web marketing workshop for start ups bangalore. seo, ppc, social media for start ups
DESCRIPTION
OME Community presents Web Marketing Workshop for Start Ups Bangalore. SEO, PPC, Social Media for Start UpsTRANSCRIPT
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Suresh BabuTwitter: @seobangalore
Web Marketing for Start ups
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Prof Ramnath IIMB
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1 Research
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Tools: Google AlertGoogle Alerts are email updates of the latest relevant
Google results
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Google Insights www.google.com/insights
Google Trends www.google.com/trends
Back Type www.backtype.com
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Research To ....
Monitor YouYour BrandYour Competi torYour Industry
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2 SEO(Search Engine Opti mizati on)
“The art of bringing your website up in Google”
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Google Keyword Tool
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What should do with these keywords ???
TitleDescripti on
HeaderContent
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Things to keep in mind
One wordUse of LocationFriends, Family
Quality
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Takeaways
Keyword Research in Practi ces
Google Web Master Guidelines
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3 Blog /Website
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Opti mize Blog/Website
Use Keywords from Research
Title, Descripti on, Heading, Content…
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Tools – Blog Development
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Tools to test
Try, Test the FREE versions
Raven ToolsWebsite Grader
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4 ContentFAQ’s
Phone CallsStaff /EmployeesForums/GroupsFriends/Family
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ToolsLinkedIn AnswersFace book Groups
Yahoo AnswersQuora
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Take awayPlan your content creati on based on questi ons asked, ti meline, who & when to
publish
Use Excel
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5 Social Media
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SEO for Social Media
Basic guidelinesContentUse of KeywordsTag/categorize SharingEvents
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5Local
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6 Advertisement
Pay Per ClickSocial Media AdsVideo, Banner Ads
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Takeaways
Google Ad words starts with Rs 500 & within hours ads are up
Use to Test, Research
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Thank You
Suresh Babu, Co- Founder, OME CommunityEmail: [email protected]://in.linkedin.com/in/seosuresh Twitter: @seobangalore
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Photo Credits and Thanks tohttp://www.flickr.com http://www.flickr.com/photos/karthikchttp://www.flickr.com/photos/klash/