#wccscotland - the darsena re-opened
TRANSCRIPT
A short historical excursus
Passing by the last bridge, the Naviglio reaches a placid expanse of water: the Darsena (dockyard), in which the thin bell tower of S. Eustorgio and the arch of Porta Ticinese are reflected. Here are the most important hydraulic works of the city, true milestones of that science that so flourished in Lombardy during the age of the city-state and that of the Signoria, and in smaller measure during the time of foreign dominations.
The Darsena (Dockyard) of Porta Ticinese G. C. Bascapè “Il Naviglio di Milano” The Naviglio of Milan, Cisalpino - Goliardica, Milano 1977
What is the Darsena (Dockyard) of Porta Ticinese?
The Darsena of Porta
Ticinese is the meeting point of the Milanese Navigli: into this basin the Naviglio Grande flows and ends under the bridge called “Ponte dello Scodellino, and here is also where the Naviglio of the Martesana ends, along with the inside Naviglio and the Naviglio of Pavia instead begins under Trofeo’s bridge.
(G. Codara, “I Navigli della vecchia Milano”, The Navigli of Old Milan, Virgilio Ed., Milano 1977 )
Map of Milan – Daniel Stoopendal 1704
A short historical excursus
Before the radical reform
effected in 1919-1920 by the Port Authority of Milan, the Darsena was a basin about 400 meters long, with a width from 28 to 68 meters, a depth under the water that in its lowest state varied from 1.00 to 1.20 meters, bordered by two wharfs held up by walls of a width of 4 to 5 meters each, and developed toward the city at the foot of the rampart walls, from the customs house of Porta Ticinese.
(G. Codara, “I Navigli della vecchia Milano”, The Navigli of Old Milan, Virgilio Ed., Milano 1977 )
Map of Milan 1884
A postcard of the end of XIX century
A statistic from 1842 tells us that in that year 8,417 boats passed through Milan, not including
the ‘coaches’ or ‘ferries’ for passengers, and that the goods transported were very varied.
A postcard dated November 18th, 1901
Between 1830 and 1900, the average tonnage for our Navigli was 350,000 tons annually, with 8,300 boats.
The Darsena in beginning of XXth century
With the Twentieth century, Lombard navigation signaled a period of decline that reached up to 1921, but from that point on, traffic started up again, reaching 500,000 tons in the Darsena (dockyards) in the last years before the war (WWII), even though the tribute of the Martesana no longer reached that port, that settled at Crescenzago and at Gorla.
G. De Finetti, Milano, “Costruzione di una città” “The Building of a City”, a cura di
G. Cislaghi M. De Benedetti P. Maramelli, Etas Kompass, Milano 1969
“The Lombard Navigli (“L’Illustrazione italiana,” September 2, 1945)”
The Darsena in the ’50s
The last barge loaded with sand reached the Darsena in the autumn of 1975. The commercial navigation on the Naviglio Grande toward Milan, still performed without motors and going along with the current, was definitively abandoned in that year. Still for some time, on the shores of the widest expanse of water in the city (Milan boasts in addition to the Darsena, the little lake of San Marco, the little port of Santo Stefano and the little basin of Viarenna), they continued to deposit goods no longer transported via water but via land.
E. Malara “La Darsena Di Milano
Oggi e Domani” in I Navigli The Darsena of Milan
Today and Tomorrow in I Navigli, a cura di R. Cordoni, Celip, Milano 2002
Nevertheless, a few years later, even the facilities and port equipment on the shore bordering on Viale Gabriele D’Annunzio were demolished and taken away, and the Darsena remained without a function, an “urban vacuum”, an expanse of water frequented only by a few haggard fishermen.
E. Malara “La Darsena Di
Milano Oggi e Domani” in I Navigli The Darsena of Milan
Today and Tomorrow in I Navigli, a cura di R. Cordoni, Celip, Milano 2002
The Darsena in the ’50s
Recent years
2004
After years of neglect
use and
abandonment
the Milan City
Council announces
an International
Design Competition
Aerial view of the ‘90s
The Darsena at that time
administrative troubles &
10 long years of
abandonment
Drawings from the winning project – Bodin & Associates Paris
Drawings from the winning project – Bodin & Associates Paris
2014
Finally at work
Thanks to
EXPO2015 Milan
got funds for
infrastructural
works and
dedicated part of
them to its
waterways and
the Darsena
2014
Finally at work
Thanks to
EXPO2015 Milan
got funds for
infrastructural
works and
dedicated part of
them to its
waterways and
the Darsena
Works lasted
about 18 months
April 26th, 2015
Finally opened
On April 26th, la Darsena was finally reopened in its new look after 18 months of intense work: the final chapter of a troubled history that characterized the area in the last decade.
History of projects approved and subject to reviews, works commenced and not concluded, administrative appeals, surveys of historical artifacts found in the area, multiple creations of weak but noisy committees both “for” and “against”, the birth of an original ecosystem of fauna and flora, partial loss of awareness of the historical significance the port from the citizens.
April 26, 2015
The "Darsena effect”
80,000 registered visitors on
the re-opening day,
April 26, 2015
The "Darsena effect”
80,000 registered visitors on
the re-opening day,
Events
“EXPO 2015
in città”
A seson of events 6
months long
May – October
2015
7 pontoons
equipped for
events
equipped platforms on mobile / floating pontoons in the Darsena & the Cube
equipped platforms on mobile / floating pontoons in the Darsena
equipped platforms on mobile / floating pontoons in the Darsena
4 pontoons for
private sponsors
• Conditions
detailed in a
“public call for
private sponsor”
electricity, water,
cleaning&securit
y services
guaranteed
Advertising and
commercial
activities
authorized
The CUBE
With the aim to support the communication initiatives of EXPO in CITTA’, of particular impact was “the Cube” - located on water and soon became one of the symbols of the area for its impact and high visibility.
The Cube consists of a led wall on all four visible vertical sides (dimension 8m x 8m) and placed on a special floating platform, with direction by remote.
On hourly basis, the contents were divided into 60% of institutional and cultural content (programmed by Navigli Lombardi) and 40% in commercial content available to the sponsor which build and operate the installation.
Thanks to the Cube, complementary activities were also carried out such as live video events from the EXPO2015 site, press conferences and events from the floating platforms and so on.
An opportunity given to territories
exceptionally for free only during the EXPO
but
the economic value of private advertising is:
1h a day divided in short videos of 60 seconds
(between 9am and 11 pm)
for a minimum of 15 days > €35.000
Some data
• 50,000 attendance for the inauguration on Sunday 26th April;
• 20,000 of the parade "None touches Milan";
• 120,000 of the three-day boat-show “NavigaMI”;
• 15,000 music event of Emis Killa
Hundreds of people
every evening for
the SKY TV show
Total amount from private sponsores in 2015 for activities in Darsena
> € 750.000
Festival
Lands and Colors of Lombardy
Promoting territories
Festival
Lands and Colors of Lombardy
Promoting territories
Festival
Lands and Colors of Lombardy
LANDS AND COLORS OF LOMBARDY
Platforms dedicated to public bodies has been used by
n° 34 public bodies,
n° 12 of these are part of the Navigli System:
Parco Lombardo Valle del Ticino (3 weeks)
Regione Lombardia DG Culture e Autonomie
Adamello Ski
Comune di Segrate, Castione della Presolana,
Coldiretti Pavia
URBIM
Comune di Legnano
AEF / Enaip Lombardia
Protezione Civile Regione Lombardia
Teatro Ponchielli di Cremona
Associazione Salute e Donna Onlus
General Directorate Culture and Education EU
AIPO – Agenzia Interregionale per il Fiume Po
CIA – Confederazione Italiana Agricoltori
Parco Adda nord
Movimento del Vino “Calici sotto le stelle”
Chess Projects ASD
Pavia Sviluppo
PARTNER OF NAVIGLI SYSTEM:
Comune di ZIbido S. Giacomo
Comune di Buccinasco
Comune di Bernate Ticino
Comune di Pavia
Comune di Cuggiono,
Comune di Robecchetto con Induno
Comune di Gaggiano
Comune di Trezzano sul Naviglio
Comune di Cassano d’Adda
Consorzio Bonifica Est Ticino Villoresi,
Parco Lombardo della Valle del Ticino
Coldiretti Pavia
FURTHER EVENTS LCL:
EVENT “THE SILK ROAD” by CCIAA MI with a delegation of Chinese entrepreneurs,including a Press Conference and informal dinner
Concert “Orchestra di fiati della Valtellina”
Press Conference “Natural Parks International”
Press Conference “Opera Lombardia” + live show
Press Conference DG Agricoltura (Festival della Mostarda di Cremona e Mantova)
Press Conference DG Culture – Odyssey project
business up from
30 up to 50
percent for the
150 shops of
Ticinese (the
Navigli area) from
the canals as far
San Lorenzo
Columns;
revenues up to 25
percent for the
operators of the
new covered
market
Expo in Città and related impact on the area
some data
• "Five million visitors to the city in early May to late
July. Over 41 thousand appointments in the city and its
hinterland, which will continue until October. And a
positive trend of economic results for the city.
• At the end of the first trimester, ExpoinCittà makes an
initial assessment: the program of events created by
the City and the Chamber of Commerce to
"accompany" the half of the Universal has already
achieved a first result: BIE, the body that oversees all
'organization of the Expo, has asked Milan to be able
to reuse the format in future editions of the event:
• "ExpoinCittà a bet is won by the team: the numbers
confirm the validity of an innovative project that
embraces not only the center": the mayor Giuliano
Pisapia toast to the numbers of mid-term and It
responds to criticism that merchants - especially
restaurant owners - have done in recent weeks."The
data are reassuring, ExpoinCittà did get to Milan many
tourists, though there were some initial difficulties have
been overcome, although there is a fact to consider:
the gathering places have changed, just think of the
Darsena, so there is who has reached and exceeded
the targets and who maybe not, but the overall
increase is significant, " added the mayor."
• “Over 200 thousand people during the four major events in the first two months of the new marina; business up from 30 up to 50 percent for the 150 shops of Ticinese (the Navigli area) by the canals to the Columns; revenues up to 25 percent for the operators of the new covered market. If you measure the euphoria of the city from 26 April onwards is possible, the only indicator used is the number of admissions "
• Those data are following the 50,000 attendance of the inauguration; the 20,000 of the parade after the devastation of the 1st May Day "None touches Milan"; 120,000 of the three-day fair NavigaMI, 8 to 10 May; the 15000 concert of Emis Killa
• From the new covered market of Ticino, the former trustee, the butcher Serrandrei Adriano, one of the 20 operators exults: "The market is back livable, the area is cleaned up, we feel more confident - he explains - the spaces are new and growing business . We have fewer customers who shop but greater purchases." Only 5 or 6 complain. "With the end of a year and a half for jobs we lost regular customers. And there are no parking spaces. "
• Michele Berteramo, Epam, also vice president of the Pavese Canal Association: "The first month was a great boom, business is back to pre-crisis levels, we are a happy island unlike many colleagues in other areas. The second month went a bit worse. Now on with the pedestrianization Even residents understand - he concludes - that "turning on the light" security gains
• (source “Corriere della Sera” 15 Jube 2015 “Fenomeno Darsena, due mesi tra folla, affari e proteste” Giacomo Valtolina”
The Darsena Christmas Village
The Darsena Christmas Village
Some data
Santa Claus: 71.512
tickets (kids and
adults)
Santa’s boat: 18.742
tickets
Ice Skating: 20.567
tickets
TOTAL attendance in
the area in 1 month
(including 20
temporary shops)
700.000
What in 2016?
A year dedicated to sports
A year dedicated to sports
A year dedicated to sports
A year dedicated to sports
A year dedicated to sports
A year dedicated to sports
A year dedicated to sports
A year dedicated to sports
A year dedicated to sports –
UEFA European football championship
A year dedicated to sports
Summer Village
A year dedicated to sports
Summer Village
A year dedicated to sports
Summer Village
A year dedicated to sports
Summer Village
A year dedicated to sports – Formula 1 Monza GP & Martini Racing - Williams
A year dedicated to sports … & relax
A year dedicated to sports … & relax
A year dedicated to sports & relax
Summer Village
Next steps:
- Reopening of the navigable route “Milano / Lake Maggiore”
The “marble route” in a tourist perpsective
- The Darsena as a logistic hub of clean mobility for the area
A project idea suggested by the “Stadsleveransen” experience, the innovative delivery system transforming Gothenburg's roads
You can find more pics here https://www.facebook.com
/navigli.lombardi/ photos
Thank you!
See you again in Milan,
Claudio