Web Typography: Right way to catch user’s attention

What is the most important thing that holds a visitor to a site. The answer to this question changes from person to person depending on their perception. Some might say it is the web design, others would say it is the images or color combination. All these are surely the important aspects of any website which play a vital role in holding users’ attention on a webpage for long. But there is one more very important thing which also plays a crucial role in doing this.

Web typography is a term every web designer would be aware of. Your site’s web typography help users to concentrate on the content on the site. And this same typography can break user’s concentration forcing them to move on other sites which in turn increases bounce rate of your site. Thus if your site is lacking in its typography then immediate measures should be taken regarding it. If this is not taken care of then the site might keep losing potential customers for its products or services.

Here are few of the ways of making your site’s web typography better than the competitors for retaining the users. Hire a web designer to get all these solutions by professionals.

Web Font:

Just like the color scheme of the web design should appeal to users, similarly font used in the web pages should attract the users. Each and every font is special in its own way because it is different in personality, looks and some fonts would attract users while some would distract.

Choosing the right font is very necessary which would appeal to all the visitors. For better selection choose the fonts which suits the profession to which the site is related.

Readable text:

Avoid using fonts which require zooming for being read when users visit the site. Text on the webpage should be readable by the visitors easily. Many users are not aware of how to enlarge the page for reading small text. Use large font size for the headlines and the average size of the font should be kept between 12 to 16 pixels.

Length of text:

The height between each and every line of the text of the content on the site is called text leading. Proper text leading ensures that the text on the website is clean and clear. This type of text can be read easily. The text leading should neither be excessive nor very less. Apart from this the length of the sentences in the content should be kept short.

Long sentences might bore the visitors and they might tend to linger away from the content. Thus on an average there should be 12 to 15 words per line in the content.

Contrast & Color:

The text color in the site should always be different from the background color. It should have enough contrast to make it easier for visitors to read. Background textures should be kept in mind while setting the contrast for the text for the best results.

Following all these steps will ensure that the web typography is optimized in the best possible way to get more attention from users.

About the author: An author is a senior web designer in one of the leading web design India Company which has been serving its clients with innovative designing solutions since many years.