wd an industry leader and innovator in storage technology · an industry leader and innovator in...
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An Industry Leader and Innovator in Storage Technology
COMPANY PROFILE
Storage Technology Leader
Portable storage, External & Internal (HDD, SSD) Storage, Network-attached Storage Devices
Global supply chain presence
Revenue: $13B (FY2016)
Employees: 76,000
Improve Detectability of Global Events
Geographic Risk Identification
WD
In 2011, Thailand Floods and Japan Tsunami affected WD’s supply chain.
In the aftermath of these events, the Board of Directors made resiliency a key priority for the
company.
Rubik BabakanianSVP of Global Sourcing, CPO
Sub-Tier Risk Identification
Understanding Requirements, Choosing a Solution
Key requirements identified:
• End to End supply chain mapping (multiple tiers deep)
• 24x7 Global Event Monitoring
• Sub-Tier Risk Aggregation
• Risk Quantification
• Proactive mitigation tracking
• Supplier Business Continuity
ITMinimal IT Required
Best in class, proven
Services included
Plug and Play
Deep intelligence and robust analytics
Low Total Cost of Ownership
(TCO)
“We decided to further invest in technology to better understand intricacies of our SC (recovery times, weaknesses) etc. to identify and mitigate risk proactively.”
WD
A continuous, ongoing capability, embedded in our operating model
WD Selected Resilinc in June 2012
© 2015 Resilinc. All rights reserved.3
“During our evaluation of alternative supply chain risk solutions post flood, Resilinc stood out from the crowd as the choice for WDC.
Their industry-leading solution provides the scalable and continuous visibility we need to proactively manage our global supply chain risks and potential disruptions.”
Publicly announced on March 15, 2013
WD’s Suppliers benefited from Resilinc too!Suppliers did not need to invest in IT integration. Resilinc provided group and 1/1 training in multiple languages/time zones.With one effort, suppliers were able to satisfy more than just WD’s requirements over time.Resilinc helped suppliers understand and feel comfortable about sharing their data with WD.
Mapping the supply chain genome, every site, every part
With only one dedicated headcount, WD was able to get an extensive mapping plus 24x7 monitoring program off the ground.
Working with tier one suppliers first, Resilinc on boarded each of WD’s Suppliers, mapping sites and parts.
Within six months, a global picture of the supplier footprint emerged.In order to protect customer confidentiality, screenshots are not actual customer data
WD
© 2015 Resilinc. All rights reserved.5
““
For the suppliers we had mapped, we drew a circle on the map and out popped the results in minutes.
For the unmapped suppliers it took us 2 weeks to ascertain we were not impacted.
September 2012, 7.2 Japan Earthquake provided the first proof point!
The advantage of the increased location visibility was immediate! WD
Deep Supply Chain Intelligence with Mapping (2012-2016)
DEPLOYMENT HIGHLIGHTS
Full Go-Live: 2012
Tier 1 sites mapped: 1800+
Sub-contractor sites identified: 400+
Sub-tier sites identified: 600+
Parts mapped: >95%
Sub-tier connections made: 750+
Supply chain mapped for 99% of Tier 1 suppliers Locations, activity, raw material flow, backup capacity, recovery times
90% suppliers sharing sub-tier visibility their suppliers, sub-contractors, geographic locations, commodities purchased
Uncovered hidden dependencies, tier 1s who were tier 2, 3 or 4 partners
WD
In order to protect customer confidentiality, screenshots are not actual customer data
© 2015 Resilinc. All rights reserved.7
WD has mapped disruption scenarios for single sourced raw materials
Recovery risk measures how fast and well a site can bounce back from a disruption.
Recovery Time Alternate Site
Dual Site Alt. Site Readiness
Product Where-used Revenue Impact
Site Location
Raw Materials Origin & Path
Risk Profile
Visibility enables us to predict problems most likely coming our way, so we can act now!
WD
Right Size Inventory Levels
Collaborate with supplier to get tooling/equipment for alternate site*
Pre-qualify critical parts at alternate site*
Buy a capacity option for preferential allocation*
* Evaluate Revenue Impact of site/part to determine if business case can be made for investment in proactive mitigation. Not appropriate for every risk type (example, supplier financial risk)
© 2015 Resilinc. All rights reserved.8
Commodity Managers identify proactive mitigation strategies for critical ingredients
WD
Not just aware of sub-tier dependencies, but quantifying and managing them!
9
In order to protect customer confidentiality, screenshots are not actual customer data
ISO standards-based supplier business continuity capability with key Tier-n suppliers
Supplier collaboration on business continuity improvement
WD
WD has significantly freed
up commodity managers to
focus on minimizing
disruption to the business.
In order to protect customer confidentiality, screenshots are not actual customer data
Early Detection is key Constant Vigilance is the answer
24/7 monitoring of WD’s end to end supply chain
Advanced what-if scenario builder for proactive playbook development
Virtual, centralized war-room created for event collaboration
Mobile enabled command and control infrastructure
WD now has a finger on the pulse of all global events that could
disrupt the supply chain!
WD
WD relies heavily on Resilinc’s Event
Monitoring to plan and mitigate risk. It also helps
in anticipating risk, and preparing proactively to
prepare response.
No Impact
Network oriented supplier response workflow in placeWD
Midnight
Typhoon Haima:
S TW, HK, CH
4 Suppliers Communicating
1:00am
37 Sites (T1-n) in region notified
4:00am
6 Suppliers Communicating
8:00am
All Suppliers Communicating
36 Hours later
WD in communication with suppliers throughout the event, confirming impact through Resilinc
95% of WD’s suppliers consistently respond to
Resilinc to confirm Impacted or Not
Impacted!
Advice to Executives
© 2015 Resilinc. All rights reserved.12
“Can you be risk free all the time? NO, risk free doesn’t exist, but you can be much more prepared for the next event.
There’s a lot of focus on top 80% spend suppliers, but often, it’s the 20% where you may find weakness. Understanding risk in the low 20% of spend suppliers, is very important.
Use big data to mitigate before events occur. This is a much more responsible way to manage your supply chain.”
WD