we offer digital marketing and seo · brochure digital marketing and seo 05 brochure digital...

WWW.SOFTHICS.COM

WE OFFER

DIGITALMARKETINGAND SEO

We HelpBrands Optimise Their Online Performance

TABLE OFCONTENT

We are an integrated digital marketing agency, proud of our technical expertise, creative flair and ability to draw actionable insights from data

About The Company 04

Our Team 04

Main Services 04

Service Details 04

Our Offer 04

Clients Testimonial 04

Feedback 04

History of Company 04

Location Map 04

Digital Marketing and SEOBROCHURE 01 Digital Marketing and SEOBROCHURE 02

ABOUTCOMPANY

Digital Marketing and SEOBROCHURE 03

“The best marketing doesn’t feel like marketing”

Softhics digital is founded with a mis-

sion to help clients grow their business

online.

We have achieved impressive search

engine rankings and phenomenal traffic

inflows for clients from the most diverse

range of industries.

We believe in providing quality services that will help our clients grow. we make sure all our clients’ work i delivered on time, because- time is money!

Value

01To consistently deliver transformative Digital Marketing Solutions with a tangible impact on your bottom line and ensure exceptional returns – month after month and year after year.

Mission

02

To help clients create meaningful relationships with their audience and build better brands through connected digital experiences.

Vision03


DIGITAL MARKETINGMETHODOLOGY


INSIGHTOur First step to create is to gather insight- DataBusiness Information, Customer behaviour, Understand your value proposition. We used paid tools to manage project.

DEVELOPMENTOur experienced team will research, strategize and implement the changes in all platforms like Website, Google Analytics, Social Media and Funnnel set up etc.

Needs Assessment

Target Market

Goals Objective

RESEARCH

Day 1

1

Buyer Profile

Investment

SEO

Social Media

Website Optimization

DIGITALMARKETINGSTRATEGY

2

Content Calender

Paid Media Schedule

Month 1

Month 1-2

Paid Search

In-Bound Strategy

Identify ROI Metrics

Social Media Profile

Content Writing

Ul/Ux Elements

DESIGN& PRODUCTION

3

Content Creation

Content Aproval

Paid Ads Setup

In-Bound Elements

Email Campaigns

PPC campaign Launch

SEO/Organic Research

4

Lead Generation

CRM Integration

Management

Social Performance

LAUNCH& CONNECT

Month 2

Lead Nurturing

Lead Segmentation

Online/Offline

5

ROI Evaluation

Measure & Improve

Lead Intelligence

DELIVER& CONVERT

Month 3

Month 3+

SUSTAINABILITY

CASESTUDIES

76% increase in traffic

Local optimization included new listings, citation clean up, an JSON-LD schema implementa-tion, pulling in more than 1500 viable local leads

Advanced, white hat link and signal building strategies

Multiple campaigns designed to specifically highlight locality and experiential strength

Internal link and structure redesign for maximum effectiveness

Because the company had such a long history and happy, loyal clients, it was very important to build the marketing and SEO strategy on the existing brand instead of trying to change it. We worked closely with the core team of the family-owned empire in order to do that.

Having their input as to who their target audience was and our expertise on how to reach them translated into a 300% increase in leads.

After exhaustive keyword research based around the brand, the website was optimized with the most effective title tags, meta descriptions, topical con-tent, and a strong internal link structure.

Local listings and relevant location specific content were paramount in high-lighting services and proximity. The company began to thrive immediately.

Our previous 6 months of effort had provided us with an amazing custom framework to use, however, there was still much work to be done. Semanti-cally, everything was exactly where it needed to be, however, content for over 50,000 products needed to be improved, custom title tags and descriptions needed to be written, and internal linking needed to be tightened up.

Project Highlights

Planning & Strategy

Continued Optimization

Post Launch

The approach an SEO company takes shoulddepend heavily on the client’s needs and niche.

WE OFFER

DIGITALMARKETINGAND SEO


MEETOUR DIRECTORS

OURTEAM


Rahul PalSEO Specialist

Director

Managing Operations

Vikas GautamSeo Expert

Sandeep SinghWeb/Graphic Designer

Rahul Pal is a Google Certified Digital Marketing Expert with specialization in Google Ads.

He holds a rich experience in digital marketing like- SEO, SMO, SMM, PPC listing.

He designs different struc-tures for our clients’ social media pages and websites.

WHEN A TEAM OUTGROWS INDIVIDUAL PERFOMANCE AND LEARNS TEAM CONFIDENCE, EXCELLENCE BCOMES A REALITY.

MAYURSAHNI

Threesome’s are awesome! With over more than 7 years of combined experience in IT & digital marketing,this trio has worked in various sectors such as real estate,educations, Infrastructure etc.They have helped various client to grow their business from scratch to highly profitable business. With the passion of digital marketing,this trio has done miracles for their clients.

VAIBHAVGANGWAR

RAHULARORA

Director

IT Operations

Director

Sales Marketing

Pooja SinghWeb Designer/Developer

Simran PrakashBusiness Consultant

Rinku ChoudharyE-mail Marketing

She has specialisation in HTML 5, CSS 3, Bootstrap, Javascript and Jquery.

Her responsibility with Softhics Digital, is to handle all calls & queries related to business.

He is responsible for Manage and build overall email marketing strategy.

MAINSERVICES

SERVICEDETAILS


Web Development involves designing of a website. we design responsive and asthetic designs on latest technologies.

Web Developmentprocess of affecting the visibility of a website

SEO practice to improve the visibility of a website on search engines we work on both onpage and offpage optimization of a website to gain traffic.

SEOUse creative content to boost rankings

SMO process of increasing the awareness of a product, service brand or event. We promote your website or product using the best smo techniques.

SMOIt involves using email to send advertisements

PPC refers to the process of gaining paid traffic we design/develop & optimize your campaign in order to get the maximum traffic at cheap cost.

PPCrefers to the process of gaining traffic

Search EngineOptimization

Conversion RateOptimization

SocialMarketing

PaidMarketing

eCommerceSolution

Link &Authority

Strategy &Management

YoutubeMarketing

DisplayAvdertising

EmailMarketing

LinkBuilding

ContentMarketing

InboundMarketing

Analytics &Insight

STRONG PERFORMANCE DOESN’T HAPPEN BY ACCIDENT.

IT’S THE RESULT OF HAVING A TALENTED TEAM OF BUSINESS-MINDED

MARKETERS WHO ARE DEDICATED TO YOUR SUCCESS

Email Marketing process of getting traffic from emails we design the best email marketing strategy by targeting the right customers.

Email Marketingrefers to the process of gaining traffic

Art of writing the engaging content we also provide seo optimized content written by our experienced content writers.

Content Writingrefers to the process of gaining traffic

COMPANYFACTS

WHYCHOOSE US


40+HAPPY CLIENTS

60PROJECT FINISHED

5 Year ExperienceIN BUSINESS

4+AVERAGE RATING

Current digital marketing statistics, one of the key reasons digital sources are taking over traditional marketing channels.

Big Experience

Best Prices

Global Reach

We have 5+ years of experience in digital marketing and web Design & Development.

Our prices are affordably best in compare of market. We offers seo, smo, ppc & web development at best prices.

Get all kind of influencers to reach each segment of your target audiance. Show that you are not only a brand with resources.

WEBSITEDEVELOPMENT


Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network).

Web development can range from develop-ing the simplest static single page of plain text to the most complex web-based inter-net applications, electronic businesses, and social network services.

WHAT ISWEBSITE DEVELOPMENT

PLANNING

Client Meeting

Client Requirement

Analysis

Collect Data

Phas

e 01

DEVELOPMENT

Coding

Layout Main Section

Client Feedback

Phas

e 03

LAUNCH

Design Quality

Re-Check

Approval

Phas

e 05

MAINTENANCE

List To Do problem

Markout Technical Issue

Maintenance

Phas

e 06

TESTING

Check Cooding

Open Time

Featured and Extra

Phas

e 04

DESIGN

Wireframe Layout

Proto Type Design

Design Signoff

Phas

e 02

We’ve prepared detailed description of thewhole website development process, estimated time for each step and a checklist.

WHATIS THE SEO


SEARCH ENGINE OPTIMIZATION (SEO) IS THE

PRACTICE OF INCREASING THE QUANTITY AND

QUALITY OF TRAFFIC TO YOUR WEBSITE

THROUGH ORGANIC SEARCH ENGINE RESULTS.

Great Content encourages people to link to your pages and shows Google™ your pages are interesting and authoritative. This leads to search engine success because Google™ wants to show interesting and authoritative pages in its search results. It’s that simple!

KeywordResearch

SEO CAN BE CATEGORIZED INTO SIX DIFFERENT ASPECTS

Learning SEO

On PageOptimization

LinkBuilding

SiteDevelopment

Off PageOptimization

AnalyzeRankings

SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings. In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages. In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.

ON-PAGEOPTIMIZATION


Onpage optimization (AKA on-page SEO) refers to all measures that can be taken di-rectly within the website in order to improve its position in the search rankings.

Examples of this include measures to op-timize the content or improve the meta de-scription and title tags. Conversely, off-page SEO refers to links and other signals.

WHAT ISON PAGE OPTIMIZATION

Moving on, On-Page & Off-Page are the two main sectors in SEO ranking factors. The difference in

the two lies in the aspect of control where On-Page SEO can be controlled through websites unlike

Off-Page SEO, which requires cooperation with external partners for deals that’d boost rankings.

Onpage Optimization is also called onsite opmization or backend optimization.

A Web Page Is Composed of Multiple Features.Here Are The Ones That Should Be Considered When Optimizing for SEO Performance.

TITLE OF PAGE

HEADER / NEWS

FOOTER

URLPage Title01

Content03

Keywords02

Title Tags04

Meta Tags05

THE REALPROCESS OF ON PAGE SEO

Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that.

In general, off Page SEO has to do with promotion methods – beyond website de-sign –for the purpose of ranking a website higher in the search results.

WHAT ISOFF PAGE OPTIMIZATION

OFF-PAGEOPTIMIZATION


SITEMAP

LINK

CONTENTCOMMUNITY

AUDIO & VIDEO

A successful off-site SEO strategy will generate the Huge benefits to website owners like increase in rankings, Increase in PageRank and Establish Trustworthiness

ANALYSERANKINGS


SEO is also about making your search engine result relevant to the user’s search query so more people click the result when it is shown in search.

In this process, snippets of text and meta data are optimized to ensure your snippet of information is appealing in the context of the search query to obtain a high CTR (click through rate) from search results.

WHAT ISANALYSE RANKINGS

The Most Complete SEO RankTracking : Take The Stress And Time Commitment Out Of Rank Tracking

Boost Your Rankings. Spend Less Time Analyzing Data. Spy On Your Competitors. Everything You Need To Keep Your Website Ranked High. Start A Free Trial Today To Take The Stress And Time Commitment Out Of Rank Tracking.

VisualChart

DataComparison

SearchVolume

DesktopAnalysis

SOCIAL MEDIAOptimization


It is a powerful way to reach prospects and customers. We speak directly to your customers through social media platforms like Facebook, twitter, Instagram, Pinterest etc. Social media marketing include activities like posting text, images and videos that drives audience engagement. Social Media Marketing encourages user-generated content from within the most popular social media platforms.

WHAT ISSocial Media Optimization

OBJECTIVES :1. Lead Generation Campaign2. Brand Promotion3. Website Traffic4. Sales & Conversions5. Content Promotion6. Video Advertising7. Native Advertising

1. Facebook Paid Ads2. Instagram Ads3. Twitter Ads4. LinkedIn Ads5. YouTube Ads

PAID ADVERTISING

PPC(Pay Per Click)


WHAT ISPAY PER CLICK(Pay Per Click) is one of the most revo-lutionary forms of advertising in history. When used correctly, it’s possible todominate an online market and generate an excellent Return on Investment (ROI). It is advertising is an advertisingsystem where the advertiser only pays for each click on their advert.

Campaign Set UpThe campaign is the vessel for your ad groups and where most of the settings are. Budget, geography, networks, negative keywords, time of day/days of the week and devices.

Ads GroupsUse the keyword niches you plan on targeting to determine how many and which ad groups you’ll need to create

Benefits of Pay Per Click (PPC)?

Results come in quick Cost is easy to control You decide what words to bid on You write the ads Changes are easy to make and upload fast There’s an on/off switch No contracts There is customer service/tech support for most issues It can be the cheapest form of advertising Visitors are a targeted user- they searched for you!

01

02

03

04

05

06

07

08

09

10

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

WHAT ISEmail Marketing

EMAILMARKERTING


CONTENTWRITING

High-quality content results in more leads and conversions, and improved search engine rankings. But it’s not easy to create an arsenal of timely, well-written content to satisfy your audiences’ interest and position your company as a thought leader.

Gives Old Content New Life

Increases Search Engine Rankings

Boosts Conversions

he sheer time commitment it takes to write completely new content intimidates companies. Before creating entirely new content, assess the information already on your website. Many times, this content can be refreshed and repurposed to create new, more relevant content that appeals to your audience and drives action. This information can also be used to create other types of content, including webinars, podcasts and infographics that can reach a wider audience and increase your web presence.

A strong call to action on your webpage increases conversions. The call to action prompts your customer, visitor or lead to take action. This action might be downloading a case study, attending an event or contacting your firm. It must be eye catching, short, simple and informative. It also needs to be displayed effectively on your website so that visitors can easily access it.

Along with creating a large quantity of content, it’s important to publish high-quality content. Google unleashes web crawlers that analyze webpages and back links, and ranks your site accordingly. Headlines and meta descriptions are vital in raising your search engine rankings.

Benifits of Content writing

Gives Old Content New Life

Boosts Conversions

Increases Search Engine RankingsContent writing can be defined as the form of online writing which is closely linked to web marketing campaigns meaning creating the writing which appears on websites that are designed to sell or promote a specific product.


PPCPACKAGES


QUEENPACKAGE

KING PACKAGE

ACEPACKAGE

SPECIALPACKAGE

Any 1 Any 2 Any 3Campaion Setup (Google ads, Microsoft)

Ad Budget(Monthly) 15k-1lac 1lac-5lac 5lac-10lac 5k-15k

Setup Fee 10K 10K 10K 10K

Monthly Fee10k or 15% or 10k

Whichever is higherMin 15k or 12%

Whichever is higherMin 25k or 10%

Whichever is higher

NANO. of KeyWords 50 100 200

NIL

Text Ads NA

Banner Ads NA3 Set1 Set

GEO Targeting Setup

Conversion Tracking

Keyword Optimization

Keyword bid Optimization

PACKAGECONTINUES


QUEENPACKAGE

KING PACKAGE

ACEPACKAGE

SPECIALPACKAGE

ROI Analysis

Landing Page Design

A/B Testing

Google Analytics Setup

NOn-Customized Customized(3 Reviews)

Customized(Unlimited)

Reports

NA

Support Email

Chat

Phone

Basis Basics Advanced (Funnel) NA

Weekly Weekly Daily NA

WEB DEVELOPEMENT PLANS


1 Domain1 Year HostingBusiness Email AccountsWeb Mail Login from WebsiteNo. Of PagesResponsive DesignCustom HomepageLogo DesignContact Form

STATIC WEBSITE

DYNAMIC/E-COMM WEBSITE

1 Domain Name of your choice like .com .in .co.in etc.1 Year HostingBusiness Email AccountsWeb Mail Login from WebsiteNo. Of PagesResponsive DesignCustom HomepageLogo DesignContact FormRevisionsCustom Wordpress Blog Integration

QUATER HALF FULL

INR 10000 INR 20000 INR 40000

INR 25000 INR 35000 INR 50000

QUATER HALF FULL

SEO (REVIEW AND ANALYSIS)PACKAGE


No. of Keyword

199 USD

• Up to 10

• 5 / Guaranteed Keywords in

Top

• 3 / Time Frame in Month

• Reviews and Analysis

• Local Market Analysis

• Complete Website Analysis

• Keywords Analysis

• Competitor Analysis

No. of Keyword

299 USD

• Up to 20


Top







No. of Keyword

399 USD

• Up to 30


Top







No. of Keyword

449 USD

• Up to 50


Top







No. of Keyword

499 USD

• Up to 100


Top







SEO (ON PAGE OPTIMIZATION)PACKAGE


No. of Keyword

up to 199

• Meta Tags Optimization

• Header tags Optimization(H1,

H2)

• Anchor and Title Tags Optimi-

zation

• Image and Hyperlink Optimi-

zation

• Robots.txt Creation and

Analysis

• Html & XML sitemap creation

and Analysis

• Internal Linking Structuring

• Navigation Analysis

• Crawl Error Resolution

• Website Speed and page load

time

• W3c Validation Check

• Content Optimization

• Google Webmaster Account

Setup

• Google Analytics Setup

No. of Keyword

up to 299 up to 30



H2)


zation


zation


Analysis


and Analysis





time




Setup



No. of Keyword No. of Keyword

up to 449No. of Keyword

up to 499



H2)


zation


zation


Analysis


and Analysis





time




Setup




H2)


zation


zation


Analysis


and Analysis





time




Setup




H2)


zation


zation


Analysis


and Analysis





time




Setup


No. of Keyword

up to 399

SEO (OFF PAGE OPTIMIZATION)PACKAGE


No. of Keyword

up to 199

• OFF Page Optimization

• Manual Search Engine Sub-

mission

• 1 / Article writing(400+ Words)

• 1 / Article Submission

• 1 / Press Release Writing

• 2 / Press Release Submission

• 5 / Google Map & Business

Listing

• 2 / Local Directories & Classi-

fied Posting

• Question And Answer

• 2 / Blog Creation

• 2 / Blog content writing (500+

words)

• 2 / Blog Posting

• Local Forum Posting

• Guest Blogging

• Rss Feed Submission

• 3 / Image Optimization

• 2 / Slide Sharing

• 2 / Video Optimization

• up to 6 / Video Promotion

No. of Keyword

up to 299 up to 399



mission






Listing


fied Posting




words)



• Guest Blogging








mission






Listing


fied Posting




words)



• Guest Blogging









up to 499



mission






Listing


fied Posting




words)



• Guest Blogging








mission






Listing


fied Posting




words)



• Guest Blogging






SMOPACKAGE


No. of Keyword

up to 199

Facebook Profile Creation & Pro-

motion

Youtube Promotion, Boost

Instagram Profile Creation, Pro-

motion, Boost

Brand Name Listing

Linked In Set Up, Promotion,

Boost

Twitter Set Up & Promotion

Reports

Keywords Ranking Report

Traffic Report

Weekly Report

Monthly Report

Customer Support

Email

Telephone

Internet Messenger ( SKYPE,

YAHOO, G Talk)

No. of Keyword

up to 299 up to 30





up to 399


motion



motion, Boost

Brand Name Listing


Boost


Reports


Traffic Report

Weekly Report

Monthly Report

Customer Support

Email

Telephone


YAHOO, G Talk)


motion



motion, Boost

Brand Name Listing


Boost


Reports


Traffic Report

Weekly Report

Monthly Report

Customer Support

Email

Telephone


YAHOO, G Talk)


motion



motion, Boost

Brand Name Listing


Boost


Reports


Traffic Report

Weekly Report

Monthly Report

Customer Support

Email

Telephone


YAHOO, G Talk)


motion



motion, Boost

Brand Name Listing


Boost


Reports


Traffic Report

Weekly Report

Monthly Report

Customer Support

Email

Telephone


YAHOO, G Talk)

PORTFOLIOFEATURED WORK


Softhics Digital

Client : Softhics Digital Solutions

SEO / Website Project

Kamal Bakers

Client : Kamal Bakers

Keyword Research

Royal PG

Client : Royal PG

Linkbuilding Project

Pastry Shop

Client : Kamal Bakers

Website Boosting


Signature Global

Client : Signature Global Prime

Target Audience

Shop-e-Furniture

Client : SOfthics Digital

On & Off Page Optimization

Vegan Bisto

Client : Vegan Bistro

Business Growth

CCTV Deal

Client : CCTV

Management Pooling

CETIFICATION


GOOGLE Fundamentals

GOOGLE Fundamentals

GOOGLESearch Advertising

GOOGLE Mobile Advertising


GOOGLE Analytics

GOOGLE Display Ads

GOOGLEVideo Advertising

GOOGLE Shopping Advertising

FF-6, 1st Floor, Rama Palace Near Neelam Chowk, Ajronda, Metro station, Faridabad, Haryana 121001

[email protected]

0129-4047972

we offer digital marketing and seo · brochure digital marketing and seo 05 brochure digital...

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