we are winter: the power of amplified partnerships (christopher overholt, canadian olympic...
DESCRIPTION
As a property that sees its peaks in engagement during each Olympic games, the Canadian Olympic Committee (COC) must constantly amplify its brand to maintain a strong level of awareness. Part of this challenge involves seeking partners who share this willingness to adapt and reinvent. Christopher Overholt will share how the COC amplified its brand through creating unique partnerships, while also sustaining the momentum for support behind Canada's athletes. Chris will share the latest research from Sochi, which will serve as a key case study to illustrate the power of these partnerships. A deep dive into the COC's key strategies and their Olympic campaigns will be explored, and how this, in turn, impacts the brand awareness of the COC year round.TRANSCRIPT
THE LOGO
