We acknowledge the Jagera and Turbal people on whose land I live and work,& pay my respects to elders past & present & emerging.

ABOUT LET’S TREAT SYPHILISTargeting MSM- 10 posters- 2 Young Deadly Free - reproposed posters - 5 Grindr style chat animations - T Shirts - Condom packs - Website - Posters/ condoms Distributed to:

- Sexual Health clinics- Popular Gay/MSM venues throughout QLD

- Promoted on:- Social Media Platforms – Facebook, Instagram, DivasChat- Sexual Media Platforms – Grindr, Squirt

Key messaging includes: condom reinforcement, pharyngeal syphilis, asymptomatic nature, reinfection, seriousness of untreated syphilis, partner notification, regional MSM, Trans, women, & aboriginal & Torres Straight Islander people. Overarching message: Test every 3 months, Syphilis is easily treatable

OVERVIEW AND PROCESS

Campaign Evaluation2016-17

Development of draft material

Prior Campaign Evaluation: - Greater presence on social media- Colour change- Simple clear messaging

- Diverse MSM- Focus testing all creative/collateral

- Launch Mid-May 2019

Community Consultation/Focus

TestingRedevelopment of

material

Let’s Treat Syphilis Campaign

- Big Gay Day syphilis survey data- QuAC + QPP public health staff working with Steering Committee to

produce basic key messaging

POSTERS

POSTERS

POSTERS

POSTERS

GRINDR STYLE CHATS

Easy of treatment

GRINDR STYLE CHATS

Reinfection

ALTERNATIVE ONLINE ADVERTISING

- Link to Statewide free condoms program- Link to Let’s Treat Syphilis webpage &

connection to other services e.g. clinic finder.

- Tips on notifying your partner- Anonymous STI notification

GRINDR BANNERS

THE W

EBSITE

LARGE ONLINEPRESENCE - Grindr $6800

- Squirt $5000- Facebook/ Insta $5000- Q News $3000 + editorial - DivasChat

- Geo-targeting and population building on Facebook.

- Response to Rocky outbreak and Geo-targeting.

QNEWS EDITORIAL

160 shirts distributed across Qld:

- Sexual Health Centers- SOPVs- Gay/MSM venues

T-SHIRTS

RESULTS

- Outreach LTS Condom distribution – June, July, Aug- 1353 (hand delivered)

- # of conversations – 477 (average 4 mins)

- Wrapped N Ready orders – LTS condom packs - 5200

- Unique website visitors

- Grindr impressions + clicks

- Squirt

- Divas

- Social media results (QUAC + QPP).

OUTREACH SPECIFIC TRAINING

Two Syphilis specific training- Guest speaker - Queensland Health Elena McLeish.

PHN – Contact Tracing Support Officer/Qld Syphilis Surveillance ServiceMetro North Public Health Unit.

ENGAGEMENT EXERCISES RE-ENACTMENTS

Grass roots Peer to Peer QuAC Outreach

✓ Condoms dispersion ✓ Campaign key messaging

MELT FESTIVALBQFF + CWC

Thank you

Resources table:✓ Posters ✓ Condom packs ✓ Contact sheet