wearable tech trends - activity trackers and smart watches - ces 2014
DESCRIPTION
AiT makes apps and services for Sports & Fitness. We attended CES2014 and wrote up some notes to share with our team when we got home. We thought others might find these useful too. We’re mainly interested in waterproof devices and sports and fitness so it’s written from this perspective. This deck covers the main device types, a possible market segmentation and a brief summary of each device. We’ve also included other wearable references and inspiration we spotted at CES2014. http://activeintime.com @chrismoisanTRANSCRIPT
A I T
AiT makes apps and services for Sports & Fitness.We attended CES2014 and wrote up some notes to share with our team when we got home. We thought others might find these useful too. We’re mainly interested in waterproof devices and sports and fitness so it’s written from this perspective.
This deck covers the main device types, a possible market segmentation and a brief summary of each device. We’ve also included other wearable references and inspiration we spotted at CES2014. Feel free to get in touch with any questions.We’d also recommend the newly launched wearables database http://vandrico.com/database
@chrismoisanhttp://activeintime.com/
A I T
Thoughts • 3 groups appear to be emerging. The specialist sports/ single activity trackers, the broader more generic activity trackers
and the new smart watch category.
• Specialist/ Single Sport Trackers
• Credible user cases, focus on data/insights and coaching/performance. These companies tend to have established creds in hardware, devices more likely to be waterproof, less likely to be open and less likely to be tethered to mobile
• Multi-Activity Trackers
• Vast array of clips, badges bands, brooches, ear pieces and headsets but *mostly* indistinguishable technically. Major players are FitBit, Nike+ and Jawbone but lots of new devices snapping at their heels. Again, less likely to be open- although Razer Nabu activity band announced 10K developers signed up to their developer programme.
• Relationship between this type of tracker and the mobile often blurred. The mobile *could” swallow this device as the sensor specs of mobile accelerating - need to define their role/environment vs the mobile.
• Opportunities for behavioural change, niche focus like sleep tracking or niche segments like Corporate Well-being - or like the Ibitz application for children.
• Need to balance credible user cases with form-factor/aesthetic - Shine were the first to focus on fashion, FitBit announced a collaboration with fashion brand Tory Butch - these devices have to avoid ‘Blue douche syndrome’ (Wired US http://www.wired.com/gadgetlab/2013/12/wearable-computers/)
• Smart Watches show promise.
• Currently not sure which category they fall into - mobile accessory/add on, watch or a new category of their own? If tablets become so commonplace - could you dare to imagine them displacing our much loved mobiles?
• Pebble leading the market by a fair stretch and smart watches more likely to be open platforms
• Main conclusion. Wearable Hardware IS HARD but it’s getting easier and cheaper.
Market Segmentation* NON WATER-PROOF
Activities Tracked /Feature Set
MULTI ACTIVITY TRACKERS
SMART WATCHES
SPECIALIST SPORTS TRACKERS
* this is just one possible segmentation - which in itself is imperfect. Reach is relative to within segment rather than compared to other segments.
Reach
Open Platforms NON WATER-PROOF
Activities Tracked /Feature Set
MULTI ACTIVITY TRACKERS
SMART WATCHES
SPECIALIST SPORTS TRACKERS
Reach
A I T
TRACKERS
A I T
TRACKERS
Adidas miCoach Amigo
Tom Tom Multi Sport LG Life Band
Polar Loop Tracker iFit Personal Tracker
Garmin VivoFit Basis
Magellan Echo Smart Sports Jaybird Reign
Atlas Wearables Archos Fitness Band
Mio Alpha Watch + Link Sony Core + Smartband
Wellograph Wellness Watch Razer Nabu
Fitbit iHealth Tracker
Movea G Series JawBone Up
Epson Pulsesense Shine
Lark Life Band Nike Fuel band
© AIT, 2014http://activeintime.com
ADIDAS micoachSplash resistant Heavily customised Android o/s foundationCharged via proprietary micro-USB3GB storage for music (bluetooth headphones required)Watch face can be changed Evolving eco-system of products ranging from heart rate monitor, stride, run watch and companion apps + web app
micoach has elite version used by pro-teams too“Individualised coaching depending on how your body is performing. Everyone can benefit from expert advice. Heart rate + activity provides best view of how a unique body responds. Devices should measure you not just what you do.Individualized, expert training is the next wave”Data captured at 100mhz (apparently) Primary sports within the app: American Football, Basketball, Football, Handball, Hockey, Tennis, RugbyApp has it’s own, optional password protection (why?)1000 screen + audio coaching packs (US male, female or Derrick Rose). These are provided by http://www.athletesperformance.com/
Plans are configured on mi-coach website and then sync with device. App main areas:Go, Track, BlogSettings
$400
X_Cell“vertical,
quickness, hustle”
Speed_CellFoot based
accel.”Speed, distance,
max.speed, stride rate
Smart Run Watch
Apps
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Tom Tom Multi Sport GPS WatchWaterproofProprietary sync cable (no Bluetooth Detects Strokes, Distance and Laps.
Track time, distance and pace on an extra-large, high resolution display.One button control (on strap just below face)Large display for easy at a glance viewCan add heart rate sensors and other accessories.
Graphical Training Partner feature is very cool with a Race/Pace feature with vibration alerts if you’re above/below pace.See http://www.youtube.com/watch?v=LGihB8cRMds
Detailed review herehttp://fittechnica.co.uk/fittechnica/2013/10/tomtom-multisport-review/[although this review suggests it was over reporting distance by 50% for breast stroke but 100% on Free ]
£179http://sports.tomtom.com/en_us/
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Polar Loop Tracker band Waterproof (up to 20m)
5 days chargeiOS + Web (no Android)LED display shows time, calorie, steps, daily activity goal.
Feels/looks similar to FuelBand with poly bracelet and stainless clips
$109 US from October 2013, WW in 2014 Video http://www.polarloop.com/us-en/see.php
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Garmin VivoFitWater resistant 50m
Learns your activity level and assigns a personalised daily goal. (neat little feature)Time and time to moveDisplays steps, calories, distance; monitors sleepPairs with heart rate monitor¹ for fitness activities1+ year battery lifeBluetooth Save, plan and share progress at Garmin Connect™
http://sites.garmin.com/vivo/ Nice website!$129 (without HR monitor) Pre-Order in US$24.99 for additional bands
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Magellan Echo Smart Sports Watch& Switch Series
Echo seems to be splashproof but Switch series waterproof up to 50m
EchoTethered - streams data Ultra low power 1 yr use (cell vs recharge)Open ‘Sports’ platform - currently Strava, Map MyRun - plans to have Golf, Ski and other appsiOS, Android
$149.99Switch Series = $200 http://www.magellangps.com/Echo
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Atlas Wearables Waterproof (50-100m)
TechStars start-up, Indiegogo (currently at $250K of $125K goal)
Heart rate, 3 axis accelAims to identify different exercises (states swimming as key user case with stroke identification)Focussed as specific fitness/exercise tracker rather than generic activity trackerOpen Platform to build apps on + extract data to 3rd party apps.
Austin based $159 includes MVP MapMyFitness - estimated 2015 shipping
http://www.indiegogo.com/projects/atlas-the-first-fitness-tracker-that-actually-tracks-your-workout
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Mio Alpha Watch + Mio Link
Water proof (30m, 3ATM)Claims continuous heart rate monitoring with the accuracy of chest monitor (but the serious sensor specialists suggest this isn’t likely within the next 2years+)Blue tooth 4.0Connects with MapMyFitness, MapMyRun, MapMyRide, miCoach, Endomondo, Strava, Runtastic, RunKeeper, Wahoo Fitness and Digitfit [Note : sync with these apps will depend on which version OS you’re on]
Kick Starter project in 2012 raising $330K (against 100K goal), 1400 backersiOS + AndroidWatch like the UnderArmour39 (check strap) targeted at serious athletesWatch = $199 Available in Apple Store (US)
Mio Link bands shipping in March 2014, $99App links activity to achieving target heart rate goals (not seen it but images form DC below look refreshingly unique)
In depth review http://www.dcrainmaker.com/2014/01/mio-link-first-look.html
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Wellograph Wellness WatchSplashproof?
Sapphire crystal, stainless steel, and aluminiumSensors: Tri-LED heart rate sensor, ‘9-axis motion sensor’ (?)Bluetooth 4.0 LEData Capacity:4 month record for continuous useBattery Life : 2 weeks per charge, 3 months in watch-only modeMagnetic charging dock with Micro USB power adapteriOS & Android
Love the simple, stripped almost line-art interface. Brief glimpse of the UI on companion app looks less unique
Available Spring 2004 $320http://wellograph.com/
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Fitbit
Fitbit had a big presence at CES. Unsurprising for a business that’s had $96m investment, 180 employees and shipped it’s first product in 2009.
According to NPD Stats - Fitbit + Jawbone + Nike = 97% of all smart phone enabled trackers - with Fit Bit accounting for 68% of this (Jawbone = 19%, Nike 10%). 2013 Market estimated to be worth $330m with Best Buy biggest single channel [http://goo.gl/mOJxNC]
CEO, James Park came across as smart, realist almost humble. For example, when answering a question about whether they’re looking to provide more tailored work out programmes. His response “we’re focussed on getting the basics right like syncing reliably”
Like many other devices, Fitbit interested in Corporate Wellness programmes (via API)
Flex = waterproof ($89)Force = not water resistant ($129)
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Movea G Series (in partnership with Texas Instruments)Some Waterproof devices Movea have pedigree in motion and sports tracking (including Swim lap counting and stroke detection)
Claims to be ‘most accurate’
• Posture detection: standing, sitting, walking, running
• Activity monitoring: step count, energy expenditure, distance
• Sports performance: running speed and cadency, biking cadency
• Sleep monitoring: sleep time, sleep cycle analysis
Not publicly available as yet.http://www.movea.com/products/movefit
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Epson Pulsesense Band & WatchWater resistant 3ATM
Band and sensor watch
Appears to have typical sensor spec and data‘Bio sensing, golf analyzer, location sensing’
Call out for 3rd party developers (no details on SDK/Spec)
iOS Android$129 pre-order for summer 2014 deliveryhttp://www.epson.com/cgi-bin/Store/jsp/Landing/pulsense-fitness-sensing-watches.do
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Lark Life BandSplashproof
Lifestyle tracker with increasing focus on sleep - with sleep band/silent alarm clock
BluetoothInterchangeable day and night trackerPersonalised nudges
Reviews state that “it’s chunky’ relative to other bandsNo API or 3rd party integrations
“getting healthy requires more than just tracking. larklife’s coaching system is rooted in proven behavior change science, helping you enact real change sooner. larklife delivers just-in-time expert feedback to nudge you in the right direction”
Lark Life $149Lark Pro (Sleep coaching tracking)$159
http://lark.com/products/Engadget Review with UI Screenshttp://www.engadget.com/gallery/larklife-screenshots/
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Amigo Wristband and Shoe ClipWaterproof Indiegogo campaign March 2013 (Goal $90K, raised $580)
3-axis accelerometerbluetooth low energybattery life: 3 dayswireless charging
pulse oximetertemperature sensorlithium polymer batterythermoplastic polyurethanePC+ABS plastic
iOS and Androidhttp://www.amiigo.co/
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LG Life Band Touch Activity Tracker and HRM EarphonesWater resistant/ splash proof
Pedometer/tracker + basic message notificationBluetooth synciOS & AndroidTouchscreen/ swipe interface
Integrates with MapMyFitness, MyFitnessPal, RunKeeper, Withinings and others as part of LG Fitness Alliance.
Bracelet feels very light and the fact that its open means it’s easy to take on/off- a conscious user case/ design decision
$179 due to ship in 2014
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iFit Personal Tracker + Gym integration Water resistant
Gym/work out kit manufacturers (bikes, nordic track etc...) now offering wearable device iFit Active
Gym machines do have a neat google maps integration so you can ‘go on a run’ down a real street. + paid for work out programmes e.g. Marathon Training $19.99 see overleaf for other examples.
Mobile running app iFit - which gives you a ‘health score’ - clean UI“iFit® active bands / watches unifies fitness at home, in the club, and outside”
Sensor spec and form factor for bands/device appear similar to Fit Bit
Claims over 15 million miles logged on fitness equipment in 2013
Bands $129, App is $1.99Available in Spring 2014 iOS and Android.https://www.ifit.com/
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Example of programmes for consolee.g. marathon training plan $19.99
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Basis B1 trackerSplash/shower proof
Bluetooth TetheredSleep, activity trackingContinuous wrist based heart rateSkin temp + skin perspiration4 day battery lifeBlue tooth synciOS, Android + WebCustom straps available for additional $
BodyIQ Sensors/metrics: steps, calories, heart-rate, sleepBut claims to translate these in to ‘most comprehensive picture of your health based on heart rate, motion and perspiration...’
CES2014 announced Advanced Sleep Analysis (Detects REM sleep, deep sleep, light sleep and toss and turn ) + carbon steel edition :
App UX designed to create ‘new healthy habits’Pick new habits (read:Goals) e.g. like going to bed at the same time or setting a target number of steps.API available
$199 US onlyiOS and Android.
Excellent In-depth reviewhttp://www.dcrainmaker.com/2013/07/basis-b1-review.html
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Jaybird ReignWaterproofHear rate monitor (TBC)
Significant, stylish presence showcasing wireless Bluebuds X earphones, and a new Reign Wristband
Claims to be able to automatically recognise walking, biking, running, swimming. For swimming, it claims to be able to identify ‘time in water’.
‘Go-Zone’ feature claims to be able ‘tell you when you’re body is ready for exercise
Few details/spec available currently
$199iOS and AndroidDue out in Summer 2014.
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Archos Fitness Band & Smart Watch
Fitness band/ Connected self/ Connected home initiative (French co)Water resistant
Smart watch tetherede-ink display (as with Pebble)3 different price points starting from $50Few details right now
Price estimated $50-$200Summer 2014http://www.archos.com/gb/
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Sony Core + Smartband + Life Logger App
Core = waterproof IP583 LED lights + vibroAndroid only (no plans for iOS currently)5 days battery lifeUSB rechargeableSmartphone teathered
Smart band is simply rubber like strap with an odd, possibly uncomfortable ‘peg clipping system’
Sony Core is a small chip/device with optional accessories e.g. Smartband
Activity & sleep tracker + media controls + call and message alerts+ a special ‘moment’ log Android onlyFeels like a Fitbit, Jump
The tracker integrates with the lifelog app which looks really nice. The app provides the ‘context for the raw activity date’ and has one of the most interesting interfaces I’ve seen.
Sony Videohttp://www.youtube.com/watch?v=3CMiSK7ENlA#t=24
Core $1353 Colour Smartbands $20Available Q1 2014
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Razer Nabu Rain/Splashproof
Won awards at CES. Co. make a variety of peripherals and accessories.
Open Platform/ API available. Announced that 10K of developers signed up for SDK @$49
Public icon screen: 32x32 pixel OLEDPrivate message screen: 128x32 pixel OLEDAccelerometerAltimeterCylindrical vibration motor
iOS & AndroidPrice TBD
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iHealth Activity & Sleep TrackerRain/splash proof not in shower
iHealth have a range of hardware for blood pressure, weight/scales blood glucose, and pulse oximeter.Activity/sleep tracker appears to be a sideline rather than serious contender.Elementary interface design
Parity spec with standard trackers (steps, sleep etc..)Water resistantiOS onlyBLE 4.0Clip + Watch wear options5-7 days rechargeable battery
Available in Blue and Black!$59.95http://www.ihealthlabs.com/
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JawBone Up
Splashproofhttps://jawbone.com/up
Step/activity and sleep monitoring. It’s sleep analysis seems to be particularly popular.Ability to add other activities and diet manually.
Fantastic companion App, data visualisations and real steps towards turning the data into insights and narrative
iOS & Android$129.99
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Shine Misfit WearablesWaterproof
‘The elegant tracker’(and very elegant website)New colours introducedUpdate to app including Friends/virtual groups and world feed
$120http://www.misfitwearables.com/
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Nike Fuel Band SENow with Sessions and more social elements with Nike+ GroupsWater resistant (e.g. showerproof) but not water proof
Some estimates claim 11m members but unclear if this is app users or band owners.
$169
A I TA I T
TRACKERSNEW ENTRANTS & OEMS
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Acculife Nano Band + Acculife Pilot Smart Watch
Watches appear to have common 3-axis accel. + messaging features Bands water resistant, BlueTooth 4.0 common metricshttp://www.acculifevst.com/
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http://www.amwatch.com.tw/product_cg107239-cn.html
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A I T
SMART WATCHES
A I T
SMART WATCHES
Sony Smart Watch2
Samsung Galaxy Gear
Qualcomm Toq
Cookoo
KREYOS Meteor
Pebble
Meta Frame and Strata
My Kronos
SonoStar
Hot
+ OEMS new entrants
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Sony Smart Watch2 Water resistant 1P57
AndroidSmartphone tetheredSmart Watch 2 Apps via Google Play (244 available)NFC pairingBluetooth 3.03-4 Days battery
Mini-smart phone on your wrist but no mic
Sony claims 300+ apps available on Goole play include Gmail notifications, calendar apps, PDF reader! Facebook, Twitter with over 50% optimised for SW2. Fitness Apps optimised for SW2 seem thin on the groundRuntastic Pro (48K downloads, $6) + GPS Maps
Video of the watchhttp://www.sonymobile.com/global-en/products/accessories/smartwatch-2-sw2/#black
$199
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Samsung Galaxy GearSplashproof
Samsung are in to everything.Gear is totally tethered.Samsung Android onlySee all details herehttp://www.samsung.com/us/guide-to-galaxy-smart-devices/galaxy-gear.html
and the now-famous marketing video herehttp://www.youtube.com/watch?v=T8nJKWJTsUg
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Qualcomm Toq Smart WatchSplashproof
Tethered Bluetooth 3.0Accelerometer + Mic (no speaker)Applets message, notifications + basic media functionsWireless charging via dockBattery life ‘multiple days’ ;) Pre-defined set of watch faces Android only
Qualcomm will allow 3rd party operators to create apps using AllJoyn Open Source framework. Apparently a fitness app is due out soon.
Chunky, robust design and the screen has a natural light proprietary ‘Mirasol’ display (not backlit). This looks great.Battery housed in a under-side of the strap which is unusual
Available in Blue and White (poss US only)$349http://toq.qualcomm.com/
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Cookoo Smart WatchWaterproof, Open
Opening up APIAnalog for the clock. Digital for Connected Watch Movement : Japanese analog movementWatch Material : Plastic casing, stainless steel bezel and case back, anti-scratch glass with soft silicon band Bluetooth : Bluetooth® 4.0, Bluetooth Smart, Bluetooth Low EnergyWater Resistant : 5 ATM
Kickstarter ($150K goal, achieved $350K - 2.5K backers
Tethered with usual notifications...
iOS & Android
$130
http://www.cookoowatch.com/
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KREYOS Meteor Smart WatchWater-proof,
Voice + gesture command with mic + speakerTracker + media + notifications + workoutsiOS, Android, WindowsOpportunity for 3rd party Apps? (TBC)Claims to have a ‘swimming analyzer’
Count steps, stairs, distance, calories, etc.4 Waterproof ButtonsANT/ANT+Bluetooth 2.1+ EDR and 4.0 (Low Energy)6-Axis Accelerometer & GyrometerWater-Resistant Mini SpeakerWater-Resistant MEMS MicWater resistant - Good for swimming and shower (ATMs: TBD)USB Interface, 7 day battery lifeSync with 3rd party app Specs seems to vary between sources!
Originally Indiegogo project$169 Pre-Order for April 2014http://www.kreyos.com/
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Pebble New SteelStainless Steel + Gorilla Glass5ATM WaterproofingTricolour LED (for notifications?)$249Looks beautiful!
300K Pebbles shipped (as of Jan 2014)3m Watch Apps downloaded
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Meta Frame and Strata Smart WatchWaterproof? Frame 3ATM, Strata 5ATM
‘The art of the glance’ Blue tooth tethered5-7 days battery3-axis MEMS accelerometerAmbient Light SensorWidget interface (open platform?)
$229 - available now, stocked at Best Buyhttp://www.metawatch.com
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My Kronos Smart Watch and Fitness BandClaims ZeSplash will be waterproof
Swiss watchmakers moving into wearables.3 Concepts: ZeNano, ZeWatch, ZeBraclet, ZeFit bandLots of concepts. Unclear which will come to market
ZeSplash/ Smart watchTethered1.54-inch, 240 x 240 capacitive touch display PedometerProprietary OSBluetooth 3.0 connectivity 256MB of storageProprietary o/s Calls (2-way), notifications/messages, pedomoeter. Able to compose text msgs from the watch
Competitively priced$149 ZeSplash$129 - ZeNano$89 -Smart Watch$70 = Zebracelet
Fewer details available on ZeFit band but mentions calories, distance, sleep
iOS and Android.http://www.mykronoz.com/concept/
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SonoStar Smart WatchWater resistant (IPX7)Tetherede-paper display on curved screenMedia/notifications (+ accel but no details.)iOS Android
Unclear if open platform or not.Apps mentioned include Gold, Sports
$179 shipping date to be confirmedhttp://www.sonostar.com/
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Hot Smart WatchWater resistant (ATMs tbd)
e-Paper, responsive screenCall connect
Accelerometer and GyroscopeSDK available for 3rd party Apps (C)
Kickstarter ask $150K, raised $616K
$125 (to be confirmed)http://hotsmartwatch.com/
photos/ reviewhttp://www.engadget.com/2013/08/21/hot-watch-smartwatch-hands-on/
A I TA I T
SMART WATCHESNEW ENTRANTS & OEMS
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WiMe - Taiwan Smart Watches
NanoSmart WiWatch M3 appear to be very similar smart watch companions
WiWatch M5 more of a trackers with pedomoter + tracker and some watch features.
1.54 inch (diagonal) Touch Display 240*240 pixel HighResolution full angle LCD screen at 220.4 pixels per inchBlue tooth
Android & iOShttp://www.wime.tw/cn/products-1.asp?ID=43
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Rib X Smart Watch and BandsWaterprrofVery few details available at CES2014.Liked their swim app mock-up
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A I TA I T
WE ALSO LIKED...
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FLIP SMART LOCATOR
Watch, Emergency locator/tracker, one button phone (GPS/Wifi card)Love the design and the idea.(although if I were a kid I’d want to be able to call my friends not my Mom)
Price estimated $199 ($10/month AT&T)http://webshop.myfilip.com/
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Programmable wearablecool proto-typing platformPre-order ship in July $99
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Sen.se Mother with motion cookieshttps://sen.se/store/mother/
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TAO Wellness - Turn Downtime into Gym Time
TAO wellness - gym in a pocket, turn downtime into exercise time - interesting how gyms could use wear lass outside the gym
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Kids trackers where steps/activity linked to Club Penguin and unlocks new levels
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Kature - Wrist based voice recorder, Kickstarter graduate (Oct 2013) raising 162K against $150K targetWater-resistant1 day batteryAccelerometer registers tap to start recording - then share.
Like the styling, love their poster, it’s a weird product proposition - possibly one that’s yet to find a home but there’s something beautifully simple about it. App interface fairly basic.
Features (from website)
Interchangeable microphone Grill, Wristbands, and Klip accessoryCustomize - 6 available colors (Black, White, Seafoam, Hot Orange, Hard Yellow, Coral)Always On Buffed Recording (60 second loop)
Automatic download to smartphone App (Bluetooth)Vibration notificationLED indicator for On/Off and low batteryAvailable Klip accessory
Prices from $99iOS and Android.https://kaptureaudio.com/
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Disposable ‘Tracker’. Wear it for a week, analyse, then throw it away
Form Factor- 1 week, Disposable Patch
Sensors- 3 Axis Accelerometer- Skin Temperature- Heat Flux- Galvanic Skin ResponseData- Sleep-Quantity & Quality- Activity Type & Levels- Steps- Calorie ExpenditureData Transfer- USB
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Sun Monitor designed like a jewel!Light monitor measures exposure.Water resistantFrench companyOther products include remote controlled home thermostats a la Nest Design collaboration with Phillip Stark Won CES 2014 Innovation award
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Modular Robots you create and control via iPad AppWatch this video http://goo.gl/1Vp4sg
https://www.modrobotics.com/Kickstarter campaign raised $300K ($100K Goal)
Melon EEG Headband. Kickstarter project
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Modular Robots you create and control via iPad AppWatch this video http://goo.gl/1Vp4sghttps://www.modrobotics.com/Kickstarter campaign raised $300K ($100K Goal)
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Game controlled by a connected innersole in your shoe