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MURALGUIDELINES

DesignandReviewCriteriaforMuralsDefinition:Amuralisapainting,mosaic,fresco,orotherpermanentartworkattachedorapplieddirectlytotheoutsideofastructure.Goals:

• Toproducenewmuralsthatre-engagecommunities,especiallyyouthandlocalartists,andcreatenewopportunitiesformuralists.

• Topromoteengagementactivitiesthatareinteractive,educational,and/orculturaltourismopportunities.

• ToenhancethestreetscapeinthedowntownhistoricWilliamstonarea.GeneralGuidelines:TheseguidelinesprovideanoverviewofhowtoparticipateinthetownofWilliamston’s2017MuralDesignCompetition.Theprocessisdesignedtosafeguardtheinterestsoftheapplicant,thecommunityandthebuilding/propertyowner.TheguidelinesaredesignedtoassurethatthemuralscreatedwithintheTownofWilliamstonunderthisstreetscapeprogramenhancethecommunity’sappearance,withoutcausinganynegativeimpactonpublicsafetyorwelfare.SpecificProhibitions:

• Nologos,slogans,orotheradvertisements;• Nooverlycomplicateddesignsthatmayconfusedriversorpedestrians;• Neon,fluorescent,orreflectivetypecolorsarediscouraged.

DetailedMuralGuidelinesandCriteria:Inadditiontotheaboveguidelines,muralswillbeevaluatedonthefollowingcriteria:

• Relevanceofthepiecetothebuildingorcity,itsvalues,culture,andpeople.Muralswithinthetown,shouldbebasedononeormoreofthefollowingthemes:

o Naturalbeautyoftheareao Williamstonhistoryo Healthandwellnesso Localsports,artsoreducationo Inclusivecommunityorhospitality

• Suitabilityoftheworkforoutdoordisplay,includingitsoveralldurabilityorlongevity.

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• Relationshipoftheworktothesiteandthecommunity,especiallyhowitservestoactivateorenhancethespaceorpublicsurroundings.

• Appropriatenessofthescaleoftheartwork.SiteLocations:Fortheproposeddesign,eachapplicantmayconsiderfour(4)proposedsitesformuraldesign.Thefour(4)sitesofferedforconsiderationarelistedbelowwiththeavailablewalldimensions(widthxheight).However,youmayallowforaborderofblankspaceonthewalltosurroundyourdesign.

• 112AW.MainStreet–Smallwhitebuilding,facingtheFireStation(24ft.x15ft.)• 17W.PelzerAvenue–SideofGoody’sDepartmentstore–facingballfields(38ft.x20ft.)• 100E.MainStreet–Formermovietheater(30ft.x16ft.)• GreenvilleDriveSite–TobeDetermined(TBD)(24ft.x15ft.[approximation])

Keyobjectivestoconsiderwhenselectingyourproposedsite:

• Experiencehighlevelsofvisitor/pedestriantraffic.• Beeasilyvisibleandaccessibletothepublic.• Serveasananchortoactivateandcomplementitssite.• Enhancetheoverallpublicenvironmentandpedestrianstreetscape.• Helptocreateaplaceofcongregationandactivity.• Establishlandmarksandneighborhoodordowntownhistoricareagateways.

Designationofasiteisoptional.Youmayleaveituptotheselectioncommitteetoidentifythebestsiteforyourdesign.AccessandContext:

• TheMuralshouldbepubliclyaccessible24hoursaday.• TheMuralshouldnotdetractfromitssurroundingsoroverwhelmtheadjacentarchitecture.

ConstructionandMaintenance:

1) Materialsfortheprojectwillincludepaintorothermediaappropriateforexterioruse,suchastileormosaic.Materialsmustbelong-lastingandgraffitiresistanttothegreatestextentpossible.

2) Colors,thoughvibrant,shouldbecomplimentaryandharmoniouswiththeexteriorcolorsofthebuildingstructureaswellasconsistentwiththechosentheme.Anaturalcolorpalettewithlimitedbrightcolorsisrecommended.

3) Ifyourmuraldesignisselected,itsexecutionwillbeoverseenbyaqualifiedartist/muralist,withsufficientknowledgeandexperiencewiththeapplicationofmuralmaterials.

4) Muralsizeshallbedeterminedbythewallsurfacetobecovered.Smallerwallsmaybealmostcompletelycovered.Onlargewalls,muralsshouldbelargeenoughtodominatethewallsurface,butnotsolargeastooverwhelmthelocalstreetscape.Generally,onemuralwillbepermittedperstructure.

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5) Theproposedmuralshallnotobscureordetractfromthesignificantarchitecturalfeaturesofthebuildingstructure,norshouldthebuilding’sarchitecturebealteredtoaccommodatethemural.

6) Theproposedmuralshouldnothaveanadverseimpactontheadjacentproperties.Ifthemuralrequiresspeciallightingorotherrelatedconstruction,thenapplicablepermitswillberequired.

BuildingOwners:Thebuildingownermustsignwrittenagreementtopermithis/herpropertytobeincludedinthecompetition.Theownershallagreetoallowthemuraltobeleftundisturbedforadurationoffive(5)years,unlessthepropertyissold.ProceduresandMaterials:Thebuildingownerwillalsoallowthewallsurfacetobepreparedtoassurethatthemuralwillhavealonglife.Thismayincludepressurewashingand/orwallsurfacebasepainting.Eachofthewinningmuralswillbeprojectedonasetof4ft.x8ft.plywoodbases.Itisestimatedthatmuralswillbecomposedofmultipleplywoodbases,andrangeinsizefromfour(4)plywoodbasesforsmallerbuildings,toasmanyasten(10)foralargersurfacewall.Winningdesignswillbepaintedbycommunityvolunteersinashelteredlocation,usingtheprojectiontechniqueandconstructiongradematerials.Oncethepaintingiscompleted,theartistmaysignhis/herdesign.Thenaspecialgraffiticoatingwillbeappliedtoprotectthedesign.Thisstepwillservetosafeguardthemuralfromvandalism,protectingthebuildingownerandcommunityatlarge.Graf-XWBPermanentAnti-GraffitiCoatingisanexampleofthistypeofproduct.Thebaseswillthenbemountedonthepreparedwall,usingaconstructionadhesiveand/oraplywoodframe.Eligibility:Onceamuralispaintedandmountedtoanoutdoorlocationitbecomespublicart.Thus,thisisanincredibleopportunitytohaveone’sartondisplayforallresidentsandvisitorstoenjoy.Anartist,businessowner,orthepubliccanproposeamural.However,theindividualmustbe14yearsofageoroldertoenterthecompetition.Inaddition,anyeligibleindividualmaysubmitmorethanonedesignentry.Application,Review,andWinningDesignSelectionProcess:Theintentionofthe2017MuralDesignCompetitionistoawardtwo(2)winners.Eachapplicantwillberequiredtosubmitaformalapplication(pleaseseetheattachedform)andascaledcolorrenderingoftheproposedproject.Thecashawardforasinglewinningdesignis$500.

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Projectsthatdonotmeetallthedesigncriteria/guidelines,maybeeliminatedfromthecompetition.Moreover,EnvisionWilliamstonreservestherighttoacceptorrejectallentries.OversightTheCommunityEngagementandMarketingCommitteeofEnvisionWilliamston,a501(c)3organization,hasoversightresponsibilitypertainingtothecreationofmuralsonprivately-ownedbuildingsintheTownofWilliamston.TheMuralProjectSelectionCommittee(MPSC)composedofdirectprogramleaderswillserveasthead-hoccommitteeforapplicationreviews,technicalassistance,andcoordinatingthecompletionofmuralsworkingwiththeCEMonmuraldedications.EnvisionWilliamston’sgoverningboardofdirectorswillapprovethefinalMuralselection(s)inconsultationwiththeWilliamstonTownCouncil.Schedule:Activity DateMuraldesignguidanceisreleased. October5Applicationperiod. Oct5–Dec8Reviewofproposedmuraldesignsbyselectioncommittee. Dec11–Jan8Announcementofwinningdesign(s). Jan15Preparationofbuildings. Jan-FebDesignlayout. FebCommunityparticipationindesignfulfillment. Mar-AprilInstallationandgrandrevealofmuralonwall. May2018PromotiononFacebook,websites,andothersocialmedia. May–June2018OwnershipRights:Oncethedesigniscreated,theartist(s)shouldandsignanddatehis/herdesign.Thedesign,aspartofthecompetition,becomesthejointlyownedbytheartist(s)andtheEnvisionWilliamstonprogram.EWmayfreelyusephotosofthemuralonitswebsiteandinanypromotionalmaterials.CopyrightingtheMural:Forcopywritingthemural,thecopyrightlogo©andthatdatearesufficient.Theartistshouldalsosignthemuralandincludeaphonenumberifpossible.AnofficialcopyrightcanbeobtainedbyapplyingtotheCopyrightOfficeattheRegisterofCoyrights,LibraryofCongress,WashingtonD.C.20559.AskforCalssVAFormsfortheVisualArts.Thetelephonenumberis202-479-0700.Thiswillprotectthemuralfrombeingusedcommerciallywithoutpermissionandfromotherpeopleprofitingfromit.SampleDesigns:Pleaseseetheattached.DocumentSources:ThisguidancewasdevelopedinconsultationwithmuralprogramguidancefromBeaverton,Oregon;Brookings,Oregon;Fresno,California;LosAngeles,California;andRiverside,California.

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SampleMuralsforIllustrationPurposesNaturalBeauty AbstractBeauty

HealthandWellness

History/People Heritage

HISTORIC WILLIAMSTON PALMETTO AREA CULTURAL ARTS CENTER

ENVISION WILLIAMSTON 2017 Mural Design Competition

Official Entry Form

Contact Name (please print): ________________________________________________________________ Address: _____________________________________________________________________________________ City: _________________________________________ Email: ________________________________________ Primary Phone: ___________________________ Secondary Phone: ______________________________ Category (please check one):

____ Individual Entry ____ Small Group Entry ____ Organization, Church, or Class If a group or organizational entry, please identify all names of individuals included under this submisson: _______________________________________________________________________________________________________

_______________________________________________________________________________________________________

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General Theme: (Please place a check by the theme that most closely matches your mural design.)

______ Natural beauty of the area

______ Local sports, arts, or education

______ Williamston history

______ Inclusive community or hospitality

______ Health and wellness ______ Other (please specify) ___________________

Official Entry Time Period: October 5 to December 8, 2017

Description of Your Proposed Mural Design (Please briefly describe your theme and the overall look of your mural.) _______________________________________________________________________________________________________

_______________________________________________________________________________________________________

_______________________________________________________________________________________________________

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Location of Mural (Please check your preferred choice of location for your mural or indicate that you will defer to the Selection Committee. ______ Option 1: 112A W. Main St – Small white building facing the Fire Station ______ Option 2: 17 W. Pelzer Ave – Side of Goody’s Dept. Store facing ball fields ______ Option 3: 100 E. Main St – Former Movie Theater ______ Option 4: Greenville Drive Site –To Be Determined ______ Other (please specify) ______________________________________________________________________ OR ______ I do not have a preferred site; the Committee may select for me. Please include a 4:3 color photograph of your mural design. Required format: jpg or png. Disclaimer By signing the entry form below, I hereby agree to the contest rules and I relieve the Town of Williamston, Envision Williamston, a SC Main Street Program, and all affiliates from any and all liabilities and I understand that my entry will not be returned. X____________________________________________________ ______________________ Name Date Submission The deadline for entry is December 8, 2017. This entry form must emailed to Sonya Crandall at sonyacew@gmail.com. Questions? You may call Sonya Crandall at 864-650-7075.