web 2.0 library 2.0 librarian 2.0 stephen abram vice president, innovation may 3, 2006 council of...
TRANSCRIPT
Web 2.0Library 2.0Librarian
2.0Stephen Abram
Vice President, InnovationMay 3, 2006
Council of Connecticut Academic Library Directors
Listen
• The slides will be up on Stephen’s Lighthouse as soon as I can get them there.
• So, Listen.• The details aren’t as important as the overall
impression• So, Listen.• There is a conceptual shift here that has to be
understood first.
Reminder:150,00-250,000
A DAY!
The Scary re-wiring of the Millennials and post-Millennials
The Long Tail of QUESTIONS
libr
arie
s
Great Expectations
The future is already here, it’s just not evenly distributed yet!
Expectations 1.0
• Yes the principles and foundations of librarianship have not changed. . . We have always done this.
• The tools we use are entering a new era. And where we get the tools, how we use them, and how flexible and timely we can be is changing.
• Will attitudes and aptitudes change if we don’t re-frame the conversation? Maybe.
Expectations 1.0
• Search• Retrieve• View• Print• Link• Navigate• Read• . . .
WEB 2.0
“Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving
web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing
applications for many purposes.”Wikipedia
“Library 2.0 is an operating model that allows libraries to respond rapidly to market needs. This does not mean that we abandon our current users
or our mission. It is a philosophy of rapid change, flexible organization structures, new Web 2.0 tools,
and user participation that will put the library in a much stronger position, ready to efficiently and
effectively meet the needs of a larger user population.”
Michael Casey, LibraryCrunch.com blogGwinnett County PL
Library 2.0 is very much influenced by technology-driven, two-way, social interactions between staff and staff and staff and patrons. L2 has provided a
framework within which we’ve been able to re-evaluate every aspect of classical librarianship with
the end goal of usability and findability in mind.
John Blyberg, Blyberg.net, AADL
WEB 2.0
RSS – really simple syndication
WEB 2.0
Wikis
WEB 2.0
New Programming Tools: AJAX, API, Mash-ups, widgets, wizards
WEB 2.0
Blogs and blogging
WEB 2.0
Commentary and comments
WEB 2.0
Personalization and My Profiles
WEB 2.0
Podcasting, P2P and MP3 files
WEB 2.0
Streaming Media – audio and video
WEB 2.0
Reviews and User-driven Ratings
WEB 2.0
Recommender Functionality
WEB 2.0
Personalized Alerts
WEB 2.0
Web Services
WEB 2.0
Instant Messaging and Virtual Reference
WEB 2.0
Folksonomies, Tagging and Tag CloudsVisualization
WEB 2.0
Photos (e.g. Flickr, Picasa)
WEB 2.0
Social Networking
WEB 2.0
Socially Driven Content
WEB 2.0
Open Access, Open Source, Open Content
WEB 2.0
Social Bookmarking
WEB 2.0
Productivity Tools
Library 2.0
All of the above!And FRBR, etc.
And a culture of nimble experimentation.
Library 2.0
LearningCommunityProductivity
Librarian 2.0
The Guru of the Information Age!
Librarian 2.0
Understands the power of the Web 2.0 opportunities
Understand the power of the Web 2.0 opportunities.Understand the power of the Web 2.0 opportunities.Understands the power of the Web 2.0 opportunities
Librarian 2.0
Learns the major tools of Web 2.0 and Library 2.0 and tries to innovate
Librarian 2.0
Combines e-resources and print formats and is container and format agnostic.
Librarian 2.0
Is device independent and uses and delivers to everything from laptops to
Smartphones to PDAs to iPods
Librarian 2.0
Develops targeted federated search and adopts the OpenURL standard
Librarian 2.0
Connects people and technology and information in context
Librarian 2.0
Doesn’t shy away from non-traditional cataloguing and classification and chooses tagging, folksonomies and user-driven content
descriptions where appropriate.
Librarian 2.0
Embraces non-textual information and the power of pictures, moving images, sight
and sound
Librarian 2.0
Understands the ‘long tail’ and leverages the power of old and new content
Librarian 2.0
Sees the potential in using content sources like the Open Content Alliance,
Google Print and OpenWorldCat
Librarian 2.0
Connects users up to expert discussions, conversations and communities of practice
and participates there as well
Librarian 2.0
Uses and develops advanced social networks to enterprise advantage
Librarian 2.0
Connects with everyone using their communication mode of choice –
telephone,mail, print, Skype, IM, SMS, e-mail, virtual reference, etc.
Librarian 2.0
Encourages user driven metadata and user developed content and commentary
Librarian 2.0
Understands the wisdom of crowds and the real roles and impacts of the
blogosphere, web syndicasphere and wikisphere
Librarian 2.0
Understands their users at a deep level – not just as pointers and clickers
Librarian 2.0
Understands end users deeply in terms of their goals and aspirations, workflows, and
social and content needs, and more.
Librarian 2.0
Librarian 2.0 is where the user is, when the user is there. This is an immersion
environment.
Librarian 2.0
Librarian 2.0 strives to spend more time on direct end user impacts than library
management.
Librarian 2.0
Librarian 2.0 plays.
University and CollegesSchools and Public Libraries
Card Holders
Content &e-Resources:
eGov, Programs &
Alliances
Local and Government
Partners
DE Learning &Education
FutureComponent
Community Groups
FutureComponents
CollectionsConnections &
Resources
Emerging Model for Community, Learning and Research Enterprises
Faculties Students
Researchers
Clubs Hobbyists
Credit: adapted from Rick Luce, LANL
Library 2.0
Usability
The A frame adopted
from newspaper
layout is not what
works.
Eyetools
Personas
• Discovery Dan – Dan represents the adult non-researcher population.
• Haley High School– Haley represents the high school student population.
• Jennifer– Jennifer represents the parents of teenagers.
• Mommy Marcie– Marcie represents the parents of young children.
• Rick Researcher– Rick represents adult researchers who own a personal
computer. • Senior Sally
– Sally represents senior citizens. • Tasha Learner
– Tasha represents adult researchers who do not own a personal computer.
Preparing for the Inevitable
Classic Technology Adoption
Source: Geoffrey Moore. Crossing the Chasm, 1991.
WhereAre We?
Barriers
• Too many policies• Irrelevant organizational chart• Remote users are not served• The Catalog isn't like Amazon or Google (which our
users use!) • Too many sacred cows in reference departments• Librarians do not market themselves or their services
well• Many libraries don't have enough computers to meet
user demand• Library staff need more training (and need to learn
how to learn)• Libraries need more innovative programming
Michael Stephens’ workshop
Stephen Abram, MLSVP Innovation, SirsiDynix
Cel: [email protected]
http://www.sirsidynix.comStephen’s Lighthouse Blog
http://stephenslighthouse.sirsi.com
Let’s Go!