bin.company (Bandung/Internet)Owner: Mr. Bayuningrat

bin.company is an adult and kids clothing line based in Bandung, West Java and was founded in September 2014. Mr. Bayuningrat asked by his cousin to create a joint business and found opportunity in his cousin convection business, then they team up to create a clothing line that specialize in men. Mr. Bayuningrat focuses on men shirt rather than t-shirt because he thinks t-shirt market is already saturated. As an art/design graduate Mr. Bayuningrat design bin.company shirt by himself and also come with an interesting idea in matching dad/son shirts based on simple premises to connect parents with their kids. So far the response is satisfactory and he already learned what general public like and what they don’t like. He is targeting middle-class market and already put price between 190-260k for compete in that market.

I think this business is a opportunity based business because Mr. Bayuningrat already have a steady job and not living fully by this business.

Keripik Lebay (Cianjur)Owner: Mrs. Rini Sumiarsih

Mrs. Rini was one of lot people who confused to start a business; his husband was only selling Bakso Goreng with daily profit only about 15-25k a day. Her first sight at selling taro chips is when she learns that there is a lot of taro around and she wonder is taro good enough to be chips. Then she began experimenting and selling it to her neighbors, after getting a good reception from her neighbors Mrs. Rini then bravely attempt to sell it in local stores and getting great reception by Cibeber people. But after success come rival products, need to find a catchy brand Mrs. Rini then label her product “Keripik Lebay” because of her nickname in local PKK community. Now after his husband fully support her business and no longer selling Bakso Goreng her gross profit is about 1,5 million a week. She also aided by Prasmul student in market her product. She is now waiting for license from Ministry of Health so she can market her product in local gift shop.

I think this business is Necessity-based because this business is important to Mrs Rini life, since her husband now fully support her their daily life if under Keripik Lebay’s premise.

NECESSITY OPPORTUNITY

Very important in affecting owner daily life aspect.

Important, but not the main component in owner daily life aspect.

Need only small resources. Need slightly bigger resources than necessity.

The marketing way seems to be more outdated.

Usually their marketing is good, but often interrupted by owner real life.

Based on that Necessity or Opportunity doesn’t bring a big difference rather than their aspect in life. In my opinion entrepreneurship shouldn’t be simplified in these two aspects because entrepreneurship is very trend based and bears many meanings.

Keripik Lebay Product.

bin.company Main shop.

one of bin.company product, showing a couple dad and son shirts.

DIO IRSANDI MOHAMAD19714168