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Richard Collins Unit 4 Creating digital animation

P2

Identification of the target audience and the intended purpose of the animation. (Describe how each scene meets the target audience and how it is fit for purpose)

My intended audience is a young teenage audience, mainly 12-15. I have made sure to include plenty of colourful items to appeal to the style and interests of this generation. The Main purpose of this animation is to promote healthy living for a charity.

In the first scene we see the animation opening on a city, using a light blue sky with a nice shining sun. This is a simple city scene that gives a general idea as to where our character is starting. This uses simple colours to create a beautiful outdoor scene in a big city, as we see large tower buildings in the background and a bright sun shining down. We can hear nice birds chirping and light cars driving in the background

The second scene shows our character walking down a pavement just like we all do on a daily basis; cars can be heard driving past as our character is walking. Our character is shown as a cheerful person. I hope that the teenagers watching this animation will be able to relate to this character being cheerful on a nice sunny day.

The third scene skips to a few hours later and our character is inside a bar. This is where our character is presented with a choice; an irresponsible or a responsible one. We see him chose the irresponsible one and carry on drinking. The audience can relate as they may have had choices to make in their lives which have consequences.

Over the next 3 scenes we see our person leave the bar in a dark and dreary night, stumbling about as he attempts to make his way home. He hurts himself on some bushes and stumbles onto the road, only to be hit by a car. Teenagers are constantly reminded of road safety, so this will only add to the reminder to be safe when crossing/near roads. We hear people chatting in the background in the Bar, cars driving on the walk home and horns beeping as he is hit by a car.

We see our person wake up in a hospital, a reminder that plays on the heartstrings, that life is fragile and can be ended by just one mistake. It is hopeful that this reminds the teenagers to be careful and not to be careless in decisions. The Hospital is a very sterile environment, we can hear beeping and hospital background sounds during this scene. We see mild cuts and bruises on our character as he is lying in bed.

In the next few frames, we see how our person could have ended his night more differently, by stopping drinking when he reached his limit, got into his car and gone home, relaxing before bed. It is commonly known that Teenagers enjoy sleep but also that if a Teenager wakes up on a school day with a hangover, it will impact their studies. Sombre music plays as our character reflects on his night and is in his hospital bed.

02 November 2015 [Type text]


P3

A description of the requirement from the brief

In the assignment brief we have been asked to create an animation to promote Healthy Living. The charity requesting the animation has asked for it to be 30 seconds or more. The animation should have visual and audio aides including movement of characters, sound effects and environmental sounds that match the background.

M2

Alternate Designs

Page 1 02 November 2015 [Type text]


A storyboard (with at least 12 panels) showing the different characters, object and audio assets, and how these all combine in the animation


I was going to start the animation at night but decided to show before the character goes to the bar after work instead. I changed it from Night to Day. I feel this gives the animation a before and after effect, showing the viewer before the character had to make a choice

I was going to add more people to the background and around the main character but I felt this would distract the viewers away from the main character and we want to focus on the choices he makes in this scene as it is important to this animations purpose of responsible drinking

I was going to have blood in this scene but I felt it distracted the viewer from the purpose of this animation. I removed the blood and instead just show the scene as our character being knocked over.

I felt that too much gore would also distract the audience as well as reduce the age range in which this can be shown to.



I planned to have this as a dream sequence but felt it would have more of an impact as an imagination sequence with the character reflecting on how his night could have been different.


Log sheet

Assets (Graphic) Details of what edits Effects (motion blur/fade, rendering effects, morphing and camera angles)

Audio/video sound track

Comments

Background Rough grey buildings with heavy noise to create a cement effect.White fill colouring to create windows seen from a distance.

Face on angle, Light behind windows.

Birds chirping, Cars Driving in the background (faded out a bit)

Background buildings downloaded/drawn.Seen only in the first story slide.This building is a medium distance away, showing the top few floors of the building windows. The building is designed to give our animation an opening scene, which sets the storyline into motion.

Clouds Starting with a white gradient fill with light feathering to create a feathered lighter edge.

Clouds that have been feathered, that move along as the character moves

Clouds are Downloaded/drawnThe clouds set the scene as being a summer day; the clouds are very light and not heavy, telling the audience that the season is summer and not winter and is not going to rain.

Path/Walkway Deep hard grey colour with noise to add a cement effect. Lighter grey on the edges to create a curb, clearly showing the difference between the pavement and road.

Grey pathway that the character will walk along

Stepping sounds/Walking sounds

Grey shaded downloaded/drawn.Shown in scenes 2 & 4. The pathway is a straight line in both scenes. Each pathway has its own unique cracks to make the assets easily identifiable from each other.

Person (Dave), White British Male, Black hair, Young (21?)

Beige colour used for the skin. Dark black with a gradient fill to create the

Person walks along the pathway in Scene 2, 4, 5. Drinking in Scene 3, Hit

Asset name is “Dave” The person is a stick figure. The stick figure only has a head which has colouring of the



hair, feathered on the edges to create a smoother edge.

Blue colouring used on the eye filling with a black outer lining.

by a car in Scene 6, Lying in bed Scenes 7, 8. Driving in Scene 9, Laying on couch scene 10, Sleeping in bed Scene 11, Crying Scene 12

skin and details as a part of it. The only other details are the hands and feet which show as a slight differential in movement from the main legs and arms.

Wooden Bar Dark brown colouring to create a dark wooden texture. Small grains and indents to create an olden wood look.

Seen in Scene 3 with our character drinking at it

Sound of Cups being put down on Wood

Rounded shape used in scene 3 for the character to sit at while drinking his drink.There is a drink glass also sitting on the bar.

Bushes Dark green with black lines, gently blurred, Some minor flowers scattered about on the bushes with different colours.

Bushes seen in scene 4 in which our character falls into

Rustling of bushes

The bushes are in the backgrounds of scenes 2 & 4 to create an inner city look along the path

Car Red coloured car with black wheels and silver inner plates. Windows seen around the car are to be made transparent with a person being seen on the inside.

A Red car seen in Scene 5 which hits our character. Headlights are on as it is night time

Screeching, Horn Honking

This is the first car seen in the animation, with a total of 2 cars being in the full animation. This is the car that hits the character in Scene 5. It is shown driving down the road at a regular pace, to show that the character is at fault for crossing the road at the wrong time and wrong place.

Bed Hospital bed. White sheets with soft feathering round the edges to create

Hospital bed seen in Scenes 7, 8. Crisp white sheets as it is a medical

The hospital is seen in scenes 7 & 8. The sterile environment is designed to evoke emotions with the audience.



a comfortable look. All colours within this room are neutral/pale to make this seem like a professional clean environment.

bed. This is supposed to act as a deterrent for any who consider going out drinking in excessive amounts.

Heart Machine White machine with Red line for heart monitor. A slow steady beating line effect so that the animation shows that the patience heartbeat is steady.

A machine connected to our character in the bed

Heart Beeping Red lines to indicate a steady heart beat and other colour lines to indicate other body statistics

Thought Bubble White filled feathered area. This will be edited to include the start of a scene to be shown within this bubble

A White thought bubble hovering over the head of our character. Scene 8

Imagination/Thinking sound as commonly seen in comedy/family films

White bubble containing the images of “what if” about the previous night. This takes place in Scene 8 and shows an imaginative re-telling of the previous night but with a much different outcome. This is designed to show the audience that if you drink responsibly, you can have a good time and remain safe.

Car Blue coloured car with black wheels and silver inner plates. Windows seen around the car are to be made transparent with the main character for this animation being seen on the inside.

Different car than the one seen before, this one is Blue and belongs to our character. Scene 9

Standard Driving sounds

Seen in Scene 9, this is designed to show that by legal and safety standards, if you have only consumed under the legal safe amount of alcohol, you can still drive without problems.

Couch/Sofa Brown sofa with a rough pattern and depth to the

Brown couch/sofa that our character sits on in scene

Sitting down sound as our

Seen in Scene 10, it shows our character laying down before bed.



cushions, to show the comfort of the sofa.

10 character sits and lays on the sofa

The character is seen as happy in this scene, since he has returned home safely and is able to have a good night.

Bed Comfortable patterned bed with random patterns laid across the duvet coverts

Patterned designed bed in which our character lays on in the 2nd to last scene

Bed crinkling sound as character lays down

Seen in Scene 11, our character lays down in the bed for a good night’s rest after having a good night out while not getting too drunk

Background Music (AUDIO)

Starting at the beginning of the animation and continuing throughout, intermixed with the other audio files.Minor sound adjustments made, so that at specific points, the secondary audio can be heard over this.

I have yet to decide which background music to use, I will be finding something appropriate for each scene.

Heard throughout the animation, this is a simplistic melody which will keep the attention of the targeted audience.

Birds chirping (AUDIO) Started at the start of scene 1, this is the chirping of 1 or 2 birds, heard in the distance as they fly past some buildings.

This audio will fade in at the start of scene 1 and fade out at the end of scene 1

This is a very light bird chirping audio for the first scene, to indicate and give the feel that it is day time.

Driving (AUDIO) Heard in Scene 1,5 and 9. Each audio asset will only last a few seconds each.

Each will fade in and fade out slowly as it plays on each scene.

This is a light driving sound which is heard faintly in the first scene and more prominent in the other 2

Walking (AUDIO) Heard in scenes 2,4 and 5. Will last only as the character is walking along the path.

Will be prominently loud as the character is close to the screen.

Light stepping sounds which are designed to match our characters steps as they go along.

Cups (AUDIO) Heard in scene 3 as the Will only appear once or twice in this



character is drinking at the bar and placing his cup down on the bar.

scene as the character picks up and puts down his drink.

Bushes (AUDIO) Heard in scene 4.Slight rustling as the character brushes against it

Will only be slightly noisy as we are more focused on the character

Only heard in scene 3 and only when our character interacts with it.

Tire Screeching (AUDIO)

Heard in scene 5. Very loud as it is a quick stopping sounds

Only in scene 5 as our car has to come to a fast stop to stop hitting the character from his drunken stumble into the road.

Horn honking (AUDIO) Heard in scene 6. Very loud and drags into scene 7 while fading away

Because the car stopped very quickly the horn is honking because the person was hoping our character would hear it and move out of the way before they got hit and set the alarm off.

Medical Monitor (AUDIO)

Heard as our character lays next to the medical monitor in hospital.

Heard fading into the next scene.

Heard quite loudly as our character is right next to the monitor.

Imagination (AUDIO) A faint noise as the character begins dreaming.

Faint audio, only heard in scene 8

Fabric wrinkling (AUDIO)

Wrinkling sound as our character sits down in scenes 10 and 11.Only a slight sound as fabric doesn’t make loud sounds.

Only a quick audio sound as the character sits on his sofa in scene 10 and lays down on his bed in scene 11.



A description of alternative designs ideas, which could be annotated on the storyboard, and the reason why these ideas were rejected

(Include screen prints from above, annotating it with changes I will make and why I will make it)

D2

A justification for why you chose the design you did for your animation. An explanation as to how your design fulfils the purpose of the animation An explanation of how each asset helps meet the purpose of the original requirements of the brief how

it meets the need of the target audience for the animation.



By using a storyboard I was able to layout the plan in the storyboard, placing the assets in the places I wanted them to be, by doing this when I or someone else comes to animating this, it is easier to remember and place where each item needs to go.

By using an asset table I am able to list all the individual items that are in this animation, enabling either myself or someone else to know what asset is to be placed onto the animation scenes.

With both of these added together, it should make when I come to do the final animation a lot easier, with knowing where and when to place each individual asset onto the stage.

I chose my current design because I felt it met with the audience I had planned for it to appeal towards. My main character has been given a simple name, which can be related to by many. This is a generic character which is implied that it can be anyone and what happens to the character in the animation can also happen to anyone.

I have chosen to make my animation simple, not just because it is easy to make but because I do not want the viewer to be distracted by fancy graphics or anything too visually stimulating that would create the idea that this is not a serious animation.

I have chosen to go with simplistic backgrounds, such as blue skies or dark night skies instead of having detailed images as backgrounds.

I have used a storyboard format to layout and plan my animation. I feel this is easiest for me when I come to animating the actual design. The storyboard shows where each asset is needed to be in each scene, giving a general idea of how the animation needs to be laid out.

I feel my animation designs meet the purpose because they are relatable. The charity wanted an animation on a Healthy Living subject, to which I designed my animation on Responsible Drinking. I feel as if many teenagers, in my targeted audience range, have had troubles with drinking and may have made bad decisions while under the influence of alcohol. This animation clearly outlines a probable reality of drinking irresponsibly and the consequences of such actions.

The end of the animation provides an alternate ending in which better decisions are made, leading to a more positive outcome. Making good decisions about alcohol consumption is the main point of this animation, which it has been stated many times, that people can consume certain amounts of alcohol while remaining perfectly healthy by all standards.


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