web tv e social web
DESCRIPTION
Per Paese che vai - AcademyTRANSCRIPT
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Web tv e Social WebLuca Conti perPaese che vai – AcademyTerni 2010
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Introduzione al web socialeDi cosa andiamo a parlare?
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Protagonisti e numeri
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La convergenza è in attoLa social tv è una realtà
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Tv e Internet, Internet in tv
http://paidcontent.co.uk/article/419-itv-formalising-twin-screen-strategy-first-stop-world-cup/
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Tunerfish
http://techcrunch.com/2010/05/24/tunerfish-jumps-out-of-the-water-at-tcdisrupt/
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Google Tv
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La leva del web socialeI vantaggi della partecipazione
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I più visti, i più twittati
http://bitly.tv/
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La ricerca diventa social
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L’esempio dei grandiDa BBC ad Al Jazeera, passando per CNN
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BBC iPlayer diventa social
http://www.guardian.co.uk/media/2010/may/26/bbc-unveils-new-iplayer-beta
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Twitter e Facebook perComunicare in tempo realeFacilitare il passaparolaGodere di nuova visibilitàEntrare in community attive
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Se Al Jazeera usa YouTube…
http://www.youtube.com/user/AlJazeeraEnglish
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YouTube è la leva perDare visibilità ai propri prodottiTrovare un nuovo pubblicoGenerare traffico per la web tvDare una immagine professionale
http://www.socialmediaexaminer.com/16-tips-for-successful-online-video-marketing/
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CNN e Facebook
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Facebook per una web tvPromozione dei programmiCoinvolgimento del pubblicoStimolo del passaparolaIntegrazione con il proprio
sito
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Da dove cominciare?Qualche consiglio utile e operativo
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Attivare un presidio
Attivare un profilo sui principali social network (Facebook, Twitter)
Ascoltare e comprenderne linguaggio e modalità di relazione
Intercettare persone e conversazioni su temi da seguire
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Avviare una conversazione
Intervenire nelle conversazioni con valore aggiunto
Stimolare discussione sui propri temi
Cercare la partecipazione della community offrendo contenuti
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Distribuire contenuti
Attivare profili su piattaforme per condividere contenuti
Incentivare la diffusione spontaneaFarsi conoscere nelle piazze dove c’è
una conversazione attivaSollecitare gli utenti valorizzando contributi altrui
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La conversazione continua online
[email protected] Skype: pandemia http://twitter.com/pandemia http://facebook.com/lucaconti http://linkedin.com/in/lucaconti http://friendfeed.com/pandemia http://www.pandemia.info