective: Recruit the remaining 11 open slots on the board with members that bring to the on the board with members that bring to the Council a specialized in-kind service as well Council a specialized in-kind service as well as minimal annual financial contribution. as minimal annual financial contribution.

Board Development Committee’s Board Development Committee’s

Action PlanAction Plan Send out Board Member application forms to targeted members that fill a Send out Board Member application forms to targeted members that fill a specific need on the Board, i.e. legal experience with institutional property specific need on the Board, i.e. legal experience with institutional property knowledge, accounting experts, etc.knowledge, accounting experts, etc.

Ensure that future members have governance and non-profit experience.Ensure that future members have governance and non-profit experience.

Certification CommitteeCertification Committee

Objective: Process certification and recertification Objective: Process certification and recertification within a 90 day period. Recruit more Certification within a 90 day period. Recruit more Certification committee members and site visit volunteers. Educate committee members and site visit volunteers. Educate the board on the certification program process. the board on the certification program process. Ensure that the Certification process is in line with Ensure that the Certification process is in line with Council’s marketing efforts and it is being promoted Council’s marketing efforts and it is being promoted in a consistent manner. in a consistent manner.

2011 Goal:2011 Goal: New WBEs – 120 (increase of 20% from 2010)New WBEs – 120 (increase of 20% from 2010) Recertified WBEs – 332 (increaase of 10% from 2010)Recertified WBEs – 332 (increaase of 10% from 2010)

Certification Committee’s Certification Committee’s Action PlanAction Plan

Ensure applications are processed within the required WBENC and internal Ensure applications are processed within the required WBENC and internal guidelines/procedures. guidelines/procedures.

Ask the Board Members to recruit one new Certification Committee Member each. Ask the Board Members to recruit one new Certification Committee Member each.

Recruit new sponsors to commit to the Certification Committee by participating in the Recruit new sponsors to commit to the Certification Committee by participating in the Certification Committee Review Meetings or identifying members that we can recruit.Certification Committee Review Meetings or identifying members that we can recruit.

Continue informing all WBEs regarding incentive program for site visit volunteers.Continue informing all WBEs regarding incentive program for site visit volunteers.

Engage WBEs, staff, and Marketing Committee to establish new ideas to increase new and re-Engage WBEs, staff, and Marketing Committee to establish new ideas to increase new and re-certifications, in addition to promoting new events that will benefit our WBEs.certifications, in addition to promoting new events that will benefit our WBEs.

Provide the current board members training once a year to inform them regarding the Provide the current board members training once a year to inform them regarding the certification procedures. Also meet with new board members individually to educate them on certification procedures. Also meet with new board members individually to educate them on the certification program. the certification program.

How? By When? Resources? How? By When? Resources? Who will it impact?Who will it impact?

Process applications within the 90 day periodProcess applications within the 90 day period Growing the Certification CommitteeGrowing the Certification Committee Growing the Site Visit VolunteersGrowing the Site Visit Volunteers Work with the Marketing Department/Committee towards new programs to grow Work with the Marketing Department/Committee towards new programs to grow

in certificationsin certifications Work with the Board on certification educationWork with the Board on certification education

Responsibility: Board Members, Committee Chair, Marketing Committee, Responsibility: Board Members, Committee Chair, Marketing Committee, Sponsors, Volunteers, and staff. Sponsors, Volunteers, and staff.

Start Date: Jan – Dec, 2011 ( a year long process)Start Date: Jan – Dec, 2011 ( a year long process)

Resources: $1,000 (this line item is probably already planned) Resources: $1,000 (this line item is probably already planned)

Stakeholders: WBEs, Board, Sponsors, & StaffStakeholders: WBEs, Board, Sponsors, & Staff

Human Resources CommitteeHuman Resources Committee

Objective: DObjective: Develop and implement a Human evelop and implement a Human Resources function that supports the Resources function that supports the growth and sustainability of the Women’s growth and sustainability of the Women’s Business Development Council Florida. Business Development Council Florida.

Human Resources Committee’s Human Resources Committee’s Action PlanAction Plan

Develop and implement human resources policies that support the Develop and implement human resources policies that support the Council’s business objectivesCouncil’s business objectives

Develop and implement human resources processes to ensure Develop and implement human resources processes to ensure administrative due diligence on all matters pertaining to employee administrative due diligence on all matters pertaining to employee classification, position descriptions, employee relations, talent classification, position descriptions, employee relations, talent acquisition, terminations, independent contractor hiring, etcacquisition, terminations, independent contractor hiring, etc

Develop and present to the finance committee the business case for Develop and present to the finance committee the business case for offering employee benefits for WBDC staffoffering employee benefits for WBDC staff

Develop and implement performance management program Develop and implement performance management program

How? By When? Resources? How? By When? Resources? Who will it impact?Who will it impact?

Expand HR Committee and convene quarterly meetings Expand HR Committee and convene quarterly meetings Complete review and implementation of HR policiesComplete review and implementation of HR policies Present business case for employee benefitsPresent business case for employee benefits

Responsibility: Committee Chair and members at large. Responsibility: Committee Chair and members at large.

Start Date: Jan – Dec, 2011Start Date: Jan – Dec, 2011

Resources: Committee MembersResources: Committee Members

Stakeholders: WBEs, Board, Sponsors, & StaffStakeholders: WBEs, Board, Sponsors, & Staff

Finance CommitteeFinance Committee

Objective: The Finance Committee will Objective: The Finance Committee will provide financial oversight for the provide financial oversight for the organization to include budgeting, financial organization to include budgeting, financial planning, financial reporting, and the creation planning, financial reporting, and the creation and monitoring of internal controls and and monitoring of internal controls and accountability policies.accountability policies.

WBDC-FL Overall GoalWBDC-FL Overall Goalfor the next 1-3 yearsfor the next 1-3 years

The council will seek to:The council will seek to:

Internally:Internally: We will have to build and reinforce our internal infrastructure in order to sustain the impact of We will have to build and reinforce our internal infrastructure in order to sustain the impact of

set goals. The weight of these infrastructure strategies will lay on the Board Development set goals. The weight of these infrastructure strategies will lay on the Board Development Committee, Human Resource Committee, and the Finance Committee.Committee, Human Resource Committee, and the Finance Committee.

Provide, in a timely manner, a more efficient certification process.Provide, in a timely manner, a more efficient certification process.

Externally:Externally:

Provide more services and networking opportunities to our clientsProvide more services and networking opportunities to our clients Create additional funding sources to grow our sustainabilityCreate additional funding sources to grow our sustainability Create marketing collateral and implement marketing strategies that will add value and Create marketing collateral and implement marketing strategies that will add value and

promote the Council in a consistent manner throughout the Start of Florida and Puerto Rico.promote the Council in a consistent manner throughout the Start of Florida and Puerto Rico. Recruit more sponsors and WBEs through the joint venture of both the Marketing and Recruit more sponsors and WBEs through the joint venture of both the Marketing and

Programs Committee.Programs Committee.

WBDC-FL WBDC-FL Action Plan for RecruitmentAction Plan for Recruitment

Marketing and Programs will play a bigger role by merging their resources and Marketing and Programs will play a bigger role by merging their resources and efforts in the development and/or enhancement of the sales of its products and efforts in the development and/or enhancement of the sales of its products and services.services.

While it’s understood that Marketing is about While it’s understood that Marketing is about BrandingBranding: :

Delivers the message clearly Delivers the message clearly Confirms your credibility Confirms your credibility Connects your target prospects emotionally Connects your target prospects emotionally Motivates the buyer Motivates the buyer Concretes User LoyaltyConcretes User Loyalty

Marketing and Programs will need to create the “Pretty Package” for:Marketing and Programs will need to create the “Pretty Package” for:

Recruiting of new WBEs, Recruiting of new WBEs, Enhancement of new products and services for returning WBEs Enhancement of new products and services for returning WBEs Set definitive guidelines for the “Sales” of this “Package” for Staff and Board to Set definitive guidelines for the “Sales” of this “Package” for Staff and Board to

implement. implement.

WBDC-FL WBDC-FL Action Plan for RecruitmentAction Plan for Recruitment

MARKETING

&

PROGRAMSfocuses on the needs of the client

and the need to satisfy the customer through the products produced because its what the

customer wants.

SALES

focuses on the needs of the seller and the need to convert product to cash by influencing the customer

to buy what the company has

produced.

RECRUIT

Marketing & Programs will craft a package based on the products and services that the WBEs want as well as develop brand loyalty by the corporate sponsors because it is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their needs.

Women’s Business Development Women’s Business Development CouncilCouncil

2011 Strategic Plan2011 Strategic Plan