Under strict embargo until 00.01 Friday 25th September 2015

Models And Celebrities Unite To Launch The 2015 BBC Children In Need T-Shirt

Abbey Clancy, Daisy Lowe, Michelle Keegan and Stanley Tucci are just a few of the celebrities getting behind Pudsey by donning this year’s t-shirt designed by Giles Deacon.

BBC Children in Need has today (Friday 25th September 2015) launched a new t-shirt for this year’s campaign designed by coveted designer and supporter of BBC Children in Need, Giles Deacon. The t-shirt sees Pudsey redesigned in a new metallic gold and black guise that will appeal to fashionistas and fundraisers alike.

Celebrities lending their support include Michelle Keegan, Abbey Clancy, Daisy Lowe, Stanley Tucci, Alfie Deyes, Erin O’Connor and Tom Odell.

Supporting the campaign, Abbey Clancy said of the 2015 design, “I love Giles and think the new fashion makeover he has given Pudsey is just amazing. You can always rely on Giles to bring something wacky and wonderful to anything he does and he always has an original take.”

Modelling the t-shirt, Daisy Lowe says, “Giles Deacon never disappoints! He has really outdone himself this year, with not one but two gorgeous t-shirts exclusively for BBC Children in Need. Dress it up or dress it down, this sleek take on Pudsey Bear will make it easy to look fantastic while fundraising. Get yours now from bbc.co.uk/Pudsey.”

Stanley Tucci said of the 2015 t-shirt, “To be part of BBC Children in Need’s 2015 campaign and support such an amazing cause is an honour, and truly great fun! Please do all you can to support this year’s Appeal, perhaps start by getting one of these t-shirts!”

Michelle Keegan commented, “This Giles Deacon t-shirt for BBC Children in Need is a fantastic way for people up and down the UK to support this year’s Appeal. The t-shirt not only shows Pudsey in a new metallic guise, but also brings in influences from Giles’ 2015 collection, so Pudsey really is a trendy Bear this year!”

Speaking of his new design Giles Deacon said, “I have been a huge supporter of BBC Children in Need for many years now, and was delighted to offer my support again this year through the design of their 2015 t-shirt. I hope that everyone likes Pudsey’s new look, and that the public buy the tee, it really will go on to help make a difference.”

Sarah Monteith, Director of Marketing and Fundraising at BBC Children in Need said of the campaign: “This is the second year that Giles has designed our t-shirt and we are hugely grateful to him for his unwavering support. I have no doubt our fundraisers up and down the UK will be wearing these stunning t-shirts with pride in the run up to our 2015 Appeal. ”

To purchase the unique t-shirts visit bbc.co.uk/pudsey. The adult tee retails at £12.00, with at least £7.00 from every t-shirt benefiting BBC Children in Need.

~ENDS~

For further information, quotes and images please contact:

Henni.cardy@bbc.co.uk

About BBC Children in Need

The BBC Children in Need Appeal is a charity registered in England and Wales (802052) and Scotland (SC039557) whose aim is to make a positive change to the lives of disadvantaged children and young people across the UK.

BBC Children in Need’s vision is that every child in the UK has a safe, happy and secure childhood and the chance to reach their potential. We will realise this vision by supporting, promoting and publicising work that addresses the challenges that children and young people face and work that builds their skills and resilience.

We are currently supporting c.2,500 projects that are working with children facing a range of disadvantages for example, poverty and deprivation; children who have been the victims of abuse or neglect or disabled young people.

The 2015 Appeal show is on Friday 13th November on BBC One from 7pm.