wcr naples feb 24
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Make a Stand With Your Brand
February 24, 2012
Personal Branding: BE MORE
Thank You and Congratulations My Career Transition Simple Formula for Success Reimagine What Success Means
Today How ‘Top Performers’ Deliver
Excellence Brand is YOU, Branding is YOU in
ACTION 3 R’s to Stand Out Branding Personal Brand: Be More
“You make a stand with your brand,
when you put your stake in the space,
build out your tribe and community”
Make a stand with your brandWhen you put your stake in the spaceBuild out your tribe and community
Claim your piece of ‘real estate’ in your chosen field
Steadfast commitment to your profession and professionalism
Build, grow, nurture and serve a loyal tribe and community
Simple Formula for Success?
A + P = EHow Top Performers Deliver..
Accountability
+ Perseverance
= EXCELLENCE
Not Enough to Be in BusinessNew Times, New Rules, New Tools
Fresh Ideas New Approaches Innovative Thinking Full engagement in tools and
platforms Strong Brand/Branding Radical Reality-Radical Action-
Radical Results Master MarketerMaster NetworkerMaster Salesperson
Gallop reports an increase in economic confidence in 2012..
Americans saying the economy is "getting worse" fell 12%! GDP growingUnemployment is downStock Market is up (13K)Optimism Index up 5 months in a row
*Best levels since the week ending Feb. 13, 2011.
Since 2008, We Have All Had to..Re-imagine What Success Means..
Housing &Real Estate UP and Better!
Feb/2012, NAR
Housing affordability conditions improved with softer existing-home prices
Record-low mortgage interest rates Rising sales and lower inventory
creating more balanced conditions.
What Makes a Top Performer Consistently Excellent?*Michael Levy, The Leadership Edge, 6 Qualities of Top Performers.
FocusIntegrityServiceRelationshipsSmart/Hard WorkContinuous Improvement
What happens though when things shift and change so dramatically and these
fundamentals need to be adapted into a different world?
“The secret of your future is hidden in your daily routine.” Mike Murdock
“Professional Accountability can temper volatility and uncertainty”
Professional HabitsSystems and ProcessesAbility to Change and AdaptWillingness to Learn and Use Technology Intangibles (experience, wisdom, spirit,
heart, interpersonal skills)Sense of Humor
Why is Personal Branding SO Important Today?
Stand Out Grab AttentionPremium Item In a Generic Market
Brand and Branding are separate, mutually inter-dependant concepts.
Who am I.What do I do.Whom do I serve.How do I deliver me.
Clear, Consistent, Concise
Your Brand is YOU, Your DNA
PersonalityEssenceIntangiblesFascinationsDriversExperienceWisdomHeartSoul
Your Brand and Branding Can’t Live Without Each Other
Branding is YOU in ACTION
Everything you DO to promote, market, advertise,
share, engage, build, interact, align with people!Not
Negotiable
I am a Player
Live, work, play
in two worlds
F2F, Web
Package and the Packaging
YOU
YOU IN ACTION
3 Keys to a Stand Out Brand1) Laser clear on who they
are, what they do and whom they serve.
2) They differentiate themselves and their companies from their competition.
3) They build legacy through consistency, excellence, leadership .
3 R’s to “Stand Out”
Reinvent how you use your talents and accomplishments
Reimagine what success looks like and means to you
Reinvigorate your visual image, marketing and messaging
Personal Branding..Be More
Thank You and Congratulations!
25 FREE/Low Cost Ways to Market Yourself NOWFREE monthly marketing letterFREE Teleclass
Go to DeborahShane.com and sign up!
Mini Brand Evaluation
Career Author
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