WEARYOUNGBRITISHDESIGNERS

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I T ’ S O R I G I N A L . I T ’ S D A R I N G .

I T ’ S L I K E N O T H I N G Y O U ’ V E

S E E N B E F O R E . I T ’ S A B O U T

N E W E X C I T I N G T A L E N T . I T ’ S

A U D A C I O U S . S U R P R I S I N G .

I T ’ S T H E O P P O S I T E O F D U L L .

I T ’ S B E A U T I F U L A N D I T ’ S

B R I G H T . I T ’ S Y B D .

A N D I T ’ S H E R E .

YBD is a store and it’s more. It’s where our most promising young designers can strut their astonishing stuff.

Not until youngbritishdesigners.com launched in 2010 was there a single platform that represented talent based in the UK. With our country bursting at the seams with

brilliant designers, it’s hard to believe no one had thought to bring them together before.

We now have over sixty of them in our stable. Some you will have heard of. Some, maybe not. They have all broken rules and risked everything in pursuit of their

dreams. They share a desire to create singular brands that may not appeal to all people, but resonate deeply with those that they do.

WE FOUND THEM FIRST SO YOU CAN WEAR THEM FIRST.

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WE’RE OBSESSED WITH BRITISH FASHION, PASSIONATE ABOUT THE WORK OF YOUNG DESIGNERS AND THRILLED TO BE SHOWCASING THEIR TALENT

W H Y T H E W O R L D N E E D S Y B D

The very first collections of - Eudon Choi, Jena Theo,

J. W Anderson, Felicity Brown & Charlotte Taylor.

Featuring: Bionda Castana, Meli Melo, Simeon Farrar,

Fannie Schiavoni, Zoe Jordan, Alice Palmer,

David Longshaw, Jiwon Ree, Imogen Belfield,

Sophie Gittins & more…

New In: Mercy Delta, Comfort Station,

Obscure Couture, Aloe.

Introducing: Sophie Hulme, FURY, M.Hulot,

.hose, Antipodium.

Hello to: Lily Kamper, Joanna Cave, Alexa de

Castilho, Peculiar Vintage, Rachel Entwistle,

Clarice Price Thomas, Lexie Sport, Golden Lane,

Age of Reason, Kate Sheridan, ARIES. Blake LDN.

Showcasing: Helen Lawrence, Danielle Romeril,

Renli Su, Georgia Hardinge, J.Won, Kult Domini.

Welcome: Charlie May, Feldt, Faustine Steinmetz,

LF Markey, Dear Frances, GVYN.

Introducing: Bella Singleton, Camilla Elphick,

Maha Lozi, ED-London, Burds London,

Bonnie Fechter & more…

Clio Peppiatt, in.no, Minki London, Moon Lee,

Paola Rodriguez, Rixo London, Rogue Matlida

and Romy London.

The first collections of: Draw in Light,

Studio Nicholson, Atalanta Weller, Partimi,

Katie Rowland, The Orphan’s Arm. New In:

Kirsty Ward, Lost Property of London, Lei VanKash.

The first collections of Kelly Love & MASC.

Welcome: Joanne Stoker, Teija Eilola,

Emma J Shipley, KLEMENTS, PAPER London,

Kelly Shaw.

New In: Charli Cohen, Rejina Pyo, Ros Millar,

Peridot London, Danielle Foster, Timur Kim,

Williams Handmade.

Introducing: Florence Bridge, Yakshi Malhotra,

FOLK, Hanger, Otho.

New In: Rose Rankin, Rockins, Bruta, HAVVA,

Joe Richards, Alan Auctor, Jam Love London.

Hello to: Baia, Eleanor Bolton,

Longshaw Ward, Porthia, Pitchouguina,

Mairi McDonald, Wythe Bea.

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S T O R I E S

FOUNDED IN 2010 YBD HAS A FIERCE REPUTATION FOR DISCOVERING AND SHOWCASING WHITE HOT DESIGN TALENT. OUR ALUMNI INCLUDE:

We knew Eudon Choi was one to watch when we

bought his first collection in the early days of YBD.

Eudon’s understated, modern designs have earned

him many awards and in 2011, Anna Wintour and

Franca Sozzani invited him to present a collection

at Milan Fashion Week.

We fell in love with Dear Frances’s approach to

texture and colour back in 2015. Founder Jane

Frances continues to present beautifully distinctive

footwear, using traditional techniques. Her collections

invariably find their way into the pages of Vogue

and Elle.

Artist Simeon Farrar was one of YBD’s first designers.

His eponymous label and his Black Score brand are

today celebrated for their exciting, contemporary

pieces. Farrar recently collaborated with Topshop

and the Wild at Heart Foundation on successful

charity collections.

D E A R F R A N C E S

J.W. Anderson’s first women’s capsule collection

appeared on the newly-launched YBD website in

2010. The success of this collection earned Anderson

much acclaim, and he is now regarded as one of the

UK’s most forward-thinking designers.

YBD’s AW13 collection introduced Lily Kamper as

a unique jewellery designer with a love of coaxing

contemporary designs from unusual material

combinations. Lily has since been awarded a place

on the British Fashion Council prestigious Rock Vault.

J . W . A N D E R S O N

L I L Y K A M P E R

E U D O N C H O I

SU

CC

ES

S

S I M E O N F A R R A R

A R I E S

C H A R L O T T E T A Y L O R

D R A W I N L I G H T

F E L I C I T Y B R O W N

I M O G E N B E L F I E L D

J E N A . T H E O

J O A N N E S T O K E R

R E J I N A P Y O

R E N L I S U

T E I J A E I L O L A

Husband-and-wife team Kirsty Ward

and David Longshaw create covetable

contemporary pieces with a strong

aesthetic. Their collections concentrate

on beautiful, detailed craftsmanship.

Always playful, designer Minki Cheng’s

work offers a glimpse into an

alternative reality, one alive with

colours and unbridled joy.

Joe Richards works with an aim to

create an evolving, seasonal

wardrobe for self-possessed women.

His collections are cut for freedom of

movement, beautifully draped and

couture-finished.

London College of Fashion alumni

Henrietta Rix and Orlagh McCloskey

founded RIXO London to offer women

a distinctively British design aesthetic.

Looking beyond trends, they craft

vintage-inspired pieces with an

unmistakably contemporary feel.

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B A I A

A small skilled team creating bags by hand in

their Yorkshire workshop. Their collection features

contemporary, practical designs in soft leathers

and suedes.

B U R D S

Founded in 2015 by friends Tamara Bell and Ame

Pearce, Burds London is a denim and clothing label

for badass babes, blending style with function and

built to last.

C A I T L I N C H A R L E S - J O N E S

Award-winning designer Caitlin Charles-Jones

designs knitwear in clean, bold and wearable

silhouettes with intricate details using

innovative techniques.

D A N I E L L E F O S T E R

Danielle Foster has a cutting-edge aesthetic,

fusing modern silhouettes with traditional crafting

techniques for a refined bag range that’s elegant

and oh-so current.

F L O R E N C E B R I D G E

London-based Florence Bridge creates classic

contemporary pieces with an emphasis on

digitally printed silks, patchwork leather and

shearling textures.

G V Y N

An accessory brand with a collection of fashion

essentials with fine details and a subtle colour palette

for an unconventional look.

O N E S T O W A T C H

J O E R I C H A R D S

L O N G S H A W W A R D

M I N K I L O N D O N

R I X O L O N D O N

DAN

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OSTER

BAIA

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C L I O P E P P I A T T

Clio Peppiatt launched her eponymous womenswear

label in 2015. Using hand-drawn prints and intricate

embroidery and embellishment, she brings a sense of

humour to her feminine, sexy designs.

C R E A S E

Crease is on an admirable mission to minimise

the negative effects of the fashion industry through

ethically-made and classically feminine pieces.

D R A W I N L I G H T

Harry Barford and Polly Wilkinson’s

Draw In light label specialises in clothing that become

their own works of art. Because they silkscreen by

hand, every garment they produce is unique.

E L L I S W H I T E

Ellis White is a contemporary footwear and accessory

brand. Founder-designer Hollie White combines

a belief in craftsmanship with a determinedly

experimental approach to design.

H E L E N S T E E L E

Artist, stylist and designer, Helen Steele has achieved

critical acclaim in Europe, the United States and the

Middle East. Her range of wearable art is how she

makes her work more accessible to all.

. H O S E

After a few years’ pattern-cutting experience, Rebecca

Cluett turned her hand to screenprinted tights in 2012

after experimenting with a make-shift printing set up

– and hasn’t looked back since.

I N . N O

The in.no label was created by Sofia Strazzanti, the

founder of independent fashion and lifestyle retail

agency innocenza. The in.no knitwear range is stylish

and modern – and always simple and comfortable.

J A M L O V E

Jia Mia is the creative force behind Jam Love:

a brand focused on producing iconic fine leather

goods from only the finest materials.

M A R L O W L O N D O N

Marlow London seeks to combine conceptual art

and fashion, with the intent of bringing a fresh

tongue-in-cheek approach to the world of

luxury accessories.

M O O N L E E

Injoo Lee was a painter before becoming a fashion

designer and founding the Moon Lee label. Injoo uses

traditional textiles that reference her South Korean

heritage, and her modern pattern-cutting techniques

give her designs a strong contemporary edge.

O F K T

OFKT is a brand with sustainability at the core of

its ethos. Their shoes are designed and made in

Yorkshire by artisans with infinite skill, using only

offcuts of leather.

O R A P E A R L S

Pearl specialist and jewellery designer Bibi Southwell

breathes new life into the way pearls have been

traditionally worn. She offers forward-looking designs

that capture the the pearl’s timeless character.

After working in advertising and as

a buyer in retail, founder-designer

Katie Matilda Harland broke into the

shoe industry with a belief that style

should be an expression of personality.

Her ‘serious for the not-so serious’

designs offer relief from the ordinary.

Romy LDN is an accessories brand

founded in 2014 by designer

Alice Hickox Macfarlane. She uses faux

fur accents to create truly unique pieces.

The Paola Rodriguez label creates

clothes that tell a story. Using

embroidery, vintage trims and

whimsical prints, her distinctive

pieces are made with care and fine

craftsmanship.

Designer Victoria Ziiga is influenced

by the radiant hues and upbeat tropical

vibes of Africa. The traditional

sun-printing technique she uses

means that each piece she produces

is utterly unique.

R O G U E M A T I L D A

R O M Y L O N D O N

P A O L A R O D R I G U E Z

Z I I G A

OFKT

CREASE

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A R I E S

The maverick label from two of fashion’s most

sought-after streetwear designers: Sofia Prantera

and Fergus Purcell. Aries sees a return to a very

‘80s sensibility, where streetwear = high fashion.

B R U T A

Bruta is a London-based fashion label built around

the founder’s fine arts background. Its approach is

a celebration of the charms and absurdities of art,

culture and life.

C H A R L I E M A Y

The Charlie May woman’s approach to understated

style is effortless. The Charlie May signature is a

minimal approach with relaxed silhouettes.

D E A R F R A N C E S

We fell in love with Dear Frances’s approach to

texture and colour back in 2015. Founder Jane

Frances continues to present beautifully distinctive

footwear, using traditional techniques.

E U D O N C H O I

We knew Eudon Choi was one to watch when we

bought his first collection in the early days of YBD.

Eudon’s understated, modern designs have earned

him many awards and in 2011, Anna Wintour and

Franca Sozzani invited him to present a collection

at Milan Fashion Week.

F A U S T I N E S T E I N M E T Z

Parisian-born Faustine Steinmetz spins, dyes and

weaves her own fabrics into re-imagined iconic

pieces. Each piece is meticulously made by hand.

G E O R G I A H A R D I N G E

With a passion for architectural shapes and structures,

Georgia Hardinge’s brand has a strong sculptural

style, bringing a 3D approach to her designs.

J . W O N

J.Won is the brainchild of Jiwon Ree, a designer

whose knitwear range is both practical and chic.

She has a strong sense of colour and embraces

experimentation and unusual techniques.

K A T E S H E R I D A N

Kate Sheridan has a stylish but no-nonsense

approach to the design of her off-beat accessories,

making for a label full of chirpy East End character.

K E L L Y L O V E

There is a proper sense of romance to all of

Kelly Love’s pieces. Each of her evocative collections

begins with a story that perfectly captures a mood,

a moment in time or a memory.

K L E M E N T S

Klements is a printed fashion and accessories label

founded by fashion and textiles designer

Charlotte Allen. The ethos of the label is to create

exceptional items to be kept and treasured.

L F M A R K E Y

Ex-Burberry designer Louise Markey, founder of the

LF Markey label, has a much-admired ability to

reinvent women’s wardrobe staples, taking inspiration

from workwear and utility clothing.

Y B D E M E R G I N GThis leather bags and accessories

label was founded in 2011 by

designer Anna Kreeger. Her design

style is almost minimal and utilitarian,

but with a soft, feminine edge.

‘Simple but eye-catching’ is how

Rejina Pyo describes her work. Her

label is best known for its graphic and

playful – but always elegant – aesthetic.

Renli Su combines traditional

techniques with modern innovation,

using the highest quality fabrics.

Her pieces are comfortable and

understated with an ethereal,

romantic quality.

Rose Rankin’s sneakers are bold,

wearable and always boast a sense of

humour. Handmade and produced in

limited runs, they are at once luxurious

and perfect for everyday wear.

Teija Eilola’s brand manages to

juxtapose couture and urban daywear

in a way that is always structured but

somehow soft and magical too.

M . H U L O T R E J I N A P Y O

R E N L I S U

R O S E R A N K I N

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T E I J A E I L O L A

The Rockins label has a cool rock ‘n’

roll feel. Their silk scarves are

THE vintage-style insouciant accessory

with an impeccable British

design pedigree.

R O C K I N S

A SLICE OF FASHION LIFE TELLS THE BACKSTAGE STORIES OF MODEL MARY-ASTRID COLLETTE. WORKING IN THE FASHION INDUSTRY FOR 10 YEARS, SHE SHARES HER LIFE AS A MODEL IN FRANCE AND CREATES A UNIVERSE OF HER OWN THROUGH MUSIC, TRAVEL,

FOOD AND LIFESTYLE.

FASHION ENTHUSIAST TIPHAINE MARIE BEGAN HER FASHION BLOG WITH PHOTOGRAPHER FRIEND LUCA TORNESE IN 2012. WHAT STARTED AS A SIMPLE STYLE DIARY QUICKLY GREW INTO ONE OF THE MOST INFLUENTIAL FASHION AND TRAVEL BLOGS IN SWITZERLAND WITH

A COMMUNITY OF READERS ALL OVER THE WORLD.

PAULINE FELL IN LOVE WITH BLOGGING IN 2009 AND HAS SINCE THEN BECOME A RESPECTED FASHION INFLUENCER WITH 151K+ FOLLOWERS ON INSTAGRAM. PAULINE SHOWCASES THE BEST OF YBD ON HER FASHION BLOG, WHILST ALSO SHARING BEAUTY

SECRETS, TRAVEL ADVENTURES AND SNAPSHOTS OF HER LIFE.

LUCIE LOVES STARTED OUT AS A HOBBY FOR PHOTOGRAPHER LUCIE WHO FELL INTO THE NOW FULL-TIME ROLE OF FASHION AND LIFESTYLE BLOGGER. SHE WRITES REGULARLY, CREATING PHOTOBLOGS ABOUT THE THINGS THAT MAKE HER TICK; ART, TRAVEL, FASHION, BEAUTY, FITNESS, EVEN TECH.

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