Saverio RomeoPrincipal Analyst

Mark Weiser’s Vision Is Real

Mark Weiser. 1991.

The Computer of the 21st Century. Scientific American

The Internet of Things Sensing the World and Make Sense of It

Sensors disappear into

the different parts of the

environments in which

we live. They sense

them. Sensing data

helps us to make

decisions, improve

services, and deliver

new ones.

Wearable Devices Are Interfaces

between Humans and Connected

Spaces

HUD GlassesSmart WatchesSmart Accessories

Wearable Device Market (2013)

At the end of 2013, 13.9 million devices were estimated to be shipped

for an estimated value of $1.8bn

Multidisciplinary Approach

Very interesting ideas

feed the innovation flow

of the market, but, very

often, this flow is

exclusively technology-

centric and not supported

by thinking on business

models, marketing,

branding, design and

ethics

Multidisciplinary PartnershipsIn a Rich and Diverse Value Chain

Multidisciplinary Start-Ups

The Case of Smart Clothing

The Electronic Dress by Atsuko

Tanaka, 1956

Examples of smart clothing

companies, 2014

Wearable Device Market

The Effect of Multidisciplinary

• Segments such as Glamour and Lifestyle Computing will drive the market.

• Developing services using sensed data will strongly drive the market.

Wearable Devices in Enterprises

Operational Application

• Real applications

of wearable

devices and

wearable

computing in

security, medical

and business

operations such

as logistics,

manufacturing, but

also hospitality.

Logistics Logistics/Manufacturing

Lone worker/SecurityHealthcare

Augmented Reality and Wearable

Devices for Enterprise

Product Design

Engineering Operations

MarketingSalesCustomer Support

• Product Design; Cut prototyping costs

• Engineering; View CAD assets on site

• Operations; Intuitive worker guidance

• Marketing; Increase brand awareness

• Sales; Showcase your products

• Customer Support; Visually inform

customer

Wearable Devices and Brands

Current Considerations

• Customer Engagement. Using wearable devices to design new forms of

engagement with customers (Virgin Atlantic using Google Glass at

Heathrow Airport)

• Wearable Advertising. Considering the large, real-time, and accurately

targeted data generated by wearable devices (connected devices more in

general), we could think of new form of immediate advertising.

• In-store Experience. Interesting applications in the retail sector combining

wearable devices, Bluetooth Low Energy (BLE) beacons and payment

solutions.

• Reshaping Retail. Stores become connected spaces in which the

wearable device becomes the central tool for a multisensory experience.

The shop can become a lab, an art gallery, or both together.

Wearable Devices in the IoT Vision

and the Role of Data

Weight

Sleep Heart

Activity

• Connected devices and wearable devices expand the points of attack entry

• Security by design and the right approach for the right need.

• Business opportunities around different levels of security requirements

• Security and data raises different questions. Ethics assessment of the IoT is

necessary.

Security – The Key Challenge, but

also an Opportunity

Source: Beecham Research

for Oracle

Beecham Research

Multidisciplinary Team

• Technology market experts

• Collaboration with ethicists specialised in technology

• Fashion and creative industry experts

• Technology experts

TechnologyAesthetics and Design

MarketVerticals

Thank you very much

Email:

sromeo@beechamresearch.com

Twitter:

@Saverio_Romeo